{"id":"https://openalex.org/W7219985316","doi":null,"title":"Sensory Characteristics of Thong Pha Phum GI Rambutan to Approach the Future Product Based on the Perceptions and Experiences of Various Consumer Groups","display_name":"Sensory Characteristics of Thong Pha Phum GI Rambutan to Approach the Future Product Based on the Perceptions and Experiences of Various Consumer Groups","publication_year":2024,"publication_date":"2024-11-20","ids":{"openalex":"https://openalex.org/W7219985316"},"language":"en","primary_location":{"id":"pmh:oai:so03.tci-thaijo.org:article/269987","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/view/269987","pdf_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/269987/185773","source":{"id":"https://openalex.org/S7407063173","display_name":"Journal of Multidisciplinary in Social Sciences","issn_l":"2672-9806","issn":["2672-9806","2673-0235"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097440","host_organization_name":"Suan Dusit University","host_organization_lineage":["https://openalex.org/I4210097440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2672-9806","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/269987/185773","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5099014673","display_name":"Karan Phromthep","orcid":"https://orcid.org/0009-0002-9860-2159","observed_orcids":["https://orcid.org/0009-0002-9860-2159"]},"institutions":[{"id":"https://openalex.org/I178764607","display_name":"Kanchanaburi Rajabhat University","ror":"https://ror.org/03r1pm171","country_code":"TH","type":"education","lineage":["https://openalex.org/I178764607"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Phromthep, Karan","raw_affiliation_strings":["Faculty of Science and Technology, Kanchanaburi Rajabhat University, Kanchanaburi, 71190 Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Science and Technology, Kanchanaburi Rajabhat University, Kanchanaburi, 71190 Thailand","institution_ids":["https://openalex.org/I178764607"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5150036512","display_name":"Natnicha Thaweeseang","orcid":"https://orcid.org/0009-0003-1434-4664","observed_orcids":["https://orcid.org/0009-0003-1434-4664"]},"institutions":[{"id":"https://openalex.org/I178764607","display_name":"Kanchanaburi Rajabhat University","ror":"https://ror.org/03r1pm171","country_code":"TH","type":"education","lineage":["https://openalex.org/I178764607"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Thaweeseang, Natnicha","raw_affiliation_strings":["Faculty of Science and Technology, Kanchanaburi Rajabhat University, Kanchanaburi, 71190 Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Science and Technology, Kanchanaburi Rajabhat University, Kanchanaburi, 71190 Thailand","institution_ids":["https://openalex.org/I178764607"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006786340","display_name":"Peerapong Wongthahan","orcid":"https://orcid.org/0000-0003-4581-0026","observed_orcids":["https://orcid.org/0000-0003-4581-0026"]},"institutions":[{"id":"https://openalex.org/I179193067","display_name":"Khon Kaen University","ror":"https://ror.org/03cq4gr50","country_code":"TH","type":"education","lineage":["https://openalex.org/I179193067"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Wongthahan, Peerapong","raw_affiliation_strings":["Faculty of Technology, Khon Kaen University, Khon Kaen, 40002 Thailand.  Khon Kaen University International College, Khon Kaen University, 40002 Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Technology, Khon Kaen University, Khon Kaen, 40002 Thailand.  Khon Kaen University International College, Khon Kaen University, 40002 Thailand","institution_ids":["https://openalex.org/I179193067"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.9750999808311462,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.008899999782443047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.005900000222027302,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rambutan","display_name":"Nephelium lappaceum","score":0.8550000190734863},{"id":"https://openalex.org/keywords/sensory-attributes","display_name":"sensory properties","score":0.8500000238418579},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6060000061988831},{"id":"https://openalex.org/keywords/product-development","display_name":"product development","score":0.7860000133514404},{"id":"https://openalex.org/keywords/consumer-groups","display_name":"consumer groups","score":0.722000002861023},{"id":"https://openalex.org/keywords/emotional-responses","display_name":"emotional responses","score":0.7329999804496765},{"id":"https://openalex.org/keywords/regional-food-marketing","display_name":"regional food marketing","score":0.8410000205039978},{"id":"https://openalex.org/keywords/ready-to-eat-foods","display_name":"ready-to-eat foods","score":0.8050000071525574},{"id":"https://openalex.org/keywords/food-innovation","display_name":"food