{"id":"https://openalex.org/W7217501136","doi":null,"title":"Peran Brand Appeal dan Brand Differentiation Terhadap Personal Branding Mahasiswa Generasi Z","display_name":"Peran Brand Appeal dan Brand Differentiation Terhadap Personal Branding Mahasiswa Generasi Z","publication_year":2026,"publication_date":"2026-05-19","ids":{"openalex":"https://openalex.org/W7217501136"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.lptnunganjuk.com:article/770","doi":null,"is_oa":true,"landing_page_url":"https://lptnunganjuk.com/ojs/index.php/kartika/article/view/770","pdf_url":"https://lptnunganjuk.com/ojs/index.php/kartika/article/download/770/563","source":{"id":"https://openalex.org/S4389158244","display_name":"Kartika Jurnal Studi Keislaman","issn_l":"2810-0573","issn":["2810-0573"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.59240/kjsk.v6i2","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://lptnunganjuk.com/ojs/index.php/kartika/article/download/770/563","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049649682","display_name":"Rommy Mochamad Ramdhani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I23758234","display_name":"Universitas Negeri Surabaya","ror":"https://ror.org/01jf74q70","country_code":"ID","type":"education","lineage":["https://openalex.org/I23758234"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rommy Mochamad Ramdhani","raw_affiliation_strings":["Universitas Negeri Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Surabaya","institution_ids":["https://openalex.org/I23758234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051468099","display_name":"Brillian Rosy","orcid":"https://orcid.org/0000-0001-6729-9674","observed_orcids":["https://orcid.org/0000-0001-6729-9674"]},"institutions":[{"id":"https://openalex.org/I23758234","display_name":"Universitas Negeri Surabaya","ror":"https://ror.org/01jf74q70","country_code":"ID","type":"education","lineage":["https://openalex.org/I23758234"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Brillian Rosy","raw_affiliation_strings":["Universitas Negeri Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Surabaya","institution_ids":["https://openalex.org/I23758234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089728179","display_name":"Dwi Nova Wijaya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I23758234","display_name":"Universitas Negeri Surabaya","ror":"https://ror.org/01jf74q70","country_code":"ID","type":"education","lineage":["https://openalex.org/I23758234"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dwi Nova Wijaya","raw_affiliation_strings":["Universitas Negeri Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Surabaya","institution_ids":["https://openalex.org/I23758234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022638649","display_name":"Dewi Fitrotus Sa\u2019diyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I23758234","display_name":"Universitas Negeri Surabaya","ror":"https://ror.org/01jf74q70","country_code":"ID","type":"education","lineage":["https://openalex.org/I23758234"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dewi Fitrotus Sa'diyah","raw_affiliation_strings":["Universitas Negeri Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Surabaya","institution_ids":["https://openalex.org/I23758234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038929877","display_name":"Eva Mufidah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I23758234","display_name":"Universitas Negeri Surabaya","ror":"https://ror.org/01jf74q70","country_code":"ID","type":"education","lineage":["https://openalex.org/I23758234"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Eva Mufidah","raw_affiliation_strings":["Universitas Negeri Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Surabaya","institution_ids":["https://openalex.org/I23758234"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077871879","display_name":"Budiana Ruslan","orcid":"https://orcid.org/0000-0001-9452-542X","observed_orcids":["https://orcid.org/0000-0001-9452-542X"]},"institutions":[{"id":"https://openalex.org/I4210145688","display_name":"International Women University","ror":"https://ror.org/042h5qy30","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210145688"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Budiana Ruslan","raw_affiliation_strings":["International Women University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Women University","institution_ids":["https://openalex.org/I4210145688"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9286999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9286999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.013399999588727951,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.009200000204145908,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-appeal","display_name":"brand appeal","score":0.8769999742507935},{"id":"https://openalex.org/keywords/brand-differentiation","display_name":"brand differentiation","score":1.0},{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":1.0},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9670000076293945},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9139999747276306},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8550000190734863},{"id":"https://openalex.org/keywords/digital-identity","display_name":"digital