{"id":"https://openalex.org/W7220045895","doi":null,"title":"The Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province","display_name":"The Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province","publication_year":2023,"publication_date":"2023-05-08","ids":{"openalex":"https://openalex.org/W7220045895"},"language":"en","primary_location":{"id":"pmh:oai:so03.tci-thaijo.org:article/268285","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/view/268285","pdf_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/268285/177836","source":{"id":"https://openalex.org/S7407063173","display_name":"Journal of Multidisciplinary in Social Sciences","issn_l":"2672-9806","issn":["2672-9806","2673-0235"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097440","host_organization_name":"Suan Dusit University","host_organization_lineage":["https://openalex.org/I4210097440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2672-9806","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/268285/177836","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027538530","display_name":"Jirat Chuanchom","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Chuanchom, Jirat","raw_affiliation_strings":["Faculty of Management Science, Suan Dusit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science, Suan Dusit University, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011168936","display_name":"Yutthapong Leelakitpaisarn Et al.","orcid":"https://orcid.org/0009-0007-8501-5103","observed_orcids":["https://orcid.org/0009-0007-8501-5103"]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Leelakitpaisarn, Yutthapong","raw_affiliation_strings":["Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088820186","display_name":"Pornpen Traiphong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I76920116","display_name":"Srinakharinwirot University","ror":"https://ror.org/04718hx42","country_code":"TH","type":"education","lineage":["https://openalex.org/I76920116"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Traiphong, Pornpen","raw_affiliation_strings":["Faculty of Social Sciences, Srinakharinwirot University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Social Sciences, Srinakharinwirot University, Thailand","institution_ids":["https://openalex.org/I76920116"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154156923","display_name":"Sarid Sriyothin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Sriyothin, Sarid","raw_affiliation_strings":["Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056958496","display_name":"Pimmada Wichasin","orcid":"https://orcid.org/0000-0002-6361-462X","observed_orcids":["https://orcid.org/0000-0002-6361-462X"]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Wichasin, Pimmada","raw_affiliation_strings":["School of Tourism and Hospitality Management, Suan Dusit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Tourism and Hospitality Management, Suan Dusit University, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042780739","display_name":"Nongluck Popichit","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Popichit, Nongluck","raw_affiliation_strings":["Faculty of Management Science, Suan Dusit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science, Suan Dusit University, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154058625","display_name":"Tananyaphat Srinathiyawasin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Srinathiyawasin, Tananyaphat","raw_affiliation_strings":["Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050091318","display_name":"Chayapon Chomchaiya","orcid":"https://orcid.org/0009-0006-4711-2431","observed_orcids":["https://orcid.org/0009-0006-4711-2431"]},"institutions":[{"id":"https://openalex.org/I4210097440","display_name":"Suan Dusit University","ror":"https://ror.org/00x7vzk16","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210097440"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Chomchaiya, Chayapon","raw_affiliation_strings":["Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Humanities and Social Sciences, Suan Dusit University, Thailand","institution_ids":["https://openalex.org/I4210097440"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.7318999767303467,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.7318999767303467,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.16609999537467957,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.04820000007748604,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/homestay-management","display_name":"homestay management","score":0.9959999918937683},{"id":"https://openalex.org/keywords/service-expectations","display_name":"service expectations","score":0.9200000166893005},{"id":"https://openalex.org/keywords/homestay","display_name":"homestay","score":0.7760000228881836},{"id":"https://openalex.org/keywords/tourist-accommodation","display_name":"tourist accommodation","score":0.7409999966621399},{"id":"https://openalex.org/keywords/financial-capacity","display_name":"financial capacity","score":0.3569999933242798},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6069999933242798},{"id":"https://openalex.org/keywords/learning-and-growth","display_name":"learning and growth","score":0.9490000009536743},{"id":"https://openalex.org/keywords/phra-nakhon-si-ayutthaya-province","display_name":"Phra Nakhon Si Ayutthaya