{"id":"https://openalex.org/W7219947356","doi":null,"title":"\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07\u0e20\u0e32\u0e29\u0e32\u0e08\u0e35\u0e19\u0e43\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e40\u0e01\u0e29\u0e15\u0e23\u0e44\u0e17\u0e22","display_name":"\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07\u0e20\u0e32\u0e29\u0e32\u0e08\u0e35\u0e19\u0e43\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e40\u0e01\u0e29\u0e15\u0e23\u0e44\u0e17\u0e22","publication_year":2025,"publication_date":"2025-06-30","ids":{"openalex":"https://openalex.org/W7219947356"},"language":"th","primary_location":{"id":"pmh:oai:so01.tci-thaijo.org:article/277477","doi":null,"is_oa":true,"landing_page_url":"https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/277477","pdf_url":"https://so01.tci-thaijo.org/index.php/stouagjournal/article/download/277477/180386","source":{"id":"https://openalex.org/S7407076781","display_name":"STOU Journal of Agriculture (Online)","issn_l":"2773-9937","issn":["2773-9937"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2773-9937","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so01.tci-thaijo.org/index.php/stouagjournal/article/download/277477/180386","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093043467","display_name":"Tanapon Srisukwatanachai","orcid":"https://orcid.org/0000-0002-9332-2943","observed_orcids":["https://orcid.org/0000-0002-9332-2943"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Srisukwatanachai, Tanapon","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093043466","display_name":"Achara Boonkong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Boonkong, Achara","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5115862279","display_name":"Sutthawongwadee Senawin","orcid":"https://orcid.org/0009-0002-7401-5021","observed_orcids":["https://orcid.org/0009-0002-7401-5021"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Senawin, Sutthawongwadee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5071960089","display_name":"Korsak Towantakavanit","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I181635417","display_name":"Shinawatra University","ror":"https://ror.org/02sr8jt85","country_code":"TH","type":"education","lineage":["https://openalex.org/I181635417"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Towantakavanit, Korsak","raw_affiliation_strings":["Faculty of Management , Shinawatra University , Pathum Thani , Thailand , 12160","\u0e04\u0e13\u0e30\u0e01\u0e32\u0e23\u0e08\u0e31 \u0e14\u0e01\u0e32\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34 \u0e17\u0e22\u0e32\u0e25\u0e31 \u0e22\u0e0a\u0e34 \u0e19\u0e27\u0e31 \u0e15\u0e23 \u0e1b\u0e17\u0e38 \u0e21\u0e18\u0e32\u0e19\u0e35 \u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22 12160"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management , Shinawatra University , Pathum Thani , Thailand , 12160","institution_ids":["https://openalex.org/I181635417"]},{"raw_affiliation_string":"\u0e04\u0e13\u0e30\u0e01\u0e32\u0e23\u0e08\u0e31 \u0e14\u0e01\u0e32\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34 \u0e17\u0e22\u0e32\u0e25\u0e31 \u0e22\u0e0a\u0e34 \u0e19\u0e27\u0e31 \u0e15\u0e23 \u0e1b\u0e17\u0e38 \u0e21\u0e18\u0e32\u0e19\u0e35 \u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22 12160","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.9023000001907349,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.9023000001907349,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.029500000178813934,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12542","display_name":"Second Language Learning and Teaching","score":0.019300000742077827,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/chinese-language-proficiency","display_name":"Chinese language proficiency","score":0.9919999837875366},{"id":"https://openalex.org/keywords/chinese-market","display_name":"Chinese market","score":0.4189999997615814},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7400000095367432},{"id":"https://openalex.org/keywords/cultural-understanding","display_name":"cultural understanding","score":0.4959999918937683},{"id":"https://openalex.org/keywords/chinese-language-education","display_name":"Chinese