{"id":"https://openalex.org/W7219258903","doi":null,"title":"ANALISIS STRATEGI SEGMENTING, TARGETING DAN POSITIONING (STP) PADA PROGRAM STUDI BISNIS DIGITAL POLITEKNIK NEGERI BANJARMASIN","display_name":"ANALISIS STRATEGI SEGMENTING, TARGETING DAN POSITIONING (STP) PADA PROGRAM STUDI BISNIS DIGITAL POLITEKNIK NEGERI BANJARMASIN","publication_year":2025,"publication_date":"2025-05-31","ids":{"openalex":"https://openalex.org/W7219258903"},"language":"id","primary_location":{"id":"pmh:oai:ejurnal.poliban.ac.id:article/14809","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/view/14809","pdf_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/download/14809/1809","source":{"id":"https://openalex.org/S4210183207","display_name":"Jurnal INTEKNA Informasi Teknik dan Niaga","issn_l":"1412-5609","issn":["1412-5609","2443-1060"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153533","host_organization_name":"Politeknik Negeri Banjarmasin","host_organization_lineage":["https://openalex.org/I4387153533"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31961/intekna.v25i1","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/download/14809/1809","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073998751","display_name":"Rika Novyanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153533","display_name":"Politeknik Negeri Banjarmasin","ror":"https://ror.org/02ffcdy84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153533"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Novyanti, Rika","raw_affiliation_strings":["Politeknik Negeri Banjarmasin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Banjarmasin","institution_ids":["https://openalex.org/I4387153533"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035314277","display_name":"Inayatul Ulya Ahyati","orcid":"https://orcid.org/0009-0009-9258-1597","observed_orcids":["https://orcid.org/0009-0009-9258-1597","https://orcid.org/0000-0003-3526-5060"]},"institutions":[{"id":"https://openalex.org/I4387153533","display_name":"Politeknik Negeri Banjarmasin","ror":"https://ror.org/02ffcdy84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153533"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahyati, Inayatul Ulya","raw_affiliation_strings":["Politeknik Negeri Banjarmasin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Banjarmasin","institution_ids":["https://openalex.org/I4387153533"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5156810264","display_name":"Fitriani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153533","display_name":"Politeknik Negeri Banjarmasin","ror":"https://ror.org/02ffcdy84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153533"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fitriani","raw_affiliation_strings":["Politeknik Negeri Banjarmasin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Banjarmasin","institution_ids":["https://openalex.org/I4387153533"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4387153533"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.34769999980926514,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.34769999980926514,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.25540000200271606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.14380000531673431,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/academic-program-development","display_name":"academic program development","score":0.6859999895095825},{"id":"https://openalex.org/keywords/digital-economy","display_name":"digital economy","score":0.5899999737739563},{"id":"https://openalex.org/keywords/graduate-competencies","display_name":"graduate competencies","score":0.5329999923706055},{"id":"https://openalex.org/keywords/digital-technologies-in-business","display_name":"digital technologies in business","score":0.3659999966621399}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4936000108718872},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.34709998965263367},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3068000078201294},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2897999882698059},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.27799999713897705},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.2574999928474426},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.23010000586509705},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.16740000247955322},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14869999885559082},{"id":"https://openalex.org/C2778583943","wikidata":"https://www.wikidata.org/wiki/Q846516","display_name":"Digital