Province","score":0.8610000014305115}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6092000007629395},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5759999752044678},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5598000288009644},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4481000006198883},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.4334999918937683},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.4327000081539154},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.41019999980926514},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.38670000433921814},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.3808000087738037},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.37950000166893005},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3560999929904938},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.32350000739097595},{"id":"https://openalex.org/C122637931","wikidata":"https://www.wikidata.org/wiki/Q118084","display_name":"Unit (ring theory)","level":2,"score":0.30059999227523804},{"id":"https://openalex.org/C73945780","wikidata":"https://www.wikidata.org/wiki/Q814232","display_name":"Survey methodology","level":2,"score":0.2921999990940094},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.2757999897003174},{"id":"https://openalex.org/C129848803","wikidata":"https://www.wikidata.org/wiki/Q2564360","display_name":"Sample size determination","level":2,"score":0.2754000127315521},{"id":"https://openalex.org/C65409693","wikidata":"https://www.wikidata.org/wiki/Q425265","display_name":"Statistical significance","level":2,"score":0.26420000195503235},{"id":"https://openalex.org/C2779318504","wikidata":"https://www.wikidata.org/wiki/Q1438035","display_name":"Research design","level":2,"score":0.257099986076355},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.2549999952316284},{"id":"https://openalex.org/C87007009","wikidata":"https://www.wikidata.org/wiki/Q210832","display_name":"Statistical hypothesis testing","level":2,"score":0.2529999911785126}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so03.tci-thaijo.org:article/268285","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/view/268285","pdf_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/268285/177836","source":{"id":"https://openalex.org/S7407063173","display_name":"Journal of Multidisciplinary in Social Sciences","issn_l":"2672-9806","issn":["2672-9806","2673-0235"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097440","host_organization_name":"Suan Dusit University","host_organization_lineage":["https://openalex.org/I4210097440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2672-9806","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so03.tci-thaijo.org:article/268285","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/view/268285","pdf_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/268285/177836","source":{"id":"https://openalex.org/S7407063173","display_name":"Journal of Multidisciplinary in Social Sciences","issn_l":"2672-9806","issn":["2672-9806","2673-0235"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097440","host_organization_name":"Suan Dusit University","host_organization_lineage":["https://openalex.org/I4210097440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2672-9806","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7220045895.pdf","grobid_xml":"https://content.openalex.org/works/W7220045895.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7217614372","https://openalex.org/W7215411530","https://openalex.org/W7219249193","https://openalex.org/W7219424088","https://openalex.org/W4392208900","https://openalex.org/W7215213554","https://openalex.org/W2951903719","https://openalex.org/W4321602652","https://openalex.org/W7215242320","https://openalex.org/W2218218575"],"abstract_inverted_index":{"The":[0,33,50,72,113],"objective":[1],"of":[2,22,39,65,95,120,128,130,139,144,147,160,187],"this":[3],"research":[4],"was":[5,89,103,168],"to":[6,18,28,56,91,106,207],"study":[7,19],"homestay":[8,23,121,155],"management":[9,24,122,146],"in":[10,44,76,132,170],"correlation":[11,109],"with":[12,117,125,156],"service":[13,29,129,152],"expectations":[14,30,153,202],"for":[15,31,154,203],"homestays":[16,43,131,145],"and":[17,25,83,86,141,190],"the":[20,26,60,77,93,96,108,111,118,126,142,166,171,185],"potential":[21,119,143],"affects":[27],"homestays.":[32],"researcher":[34],"conducted":[35],"a":[36,136,157,164],"random":[37],"survey":[38],"tourist":[40],"who":[41],"visited":[42],"Phra":[45],"Nakhon":[46],"Si":[47],"Ayutthaya":[48],"Province.":[49],"quantitative":[51],"approach":[52],"using":[53],"semi-structured":[54],"questionnaires":[55],"collect":[57],"data":[58,78],"from":[59],"sample":[61],"group":[62],"that":[63,149],"consisted":[64],"400":[66],"Thai":[67],"tourists":[68,134],"agedbetween":[69],"20-60":[70],"years.":[71],"statistical":[73],"tools":[74],"used":[75,90,105],"analysis":[79,102],"included":[80],"percentage,":[81],"mean":[82],"standard":[84],"deviation":[85],"Cronbach's":[87],"Alpha":[88],"assess":[92],"reliability":[94],"questionnaire":[97],"at":[98,135],".996.":[99],"Multiple":[100],"regression":[101],"also":[104],"test":[107],"among":[110],"variables.":[112],"findings":[114],"showed":[115],"relationships":[116],"were":[123],"correlated":[124],"expectation":[127],"accommodating":[133],"high":[137],"level":[138,159],".671,":[140],"entrepreneurs":[148],"affect":[150],"their":[151],"0.05":[158],"significance":[161],"level.":[162],"As":[163],"result,":[165],"prediction":[167],"presented":[169],"Equation:":[172],"\u0177":[173],"=":[174,217],".095":[175,208],"+":[176,178,180,182,209,211,213,215],"(.345Fin)":[177],"(.072Pro)":[179],"(.269Cus)":[181],"(.811Learn)":[183],"means":[184],"value":[186],"Finance,":[188],"Customer":[189],"Learning":[191],"&":[192],"Growth":[193],"when":[194],"it":[195,205],"increases":[196,206],"by":[197],"1":[198],"unit":[199],"Y":[200],"(service":[201],"homestay),":[204],"(.345)":[210],"(.072)":[212],"(.269)":[214],"(.811)":[216],"1.592.":[218]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2026-10-05T00:00:00"}
