{"id":"https://openalex.org/W7219934780","doi":null,"title":"The Power of Marketing Psychology on Chinese Consumers","display_name":"The Power of Marketing Psychology on Chinese Consumers","publication_year":2023,"publication_date":"2023-09-11","ids":{"openalex":"https://openalex.org/W7219934780"},"language":"en","primary_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/269174","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/pacific/article/view/269174","pdf_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/269174/180107","source":{"id":"https://openalex.org/S7407065992","display_name":"The Journal of Pacific Institute of Management Science (Humanities and Social Science)","issn_l":"2697-4487","issn":["2697-4487"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2697-4487","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/269174/180107","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093043467","display_name":"Tanapon Srisukwatanachai","orcid":"https://orcid.org/0000-0002-9332-2943","observed_orcids":["https://orcid.org/0000-0002-9332-2943"]},"institutions":[{"id":"https://openalex.org/I101479585","display_name":"South China Agricultural University","ror":"https://ror.org/05v9jqt67","country_code":"CN","type":"education","lineage":["https://openalex.org/I101479585"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Srisukwatanachai, Tanapon","raw_affiliation_strings":["South China Agricultural University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South China Agricultural University","institution_ids":["https://openalex.org/I101479585"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5156762953","display_name":"Om Huvanandana","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Huvanandana, Om","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5156787020","display_name":"Sanit Hajaturas","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I9340882","display_name":"Chiang Mai Rajabhat University","ror":"https://ror.org/02r6k7132","country_code":"TH","type":"education","lineage":["https://openalex.org/I9340882"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Hajaturas, Sanit","raw_affiliation_strings":["Ching Mai Rajabhat University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ching Mai Rajabhat University","institution_ids":["https://openalex.org/I9340882"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045880058","display_name":"Baichen Jiang","orcid":"https://orcid.org/0000-0002-1423-2916","observed_orcids":["https://orcid.org/0000-0002-1423-2916"]},"institutions":[{"id":"https://openalex.org/I101479585","display_name":"South China Agricultural University","ror":"https://ror.org/05v9jqt67","country_code":"CN","type":"education","lineage":["https://openalex.org/I101479585"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Baichen, Jiang","raw_affiliation_strings":["South China Agricultural University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South China Agricultural University","institution_ids":["https://openalex.org/I101479585"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093043466","display_name":"Achara Boonkong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I101479585","display_name":"South China Agricultural University","ror":"https://ror.org/05v9jqt67","country_code":"CN","type":"education","lineage":["https://openalex.org/I101479585"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Boonkong, Achara","raw_affiliation_strings":["South China Agricultural University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South China Agricultural University","institution_ids":["https://openalex.org/I101479585"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5115862279","display_name":"Sutthawongwadee Senawin","orcid":"https://orcid.org/0009-0002-7401-5021","observed_orcids":["https://orcid.org/0009-0002-7401-5021"]},"institutions":[{"id":"https://openalex.org/I101479585","display_name":"South China Agricultural University","ror":"https://ror.org/05v9jqt67","country_code":"CN","type":"education","lineage":["https://openalex.org/I101479585"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Senawin, Sutthawongwadee","raw_affiliation_strings":["South China Agricultural University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South China Agricultural University","institution_ids":["https://openalex.org/I101479585"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071960089","display_name":"Korsak Towantakavanit","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102065260","display_name":"PTT Public Company Limited (Thailand)","ror":"https://ror.org/056ksgr44","country_code":"TH","type":"company","lineage":["https://openalex.org/I102065260"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Towantakavanit, Korsak","raw_affiliation_strings":["PTT Global Chemical Public Company Limited"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PTT Global Chemical Public Company Limited","institution_ids":["https://openalex.org/I102065260"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5512999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5512999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1800999939441681,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.1428000032901764,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.7459999918937683},{"id":"https://openalex.org/keywords/consumer-psychology","display_name":"consumer psychology","score":0.871999979019165},{"id":"https://openalex.org/keywords/ethnocentrism","display_name":"ethnocentrism","score":0.7990000247955322},{"id":"https://openalex.org/keywords/rice","display_name":"rice","score":0.4020000100135803},{"id":"https://openalex.org/keywords/sensory-perception","display_name":"sensory perception","score":0.6290000081062317},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.33500000834465027},{"id":"https://openalex.org/keywords/country-of-origin","display_name":"country of origin","score":0.9129999876022339},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.5720000267028809},{"id":"https://openalex.org/keywords/consumer-utility","display_name":"consumer utility","score":0.5210000276565552},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.6549999713897705},{"id":"https://openalex.org/keywords/blind-tasting","display_name":"blind tasting","score":0.6859999895095825},{"id":"https://openalex.org/keywords/discrete-choice-experiment","display_name":"discrete choice experiment","score":0.6470000147819519}],"concepts":[{"id":"https://openalex.org/C2779199155","wikidata":"https://www.wikidata.org/wiki/Q4459666","display_name":"Consumer