storytelling","level":2,"score":0.1477999985218048}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ejurnal.poliban.ac.id:article/14809","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/view/14809","pdf_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/download/14809/1809","source":{"id":"https://openalex.org/S4210183207","display_name":"Jurnal INTEKNA Informasi Teknik dan Niaga","issn_l":"1412-5609","issn":["1412-5609","2443-1060"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153533","host_organization_name":"Politeknik Negeri Banjarmasin","host_organization_lineage":["https://openalex.org/I4387153533"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31961/intekna.v25i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ejurnal.poliban.ac.id:article/14809","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/view/14809","pdf_url":"https://ejurnal.poliban.ac.id/index.php/intekna/article/download/14809/1809","source":{"id":"https://openalex.org/S4210183207","display_name":"Jurnal INTEKNA Informasi Teknik dan Niaga","issn_l":"1412-5609","issn":["1412-5609","2443-1060"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4387153533","host_organization_name":"Politeknik Negeri Banjarmasin","host_organization_lineage":["https://openalex.org/I4387153533"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31961/intekna.v25i1","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.4156000018119812}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7219258903.pdf","grobid_xml":"https://content.openalex.org/works/W7219258903.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4390875330","https://openalex.org/W7160879275","https://openalex.org/W7216282733","https://openalex.org/W4284991609","https://openalex.org/W7131349627","https://openalex.org/W4200372864","https://openalex.org/W7222923062","https://openalex.org/W7220549490","https://openalex.org/W4396754957","https://openalex.org/W7132169558"],"abstract_inverted_index":{"Tantangan":[0],"dan":[1,7,12,86,109,143,169,178,209],"peluang":[2,141],"ekonomi":[3],"digital":[4,92,137,149,200],"harus":[5],"diantisipasi":[6],"direspon":[8],"secara":[9],"cepat,":[10],"tepat":[11],"bijak":[13],"oleh":[14,164],"segenap":[15],"sivitas":[16],"akademik":[17],"Poliban":[18,128],"agar":[19],"institusi":[20],"ini":[21],"bukan":[22],"saja":[23],"mampu":[24,134,139],"bertahan":[25],"(well":[26],"survived),":[27],"namun":[28],"dapat":[29,50],"terus":[30,40],"berkembang":[31],"dengan":[32,42,146],"pesat":[33],"di":[34,84,93],"tengah":[35],"konstelasi":[36],"perubahan":[37,52],"lingkungan":[38],"yang":[39,60,63,75,133,183],"berlangsung":[41],"sangat":[43],"dinamis":[44],"bahkan":[45],"cenderung":[46],"revolusioner":[47],"tersebut.":[48,121,150],"Agar":[49],"menghadapi":[51],"pada":[53],"masa":[54],"depan,":[55],"dibutuhkan":[56],"sumber":[57],"daya":[58],"manusia":[59],"memiliki":[61,130],"kompetensi":[62],"unggul":[64],"berkualitas.":[65],"Untuk":[66,195],"itu":[67],"perlu":[68],"didirikan":[69],"Program":[70,96,172,204],"Studi":[71,97,173],"D4":[72,79,98,125,158],"Bisnis":[73,80,99,108,126,159,182,193],"Digital":[74,81,100,127,160],"merupakan":[76,101],"program":[77,89,123,156,186,191,197],"studi":[78,90,124,157,192,198],"negeri":[82],"pertama":[83],"Indonesia":[85],"menjadi":[87],"satu-satunya":[88],"bisnis":[91,145,199],"pulau":[94],"Kalimantan.":[95],"gabungan":[102],"dua":[103,118],"ilmu":[104,106,120],"yaitu":[105,129],"Administrasi":[107,181],"Ilmu":[110],"Komputer":[111],"sehingga":[112],"para":[113],"pengajarnya":[114],"pun":[115],"berasal":[116],"dari":[117,175,202],"disiplin":[119],"Keunggulan":[122],"profil":[131],"lulusan":[132],"menguasai":[135],"teknologi":[136,148],"serta":[138],"menciptakan":[140],"usaha":[142],"mengelola":[144],"memanfaatkan":[147],"Pada":[151],"tanggal":[152],"9":[153],"September":[154],"2020":[155],"diberikan":[161],"izin":[162],"penyelenggaraan":[163],"Kementerian":[165],"Pendidikan,":[166],"Kebudayaan,":[167],"Riset":[168],"Teknologi.":[170],"Pengelola":[171],"dimulai":[174],"Ketua":[176,203],"Jurusan":[177,180],"Sekretaris":[179],"membawahi":[184],"tiga":[185],"studi,":[187],"salah":[188],"satunya":[189],"adalah":[190],"Digital.":[194],"pengelola":[196],"terdiri":[201],"Studi,":[205],"Kepala":[206],"Laboratorium,":[207],"Dosen":[208],"Tenaga":[210],"Pranata":[211],"Komputer.":[212]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2026-10-04T00:00:00"}
