{"id":"https://openalex.org/W7219967641","doi":null,"title":"Penerapan Fitur Ads pada Media Sosial Untuk Meningkatkan Attention-Interest-Desire-Action (AIDA) Konsumen UMKM Kuliner di Kecamatan Tareran","display_name":"Penerapan Fitur Ads pada Media Sosial Untuk Meningkatkan Attention-Interest-Desire-Action (AIDA) Konsumen UMKM Kuliner di Kecamatan Tareran","publication_year":2025,"publication_date":"2025-06-26","ids":{"openalex":"https://openalex.org/W7219967641"},"language":"en","primary_location":{"id":"pmh:oai:jurnal.polimdo.ac.id:article/1093","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.polimdo.ac.id/index.php/umbanua/article/view/1093","pdf_url":null,"source":{"id":"https://openalex.org/S7407076207","display_name":"JURNAL UMBANUA","issn_l":"2797-4065","issn":["2797-4065"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274936","host_organization_name":"Politeknik Negeri Manado","host_organization_lineage":["https://openalex.org/I4405274936"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2797-4065","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.polimdo.ac.id/index.php/umbanua/article/view/1093","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157243360","display_name":"Arief P. Kumaat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kumaat, Arief P.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062682751","display_name":"Melky K. E. Paendong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274936","display_name":"Politeknik Negeri Manado","ror":"https://ror.org/02mmcvq08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274936"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Paendong, Melky K. E.","raw_affiliation_strings":["Jurusan Administrasi Bisnis, Politeknik Negeri Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jurusan Administrasi Bisnis, Politeknik Negeri Manado","institution_ids":["https://openalex.org/I4405274936"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074220742","display_name":"Precylia Ribka Rambing","orcid":"https://orcid.org/0009-0005-3907-5506","observed_orcids":["https://orcid.org/0009-0005-3907-5506"]},"institutions":[{"id":"https://openalex.org/I4405274936","display_name":"Politeknik Negeri Manado","ror":"https://ror.org/02mmcvq08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274936"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rambing, Precylia R.","raw_affiliation_strings":["Jurusan Administrasi Bisnis, Politeknik Negeri Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jurusan Administrasi Bisnis, Politeknik Negeri Manado","institution_ids":["https://openalex.org/I4405274936"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090465751","display_name":"Friska Jutresia Papia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274936","display_name":"Politeknik Negeri Manado","ror":"https://ror.org/02mmcvq08","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274936"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Papia, Friska J.","raw_affiliation_strings":["Jurusan Administrasi Bisnis, Politeknik Negeri Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jurusan Administrasi Bisnis, Politeknik Negeri Manado","institution_ids":["https://openalex.org/I4405274936"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-advertising","display_name":"social media advertising","score":0.8849999904632568},{"id":"https://openalex.org/keywords/aida-model","display_name":"AIDA model","score":0.9039999842643738},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7940000295639038},{"id":"https://openalex.org/keywords/culinary-msmes","display_name":"culinary MSMEs","score":0.8109999895095825},{"id":"https://openalex.org/keywords/social-media-content-creation","display_name":"social media content creation","score":0.6629999876022339}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4489000141620636},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3368000090122223},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3319999873638153},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.32409998774528503},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.322299987077713},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.30970001220703125},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.2531000077724457},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.22849999368190765},{"id":"https://openalex.org/C99574664","wikidata":"https://www.wikidata.org/wiki/Q683794","display_name":"New media","level":2,"score":0.20020000636577606},{"id":"https://openalex.org/C105842133","wikidata":"https://www.wikidata.org/wiki/Q1899679","display_name":"Visual communication","level":2,"score":0.19099999964237213}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:jurnal.polimdo.ac.id:article/1093","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.polimdo.ac.id/index.php/umbanua/article/view/1093","pdf_url":null,"source":{"id":"https://openalex.org/S7407076207","display_name":"JURNAL UMBANUA","issn_l":"2797-4065","issn":["2797-4065"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274936","host_organization_name":"Politeknik Negeri Manado","host_organization_lineage":["https://openalex.org/I4405274936"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2797-4065","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:jurnal.polimdo.ac.id:article/1093","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.polimdo.ac.id/index.php/umbanua/article/view/1093","pdf_url":null,"source":{"id":"https://openalex.org/S7407076207","display_name":"JURNAL UMBANUA","issn_l":"2797-4065","issn":["2797-4065"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274936","host_organization_name":"Politeknik Negeri Manado","host_organization_lineage":["https://openalex.org/I4405274936"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2797-4065","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.40450000762939453,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7168281067","https://openalex.org/W7212027512","https://openalex.org/W4389856662","https://openalex.org/W7215540221","https://openalex.org/W7128433579","https://openalex.org/W7218259652","https://openalex.org/W7220833984","https://openalex.org/W4413764905","https://openalex.org/W7223166782","https://openalex.org/W4367354452"],"abstract_inverted_index":{"Program":[0],"Pengabdian":[1],"kepada":[2],"Masyarakat":[3],"ini":[4,92],"bertujuan":[5],"untuk":[6],"meningkatkan":[7],"efektivitaspemasaran":[8],"digital":[9,114],"UMKM":[10,110],"kuliner":[11,111],"di":[12,79,112],"Kecamatan":[13],"Tareran":[14],"melalui":[15],"pemanfaatan":[16],"fituriklan":[17],"(Ads)":[18],"pada":[19,24],"media":[20,31,52,80],"sosial,":[21,32,81],"dengan":[22],"fokus":[23],"pendekatan":[25],"Attention-Interest-DesireAction(AIDA).MitradalamkegiataniniadalahKiosLuckytchen,pelakuusahajajanan":[26],"kekinian":[27],"yang":[28],"telah":[29],"menggunakan":[30],"namun":[33],"belum":[34,38],"mengelolanya":[35],"secaraprofesional":[36],"dan":[37,61,99],"memanfaatkan":[39],"fitur":[40,96],"Ads":[41],"secara":[42],"optimal.":[43],"Metode":[44],"pelaksanaanmeliputi":[45],"pelatihan":[46],"langsung,":[47],"pendampingan":[48],"pembuatan":[49,54],"akun":[50],"bisnis":[51],"sosial,praktik":[53],"konten":[55],"visual":[56],"(foto":[57],"produk),":[58],"serta":[59,82],"penyusunan":[60],"peluncurankampanye":[62],"iklan":[63],"berbayar.":[64],"Hasil":[65],"kegiatan":[66],"menunjukkan":[67],"adanya":[68],"peningkatanketerampilan":[69],"mitra":[70],"dalam":[71],"mengelola":[72],"pemasaran":[73],"digital,":[74],"peningkatan":[75,86],"jumlah":[76],"interaksidan":[77],"jangkauan":[78],"dampak":[83],"awal":[84],"terhadap":[85],"minat":[87],"dantindakan":[88],"pembelian":[89],"konsumen.":[90],"Kegiatan":[91],"membuktikan":[93],"bahwa":[94],"penerapan":[95],"Adsyang":[97],"terarah":[98],"berbasis":[100],"konsep":[101],"AIDA":[102],"dapat":[103],"menjadi":[104],"strategi":[105],"efektif":[106],"untukmeningkatkan":[107],"daya":[108],"saing":[109],"era":[113]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2026-10-05T00:00:00"}