ethnocentrism","level":3,"score":0.7390000224113464},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6621999740600586},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5715000033378601},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5267000198364258},{"id":"https://openalex.org/C2777582232","wikidata":"https://www.wikidata.org/wiki/Q5013414","display_name":"CONTEST","level":2,"score":0.5162000060081482},{"id":"https://openalex.org/C2776542561","wikidata":"https://www.wikidata.org/wiki/Q271969","display_name":"Purchasing power","level":2,"score":0.48890000581741333},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4675999879837036},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4498000144958496},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.4350000023841858},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.40310001373291016},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3546000123023987},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3521000146865845},{"id":"https://openalex.org/C122445209","wikidata":"https://www.wikidata.org/wiki/Q189049","display_name":"Ethnocentrism","level":2,"score":0.34360000491142273},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.3172000050544739},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.3156999945640564},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.30140000581741333},{"id":"https://openalex.org/C192481860","wikidata":"https://www.wikidata.org/wiki/Q14566736","display_name":"Psychographic","level":2,"score":0.2922999858856201},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.29019999504089355},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.28769999742507935},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.2849000096321106},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.2635999917984009},{"id":"https://openalex.org/C188255311","wikidata":"https://www.wikidata.org/wiki/Q7256388","display_name":"Psychological research","level":2,"score":0.26019999384880066},{"id":"https://openalex.org/C2992166776","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Consumer research","level":2,"score":0.25780001282691956},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.2531000077724457}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so05.tci-thaijo.org:article/269174","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/pacific/article/view/269174","pdf_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/269174/180107","source":{"id":"https://openalex.org/S7407065992","display_name":"The Journal of Pacific Institute of Management Science (Humanities and Social Science)","issn_l":"2697-4487","issn":["2697-4487"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2697-4487","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/269174","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/pacific/article/view/269174","pdf_url":"https://so05.tci-thaijo.org/index.php/pacific/article/download/269174/180107","source":{"id":"https://openalex.org/S7407065992","display_name":"The Journal of Pacific Institute of Management Science (Humanities and Social Science)","issn_l":"2697-4487","issn":["2697-4487"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2697-4487","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G3075694864","display_name":null,"funder_award_id":"20BGL296","funder_id":"https://openalex.org/F4320327557","funder_display_name":"National Office for Philosophy and Social Sciences"}],"funders":[{"id":"https://openalex.org/F4320327557","display_name":"National Office for Philosophy and Social Sciences","ror":"https://ror.org/04m0ms912"},{"id":"https://openalex.org/F4320329659","display_name":"Thailand Science Research and Innovation","ror":"https://ror.org/000025p04"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219934780.pdf","grobid_xml":"https://content.openalex.org/works/W7219934780.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6986495556","https://openalex.org/W2022935979","https://openalex.org/W2120928529","https://openalex.org/W7111298557","https://openalex.org/W4379648344","https://openalex.org/W4293119955","https://openalex.org/W4406975094","https://openalex.org/W2058530129","https://openalex.org/W2885966934","https://openalex.org/W205546827"],"abstract_inverted_index":{"One":[0],"of":[1,58,90,104,116,123,138,170,186,195],"the":[2,26,47,52,56,62,66,78,83,88,92,96,121,124,135,139,152,156,162,184,192],"key":[3],"marketing":[4],"factors":[5],"for":[6,25],"consumer":[7],"psychological":[8],"motivation":[9],"is":[10],"sensory":[11,153],"experience":[12,122],"and":[13,118,127,155,172,178],"choice.":[14],"However,":[15],"what":[16],"has":[17],"been":[18],"mentioned":[19],"may":[20],"not":[21],"be":[22],"sufficient":[23],"enough":[24],"most":[27],"likely":[28],"customers":[29],"who":[30,38],"like":[31],"overseas":[32],"products":[33],"as":[34,36,65,74,108],"well":[35],"those":[37],"are":[39],"ethnocentric.":[40],"In":[41,77],"this":[42,187],"research,":[43],"we":[44,81],"have":[45],"divided":[46],"study":[48],"into":[49],"2":[50],"parts,":[51],"first":[53,142],"study,":[54,80],"explored":[55],"psychology":[57],"Chinese":[59],"consumers":[60],"used":[61],"same":[63],"method":[64],"world":[67],"rice":[68,109],"contest":[69],"(blind":[70],"test)":[71],"with":[72,95,134],"price":[73,146],"a":[75],"factor.":[76],"second":[79,157],"increased":[82,175],"research":[84,188],"procedure":[85],"by":[86],"enhancing":[87],"process":[89],"testing":[91],"real":[93,193],"demand":[94],"choice":[97,101],"experiment":[98,143,158],"method.":[99],"The":[100,130,141],"set":[102],"consisted":[103],"various":[105],"attributes;":[106],"such":[107],"grain":[110],"integrity,":[111],"sweetness,":[112],"aroma,":[113],"softness,":[114],"country":[115,169],"origin,":[117,171],"price.":[119],"Included":[120],"cognitive,":[125],"behavioral,":[126],"emotional":[128],"factors.":[129],"results":[131,185],"were":[132],"analyzed":[133],"ethnocentrism":[136],"factor":[137],"participants.":[140],"found":[144,160],"that":[145,161],"was":[147,159],"less":[148],"important":[149],"compared":[150],"to":[151],"perceptions,":[154],"change":[163],"in":[164],"taste,":[165],"attributes,":[166],"standard":[167],"certification,":[168],"prices":[173],"significantly":[174],"consumers\u2019":[176],"utility":[177],"influenced":[179],"their":[180],"purchasing":[181],"decisions.":[182],"Thus,":[183],"could":[189],"empirically":[190],"reciprocate":[191],"needs":[194],"consumers.":[196]},"counts_by_year":[],"updated_date":"2026-10-09T09:14:12.587421","created_date":"2026-10-05T00:00:00"}
