{"id":"https://openalex.org/W7217985808","doi":null,"title":"\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642: \u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646","display_name":"\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642: \u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646","publication_year":2011,"publication_date":"2011-09-01","ids":{"openalex":"https://openalex.org/W7217985808"},"language":"ar","primary_location":{"id":"pmh:oai:jpgiafs.uobaghdad.edu.iq:article/691","doi":null,"is_oa":true,"landing_page_url":"https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/691","pdf_url":"https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/download/691/459","source":{"id":"https://openalex.org/S4210234403","display_name":"\u0645\u062c\u0644\u0629 \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0648\u0645\u0627\u0644\u064a\u0629","issn_l":"1818-9431","issn":["1818-9431","2617-9849"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319170","host_organization_name":"University of Baghdad","host_organization_lineage":["https://openalex.org/P4310319170"],"host_organization_lineage_names":["University of Baghdad"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-9431","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/download/691/459","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5154920891","display_name":"\u0634\u0627\u0643\u0631 \u0639\u0628\u062f \u0627\u0644\u0643\u0631\u064a\u0645 \u0627\u0644\u0628\u0644\u062f\u0627\u0648\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u0627\u0644\u0628\u0644\u062f\u0627\u0648\u064a, \u0634\u0627\u0643\u0631 \u0639\u0628\u062f \u0627\u0644\u0643\u0631\u064a\u0645","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5154920891"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.82132021,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6226000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10081","display_name":"Auditing, Earnings Management, Governance","score":0.11299999803304672,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.06840000301599503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.9380000233650208},{"id":"https://openalex.org/keywords/audit-firms","display_name":"public accounting firms","score":0.6359999775886536},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.8050000071525574}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.19869999587535858},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.19499999284744263},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1906999945640564},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.1860000044107437},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.18389999866485596},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.16850000619888306},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.16580000519752502},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.16410000622272491},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.16120000183582306},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.15870000422000885}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:jpgiafs.uobaghdad.edu.iq:article/691","doi":null,"is_oa":true,"landing_page_url":"https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/691","pdf_url":"https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/download/691/459","source":{"id":"https://openalex.org/S4210234403","display_name":"\u0645\u062c\u0644\u0629 \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0648\u0645\u0627\u0644\u064a\u0629","issn_l":"1818-9431","issn":["1818-9431","2617-9849"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319170","host_organization_name":"University