{"id":"https://openalex.org/W7219732740","doi":"https://doi.org/10.5281/zenodo.23139560","title":"Omnicanalit\u00e0 e continuit\u00e0 del percorso cliente","display_name":"Omnicanalit\u00e0 e continuit\u00e0 del percorso cliente","publication_year":2026,"publication_date":"2026-10-04","ids":{"openalex":"https://openalex.org/W7219732740","doi":"https://doi.org/10.5281/zenodo.23139560"},"language":"it","primary_location":{"id":"pmh:oai:zenodo.org:23139561","doi":null,"is_oa":true,"landing_page_url":"https://www.micheleargenziano.it/articoli/omnicanalita-e-continuita-del-percorso-cliente","pdf_url":"https://www.micheleargenziano.it/documents/articoli/articolo-013-omnicanalita-e-continuita-del-percorso-cliente.pdf","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/other"},"volume":null,"type":"other","is_traditional":false,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://www.micheleargenziano.it/documents/articoli/articolo-013-omnicanalita-e-continuita-del-percorso-cliente.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5157174457","display_name":"Michele Argenziano","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Argenziano, Michele","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5157174457"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8144999742507935,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.8144999742507935,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.17630000412464142,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/omnichannel-retail","display_name":"omnichannel retail","score":0.9390000104904175},{"id":"https://openalex.org/keywords/customer-journey","display_name":"customer journey","score":0.7540000081062317},{"id":"https://openalex.org/keywords/digital-channels","display_name":"digital channels","score":0.7900000214576721},{"id":"https://openalex.org/keywords/luxury-fashion","display_name":"luxury fashion","score":0.6140000224113464},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6949999928474426},{"id":"https://openalex.org/keywords/product-availability","display_name":"product availability","score":0.7110000252723694}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6171000003814697},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.23659999668598175},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.22089999914169312},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20430000126361847},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.19820000231266022},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.19660000503063202},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.17509999871253967},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.17299999296665192},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16670000553131104},{"id":"https://openalex.org/C204241405","wikidata":"https://www.wikidata.org/wiki/Q461499","display_name":"Transformation (genetics)","level":3,"score":0.1657000035047531}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:zenodo.org:23139561","doi":null,"is_oa":true,"landing_page_url":"https://www.micheleargenziano.it/articoli/omnicanalita-e-continuita-del-percorso-cliente","pdf_url":"https://www.micheleargenziano.it/documents/articoli/articolo-013-omnicanalita-e-continuita-del-percorso-cliente.pdf","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/other"},{"id":"doi:10.5281/zenodo.23139560","doi":"https://doi.org/10.5281/zenodo.23139560","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23139560","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"doi:10.5281/zenodo.23139561","doi":"https://doi.org/10.5281/zenodo.23139561","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.23139561","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:zenodo.org:23139561","doi":null,"is_oa":true,"landing_page_url":"https://www.micheleargenziano.it/articoli/omnicanalita-e-continuita-del-percorso-cliente","pdf_url":"https://www.micheleargenziano.it/documents/articoli/articolo-013-omnicanalita-e-continuita-del-percorso-cliente.pdf","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/other"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219732740.pdf"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6999695689","https://openalex.org/W2931960635","https://openalex.org/W2997483811","https://openalex.org/W2606911575","https://openalex.org/W4407698696","https://openalex.org/W4390870394","https://openalex.org/W3172517287","https://openalex.org/W256973712","https://openalex.org/W4393002573","https://openalex.org/W2760548999"],"abstract_inverted_index":{"Integrare":[0],"negozio":[1],"e":[2,10,20,25],"canali":[3],"digitali":[4],"significa":[5],"rendere":[6],"coerenti":[7],"informazioni":[8],"servizi":[9],"disponibilit\u00e0.":[11],"Approfondimento":[12],"divulgativo":[13],"di":[14],"Michele":[15],"Argenziano":[16],"nell'area":[17],"Moda":[18],"lusso":[19],"consumatori.":[21],"Gli":[22],"esempi":[23],"numerici":[24],"operativi,":[26],"dove":[27],"presenti,":[28],"sono":[29],"ipotetici.":[30],"Riferimenti:":[31],"OECD":[32],"\u2014":[33],"The":[34],"Digital":[35],"Transformation":[36],"of":[37],"SMEs":[38],"2021":[39],"Pubblicato":[40],"sul":[41],"sito":[42],"dell'autore:":[43],"leggi":[44],"l'articolo.":[45]},"counts_by_year":[],"updated_date":"2026-10-08T09:06:37.294493","created_date":"2026-10-05T00:00:00"}
