{"id":"https://openalex.org/W7219358793","doi":null,"title":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062f\u0648\u0631\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0628\u0645\u0646\u0637\u0642\u0629 \u0648\u0627\u062f\u064a \u0627\u0644\u0634\u0627\u0637\u0626","display_name":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062f\u0648\u0631\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0628\u0645\u0646\u0637\u0642\u0629 \u0648\u0627\u062f\u064a \u0627\u0644\u0634\u0627\u0637\u0626","publication_year":2022,"publication_date":"2022-04-27","ids":{"openalex":"https://openalex.org/W7219358793"},"language":"ar","primary_location":{"id":"pmh:oai:ojs2.alasala.alandalus-libya.org.ly:article/54","doi":null,"is_oa":true,"landing_page_url":"https://alasala.alandalus-libya.org.ly/ojs/index.php/aj/article/view/54","pdf_url":"https://alasala.alandalus-libya.org.ly/ojs/index.php/aj/article/download/54/45","source":{"id":"https://openalex.org/S7407058691","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u0635\u0627\u0644\u0629","issn_l":"3079-0611","issn":["3079-0611","3079-062X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3079-0611","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://alasala.alandalus-libya.org.ly/ojs/index.php/aj/article/download/54/45","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5156644355","display_name":"\u0628\u0634\u064a\u0631 \u0645\u062d\u0645\u062f \u0628\u0634\u064a\u0631 \u0627\u0644\u0623\u0635\u0641\u0631","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u0627\u0644\u0623\u0635\u0641\u0631, \u0628\u0634\u064a\u0631 \u0645\u062d\u0645\u062f \u0628\u0634\u064a\u0631","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5156644355"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.46025464,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4629000127315521,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4629000127315521,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4259999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0560000017285347,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8870000243186951},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.9509999752044678},{"id":"https://openalex.org/keywords/enterprises","display_name":"business entities","score":0.45899999141693115},{"id":"https://openalex.org/keywords/managerial-perceptions","display_name":"managers' perceptions","score":0.5540000200271606}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.19480000436306},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.19169999659061432},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18799999356269836},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.18459999561309814},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.18060000240802765},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.16769999265670776},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.16300000250339508},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.16279999911785126},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.15790000557899475},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.15620000660419464}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.alasala.alandalus-libya.org.ly:article/54","doi":null,"is_oa":true,"landing_page_url":"https://alasala.alandalus-libya.org.ly/ojs/index.php/aj/article/view/54","pdf_url":"https://alasala.alandalus-libya.org.ly/ojs/index.php/aj/article/download/54/45","source":{"id":"https://openalex.org/S7407058691","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u0635\u0627\u0644\u0629","issn_l":"3079-0611","issn":["3079-0611","3079-062X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3079-0611","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.alasala.alandalus-libya.org.ly:article/54","doi":null,"is_oa":true,"landing_page_url":"https://alasala.alandalus-libya.org.ly/ojs/index.php/aj/article/view/54","pdf_url":"https://alasala.alandalus-libya.org.ly/ojs/index.php/aj/article/download/54/45","source":{"id":"https://openalex.org/S7407058691","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u0635\u0627\u0644\u0629","issn_l":"3079-0611","issn":["3079-0611","3079-062X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3079-0611","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219358793.pdf","grobid_xml":"https://content.openalex.org/works/W7219358793.