{"id":"https://openalex.org/W7219201690","doi":null,"title":"Content analysis of \"green\" claims in advertisements","display_name":"Content analysis of \"green\" claims in advertisements","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W7219201690"},"language":"en","primary_location":{"id":"pmh:oai:acikerisim.ohu.edu.tr:11480/901","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/11480/901","pdf_url":null,"source":{"id":"https://openalex.org/S7407055360","display_name":"Ni\u011fde \u00dcniversitesi A\u00e7\u0131k Eri\u015fim Sistemi","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5156505363","display_name":"Gurbuz E.","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gurbuz E.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5156578057","display_name":"Akin M.","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Akin M.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5156781613","display_name":"Karabag O.","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Karabag O.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.81344581,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/environmental-claims","display_name":"environmental claims","score":0.9120000004768372},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5509999990463257},{"id":"https://openalex.org/keywords/environmental-protection-awareness","display_name":"environmental protection awareness","score":0.5929999947547913},{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.8349999785423279},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.7839999794960022},{"id":"https://openalex.org/keywords/environmental-sensitivity","display_name":"environmental sensitivity","score":0.382999986410141},{"id":"https://openalex.org/keywords/firm-image","display_name":"firm image","score":0.5680000185966492}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.652999997138977},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6256999969482422},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.6049000024795532},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5562999844551086},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5260000228881836},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5128999948501587},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49889999628067017},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.49070000648498535},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.3984000086784363},{"id":"https://openalex.org/C2776822698","wikidata":"https://www.wikidata.org/wiki/Q23580735","display_name":"Green consumption","level":3,"score":0.37119999527931213},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.35920000076293945},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.3206999897956848},{"id":"https://openalex.org/C2993103297","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer awareness","level":2,"score":0.3163999915122986},{"id":"https://openalex.org/C2909468537","wikidata":"https://www.wikidata.org/wiki/Q58734","display_name":"Environmental pollution","level":2,"score":0.26489999890327454},{"id":"https://openalex.org/C58033187","wikidata":"https://www.wikidata.org/wiki/Q386147","display_name":"Point of sale","level":2,"score":0.26100000739097595},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.2556000053882599}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:acikerisim.ohu.edu.tr:11480/901","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/11480/901","pdf_url":null,"source":{"id":"https://openalex.org/S7407055360","display_name":"Ni\u011fde \u00dcniversitesi A\u00e7\u0131k Eri\u015fim Sistemi","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","score":0.7811999917030334,"id":"https://metadata.un.org/sdg/12"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2282472114","https://openalex.org/W2510816447","https://openalex.org/W2169313230","https://openalex.org/W2326063295","https://openalex.org/W4376149896","https://openalex.org/W1974906364","https://openalex.org/W941772731","https://openalex.org/W7111398656","https://openalex.org/W2571907633","https://openalex.org/W3112290536"],"abstract_inverted_index":{"Rising":[0],"world":[1],"population,":[2],"more":[3,123],"consumption":[4],"tendency":[5],"and":[6,13,30,36,100,108,143,146],"increasing":[7],"wastes":[8],"which":[9],"provoke":[10],"ecological":[11],"pollution":[12],"decreasing":[14],"renewability":[15],"of":[16,45,51,67,79,88,155],"natural":[17],"energy":[18],"resources":[19],"bring":[20],"the":[21,43,49,54,57,64,85],"fact":[22],"that":[23],"firms":[24,55],"must":[25,32],"revise":[26],"their":[27,62,89],"marketing":[28,37],"strategies":[29],"they":[31],"develop":[33],"eco-friendly":[34],"products":[35],"methods":[38],"in":[39,61],"order":[40],"to":[41,83,92,161],"satisfy":[42],"needs":[44],"\"Green\"":[46],"trend.":[47],"From":[48],"point":[50],"view":[52],"if":[53],"use":[56],"\"green\"":[58],"message":[59],"content":[60,101],"advertisements,":[63],"main":[65,77],"problem":[66],"this":[68,80,93],"study":[69,81],"is":[70,82,127,136,148,159],"advertisements'":[71],"sensitiveness":[72],"about":[73],"these":[74,156],"issues.":[75],"The":[76],"purpose":[78],"analyze":[84],"green":[86,109,130],"claims":[87,110,131],"advertisements.":[90],"According":[91],"purpose,":[94],"162":[95],"advertisement":[96,133],"videos":[97],"were":[98,111],"watched":[99],"analysis":[102],"was":[103],"performed.":[104],"Environment":[105],"protection":[106,120],"sensitivity":[107],"found":[112],"at":[113,132],"just":[114],"2":[115],"ads'":[116],"content.":[117,134],"Nowadays":[118],"environment":[119],"awareness":[121,142],"gains":[122],"importance,":[124],"but":[125],"there":[126],"not":[128],"enough":[129],"It":[135],"an":[137],"inadequacy":[138],"for":[139,151,164],"creating":[140],"social":[141,144],"responsibility":[145],"it":[147,158],"also":[149],"negative":[150],"firm":[152],"images.":[153],"Because":[154],"reasons,":[157],"tried":[160],"offer":[162],"solutions":[163],"business":[165],"owners.":[166],"\u00a9":[167],"EuroJournals":[168],"Publishing,":[169],"Inc.":[170],"2012.":[171]},"counts_by_year":[],"updated_date":"2026-10-05T09:50:58.205359","created_date":"2026-10-04T00:00:00"}