of Baghdad","host_organization_lineage":["https://openalex.org/P4310319170"],"host_organization_lineage_names":["University of Baghdad"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-9431","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:jpgiafs.uobaghdad.edu.iq:article/691","doi":null,"is_oa":true,"landing_page_url":"https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/691","pdf_url":"https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/download/691/459","source":{"id":"https://openalex.org/S4210234403","display_name":"\u0645\u062c\u0644\u0629 \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0648\u0645\u0627\u0644\u064a\u0629","issn_l":"1818-9431","issn":["1818-9431","2617-9849"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319170","host_organization_name":"University of Baghdad","host_organization_lineage":["https://openalex.org/P4310319170"],"host_organization_lineage_names":["University of Baghdad"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1818-9431","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7217985808.pdf","grobid_xml":"https://content.openalex.org/works/W7217985808.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7124431496","https://openalex.org/W4402040637","https://openalex.org/W4404456518","https://openalex.org/W4392143661","https://openalex.org/W6903962032","https://openalex.org/W2619492210","https://openalex.org/W4399026686","https://openalex.org/W7084223456","https://openalex.org/W3111789926","https://openalex.org/W4392145235"],"abstract_inverted_index":{"\u064a\u0633\u0639\u0649":[0],"\u0627\u0644\u0628\u062d\u062b":[1,54,101],"\u0627\u0644\u0649":[2,57,102,112,115,121],"\u062a\u062d\u062f\u064a\u062f":[3],"\u0637\u0628\u064a\u0639\u0629":[4],"\u062e\u062f\u0645\u0627\u062a":[5,18,34],"\u0627\u0644\u062a\u062f\u0642\u064a\u0642":[6,19,35,67],"\u0648\u062e\u0635\u0627\u0626\u0635\u0647\u0627":[7],"\u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645":[8],"\u0627\u0644\u0627\u0633\u0627\u0633\u064a\u0629":[9,16],"\u0644\u062a\u0633\u0648\u064a\u0642":[10,17,94],"\u0627\u0644\u062e\u062f\u0645\u0627\u062a":[11,149],"\u0627\u0644\u062a\u062f\u0642\u064a\u0642\u064a\u0629":[12],"\u0648\u0627\u0644\u062a\u0639\u0631\u064a\u0641":[13],"\u0628\u0627\u0644\u0642\u0648\u0627\u0639\u062f":[14],"\u0648\u0627\u0644\u0627\u0628\u0639\u0627\u062f":[15],"\u0645\u0646":[20,36,40,46,104,106,110],"\u062e\u0644\u0627\u0644":[21,37],"\u0645\u0639\u0631\u0641\u0629":[22],"\u0639\u0646\u0627\u0635\u0631":[23],"\u0627\u0644\u0645\u0632\u064a\u062c":[24],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a":[25],"\u0648\u0627\u062e\u062a\u0628\u0627\u0631":[26],"\u062a\u0641\u0636\u064a\u0644\u0627\u062a":[27],"\u0627\u0644\u0632\u0628\u0627\u0626\u0646":[28,116],"\u0648\u0627\u0644\u0645\u062f\u0642\u0642\u064a\u0646":[29],"\u0644\u0644\u0639\u0648\u0627\u0645\u0644":[30],"\u0627\u0644\u0645\u0624\u062b\u0631\u0629":[31],"\u0641\u064a":[32,64],"\u062a\u0633\u0648\u064a\u0642":[33],"\u0627\u062e\u062a\u064a\u0627\u0631":[38],"\u0639\u064a\u0646\u0629":[39],"\u0627\u0644\u0645\u0627\u0644\u0643\u064a\u0646":[41,58],"\u0644\u0628\u0639\u0636":[42],"\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639":[43],"\u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a":[44],"\u0648\u0639\u064a\u0646\u0629":[45],"\u0627\u0644\u0645\u062f\u0642\u0642\u064a\u0646":[47],"\u0648\u0642\u062f":[48,78],"\u062a\u0645":[49],"\u0627\u0633\u062a\u062e\u062f\u0627\u0645":[50],"\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629":[51,84],"\u0644\u062a\u062d\u0642\u064a\u0642":[52],"\u0627\u0647\u062f\u0627\u0641":[53],"\u062d\u064