language education","score":0.6259999871253967},{"id":"https://openalex.org/keywords/enterprise-competitiveness","display_name":"enterprise competitiveness","score":0.5569999814033508},{"id":"https://openalex.org/keywords/trade-regulation","display_name":"trade regulation","score":0.36500000953674316}],"concepts":[{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.6859999895095825},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5533999800682068},{"id":"https://openalex.org/C2991943566","wikidata":"https://www.wikidata.org/wiki/Q209380","display_name":"Chinese market","level":3,"score":0.5443999767303467},{"id":"https://openalex.org/C47602998","wikidata":"https://www.wikidata.org/wiki/Q2588869","display_name":"Language barrier","level":2,"score":0.5303999781608582},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5297999978065491},{"id":"https://openalex.org/C511192102","wikidata":"https://www.wikidata.org/wiki/Q5156948","display_name":"Comprehension","level":2,"score":0.49239999055862427},{"id":"https://openalex.org/C177606310","wikidata":"https://www.wikidata.org/wiki/Q5674297","display_name":"Adaptability","level":2,"score":0.47119998931884766},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.430400013923645},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.3935000002384186},{"id":"https://openalex.org/C200288055","wikidata":"https://www.wikidata.org/wiki/Q2621792","display_name":"Element (criminal law)","level":2,"score":0.3817000091075897},{"id":"https://openalex.org/C3018428822","wikidata":"https://www.wikidata.org/wiki/Q7850","display_name":"Chinese language","level":2,"score":0.37940001487731934},{"id":"https://openalex.org/C193257486","wikidata":"https://www.wikidata.org/wiki/Q3681519","display_name":"International business","level":2,"score":0.3384999930858612},{"id":"https://openalex.org/C2779398514","wikidata":"https://www.wikidata.org/wiki/Q645917","display_name":"Chinese culture","level":3,"score":0.3375000059604645},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3305000066757202},{"id":"https://openalex.org/C2778883600","wikidata":"https://www.wikidata.org/wiki/Q2390977","display_name":"Language proficiency","level":2,"score":0.2944999933242798},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.28700000047683716},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.27790001034736633},{"id":"https://openalex.org/C2776847045","wikidata":"https://www.wikidata.org/wiki/Q61566","display_name":"Minority language","level":2,"score":0.2653000056743622},{"id":"https://openalex.org/C2780274960","wikidata":"https://www.wikidata.org/wiki/Q5001907","display_name":"Business opportunity","level":2,"score":0.2529999911785126},{"id":"https://openalex.org/C204983608","wikidata":"https://www.wikidata.org/wiki/Q2111958","display_name":"Productivity","level":2,"score":0.251800000667572}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so01.tci-thaijo.org:article/277477","doi":null,"is_oa":true,"landing_page_url":"https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/277477","pdf_url":"https://so01.tci-thaijo.org/index.php/stouagjournal/article/download/277477/180386","source":{"id":"https://openalex.org/S7407076781","display_name":"STOU Journal of Agriculture (Online)","issn_l":"2773-9937","issn":["2773-9937"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2773-9937","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so01.tci-thaijo.org:article/277477","doi":null,"is_oa":true,"landing_page_url":"https://so01.tci-thaijo.org/index.php/stouagjournal/article/view/277477","pdf_url":"https://so01.tci-thaijo.org/index.php/stouagjournal/article/download/277477/180386","source":{"id":"https://openalex.org/S7407076781","display_name":"STOU Journal of Agriculture (Online)","issn_l":"2773-9937","issn":["2773-9937"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2773-9937","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.8409000039100647,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219947356.pdf","grobid_xml":"https://content.openalex.org/works/W7219947356.