{"id":"https://openalex.org/W7219574271","doi":"https://doi.org/10.22437/f2m0b952","title":"PERBEDAAN RESPON PENGARUH ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE ANTARA CUSTOMER LAKI-LAKI DAN PEREMPUAN","display_name":"PERBEDAAN RESPON PENGARUH ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE ANTARA CUSTOMER LAKI-LAKI DAN PEREMPUAN","publication_year":2026,"publication_date":"2026-09-30","ids":{"openalex":"https://openalex.org/W7219574271","doi":"https://doi.org/10.22437/f2m0b952"},"language":"en","primary_location":{"id":"pmh:oai:online-journal.unja.ac.id:article/56923","doi":"https://doi.org/10.22437/f2m0b952","is_oa":true,"landing_page_url":"https://online-journal.unja.ac.id/index/article/view/56923","pdf_url":null,"source":{"id":"https://openalex.org/S4210233953","display_name":"Jurnal Dinamika Manajemen","issn_l":"2338-123X","issn":["2338-123X","2355-8148"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315184","host_organization_name":"State University of Semarang","host_organization_lineage":["https://openalex.org/P4310315184"],"host_organization_lineage_names":["State University of Semarang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2338-123X","raw_type":"info:eu-repo/semantics/article"},"parent_works":[],"lineage":["https://openalex.org/W7219574271"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://online-journal.unja.ac.id/index/article/view/56923","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070416470","display_name":"Muhammad Habibi","orcid":"https://orcid.org/0000-0003-4824-8585","observed_orcids":["https://orcid.org/0000-0003-4824-8585"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Habibi, Muhammad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040231011","display_name":"Andang Fazri","orcid":"https://orcid.org/0000-0003-1328-6434","observed_orcids":["https://orcid.org/0000-0003-1328-6434"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Fazri, Andang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5040589985","display_name":"Suswita Roza","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Roza, Suswita","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9496999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9496999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.04919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-consumer-reviews","display_name":"online customer reviews","score":0.9879999756813049},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9459999799728394},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9120000004768372},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9610000252723694},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.9800000190734863},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9049999713897705},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.8859999775886536}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.46799999475479126},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.30070000886917114},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.28769999742507935},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.26899999380111694},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2685000002384186},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21969999372959137},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2079000025987625},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.186599999666214},{"id":"https://openalex.org/C2986797740","wikidata":"https://www.wikidata.org/wiki/Q16873051","display_name":"Wireless transmission","level":3,"score":0.11900000274181366},{"id":"https://openalex.org/C2985946229","wikidata":"https://www.wikidata.org/wiki/Q49908","display_name":"Data sampling","level":2,"score":0.11860000342130661}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:online-journal.unja.ac.id:article/56923","doi":"https://doi.org/10.22437/f2m0b952","is_oa":true,"landing_page_url":"https://online-journal.unja.ac.id/index/article/view/56923","pdf_url":null,"source":{"id":"https://openalex.org/S4210233953","display_name":"Jurnal Dinamika Manajemen","issn_l":"2338-123X","issn":["2338-123X","2355-8148"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315184","host_organization_name":"State University of Semarang","host_organization_lineage":["https://openalex.org/P4310315184"],"host_organization_lineage_names":["State University of Semarang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2338-123X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:online-journal.unja.ac.id:article/56923","doi":"https://doi.org/10.22437/f2m0b952","is_oa":true,"landing_page_url":"https://online-journal.unja.ac.id/index/article/view/56923","pdf_url":null,"source":{"id":"https://openalex.org/S4210233953","display_name":"Jurnal Dinamika Manajemen","issn_l":"2338-123X","issn":["2338-123X","2355-8148"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315184","host_organization_name":"State University of Semarang","host_organization_lineage":["https://openalex.org/P4310315184"],"host_organization_lineage_names":["State University of Semarang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2338-123X","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.6025999784469604}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4389258986","https://openalex.org/W7163142675","https://openalex.org/W7219686529","https://openalex.org/W7218684586","https://openalex.org/W4415304183","https://openalex.org/W7221442506","https://openalex.org/W7220607015","https://openalex.org/W7208725858","https://openalex.org/W4409745448","https://openalex.org/W4402073027"],"abstract_inverted_index":{"Abstrak":[0],"Perkembangan":[1],"teknologi":[2],"dan":[3,44,91],"informasi":[4],"telah":[5],"mengubah":[6],"perilaku":[7],"pelanggan":[8,29,86,109,120],"dalam":[9,111,125],"berbelanja":[10],"dari":[11,134],"toko":[12],"fisik":[13],"ke":[14],"platform":[15],"daring,":[16],"salah":[17],"satunya":[18],"melalui":[19,61],"e-commerce":[20,97],"Shopee.":[21,98],"Penelitian":[22],"ini":[23,116],"ditujukan":[24],"untuk":[25,79,128],"menganalisa":[26],"pengaruh":[27,89],"ulasan":[28,85,108,119],"daring":[30,87,110,121],"(online":[31],"customer":[32],"review)":[33],"pada":[34,93],"keputusan":[35,94,113],"pembelian":[36,95],"serta":[37],"membandingkan":[38],"perbedaan":[39,135],"respon":[40],"antara":[41],"konsumen":[42,100,127],"pria":[43],"wanita.":[45],"Jumlah":[46],"responden":[47],"yang":[48],"dipilih":[49],"berdasarkan":[50],"metode":[51],"purposive":[52],"sampling":[53],"adalah":[54],"96":[55],"orang.":[56],"Setelah":[57],"mengumpulkan":[58],"data":[59,64],"primer":[60],"penyebaran":[62],"kuesioner,":[63],"tersebut":[65],"kemudian":[66],"dianalisis":[67],"lebih":[68],"lanjut":[69],"menggunakan":[70],"regresi":[71],"linier":[72],"berganda":[73],"dengan":[74],"bantuan":[75],"perangkat":[76],"lunak":[77],"SPSS":[78],"Windows.":[80],"Hasil":[81],"penelitian":[82],"menunjukkan":[83],"bahwa":[84,118],"mempunyai":[88],"positif":[90],"signifikan":[92,106],"di":[96,131],"Baik":[99],"laki-laki":[101],"maupun":[102],"perempuan":[103],"terpengaruh":[104],"secara":[105],"oleh":[107],"pengambilan":[112],"pembelian.":[114],"Temuan":[115],"menegaskan":[117],"memainkan":[122],"peran":[123],"penting":[124],"meyakinkan":[126],"membeli":[129],"produk":[130],"Shopee,":[132],"terlepas":[133],"gender":[136],"mereka.":[137],"Kata":[138],"Kunci:":[139],"Online":[140],"Customer":[141],"Review,":[142],"Keputusan":[143],"Pembelian,":[144],"E-Commerce":[145]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-10-05T00:00:00"}
