{"id":"https://openalex.org/W7217993268","doi":null,"title":"Hogyan v\u00e1lasztanak a fogyaszt\u00f3k bort? - A borv\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9si folyamatot befoly\u00e1sol\u00f3 t\u00e9nyez\u0151k vizsg\u00e1lata","display_name":"Hogyan v\u00e1lasztanak a fogyaszt\u00f3k bort? - A borv\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9si folyamatot befoly\u00e1sol\u00f3 t\u00e9nyez\u0151k vizsg\u00e1lata","publication_year":2019,"publication_date":"2019-11-12","ids":{"openalex":"https://openalex.org/W7217993268"},"language":"hu","primary_location":{"id":"pmh:oai:ojs3.journals.lib.pte.hu:article/1125","doi":null,"is_oa":true,"landing_page_url":"https://journals.lib.pte.hu/index.php/mm/article/view/1125","pdf_url":"https://journals.lib.pte.hu/index.php/mm/article/download/1125/986","source":{"id":"https://openalex.org/S4306519228","display_name":"Marketing & Menedzsment","issn_l":"1219-0349","issn":["1219-0349","2786-3395"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I79741316","host_organization_name":"University of Pecs","host_organization_lineage":["https://openalex.org/I79741316"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1219-0349","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journals.lib.pte.hu/index.php/mm/article/download/1125/986","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049820142","display_name":"\u00c1gnes Hofmeister T\u00f3th","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hofmeister T\u00f3th, \u00c1gnes","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5061297362","display_name":"Gedeon Totth","orcid":"https://orcid.org/0000-0002-0605-9519","observed_orcids":["https://orcid.org/0000-0002-0605-9519"]},"institutions":[{"id":"https://openalex.org/I110620307","display_name":"Budapest University of Economics and Business","ror":"https://ror.org/00r3jwh90","country_code":"HU","type":"education","lineage":["https://openalex.org/I110620307"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Totth, Gedeon","raw_affiliation_strings":["Budapesti Gazdas\u00e1gi F\u0151iskola K\u00fclgazdas\u00e1gi Kar\u00e1nak Marketingkommunik\u00e1ci\u00f3 Tansz\u00e9k"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Budapesti Gazdas\u00e1gi F\u0151iskola K\u00fclgazdas\u00e1gi Kar\u00e1nak Marketingkommunik\u00e1ci\u00f3 Tansz\u00e9k","institution_ids":["https://openalex.org/I110620307"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.79064039,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.009200000204145908,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/wine-purchasing","display_name":"wine purchasing","score":0.7680000066757202},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7599999904632568},{"id":"https://openalex.org/keywords/wine-consumers","display_name":"wine consumers","score":0.5479999780654907},{"id":"https://openalex.org/keywords/wine-preference","display_name":"wine preference","score":0.5630000233650208},{"id":"https://openalex.org/keywords/purchase-motives","display_name":"purchase motives","score":0.5239999890327454},{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.7580000162124634},{"id":"https://openalex.org/keywords/wine-market-segmentation","display_name":"wine market segmentation","score":0.8149999976158142}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.3077000081539154},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2833999991416931},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24959999322891235},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.22360000014305115},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.21930000185966492},{"id":"https://openalex.org/C2989005","wikidata":"https://www.wikidata.org/wiki/Q214963","display_name":"Nuclear