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W586020958","https://openalex.org/W1559268544","https://openalex.org/W1595888163","https://openalex.org/W2052557314","https://openalex.org/W2088253551","https://openalex.org/W2107188817","https://openalex.org/W2153353399","https://openalex.org/W2217651891","https://openalex.org/W2258400104","https://openalex.org/W2591301599","https://openalex.org/W2785679891","https://openalex.org/W2791018003","https://openalex.org/W2888269588","https://openalex.org/W2911741686","https://openalex.org/W2911813841","https://openalex.org/W3087846178","https://openalex.org/W3148552164","https://openalex.org/W4224751743","https://openalex.org/W4280594697","https://openalex.org/W4307645204","https://openalex.org/W4308007972","https://openalex.org/W4312594312","https://openalex.org/W4313334215","https://openalex.org/W4319335382","https://openalex.org/W4360976893","https://openalex.org/W4361289918","https://openalex.org/W4366588656"],"related_works":["https://openalex.org/W7215488775","https://openalex.org/W7219493637","https://openalex.org/W7159874615","https://openalex.org/W7215388209","https://openalex.org/W7220328719","https://openalex.org/W7215476092","https://openalex.org/W4404150390","https://openalex.org/W7215484319","https://openalex.org/W7215649525","https://openalex.org/W4386785894"],"abstract_inverted_index":{"The":[0,147],"accelerated":[1],"economic":[2],"development":[3],"of":[4,38,56,80,140,166,185,210,230],"China,":[5,205],"along":[6],"with":[7,192],"the":[8,35,53,66,71,137,141,144,153,164,170,186,193,197,222,228,248,256],"solid":[9],"trade":[10,113,129],"relationships":[11],"between":[12,86],"China":[13,18],"and":[14,22,44,89,106,115,130,173,179,200,251],"Thailand,":[15],"has":[16],"positioned":[17],"as":[19,77,94],"a":[20,78,95,120],"significant":[21],"promising":[23],"market":[24,250],"for":[25,42,176],"Thai":[26,62,167,190,242],"agricultural":[27,63,238],"goods.":[28],"This":[29,48,117],"burgeoning":[30],"demand":[31],"is":[32],"fueled":[33],"by":[34],"escalating":[36],"preferences":[37],"Chinese":[39,57,67,72,128,145,154,171,187,233,249],"consumers,":[40,90],"especially":[41],"premium":[43],"regionally":[45],"distinctive":[46],"products.":[47],"article":[49],"endeavors":[50],"to":[51,109,136,195,240],"examine":[52],"pivotal":[54],"significance":[55],"language":[58,73,155,188,234],"proficiency":[59,151],"in":[60,70,98,134,152,163,204,221,244,255],"advancing":[61,232],"enterprises":[64,243],"within":[65,143,169,236,247],"marketplace.":[68,259],"Proficiency":[69],"functions":[74],"not":[75],"only":[76],"medium":[79],"communication":[81,158],"that":[82,150],"enhances":[83],"mutual":[84],"comprehension":[85],"business":[87,101,177],"stakeholders":[88],"but":[91],"also":[92],"serves":[93],"crucial":[96],"element":[97],"establishing":[99],"strong":[100],"networks,":[102],"promoting":[103],"effective":[104],"negotiations,":[105],"facilitating":[107],"adaptability":[108],"China\u2019s":[110],"rapidly":[111],"changing":[112],"regulations":[114],"standards.":[116],"research":[118],"adopts":[119],"literature":[121],"review":[122],"methodology,":[123],"scrutinizing":[124],"pertinent":[125],"studies":[126],"on":[127,253],"peer-reviewed":[131],"academic":[132],"articles,":[133],"addition":[135],"direct":[138],"experiences":[139],"authors":[142],"market.":[146],"results":[148],"reveal":[149],"markedly":[156],"improves":[157],"efficiency,":[159],"fosters":[160],"consumer":[161,201],"trust":[162],"quality":[165],"products":[168],"market,":[172],"engenders":[174],"prospects":[175],"growth":[178],"sustained":[180],"investment.":[181],"Moreover,":[182],"an":[183],"understanding":[184],"equips":[189],"entrepreneurs":[191],"capability":[194],"comprehend":[196],"cultural":[198],"nuances":[199],"behaviors":[202],"prevalent":[203],"which":[206],"diverges":[207],"from":[208],"those":[209],"other":[211],"markets,":[212],"while":[213],"concurrently":[214],"enhancing":[215],"their":[216],"competitiveness":[217],"against":[218],"international":[219],"counterparts":[220],"same":[223],"sector.":[224],"These":[225],"findings":[226],"highlight":[227],"imperative":[229],"systematically":[231],"education":[235],"Thailand's":[237],"domain":[239],"assist":[241],"attaining":[245],"sustainability":[246],"capitalizing":[252],"opportunities":[254],"ever-evolving":[257],"global":[258]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-05T00:00:00"}