innovation","score":0.46299999952316284}],"concepts":[{"id":"https://openalex.org/C2780404654","wikidata":"https://www.wikidata.org/wiki/Q7289274","display_name":"Rambutan","level":2,"score":0.7907999753952026},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.6650999784469604},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5925999879837036},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5821999907493591},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4494999945163727},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43050000071525574},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.39089998602867126},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.3382999897003174},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.31769999861717224},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.2815000116825104},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.27219998836517334},{"id":"https://openalex.org/C2993130379","wikidata":"https://www.wikidata.org/wiki/Q1497296","display_name":"Food preparation","level":3,"score":0.25029999017715454}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so03.tci-thaijo.org:article/269987","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/view/269987","pdf_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/269987/185773","source":{"id":"https://openalex.org/S7407063173","display_name":"Journal of Multidisciplinary in Social Sciences","issn_l":"2672-9806","issn":["2672-9806","2673-0235"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097440","host_organization_name":"Suan Dusit University","host_organization_lineage":["https://openalex.org/I4210097440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2672-9806","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so03.tci-thaijo.org:article/269987","doi":null,"is_oa":true,"landing_page_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/view/269987","pdf_url":"https://so03.tci-thaijo.org/index.php/sduhs/article/download/269987/185773","source":{"id":"https://openalex.org/S7407063173","display_name":"Journal of Multidisciplinary in Social Sciences","issn_l":"2672-9806","issn":["2672-9806","2673-0235"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210097440","host_organization_name":"Suan Dusit University","host_organization_lineage":["https://openalex.org/I4210097440"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2672-9806","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","score":0.40450000762939453,"display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320322335","display_name":"Khon Kaen University","ror":"https://ror.org/03cq4gr50"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219985316.pdf","grobid_xml":"https://content.openalex.org/works/W7219985316.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4403464169","https://openalex.org/W2963739854","https://openalex.org/W7215349356","https://openalex.org/W2921374999","https://openalex.org/W7221018409","https://openalex.org/W2983455707","https://openalex.org/W7220007853","https://openalex.org/W2003544133","https://openalex.org/W4399716329","https://openalex.org/W7215395974"],"abstract_inverted_index":{"This":[0,189],"study":[1],"aims":[2],"to":[3,38,47,61,82,95,195],"investigate":[4],"the":[5,18,40,48,64,75,83,125,128,137,141,147,151,171,222],"conceptualizations":[6],"of":[7,22,105,113,127,143,213],"product":[8,177],"development":[9],"for":[10,209],"Thong":[11,50,106,172,196],"Pha":[12,51,107,173,197],"Phum":[13,52,108,174,198],"GI":[14,53,109,175,199],"rambutan":[15,54,176,200],"based":[16],"on":[17,63,146],"perceptions":[19,45,156],"and":[20,33,37,43,69,78,99,103,122,134,140,154,169,185,202,211],"experiences":[21],"various":[23],"consumer":[24,86,192],"groups":[25,87],"\u2014culinary":[26],"chefs":[27,144],"(n=20),":[28,30,32,36],"producers":[29,123,220],"academics":[31],"general":[34,138],"public":[35,139],"explore":[39],"emotional":[41,76,152,187],"responses":[42,77,153],"wellness":[44,79,155],"related":[46,194],"future":[49],"product.":[55],"The":[56,111,119],"interview":[57],"questions":[58],"were":[59],"designed":[60],"focus":[62],"material's":[65],"pain":[66],"points,":[67],"solutions,":[68],"overall":[70],"concept":[71],"as":[72,74,178],"well":[73],"perceptions.":[80],"According":[81],"findings,":[84],"four":[85],"can":[88,217],"be":[89,207],"distinguished,":[90],"each":[91],"with":[92],"unique":[93,203],"concepts":[94],"address":[96],"their":[97],"needs":[98],"produce":[100],"novel":[101],"products":[102,130],"uses":[104],"rambutan.":[110],"generation":[112],"ideas":[114],"is":[115],"influenced":[116],"by":[117],"experience.":[118],"academic":[120],"experts":[121],"discussed":[124],"production":[126],"new":[129],"using":[131],"high":[132],"technology":[133],"innovation":[135],"while":[136],"group":[142],"focused":[145],"ready-to-eat":[148],"products.":[149],"Exploring":[150],"through":[157],"corresponding":[158],"analysis":[159],"revealed":[160],"that":[161],"most":[162],"people":[163],"(from":[164],"4":[165],"different":[166],"groups)":[167],"appreciated":[168],"interpreted":[170],"healthy,":[179],"relaxing,":[180],"energetic,":[181],"satisfying,":[182],"evoking":[183],"happy":[184],"joyful":[186],"responses.":[188],"research":[190],"offered":[191],"insights":[193],"material":[201],"products,":[204],"which":[205],"could":[206],"valuable":[208],"positioning":[210],"marketing":[212],"regional":[214],"foods.":[215],"It":[216],"also":[218],"guide":[219],"in":[221],"food":[223],"industry.":[224]},"counts_by_year":[],"updated_date":"2026-10-11T09:32:39.932853","created_date":"2026-10-05T00:00:00"}