medicine","level":1,"score":0.2142000049352646},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.2110999971628189},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.19869999587535858},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.19169999659061432},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.179299995303154}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs3.journals.lib.pte.hu:article/1125","doi":null,"is_oa":true,"landing_page_url":"https://journals.lib.pte.hu/index.php/mm/article/view/1125","pdf_url":"https://journals.lib.pte.hu/index.php/mm/article/download/1125/986","source":{"id":"https://openalex.org/S4306519228","display_name":"Marketing & Menedzsment","issn_l":"1219-0349","issn":["1219-0349","2786-3395"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I79741316","host_organization_name":"University of Pecs","host_organization_lineage":["https://openalex.org/I79741316"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1219-0349","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs3.journals.lib.pte.hu:article/1125","doi":null,"is_oa":true,"landing_page_url":"https://journals.lib.pte.hu/index.php/mm/article/view/1125","pdf_url":"https://journals.lib.pte.hu/index.php/mm/article/download/1125/986","source":{"id":"https://openalex.org/S4306519228","display_name":"Marketing & Menedzsment","issn_l":"1219-0349","issn":["1219-0349","2786-3395"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I79741316","host_organization_name":"University of Pecs","host_organization_lineage":["https://openalex.org/I79741316"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1219-0349","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7217993268.pdf","grobid_xml":"https://content.openalex.org/works/W7217993268.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7198937010","https://openalex.org/W7198621739","https://openalex.org/W7048627875","https://openalex.org/W7204378780","https://openalex.org/W7216721734","https://openalex.org/W7019244269","https://openalex.org/W4393907525","https://openalex.org/W6980285836","https://openalex.org/W6999029723","https://openalex.org/W6983659032"],"abstract_inverted_index":{"A":[0,9,83],"borok":[1],"ir\u00e1nti":[2],"\u00e9rdekl\u0151d\u00e9s":[3],"n\u00f6veked\u00e9se":[4],"egyre":[5,34],"ink\u00e1bb":[6,11],"jellemz\u0151":[7],"Magyarorsz\u00e1gon.":[8],"r\u00e9gebben":[10],"homog\u00e9nnek":[12],"tekintett":[13],"piac":[14],"k\u00edn\u00e1lati":[15],"oldala":[16],"hat\u00e1rozottan":[17],"fragment\u00e1l\u00f3dik,":[18],"az":[19,32,91],"elt\u00e9r\u0151":[20],"min\u0151s\u00e9g\u0171":[21],"k\u00edn\u00e1lat":[22],"\u00fajabb":[23,25],"\u00e9s":[24,29,61,90],"szeletei":[26],"jelennek":[27],"meg,":[28],"v\u00e1lnak":[30],"el\u00e9rhet\u0151v\u00e9":[31],"ugyancsak":[33],"jobban":[35],"szegment\u00e1l\u00f3d\u00f3":[36],"kereslet":[37],"sz\u00e1m\u00e1ra.":[38,99],"Kutat\u00e1sunkban":[39],"azt":[40],"a":[41,51,62,75,77,85,97],"c\u00e9lt":[42],"t\u0171zt\u00fck":[43],"ki,":[44],"hogy":[45,74],"f\u00f3kuszcsoportos":[46],"interj\u00fak":[47],"seg\u00edts\u00e9g\u00e9vel":[48],"k\u00e9pet":[49],"nyerhess\u00fcnk":[50],"borv\u00e1s\u00e1rl\u00f3k":[52],"v\u00e1s\u00e1rl\u00e1si":[53],"szok\u00e1sair\u00f3l,":[54],"borokkal":[55],"kapcsolatos":[56],"preferenci\u00e1ir\u00f3l,":[57],"v\u00e1s\u00e1rl\u00e1saik":[58],"c\u00e9lj\u00e1r\u00f3l,":[59],"mot\u00edvumair\u00f3l":[60],"k\u00fcl\u00f6nb\u00f6z\u0151":[63],"c\u00e9l\u00fa":[64],"v\u00e1s\u00e1rl\u00e1saikhoz":[65],"kapcsol\u00f3d\u00f3":[66],"\u00e1relk\u00e9pzel\u00e9seikr\u0151l.":[67],"Vizsg\u00e1latainknak":[68],"r\u00e9sz\u00e9t":[69],"k\u00e9pezte":[70],"annak":[71],"felt\u00e1r\u00e1sa":[72],"is,":[73],"borv\u00e1laszt\u00e1sban":[76],"fogyaszt\u00f3i":[78],"\u00f6nk\u00e9p":[79],"milyen":[80],"szerephez":[81],"jut.":[82],"cikk":[84],"kvalitat\u00edv":[86],"kutat\u00e1sok":[87],"eredm\u00e9nyeit":[88],"elemzi,":[89],"eredm\u00e9nyek":[92],"alapj\u00e1n":[93],"javaslatokat":[94],"fogalmaz":[95],"meg":[96],"borgazdas\u00e1gok":[98]},"counts_by_year":[],"updated_date":"2026-10-20T09:52:01.089006","created_date":"2026-10-03T00:00:00"}