{"id":"https://openalex.org/W7218516640","doi":"https://doi.org/10.12928/jpm.v8i3.11337","title":"Initiating santripreneurship through narrative inquiry: Integration of digital marketing and technical proficiency for pesantren entrepreneurship","display_name":"Initiating santripreneurship through narrative inquiry: Integration of digital marketing and technical proficiency for pesantren entrepreneurship","publication_year":2024,"publication_date":"2024-12-30","ids":{"openalex":"https://openalex.org/W7218516640","doi":"https://doi.org/10.12928/jpm.v8i3.11337"},"language":"en","primary_location":{"id":"pmh:oai:journal2.uad.ac.id:article/11337","doi":"https://doi.org/10.12928/jpm.v8i3.11337","is_oa":true,"landing_page_url":"http://journal2.uad.ac.id/index.php/jpmuad/article/view/11337","pdf_url":"http://journal2.uad.ac.id/index.php/jpmuad/article/download/11337/5065","source":{"id":"https://openalex.org/S4210234290","display_name":"Jurnal Pemberdayaan Publikasi Hasil Pengabdian Kepada Masyarakat","issn_l":"2580-2569","issn":["2580-2569","2656-0542"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319805","host_organization_name":"Ahmad Dahlan University","host_organization_lineage":["https://openalex.org/P4310319805"],"host_organization_lineage_names":["Ahmad Dahlan University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2580-2569","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal2.uad.ac.id/index.php/jpmuad/article/download/11337/5065","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049089277","display_name":"Elok Putri Nimasari","orcid":"https://orcid.org/0000-0002-6698-1791","observed_orcids":["https://orcid.org/0000-0002-6698-1791"]},"institutions":[{"id":"https://openalex.org/I4210117859","display_name":"Muhammadiyah University of Ponorogo","ror":"https://ror.org/03d9vfb50","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117859"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nimasari, Elok Putri","raw_affiliation_strings":["Universitas Muhammadiyah Ponorogo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Ponorogo","institution_ids":["https://openalex.org/I4210117859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071904526","display_name":"Fery Setiawan","orcid":"https://orcid.org/0000-0002-1426-2074","observed_orcids":["https://orcid.org/0000-0002-1426-2074"]},"institutions":[{"id":"https://openalex.org/I4210117859","display_name":"Muhammadiyah University of Ponorogo","ror":"https://ror.org/03d9vfb50","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117859"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Setiawan, Fery","raw_affiliation_strings":["Universitas Muhammadiyah Ponorogo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Ponorogo","institution_ids":["https://openalex.org/I4210117859"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012700237","display_name":"Rohfin Andria Gestanti","orcid":"https://orcid.org/0000-0002-9804-3185","observed_orcids":["https://orcid.org/0000-0002-9804-3185"]},"institutions":[{"id":"https://openalex.org/I4210117859","display_name":"Muhammadiyah University of Ponorogo","ror":"https://ror.org/03d9vfb50","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117859"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gestanti, Rohfin Andria","raw_affiliation_strings":["Universitas Muhammadiyah Ponorogo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Ponorogo","institution_ids":["https://openalex.org/I4210117859"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210117859"],"apc_list":null,"apc_paid":null,"fwci":0.4703,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.57475313,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.7020999789237976,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.7020999789237976,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","score":0.23019999265670776,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.06480000168085098,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pesantren-entrepreneurship","display_name":"pesantren entrepreneurship","score":0.8949999809265137},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9279999732971191},{"id":"https://openalex.org/keywords/technical-proficiency","display_name":"technical proficiency","score":0.9950000047683716},{"id":"https://openalex.org/keywords/entrepreneurship-education","display_name":"entrepreneurship education","score":0.8009999990463257},{"id":"https://openalex.org/keywords/pesantren","display_name":"pesantren","score":0.9120000004768372},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8759999871253967},{"id":"https://openalex.org/keywords/empowerment","display_name":"empowerment","score":0.5519999861717224}],"concepts":[{"id":"https://openalex.org/C20555606","wikidata":"https://www.wikidata.org/wiki/Q868575","display_name":"Empowerment","level":2,"score":0.5763999819755554},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.5472000241279602},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5295000076293945},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.5117999911308289},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.46810001134872437},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.46129998564720154},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.450300008058548},{"id":"https://openalex.org/C22467394","wikidata":"https://www.wikidata.org/wiki/Q849359","display_name":"Multidisciplinary approach","level":2,"score":0.4447999894618988},{"id":"https://openalex.org/C4445939","wikidata":"https://www.wikidata.org/wiki/Q432","display_name":"Islam","level":2,"score":0.4212000072002411},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.39480000734329224},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.3513000011444092},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.33980000019073486},{"id":"https://openalex.org/C2777646416","wikidata":"https://www.wikidata.org/wiki/Q242069","display_name":"Digital literacy","level":2,"score":0.3273000121116638},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.31150001287460327},{"id":"https://openalex.org/C2776193868","wikidata":"https://www.wikidata.org/wiki/Q5154950","display_name":"Community