{"id":"https://openalex.org/W7218917349","doi":"https://doi.org/10.31947/gs.v1i2.42849","title":"Identifying Starbucks Consumer Preferences and Satisfaction amid the Boycott Movement on Starbucks","display_name":"Identifying Starbucks Consumer Preferences and Satisfaction amid the Boycott Movement on Starbucks","publication_year":2024,"publication_date":"2024-12-31","ids":{"openalex":"https://openalex.org/W7218917349","doi":"https://doi.org/10.31947/gs.v1i2.42849"},"language":"en","primary_location":{"id":"pmh:oai:ojs.unhas:article/42849","doi":"https://doi.org/10.31947/gs.v1i2.42849","is_oa":true,"landing_page_url":"https://journal.unhas.ac.id/index.php/index/article/view/42849","pdf_url":null,"source":{"id":"https://openalex.org/S4404668980","display_name":"Glocal Society Journal","issn_l":"3063-5071","issn":["3063-5071"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315277","host_organization_name":"Hasanuddin University","host_organization_lineage":["https://openalex.org/P4310315277"],"host_organization_lineage_names":["Hasanuddin University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31947/gs.v1i2","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journal.unhas.ac.id/index.php/index/article/view/42849","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5155317633","display_name":"LADEN ARISSAL","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"arissal, Laden","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5156818370","display_name":"Ahmad Ismail","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ismail, Ahmad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5089414264","display_name":"Hardiyanti Munsi","orcid":"https://orcid.org/0009-0006-5425-2707","observed_orcids":["https://orcid.org/0009-0006-5425-2707","https://orcid.org/0009-0002-2918-5259"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Munsi, Hardiyanti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.47749439,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.4431000053882599,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.4431000053882599,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.27469998598098755,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.20649999380111694,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/starbucks","display_name":"Starbucks","score":0.9950000047683716},{"id":"https://openalex.org/keywords/boycott-movement","display_name":"boycott movement","score":0.7540000081062317},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.7839999794960022},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8330000042915344},{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.7419999837875366},{"id":"https://openalex.org/keywords/israeli-palestinian-conflict","display_name":"Israeli-Palestinian conflict","score":0.8709999918937683},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.5559999942779541},{"id":"https://openalex.org/keywords/coffee-retail","display_name":"coffee retail","score":0.46000000834465027},{"id":"https://openalex.org/keywords/indonesia","display_name":"Indonesia","score":0.5429999828338623}],"concepts":[{"id":"https://openalex.org/C2780105190","wikidata":"https://www.wikidata.org/wiki/Q179366","display_name":"Boycott","level":3,"score":0.994700014591217},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5785999894142151},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5572999715805054},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5454999804496765},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5051000118255615},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.38339999318122864},{"id":"https://openalex.org/C75148888","wikidata":"https://www.wikidata.org/wiki/Q776167","display_name":"Rebranding","level":2,"score":0.37139999866485596},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.3695000112056732},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.3564000129699707},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.2937000095844269},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.2831999957561493},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2727999985218048},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.26109999418258667},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.25060001015663147}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs.unhas:article/42849","doi":"https://doi.org/10.31947/gs.v1i2.42849","is_oa":true,"landing_page_url":"https://journal.unhas.ac.id/index.php/index/article/view/42849","pdf_url":null,"source":{"id":"https://openalex.org/S4404668980","display_name":"Glocal