{"id":"https://openalex.org/W7218304802","doi":null,"title":"Peer Communications Influence on Purchase Intention of Beauty Products","display_name":"Peer Communications Influence on Purchase Intention of Beauty Products","publication_year":2023,"publication_date":"2023-12-06","ids":{"openalex":"https://openalex.org/W7218304802"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.iuojs.intimal.edu.my:article/429","doi":null,"is_oa":true,"landing_page_url":"https://iuojs.intimal.edu.my/index.php/jobss/article/view/429","pdf_url":"https://iuojs.intimal.edu.my/index.php/jobss/article/download/429/426","source":{"id":"https://openalex.org/S4404676817","display_name":"Journal of Business and Social Sciences","issn_l":"2805-5187","issn":["2805-5187"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2805-5187","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://iuojs.intimal.edu.my/index.php/jobss/article/download/429/426","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5155584204","display_name":"Wong Wen Chee","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wen Chee, Wong","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5108845429","display_name":"Syriac Nellikunel Devasia","orcid":"https://orcid.org/0000-0001-5646-6342","observed_orcids":["https://orcid.org/0000-0001-5646-6342"]},"institutions":[{"id":"https://openalex.org/I4210096221","display_name":"Perdana University","ror":"https://ror.org/00wfd0g93","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210096221"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Nellikunnel, Syriac","raw_affiliation_strings":["Faculty of Business, Perdana University, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, Perdana University, Malaysia","institution_ids":["https://openalex.org/I4210096221"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.92330002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.92330002784729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.05000000074505806,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.023600000888109207,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/peer-communication","display_name":"peer-to-peer communication","score":0.9639999866485596},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9819999933242798},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":1.0},{"id":"https://openalex.org/keywords/beauty-industry","display_name":"beauty industry","score":0.8270000219345093},{"id":"https://openalex.org/keywords/social-media-addiction","display_name":"social media addiction","score":0.9900000095367432},{"id":"https://openalex.org/keywords/tie-strength","display_name":"tie strength","score":0.9739999771118164},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7860000133514404},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.734000027179718}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.836899995803833},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7182000279426575},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6826000213623047},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6654999852180481},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5286999940872192},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49160000681877136},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.477400004863739},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.42100000381469727},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3727000057697296},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.32690000534057617},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.32010000944137573},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.3154999911785126},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.29660001397132874},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.29190000891685486},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.2858999967575073},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.2856000065803528},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.28380000591278076},{"id":"https://openalex.org/C19768560","wikidata":"https://www.wikidata.org/wiki/Q320727","display_name":"Dependency (UML)","level":2,"score":0.26429998874664307}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.iuojs.intimal.edu.my:article/429","doi":null,"is_oa":true,"landing_page_url":"https://iuojs.intimal.edu.my/index.php/jobss/article/view/429","pdf_url":"https://iuojs.intimal.edu.my/index.php/jobss/article/download/429/426","source":{"id":"https://openalex.org/S4404676817","display_name":"Journal of Business and Social Sciences","issn_l":"2805-5187","issn":["2805-5187"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2805-5187","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.iuojs.intimal.edu.my:article/429","doi":null,"is_oa":true,"landing_page_url":"https://iuojs.intimal.edu.my/index.php/jobss/article/view/429","pdf_url":"https://iuojs.intimal.edu.my/index.php/jobss/article/download/429/426","source":{"id":"https://openalex.org/S4404676817","display_name":"Journal of Business and Social Sciences","issn_l":"2805-5187","issn":["2805-5187"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2805-5187","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7218304802.pdf","grobid_xml":"https://content.openalex.org/works/W7218304802.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4411388675","https://openalex.org/W3212645532","https://openalex.org/W2754429003","https://openalex.org/W4313650943","https://openalex.org/W4284962743","https://openalex.org/W7001027775","https://openalex.org/W4409597809","https://openalex.org/W7217862411","https://openalex.org/W2912051547","https://openalex.org/W4391856366"],"abstract_inverted_index":{"One":[0],"of":[1,43,49,58,98,116],"the":[2,41,47,56,96,113,125,141,158],"fast-growing":[3],"industries":[4],"identified":[5],"is":[6,29,74,78],"beauty-care":[7],"industry.":[8,72],"Different":[9],"factors":[10],"are":[11,36,52],"influencing":[12],"beauty":[13,44,71,117],"enthusiasts":[14],"on":[15],"purchasing":[16],"intention.":[17,127],"Nowadays,":[18],"peer":[19],"communication":[20],"has":[21,121],"become":[22],"important":[23],"in":[24,40,70,84],"marketing":[25,68],"process":[26],"as":[27,87],"it":[28],"a":[30,65,132],"multi-dimensional":[31],"two-way":[32],"activity.":[33],"However,":[34],"there":[35],"limited":[37],"research":[38,51],"conducted":[39],"context":[42],"products.":[45],"Therefore,":[46,128],"findings":[48,97],"this":[50,99],"useful":[53],"to":[54,60,63,156],"tighten":[55],"gap":[57],"knowledge":[59],"academe,":[61],"and":[62,77,107,139,146,154],"be":[64,152],"reference":[66],"for":[67],"plan":[69],"Questionnaire":[73],"distributed":[75],"randomly":[76],"done":[79],"with":[80,143],"various":[81],"analysis":[82],"tools":[83],"SPSS,":[85],"such":[86],"Correlation":[88],"Analysis,":[89,91],"Reliability":[90],"Multiple":[92],"Regression":[93],"Analysis.":[94],"From":[95],"research,":[100],"we":[101],"found":[102],"that":[103],"social":[104,136],"media":[105,137],"dependency":[106],"public-organization":[108],"engagement":[109,150],"have":[110,131],"significantly":[111,123],"influenced":[112,124],"purchase":[114,126,159],"intention":[115,160],"products,":[118],"while":[119],"tie-strength":[120],"not":[122],"brands":[129],"should":[130,151],"consistent":[133],"image":[134],"across":[135],"platforms":[138],"influence":[140],"followers":[142],"helpful":[144],"information":[145],"entertaining":[147],"videos.":[148],"Public-organization":[149],"improved":[153],"maintained":[155],"increase":[157],"among":[161],"consumers":[162]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-10-03T00:00:00"}
