{"id":"https://openalex.org/W7220092644","doi":null,"title":"\u062f\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629","display_name":"\u062f\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629","publication_year":2026,"publication_date":"2026-05-16","ids":{"openalex":"https://openalex.org/W7220092644"},"language":"ar","primary_location":{"id":"pmh:oai:ojs2.msar.edu.iq:article/272","doi":null,"is_oa":true,"landing_page_url":"https://msar.edu.iq/index.php/msar/article/view/272","pdf_url":"https://msar.edu.iq/index.php/msar/article/download/272/110","source":{"id":"https://openalex.org/S7407075499","display_name":"Journal of Media Studies and Researches (MSAR)","issn_l":"2308-0728","issn":["2308-0728","2957-966X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2308-0728","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://msar.edu.iq/index.php/msar/article/download/272/110","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157084291","display_name":"\u0645\u062d\u0645\u062f \u0646\u0647\u0627\u062f \u062e\u0644\u064a\u0644","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0645\u062d\u0645\u062f \u0646\u0647\u0627\u062f \u062e\u0644\u064a\u0644","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5157284525","display_name":"\u0623.\u062f. \u0627\u064a\u062b\u0627\u0631 \u0637\u0627\u0631\u0642 \u062e\u0644\u064a\u0644 \u0627\u0644\u0639\u0628\u064a\u062f\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0623.\u062f. \u0627\u064a\u062b\u0627\u0631 \u0637\u0627\u0631\u0642 \u062e\u0644\u064a\u0644 \u0627\u0644\u0639\u0628\u064a\u062f\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.7238524,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7827000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7827000021934509,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.19200000166893005,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.008799999952316284,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.9570000171661377},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8019999861717224},{"id":"https://openalex.org/keywords/iraqi-banks","display_name":"Iraqi banks","score":0.6800000071525574},{"id":"https://openalex.org/keywords/al-rafidain-bank","display_name":"Al-Rafidain Bank","score":0.7620000243186951},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6729999780654907},{"id":"https://openalex.org/keywords/transparency","display_name":"transparency","score":0.6010000109672546},{"id":"https://openalex.org/keywords/credibility","display_name":"credibility","score":0.9860000014305115},{"id":"https://openalex.org/keywords/audience-interaction","display_name":"audience interaction","score":0.6460000276565552},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.621999979019165},{"id":"https://openalex.org/keywords/visual-media","display_name":"visual media","score":0.5649999976158142},{"id":"https://openalex.org/keywords/emotional-appeal","display_name":"emotional appeal","score":0.6129999756813049},{"id":"https://openalex.org/keywords/rational-appeals","display_name":"rational appeals","score":0.781000018119812},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.6110000014305115},{"id":"https://openalex.org/keywords/banking-services","display_name":"banking services","score":0.5199999809265137}],"concepts":[{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.1882999986410141},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.18799999356269836},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18469999730587006},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.17949999868869781},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.17800000309944153},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.16359999775886536},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.16189999878406525},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.15320000052452087},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.15320000052452087},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.15219999849796295}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.msar.edu.iq:article/272","doi":null,"is_oa":true,"landing_page_url":"https://msar.edu.iq/index.php/msar/article/view/272","pdf_url":"https://msar.edu.iq/index.php/msar/article/download/272/110","source":{"id":"https://openalex.org/S7407075499","display_name":"Journal of Media Studies and Researches (MSAR)","issn_l":"2308-0728","issn":["2308-0728","2957-966X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2308-0728","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.msar.edu.iq:article/272","doi":null,"is_oa":true,"landing_page_url":"https://msar.edu.iq/index.php/msar/article/view/272","pdf_url":"https://msar.edu.iq/index.php/msar/article/download/272/110","source":{"id":"https://openalex.org/S7407075499","display_name":"Journal of Media Studies and Researches (MSAR)","issn_l":"2308-0728","issn":["2308-0728","2957-966X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2308-0728","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220092644.pdf","grobid_xml":"https://content.openalex.org/works/W7220092644.