Society Journal","issn_l":"3063-5071","issn":["3063-5071"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315277","host_organization_name":"Hasanuddin University","host_organization_lineage":["https://openalex.org/P4310315277"],"host_organization_lineage_names":["Hasanuddin University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31947/gs.v1i2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs.unhas:article/42849","doi":"https://doi.org/10.31947/gs.v1i2.42849","is_oa":true,"landing_page_url":"https://journal.unhas.ac.id/index.php/index/article/view/42849","pdf_url":null,"source":{"id":"https://openalex.org/S4404668980","display_name":"Glocal Society Journal","issn_l":"3063-5071","issn":["3063-5071"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315277","host_organization_name":"Hasanuddin University","host_organization_lineage":["https://openalex.org/P4310315277"],"host_organization_lineage_names":["Hasanuddin University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31947/gs.v1i2","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7216755026","https://openalex.org/W4416550896","https://openalex.org/W4408160470","https://openalex.org/W4408160660","https://openalex.org/W4412063009","https://openalex.org/W7202216077","https://openalex.org/W4411854770","https://openalex.org/W7219479935","https://openalex.org/W4415500190","https://openalex.org/W7223019935"],"abstract_inverted_index":{"Starbucks":[0,65,82,94,143,227],"a":[1,6,26,46,101,150,216],"global":[2],"coffee":[3,10,71],"company":[4],"and":[5,19,66,84,108,116,123,130,168,177,197,225],"giant":[7],"in":[8,48,53,219],"the":[9,33,56,81,86,96,166,174,186,212],"industry,":[11],"has":[12],"faced":[13],"significant":[14],"challenges":[15],"impacting":[16],"its":[17],"business":[18],"trade":[20],"activities":[21],"worldwide":[22],"due":[23],"to":[24,45,63,76,91,153,222],"being":[25],"target":[27],"of":[28,128],"boycott":[29,58,187,213],"movements":[30],"arising":[31],"from":[32],"Israel-Palestine":[34],"conflict.":[35],"These":[36],"boycotts,":[37],"highly":[38],"prevalent":[39],"on":[40,136,185,211],"social":[41],"media,":[42],"have":[43],"led":[44],"decline":[47],"Starbucks'":[49],"profits":[50],"globally,":[51],"particularly":[52],"Indonesia.":[54],"Despite":[55],"widespread":[57],"movements,":[59],"some":[60],"consumers":[61,79,145],"continue":[62,92,223],"patronize":[64],"choose":[67],"it":[68],"as":[69,121,193],"their":[70,89,162,220],"destination.":[72],"This":[73],"study":[74],"aims":[75],"explore":[77],"how":[78],"perceive":[80],"brand":[83],"identify":[85],"factors":[87,160],"influencing":[88],"decision":[90,221],"choosing":[93,226],"amid":[95],"boycotts.":[97],"The":[98,126,139,159,182],"research":[99,103],"employs":[100],"mixed-methods":[102],"(MMR)":[104],"approach,":[105],"combining":[106],"qualitative":[107],"quantitative":[109],"methods,":[110],"utilizing":[111],"surveys,":[112],"observations,":[113],"in-depth":[114],"interviews,":[115],"secondary":[117],"data":[118],"analysis":[119],"such":[120],"documents":[122],"supporting":[124],"information.":[125],"selection":[127],"respondents":[129],"informants":[131],"was":[132],"conducted":[133],"purposefully":[134],"based":[135],"specific":[137],"criteria.":[138],"findings":[140],"reveal":[141],"that":[142],"Dprima's":[144],"are":[146,188],"predominantly":[147],"individuals":[148],"seeking":[149],"comfortable":[151],"space":[152],"complete":[154],"academic":[155],"or":[156,191],"professional":[157],"tasks.":[158],"driving":[161],"continued":[163],"patronage":[164],"include":[165],"comfort":[167],"satisfaction":[169],"they":[170,194],"experience,":[171],"along":[172],"with":[173],"appealing":[175],"facilities":[176],"services":[178],"provided":[179],"by":[180],"Starbucks.":[181],"consumers'":[183],"views":[184],"generally":[189],"neutral":[190],"opposed,":[192],"believe":[195],"clearer":[196],"more":[198],"comprehensive":[199],"information":[200],"is":[201],"necessary":[202],"before":[203],"accepting":[204],"boycott-related":[205],"claims.":[206],"Additionally,":[207],"personal":[208],"consumer":[209],"perspectives":[210],"issue":[214],"play":[215],"key":[217],"role":[218],"visiting":[224],"Dprima.":[228]},"counts_by_year":[],"updated_date":"2026-10-13T10:08:12.033832","created_date":"2026-10-04T00:00:00"}