a\u062b":[55],"\u0648\u062c\u064a\u0647":[56],"\u0633\u0624\u0627\u0644":[59],"\u062d\u0648\u0644":[60],"\u0627\u0644\u0639\u0648\u0627\u0645\u0644":[61,89],"\u0627\u0644\u0627\u0643\u062b\u0631":[62],"\u0627\u0647\u0645\u064a\u0629":[63],"\u0627\u062e\u062a\u064a\u0627\u0631\u0643":[65],"\u0644\u0645\u0643\u062a\u0628":[66],"\u0648\u0637\u0644\u0628":[68],"\u062a\u0646\u0638\u064a\u0645":[69],"\u0627\u0644\u0627\u062c\u0627\u0628\u0629":[70],"\u0648\u0641\u0642\u0627":[71],"\u0644\u0644\u0645\u0642\u064a\u0627\u0633":[72],"\u0627\u0644\u062b\u0644\u0627\u062b\u064a(\u0645\u0647\u0645\u0629":[73],"\u062c\u062f\u0627\u060c":[74],"\u0642\u0644\u064a\u0644\u0629":[75],"\u0627\u0644\u0627\u0647\u0645\u064a\u0629\u060c\u063a\u064a\u0631":[76],"\u0645\u0647\u0645\u0629)":[77],"\u062d\u062f\u062f":[79],"(12)":[80],"\u0639\u0627\u0645\u0644\u0627":[81],".":[82],"\u0648\u0627\u062d\u062a\u0648\u062a":[83],"\u0627\u0644\u062a\u064a":[85,90,163],"\u0648\u062c\u0647\u062a":[86],"\u0644\u0644\u0645\u062f\u0642\u0642\u064a\u0646":[87],"\u0639\u0646":[88],"\u062a\u0639\u062a\u0628\u0631":[91],"\u0627\u0643\u062b\u0631":[92],"\u0627\u0647\u0645\u064a\u0647":[93],"\u062e\u062f\u0645\u0627\u062a\u0647\u0645":[95],"\u0648\u062a\u0636\u0645\u0646":[96],"\u0627\u0644\u0633\u0624\u0627\u0644":[97],"(12)\u0639\u0627\u0645\u0644\u0627":[98],"\u0627\u064a\u0636\u0627":[99],"\u0648\u062a\u0648\u0635\u0644":[100],"\u0645\u062c\u0645\u0648\u0639\u0629":[103],"\u0627\u0644\u0646\u062a\u0627\u0626\u062c":[105],"\u0627\u0647\u0645\u0647\u0627":[107],"\u0627\u0641\u062a\u0642\u0627\u0631":[108],"\u0627\u0644\u0639\u062f\u064a\u062f":[109],"\u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646":[111],"\u0643\u064a\u0641\u064a\u0629":[113],"\u0627\u0644\u0648\u0635\u0648\u0644":[114],"\u0648\u0643\u064a\u0641":[117],"\u064a\u0639\u0631\u0641":[118],"\u0628\u062e\u062f\u0645\u0627\u062a\u0647":[119],"\u0644\u0627\u0641\u062a\u0642\u0627\u0631\u0647\u0645":[120],"\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a":[122],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629":[123],"\u0627\u0644\u062e\u0627\u0635\u0629":[124],"\u0628\u0627\u0644\u062a\u0631\u0648\u064a\u062c":[125],"\u0627\u0644\u0641\u0639\u0627\u0644":[126],"\u0644\u062e\u062f\u0645\u0627\u062a\u0647\u0645":[127],"\u0648\u0627\u0646":[128,147],"\u0627\u0644\u0628\u0639\u0636":[129],"\u0645\u0646\u0647\u0645":[130],"\u064a\u062a\u0628\u0646\u0648\u0646":[131],"\u0648\u062c\u0647\u0627\u062a":[132],"\u0646\u0638\u0631":[133],"\u0633\u0644\u0628\u064a\u0629":[134],"\u062a\u062c\u0627\u0647":[135],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[136,140],"\u062a\u0631\u0649":[137],"\u0627\u0646":[138,153],"\u0646\u0634\u0627\u0637":[139],"\u063a\u064a\u0631":[141,145],"\u0645\u0647\u0646\u064a":[142],"\u0628\u0644":[143],"\u0648\u062d\u062a\u0649":[144],"\u0627\u062e\u0644\u0627\u0642\u064a":[146],"\u062a\u0631\u0648\u064a\u062c":[148],"\u064a\u0639\u062a\u0645\u062f":[150],"\u0639\u0644\u0649":[151],"\u0641\u0644\u0633\u0641\u0629":[152],"\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629":[154],"\u0627\u0644\u062c\u064a\u062f\u0629":[155],"\u0644\u0644\u0639\u0645\u0644":[156],"\u0647\u064a":[157],"\u0643\u0641\u064a\u0644\u0629":[158],"\u0628\u0646\u0645\u0648":[159],"\u0627\u0644\u0645\u0647\u0646\u0629":[160],"\u0648\u062c\u0648\u062f\u0629":[161],"\u0633\u0645\u0639\u062a\u0647\u0627":[162],"\u0633\u0648\u0641":[164],"\u062a\u0639\u0648\u062f":[165],"\u0639\u0644\u064a\u0647":[166],"\u0628\u0627\u0639\u0645\u0627\u0644":[167],"\u0627\u0643\u062b\u0631.":[168]},"counts_by_year":[],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2026-10-03T00:00:00"}