{"id":"https://openalex.org/W7219264147","doi":null,"title":"PEMBERDAYAAN UMKM BERBASIS DIGITAL MARKETING MELALUI OPTIMALISASI PLATFORM E-COMMERCE DI ERA EKONOMI DIGITAL 2026","display_name":"PEMBERDAYAAN UMKM BERBASIS DIGITAL MARKETING MELALUI OPTIMALISASI PLATFORM E-COMMERCE DI ERA EKONOMI DIGITAL 2026","publication_year":2026,"publication_date":"2026-04-12","ids":{"openalex":"https://openalex.org/W7219264147"},"language":"en","primary_location":{"id":"pmh:oai:ojs.journal.universitaspahlawan.ac.id:article/57505","doi":null,"is_oa":true,"landing_page_url":"https://journal.universitaspahlawan.ac.id/index.php/cdj/article/view/57505","pdf_url":"https://journal.universitaspahlawan.ac.id/index.php/cdj/article/download/57505/34768","source":{"id":"https://openalex.org/S4210178702","display_name":"Community Development Journal Jurnal Pengabdian Masyarakat","issn_l":"2721-4990","issn":["2721-4990","2721-5008"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2721-4990","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.universitaspahlawan.ac.id/index.php/cdj/article/download/57505/34768","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058896845","display_name":"Hendri Syahputra","orcid":"https://orcid.org/0000-0001-8035-026X","observed_orcids":["https://orcid.org/0000-0001-8035-026X"]},"institutions":[{"id":"https://openalex.org/I4210123800","display_name":"Universitas Gajah Putih","ror":"https://ror.org/025eq1v74","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123800"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hendri Syahputra","raw_affiliation_strings":["Universitas Gajah Putih"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Gajah Putih","institution_ids":["https://openalex.org/I4210123800"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065358713","display_name":"Aziz Septiatin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391767885","display_name":"Universitas Islam Negeri Raden Fatah Palembang","ror":"https://ror.org/03cavsb35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391767885"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Septiatin, Aziz","raw_affiliation_strings":["Universitas Islam Negeri Raden Fatah Palembang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Negeri Raden Fatah Palembang","institution_ids":["https://openalex.org/I4391767885"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008429927","display_name":"Ika Mei Lina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lina, Ika Mei","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030571955","display_name":"Gilang Ryan Fernandes","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fernandes, Gilang Ryan","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033971217","display_name":"Lisna Bantulu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210153860","display_name":"State University of Gorontalo","ror":"https://ror.org/05417j740","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210153860"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bantulu, Lisna","raw_affiliation_strings":["Universitas Negeri Gorontalo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Gorontalo","institution_ids":["https://openalex.org/I4210153860"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/msme-empowerment","display_name":"MSME empowerment","score":0.9229999780654907},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9909999966621399},{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.9810000061988831},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.8500000238418579},{"id":"https://openalex.org/keywords/online-store-management","display_name":"online store management","score":0.9020000100135803},{"id":"https://openalex.org/keywords/data-driven-marketing","display_name":"data-driven marketing","score":0.9139999747276306},{"id":"https://openalex.org/keywords/product-branding","display_name":"product branding","score":0.9660000205039978},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.6819999814033508},{"id":"https://openalex.org/keywords/msme-competitiveness","display_name":"MSME competitiveness","score":0.859000027179718},{"id":"https://openalex.org/keywords/digital-economy","display_name":"digital economy","score":0.8149999976158142}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5418000221252441},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.5055999755859375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3847000002861023},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.335099995136261},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.24979999661445618},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24969999492168427},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.23810000717639923},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.23360000550746918},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.20190000534057617},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.18170000612735748}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs.journal.universitaspahlawan.ac.id:article/57505","doi":null,"is_oa":true,"landing_page_url":"https://journal.universitaspahlawan.ac.id/index.php/cdj/article/view/57505","pdf_url":"https://journal.universitaspahlawan.ac.id/index.php/cdj/article/download/57505/34768","source":{"id":"https://openalex.org/S4210178702","display_name":"Community