{"id":"https://openalex.org/W7219367182","doi":null,"title":"Pengaruh Flash Sale, Interaktivitas Host, Dan Fomo Terhadap Impulse Buying Gen Z Pada Tiktok Live Shopping Produk Kecantikan GLAD2GLOW","display_name":"Pengaruh Flash Sale, Interaktivitas Host, Dan Fomo Terhadap Impulse Buying Gen Z Pada Tiktok Live Shopping Produk Kecantikan GLAD2GLOW","publication_year":2026,"publication_date":"2026-03-10","ids":{"openalex":"https://openalex.org/W7219367182"},"language":"en","primary_location":{"id":"pmh:oai:ojs.jim.unisma.ac.id:article/30563","doi":null,"is_oa":true,"landing_page_url":"https://jim.unisma.ac.id/index.php/jrm/article/view/30563","pdf_url":"https://jim.unisma.ac.id/index.php/jrm/article/download/30563/23106","source":{"id":"https://openalex.org/S7407065822","display_name":"E-JRM : Elektronik Jurnal Riset Manajemen","issn_l":"2302-6200","issn":["2302-6200"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404669751","host_organization_name":"Islamic University of Malang","host_organization_lineage":["https://openalex.org/P4404669751"],"host_organization_lineage_names":["Islamic University of Malang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2302-6200","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jim.unisma.ac.id/index.php/jrm/article/download/30563/23106","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5156817934","display_name":"Fadhilah Ma\u2019rifatul Laily","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210160095","display_name":"Universitas Islam Malang","ror":"https://ror.org/05ghynn27","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210160095"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Laily, Fadhilah Ma\u2019rifatul","raw_affiliation_strings":["Universitas Islam Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Malang","institution_ids":["https://openalex.org/I4210160095"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018384432","display_name":"Achmad Agus Priyono","orcid":"https://orcid.org/0000-0002-0524-0447","observed_orcids":["https://orcid.org/0000-0002-0524-0447"]},"institutions":[{"id":"https://openalex.org/I4210160095","display_name":"Universitas Islam Malang","ror":"https://ror.org/05ghynn27","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210160095"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Priyono, Achmad Agus","raw_affiliation_strings":["Universitas Islam Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Malang","institution_ids":["https://openalex.org/I4210160095"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100334896","display_name":"Rahmawati Rahmawati","orcid":"https://orcid.org/0000-0003-3545-0506","observed_orcids":["https://orcid.org/0000-0003-3545-0506"]},"institutions":[{"id":"https://openalex.org/I4210160095","display_name":"Universitas Islam Malang","ror":"https://ror.org/05ghynn27","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210160095"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahmawati, Rahmawati","raw_affiliation_strings":["Universitas Islam Malang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Malang","institution_ids":["https://openalex.org/I4210160095"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210160095"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8080999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8080999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1598999947309494,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.019300000742077827,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/flash-sales","display_name":"flash sales","score":0.8759999871253967},{"id":"https://openalex.org/keywords/fear-of-missing-out","display_name":"fear of missing out","score":1.0},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9980000257492065},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9639999866485596},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.972000002861023},{"id":"https://openalex.org/keywords/glad2glow","display_name":"Glad2Glow","score":0.875},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.597000002861023}],"concepts":[{"id":"https://openalex.org/C70836080","wikidata":"https://www.wikidata.org/wiki/Q837940","display_name":"Impulse (physics)","level":2,"score":0.6259999871253967},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6238999962806702},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5759999752044678},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5364999771118164},{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.5317999720573425},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4065000116825104},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.3734999895095825},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.3393999934196472},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.33219999074935913},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2994000017642975},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.29600000381469727},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.29269999265670776},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.28780001401901245},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2800000011920929},{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.2662999927997589}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs.jim.unisma.ac.id:article/30563","doi":null,"is_oa":true,"landing_page_url":"https://jim.unisma.ac.id/index.php/jrm/article/view/30563","pdf_url":"https://jim.unisma.ac.id/index.php/jrm/article/download/30563/23106","source":{"id":"https://openalex.org/S7407065822","display_name":"E-JRM : Elektronik Jurnal Riset Manajemen","issn_l":"2302-6200","issn":["2302-6200"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404669751","host_organization_name":"Islamic University of Malang","host_organization_lineage":["https://openalex.org/P4404669751"],"host_organization_lineage_names":["Islamic University of Malang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2302-6200","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs.jim.unisma.ac.id:article/30563","doi":null,"is_oa":true,"landing_page_url":"https://jim.unisma.ac.id/index.php/jrm/article/view/30563","pdf_url":"https://jim.unisma.ac.id/index.php/jrm/article/download/30563/23106","source":{"id":"https://openalex.org/S7407065822","display_name":"E-JRM : Elektronik Jurnal Riset Manajemen","issn_l":"2302-6200","issn":["2302-6200"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404669751","host_organization_name":"Islamic University of Malang","host_organization_lineage":["https://openalex.org/P4404669751"],"host_organization_lineage_names":["Islamic University of Malang"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2302-6200","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219367182.pdf","grobid_xml":"https://content.openalex.org/works/W7219367182.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W3201234486","https://openalex.org/W4390548562","https://openalex.org/W4400261436","https://openalex.org/W4406073539","https://openalex.org/W4406077223","https://openalex.org/W4413026937","https://openalex.org/W6968027892"],"related_works":["https://openalex.org/W7166524865","https://openalex.org/W7208712314","https://openalex.org/W7221216142","https://openalex.org/W7210262313","https://openalex.org/W7169539642","https://openalex.org/W7170166388","https://openalex.org/W4414431317","https://openalex.org/W7172499037","https://openalex.org/W7221216044","https://openalex.org/W7119532889"],"abstract_inverted_index":{"Abstract":[0],"The":[1,94],"development":[2],"of":[3,24,34,41,92,197],"social":[4],"media,":[5],"particularly":[6,178],"the":[7,22,32,90,162,179],"TikTok":[8,52,163,188,203],"Live":[9,53,164,189,204],"Shopping":[10,54,165,205],"feature,":[11],"has":[12],"driven":[13],"changes":[14],"in":[15,21,154,182],"Generation":[16,46,156],"Z\u2019s":[17,47,157],"shopping":[18],"behavior,":[19],"especially":[20],"purchase":[23],"beauty":[25,57],"products.":[26,58],"This":[27,59,167],"study":[28,168],"aims":[29],"to":[30,171],"analyze":[31],"effect":[33,110,134],"flash":[35,98,116],"sales,":[36,99],"host":[37,100,127],"interactivity,":[38,101],"and":[39,83,102,108,118,123,145],"Fear":[40,196],"Missing":[42,198],"Out":[43,199],"(FOMO)":[44],"on":[45,51,111,135,161],"Impulse":[48,112,136,158,201],"Buying":[49,113,159],"behavior":[50,160],"for":[55,176],"Glad2Glow":[56,180],"research":[60],"employs":[61],"a":[62,74,106,121,132,174],"quantitative":[63],"method":[64],"with":[65,89],"an":[66,151],"explanatory":[67],"approach,":[68],"involving":[69],"85":[70],"respondents":[71],"selected":[72],"using":[73,85],"purposive":[75],"sampling":[76],"technique.":[77],"Data":[78],"were":[79],"collected":[80],"through":[81,148,187],"questionnaires":[82],"analyzed":[84],"multiple":[86],"linear":[87],"regression":[88],"assistance":[91],"SPSS.":[93],"results":[95],"show":[96,131],"that":[97,141],"FOMO":[103,119,149],"simultaneously":[104],"have":[105,120],"positive":[107,122],"significant":[109,124,133],"behavior.":[114],"Partially,":[115],"sales":[117],"effect,":[125],"while":[126],"interactivity":[128],"does":[129],"not":[130],"Buying.":[137],"These":[138],"findings":[139],"indicate":[140],"time-limited":[142],"promotional":[143],"strategies":[144,186],"psychological":[146],"encouragement":[147],"play":[150],"important":[152],"role":[153],"stimulating":[155],"platform.":[166],"is":[169],"expected":[170],"serve":[172],"as":[173],"consideration":[175],"companies,":[177],"brand,":[181],"designing":[183],"effective":[184],"marketing":[185],"Shopping.":[190],"Keywords:":[191],"Flash":[192],"sale,":[193],"Host":[194],"Interactivity,":[195],"(FOMO),":[200],"Buying,":[202]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-04T00:00:00"}