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7163073129","https://openalex.org/W7222979735","https://openalex.org/W7221278298","https://openalex.org/W7220445133","https://openalex.org/W7221281464","https://openalex.org/W7217694793","https://openalex.org/W4413154579","https://openalex.org/W7220448501","https://openalex.org/W7221215980","https://openalex.org/W7025764553"],"abstract_inverted_index":{"\u062a\u062a\u0646\u0627\u0648\u0644":[0],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[1,90],"\u062f\u0648\u0631":[2],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a":[3,54],"\u0627\u0644\u0631\u0642\u0645\u064a\u0629":[4],"\u0641\u064a":[5,77,83,111,126],"\u062a\u0639\u0632\u064a\u0632":[6,56],"\u0627\u0644\u062b\u0642\u0629":[7,47,99],"\u0628\u064a\u0646":[8,87,115],"\u0627\u0644\u0645\u0635\u0627\u0631\u0641":[9],"\u0627\u0644\u0639\u0631\u0627\u0642\u064a\u0629":[10],"\u0648\u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c":[11],"\u0645\u0646":[12,24],"\u062e\u0644\u0627\u0644":[13],"\u062a\u062d\u0644\u064a\u0644":[14,38],"\u0645\u0646\u0634\u0648\u0631\u0627\u062a":[15],"\u0635\u0641\u062d\u062a\u064a":[16],"\u0645\u0635\u0631\u0641":[17],"\u0627\u0644\u0631\u0627\u0641\u062f\u064a\u0646":[18],"\u0648\u0627\u0644\u0645\u0635\u0631\u0641":[19],"\u0627\u0644\u0623\u0647\u0644\u064a":[20],"\u0639\u0644\u0649":[21,44,55],"\u0641\u064a\u0633\u0628\u0648\u0643":[22],"\u0644\u0644\u0641\u062a\u0631\u0629":[23],"(1":[25],"\u0623\u0643\u062a\u0648\u0628\u0631":[26],"2024":[27],"\u0625\u0644\u0649":[28,91],"31":[29],"\u0645\u0627\u0631\u0633":[30],"2025).":[31],"\u0627\u0639\u062a\u0645\u062f":[32],"\u0627\u0644\u0628\u0627\u062d\u062b":[33],"\u0627\u0644\u0645\u0646\u0647\u062c":[34],"\u0627\u0644\u0648\u0635\u0641\u064a":[35],"\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a":[36],"\u0648\u0623\u0633\u0644\u0648\u0628":[37],"\u0627\u0644\u0645\u0636\u0645\u0648\u0646":[39],"\u0644\u0639\u062f\u062f":[40],"(238)":[41],"\u0625\u0639\u0644\u0627\u0646\u0627\u064b\u060c":[42],"\u0645\u0631\u0643\u0632\u0627\u064b":[43],"\u0639\u0646\u0627\u0635\u0631":[45],"\u0628\u0646\u0627\u0621":[46],"\u0643\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629":[48],"\u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629":[49],"\u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644.":[50],"\u0648\u0623\u0638\u0647\u0631\u062a":[51],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c":[52],"\u062a\u0631\u0643\u064a\u0632":[53],"\u0627\u0644\u0639\u0644\u0627\u0645\u0629":[57],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629":[58],"\u0648\u0632\u064a\u0627\u062f\u0629":[59],"\u0627\u0644\u0648\u0639\u064a":[60],"\u0627\u0644\u0645\u0635\u0631\u0641\u064a":[61,94],"\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[62],"\u0627\u0633\u062a\u0645\u0627\u0644\u0627\u062a":[63],"\u0639\u0642\u0644\u0627\u0646\u064a\u0629":[64],"\u0648\u0639\u0627\u0637\u0641\u064a\u0629":[65],"\u0645\u062a\u0646\u0648\u0639\u0629.":[66],"\u0643\u0645\u0627":[67],"\u0628\u064a\u0646\u062a":[68],"\u0623\u0646":[69,92],"\u0627\u0644\u0648\u0633\u0627\u0626\u0637":[70],"\u0627\u0644\u0628\u0635\u0631\u064a\u0629":[71],"(\u0627\u0644\u0635\u0648\u0631":[72],"\u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a)":[73],"\u0644\u0639\u0628\u062a":[74],"\u062f\u0648\u0631\u0627\u064b":[75],"\u0645\u062d\u0648\u0631\u064a\u0627\u064b":[76],"\u062c\u0630\u0628":[78],"\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c":[79],"\u0645\u0639":[80],"\u0648\u062c\u0648\u062f":[81],"\u062a\u0641\u0627\u0648\u062a":[82],"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a":[84],"\u0627\u0644\u062e\u0637\u0627\u0628":[85],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a":[86],"\u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0646.":[88],"\u0648\u062e\u0644\u0635\u062a":[89],"\u0627\u0644\u0625\u0639\u0644\u0627\u0646":[93],"\u0627\u0644\u0631\u0642\u0645\u064a":[95],"\u0648\u0633\u064a\u0644\u0629":[96],"\u0641\u0639\u0627\u0644\u0629":[97],"\u0644\u0628\u0646\u0627\u0621":[98],"\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629":[100],"\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629":[101],"\u0625\u0630\u0627":[102],"\u0648\u064f\u0638\u0641\u062a":[103],"\u0639\u0646\u0627\u0635\u0631\u0647":[104],"\u0627\u0644\u0646\u0641\u0633\u064a\u0629":[105],"\u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629":[106],"\u0628\u0634\u0643\u0644":[107],"\u0635\u062d\u064a\u062d\u060c":[108],"\u0645\u0645\u0627":[109],"\u064a\u0633\u0627\u0647\u0645":[110],"\u0631\u062f\u0645":[112],"\u0627\u0644\u0641\u062c\u0648\u0629":[113],"\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u064a\u0629":[114],"\u0627\u0644\u0645\u0624\u0633\u0633\u0629":[116],"\u0648\u062c\u0645\u0647\u0648\u0631\u0647\u0627":[117],"\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c":[118],"\u0648\u062a\u062d\u0641\u064a\u0632":[119],"\u0648\u0644\u0627\u0621":[120],"\u0627\u0644\u0639\u0645\u0644\u0627\u0621":[121],"\u062a\u062c\u0627\u0647":[122],"\u0627\u0644\u062e\u062f\u0645\u0627\u062a":[123],"\u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629":[124],"\u0627\u0644\u0645\u0642\u062f\u0645\u0629":[125],"\u0627\u0644\u0628\u064a\u0626\u0629":[127],"\u0627\u0644\u0631\u0642\u0645\u064a\u0629.":[128]},"counts_by_year":[],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2026-10-05T00:00:00"}