Development Journal Jurnal Pengabdian Masyarakat","issn_l":"2721-4990","issn":["2721-4990","2721-5008"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2721-4990","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs.journal.universitaspahlawan.ac.id:article/57505","doi":null,"is_oa":true,"landing_page_url":"https://journal.universitaspahlawan.ac.id/index.php/cdj/article/view/57505","pdf_url":"https://journal.universitaspahlawan.ac.id/index.php/cdj/article/download/57505/34768","source":{"id":"https://openalex.org/S4210178702","display_name":"Community Development Journal Jurnal Pengabdian Masyarakat","issn_l":"2721-4990","issn":["2721-4990","2721-5008"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2721-4990","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":1.0},{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.6164000034332275},{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5378999710083008}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219264147.pdf","grobid_xml":"https://content.openalex.org/works/W7219264147.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W4390978236","https://openalex.org/W4401768331","https://openalex.org/W4402529880","https://openalex.org/W4404876717","https://openalex.org/W4407261547","https://openalex.org/W4407272265","https://openalex.org/W4411460847","https://openalex.org/W4415171814","https://openalex.org/W4415418645","https://openalex.org/W4416583225","https://openalex.org/W7215950956","https://openalex.org/W7218968231","https://openalex.org/W7219891187","https://openalex.org/W7221184534","https://openalex.org/W7221186861"],"related_works":["https://openalex.org/W7172517150","https://openalex.org/W7219984856","https://openalex.org/W7125774321","https://openalex.org/W7162403171","https://openalex.org/W7219804271","https://openalex.org/W4417520436","https://openalex.org/W7219495500","https://openalex.org/W7106147723","https://openalex.org/W7164748149","https://openalex.org/W7215688758"],"abstract_inverted_index":{"Pengabdian":[0],"kepada":[1],"masyarakat":[2],"melalui":[3],"kegiatan":[4,41],"pemberdayaan":[5],"ini":[6,79,145],"bertujuan":[7],"untuk":[8],"meningkatkan":[9,82],"kapasitas":[10],"pelaku":[11,76,114],"UMKM":[12,153,171],"dalam":[13,64,89,149,172],"memanfaatkan":[14],"digital":[15,48,152],"marketing":[16],"dan":[17,34,38,126,133],"platform":[18],"e-commerce":[19],"sebagai":[20],"sarana":[21],"pengembangan":[22],"usaha":[23],"di":[24],"era":[25],"ekonomi":[26,174],"digital.":[27,175],"Metode":[28],"pelaksanaan":[29],"yang":[30,68,104,106,135],"digunakan":[31],"meliputi":[32],"pelatihan":[33,132],"pendampingan":[35,134],"secara":[36,154],"intensif":[37],"berkelanjutan.":[39],"Hasil":[40],"menunjukkan":[42],"adanya":[43],"peningkatan":[44,159],"signifikan":[45],"pada":[46,96,119],"literasi":[47],"peserta,":[49],"baik":[50,156],"dari":[51,157],"aspek":[52,97,158],"pemahaman":[53],"konseptual":[54],"maupun":[55,161],"keterampilan":[56,62],"praktis.":[57],"Disamping":[58],"itu,":[59],"terdapat":[60],"penguatan":[61,168],"teknis":[63],"pengelolaan":[65],"toko":[66],"daring,":[67],"berlangsung":[69],"seiring":[70],"dengan":[71,109],"terjadinya":[72],"perubahan":[73,162],"pola":[74],"pikir":[75],"UMKM.":[77,115],"Program":[78],"juga":[80,100],"berhasil":[81,148],"kinerja":[83],"usaha,":[84,164],"sekaligus":[85],"mendorong":[86,150],"kemampuan":[87],"peserta":[88],"menerapkan":[90],"strategi":[91],"pemasaran":[92],"berbasis":[93],"data.":[94],"Penguatan":[95],"branding":[98],"produk":[99],"turut":[101],"mengalami":[102],"perkembangan":[103],"signifikan,":[105],"kemudian":[107],"diikuti":[108],"terbentuknya":[110],"jejaring":[111],"kolaboratif":[112],"antar":[113],"Meskipun":[116],"masih":[117],"dihadapkan":[118],"berbagai":[120],"kendala,":[121],"seperti":[122],"keterbatasan":[123],"infrastruktur":[124],"teknologi":[125],"variasi":[127],"tingkat":[128],"adaptasi":[129],"digital,":[130],"pendekatan":[131],"berkelanjutan":[136],"terbukti":[137],"mampu":[138],"meminimalkan":[139],"hambatan":[140],"tersebut.":[141],"Secara":[142],"keseluruhan,":[143],"program":[144],"dapat":[146],"dinyatakan":[147],"transformasi":[151],"berkelanjutan,":[155],"kompetensi":[160],"perilaku":[163],"sehingga":[165],"berkontribusi":[166],"terhadap":[167],"daya":[169],"saing":[170],"ekosistem":[173]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-04T00:00:00"}