engagement","level":2,"score":0.3107999861240387},{"id":"https://openalex.org/C117893075","wikidata":"https://www.wikidata.org/wiki/Q6966213","display_name":"Narrative inquiry","level":3,"score":0.28360000252723694},{"id":"https://openalex.org/C80245801","wikidata":"https://www.wikidata.org/wiki/Q1477475","display_name":"Semi-structured interview","level":3,"score":0.2802000045776367},{"id":"https://openalex.org/C2779455803","wikidata":"https://www.wikidata.org/wiki/Q490933","display_name":"Local community","level":2,"score":0.2775999903678894},{"id":"https://openalex.org/C156393514","wikidata":"https://www.wikidata.org/wiki/Q6934800","display_name":"Multimethodology","level":2,"score":0.2637999951839447},{"id":"https://openalex.org/C2993365623","wikidata":"https://www.wikidata.org/wiki/Q2043121","display_name":"Community service","level":2,"score":0.26170000433921814},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.25940001010894775},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.25920000672340393}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:journal2.uad.ac.id:article/11337","doi":"https://doi.org/10.12928/jpm.v8i3.11337","is_oa":true,"landing_page_url":"http://journal2.uad.ac.id/index.php/jpmuad/article/view/11337","pdf_url":"http://journal2.uad.ac.id/index.php/jpmuad/article/download/11337/5065","source":{"id":"https://openalex.org/S4210234290","display_name":"Jurnal Pemberdayaan Publikasi Hasil Pengabdian Kepada Masyarakat","issn_l":"2580-2569","issn":["2580-2569","2656-0542"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319805","host_organization_name":"Ahmad Dahlan University","host_organization_lineage":["https://openalex.org/P4310319805"],"host_organization_lineage_names":["Ahmad Dahlan University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2580-2569","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:journal2.uad.ac.id:article/11337","doi":"https://doi.org/10.12928/jpm.v8i3.11337","is_oa":true,"landing_page_url":"http://journal2.uad.ac.id/index.php/jpmuad/article/view/11337","pdf_url":"http://journal2.uad.ac.id/index.php/jpmuad/article/download/11337/5065","source":{"id":"https://openalex.org/S4210234290","display_name":"Jurnal Pemberdayaan Publikasi Hasil Pengabdian Kepada Masyarakat","issn_l":"2580-2569","issn":["2580-2569","2656-0542"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319805","host_organization_name":"Ahmad Dahlan University","host_organization_lineage":["https://openalex.org/P4310319805"],"host_organization_lineage_names":["Ahmad Dahlan University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2580-2569","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Quality education","score":0.9235000014305115,"id":"https://metadata.un.org/sdg/4"},{"display_name":"Decent work and economic growth","score":0.833299994468689,"id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7218516640.pdf","grobid_xml":"https://content.openalex.org/works/W7218516640.grobid-xml"},"referenced_works_count":19,"referenced_works":["https://openalex.org/W2084170304","https://openalex.org/W2259908968","https://openalex.org/W2746124018","https://openalex.org/W2889398045","https://openalex.org/W2891046425","https://openalex.org/W2896100671","https://openalex.org/W2903682365","https://openalex.org/W2959435147","https://openalex.org/W2998295410","https://openalex.org/W3003008469","https://openalex.org/W3084553700","https://openalex.org/W4280513555","https://openalex.org/W4324027333","https://openalex.org/W4365457224","https://openalex.org/W4392014889","https://openalex.org/W4393937722","https://openalex.org/W4393937869","https://openalex.org/W4400763381","https://openalex.org/W4401253560"],"related_works":["https://openalex.org/W7221766265","https://openalex.org/W7216386984","https://openalex.org/W4412068180","https://openalex.org/W7167698853","https://openalex.org/W4417486143","https://openalex.org/W7213942378","https://openalex.org/W7161042571","https://openalex.org/W4403669112","https://openalex.org/W7213392562","https://openalex.org/W4411742885"],"abstract_inverted_index":{"Although":[0],"entrepreneurship":[1,13],"training":[2,14,51],"is":[3,27,122],"commonly":[4],"conducted":[5],"for":[6,40],"micro,":[7,145],"small,":[8,146],"and":[9,19,47,61,74,86,105,110,112,114,126,141,147],"medium":[10,148],"enterprises":[11,149],"(MSMEs),":[12],"that":[15,53],"integrates":[16],"digital":[17,62,139],"marketing":[18,63,140],"technical":[20,142],"proficiency":[21,143],"with":[22],"a":[23,72,75],"narrative":[24,37],"inquiry":[25,38],"approach":[26],"rarely":[28],"implemented":[29],"in":[30,78,150],"Islamic":[31,66],"boarding":[32,67],"school":[33],"or":[34],"pesantren.":[35,151],"This":[36],"research":[39],"community":[41,94,106,131],"service":[42,56],"program":[43,52],"aimed":[44],"to":[45,123,136],"develop":[46],"implement":[48],"an":[49],"integrated":[50],"includes":[54],"excellent":[55],"training,":[57],"local":[58],"coffee":[59],"processing,":[60],"at":[64],"entrepreneurship-based":[65],"schools.":[68],"Thirteen":[69],"participants":[70],"from":[71,84],"pesantren":[73],"entrepreneurship-partner":[76],"participated":[77],"this":[79,119],"study.":[80],"Data":[81],"were":[82],"collected":[83],"observation":[85],"unstructured":[87],"interviews":[88],"spanning":[89],"five":[90],"months.":[91],"Drawing":[92],"on":[93],"engagement":[95,132],"theory,":[96],"the":[97],"findings":[98],"identified":[99],"three":[100],"micro":[101],"themes:":[102],"active":[103],"participation":[104],"involvement;":[107],"multidisciplinary":[108],"collaboration":[109],"synergy;":[111],"empowerment":[113],"self-transformation.":[115],"The":[116],"contribution":[117],"of":[118],"present":[120],"study":[121],"provide":[124],"empirical":[125],"practical":[127],"evidence":[128],"regarding":[129],"how":[130],"perspective":[133],"can":[134],"describe":[135],"what":[137],"extent":[138],"help":[144]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-04T00:00:00"}