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7221231195","https://openalex.org/W6911838757","https://openalex.org/W4415691435","https://openalex.org/W7213479450","https://openalex.org/W4361008735","https://openalex.org/W4220980744","https://openalex.org/W4320885233","https://openalex.org/W2888221695","https://openalex.org/W4396745583","https://openalex.org/W4231762344"],"abstract_inverted_index":{"\u062a\u0639\u062a\u0628\u0631":[0],"\u0627\u0644\u0645\u064a\u0632\u0629":[1,39,50,70],"\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629":[2,71],"\u0645\u0646":[3,17,53],"\u0623\u0647\u0645":[4],"\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a":[5],"\u0627\u0644\u062a\u064a":[6],"\u062a\u0633\u0639\u0649":[7],"\u0645\u0646\u0638\u0645\u0627\u062a":[8],"\u0627\u0644\u0623\u0639\u0645\u0627\u0644":[9],"\u0641\u064a\u062c\u0645\u064a\u0639":[10],"\u0623\u0646\u062d\u0627\u0621":[11],"\u0627\u0644\u0639\u0627\u0644\u0645":[12],"\u0644\u0644\u0648\u0635\u0648\u0644":[13,37],"\u0627\u0644\u064a\u0647\u0627":[14],"\u0648\u0630\u0644\u0643":[15,61],"\u0633\u0639\u064a\u0627":[16],"\u0647\u0630\u0647":[18,42],"\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a":[19,28],"\u0644\u0632\u064a\u0627\u062f\u0629":[20],"\u0631\u0628\u062d\u064a\u062a\u0647\u0627\u0648\u0625\u0646\u062a\u0627\u062c\u064a\u062a\u0647\u0627.":[21],"\u0648\u0645\u0646":[22],"\u062b\u0645":[23],"\u0641\u0625\u0646":[24],"\u0647\u0630\u0627":[25],"\u064a\u0641\u0631\u0636":[26],"\u0639\u0644\u0649":[27,49,75,111],"\u0628\u0630\u0644":[29],"\u0643\u0644":[30],"\u062c\u0647\u0648\u062f\u0647\u0627\u060c":[31],"\u0648\u0627\u062a\u0628\u0627\u0639":[32],"\u062c\u0645\u064a\u0639\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628":[33],"\u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a":[34],"\u0630\u0627\u062a":[35],"\u0627\u0644\u0635\u0644\u0629":[36],"\u0625\u0644\u0649":[38,44,105],"\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.\u0644\u0630\u0644\u0643\u060c":[40],"\u062a\u0647\u062f\u0641":[41],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[43,104],"\u062a\u062d\u062f\u064a\u062f":[45],"\u062a\u0623\u062b\u064a\u0631":[46,110],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[47,67,107],"\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a":[48,68,108],"\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u0644\u0644\u0645\u0624\u0633\u0633\u0629":[51],"\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629":[52,77],"\u062e\u0644\u0627\u0644":[54],"\u062f\u0631\u0627\u0633\u0629":[55],"\u0622\u0631\u0627\u0621":[56],"\u0627\u0644\u0645\u062f\u0631\u0627\u0621":[57],"\u0628\u0645\u0633\u062a\u0648\u064a\u0627\u062a\u0647\u0645":[58],"\u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629":[59],"\u060c":[60,102],"\u0627\u0639\u062a\u0645\u0627\u062f\u0627\u0639\u0644\u0649":[62],"\u0627\u062e\u062a\u0628\u0627\u0631":[63],"\u062b\u0644\u0627\u062b\u0629":[64],"\u0623\u0628\u0639\u0627\u062f":[65,113],"\u0644\u062c\u0648\u062f\u0629":[66],"\u0644\u062a\u062d\u0642\u064a\u0642":[69],"\u0648\u0647\u064a\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0629\u060c":[72],"\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u060c":[73],"\u0627\u0644\u0623\u0645\u0627\u0646":[74],"\u0627\u0644\u0634\u0631\u0643\u0627\u062a":[76],"\u0627\u0644\u0639\u0627\u0645\u0644\u0629":[78],"\u0641\u064a":[79],"\u0646\u0637\u0627\u0642":[80],"\u0648\u0627\u062f\u064a\u0627\u0644\u0634\u0627\u0637\u0626.":[81],"\u062d\u064a\u062b":[82],"\u0643\u0648\u0646\u062a":[83],"\u0645\u062c\u0645\u0648\u0639":[84],"72":[85],"\u0634\u0631\u0643\u0629":[86],"\u0645\u062c\u062a\u0645\u0639":[87],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c":[88],"\u0648\u0632\u0639\u062a":[89],"\u0639\u0644\u064a\u0647\u0645":[90],"72\u0627\u0633\u062a\u0628\u0627\u0646\u0629.":[91],"\u0648\u062a\u0645":[92],"\u0641\u064a\u0647\u0627":[93],"\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[94],"\u0627\u0644\u0645\u0646\u0647\u062c":[95],"\u0627\u0644\u0648\u0635\u0641\u064a":[96],"\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a":[97],"\u0644\u0648\u0635\u0641":[98],"\u0627\u0644\u0638\u0627\u0647\u0631\u0629":[99],"\u0648\u062a\u062d\u0644\u064a\u0644":[100],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c.\u0623\u062e\u064a\u0631\u0627":[101],"\u062a\u0648\u0635\u0644\u062a":[103],"\u0623\u0646":[106],"\u0644\u0647":[109],"\u062c\u0645\u064a\u0639":[112],"\u0627\u0644\u0645\u064a\u0632\u0629\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.":[114]},"counts_by_year":[],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2026-10-04T00:00:00"}