identity","score":0.7649999856948853},{"id":"https://openalex.org/keywords/self-determination-theory","display_name":"self-determination theory","score":0.8809999823570251},{"id":"https://openalex.org/keywords/autonomy-competence-and-relatedness","display_name":"autonomy, competence, relatedness","score":0.7630000114440918},{"id":"https://openalex.org/keywords/e-portfolio","display_name":"e-portfolio","score":0.7229999899864197}],"concepts":[{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.661899983882904},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5611000061035156},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5516999959945679},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5357999801635742},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5031999945640564},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4731999933719635},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4643999934196472},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.3788999915122986},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.37290000915527344},{"id":"https://openalex.org/C73945780","wikidata":"https://www.wikidata.org/wiki/Q814232","display_name":"Survey methodology","level":2,"score":0.35179999470710754},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.35030001401901245},{"id":"https://openalex.org/C28160582","wikidata":"https://www.wikidata.org/wiki/Q2914471","display_name":"Appeal to emotion","level":3,"score":0.3343000113964081},{"id":"https://openalex.org/C47188148","wikidata":"https://www.wikidata.org/wiki/Q2254571","display_name":"Personal identity","level":3,"score":0.33149999380111694},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.33090001344680786},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.3294999897480011},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3276999890804291},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.3240000009536743},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.2985999882221222},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.2955000102519989},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.28380000591278076},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.25040000677108765}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.lptnunganjuk.com:article/770","doi":null,"is_oa":true,"landing_page_url":"https://lptnunganjuk.com/ojs/index.php/kartika/article/view/770","pdf_url":"https://lptnunganjuk.com/ojs/index.php/kartika/article/download/770/563","source":{"id":"https://openalex.org/S4389158244","display_name":"Kartika Jurnal Studi Keislaman","issn_l":"2810-0573","issn":["2810-0573"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.59240/kjsk.v6i2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.lptnunganjuk.com:article/770","doi":null,"is_oa":true,"landing_page_url":"https://lptnunganjuk.com/ojs/index.php/kartika/article/view/770","pdf_url":"https://lptnunganjuk.com/ojs/index.php/kartika/article/download/770/563","source":{"id":"https://openalex.org/S4389158244","display_name":"Kartika Jurnal Studi Keislaman","issn_l":"2810-0573","issn":["2810-0573"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.59240/kjsk.v6i2","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7217501136.pdf","grobid_xml":"https://content.openalex.org/works/W7217501136.grobid-xml"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W2995576379","https://openalex.org/W3035065807","https://openalex.org/W3048712408","https://openalex.org/W3172872282","https://openalex.org/W4389924106","https://openalex.org/W4391388578","https://openalex.org/W4401952896","https://openalex.org/W4406076836","https://openalex.org/W4406540085","https://openalex.org/W4407609918","https://openalex.org/W4408645224","https://openalex.org/W4409588477","https://openalex.org/W4410452717","https://openalex.org/W4410845338","https://openalex.org/W4411845466","https://openalex.org/W4412009787","https://openalex.org/W4412683971","https://openalex.org/W4415902699"],"related_works":["https://openalex.org/W7210278331","https://openalex.org/W7221289073","https://openalex.org/W7208814548","https://openalex.org/W7138990085","https://openalex.org/W7110697819","https://openalex.org/W4412914744","https://openalex.org/W4415171818","https://openalex.org/W4323316647","https://openalex.org/W4399108185","https://openalex.org/W2964134405"],"abstract_inverted_index":{"This":[0],"study":[1,103,155],"aims":[2],"to":[3,25,91],"analyze":[4],"the":[5,46,92,98,105,113,119,126],"influence":[6],"of":[7,43,94,107,115],"Brand":[8,11],"Appeal":[9],"and":[10,64,135,150],"Differentiation":[12],"on":[13,167],"Personal":[14],"Branding":[15],"among":[16],"Generation":[17,159],"Z":[18,160],"students":[19,44],"who":[20],"actively":[21],"use":[22],"social":[23,168],"media":[24],"build":[26],"their":[27],"digital":[28,99,120,145],"portfolios.":[29],"A":[30],"quantitative":[31],"approach":[32],"with":[33,61,79],"a":[34,144],"survey":[35],"method":[36],"was":[37],"employed.":[38],"The":[39,74,82,122],"research":[40],"population":[41],"consisted":[42],"from":[45],"Office":[47],"Administration":[48],"Education":[49],"Study":[50],"Program,":[51],"Universitas":[52],"Negeri":[53],"Surabaya.":[54],"Samples":[55],"were":[56,66],"taken":[57],"using":[58],"purposive":[59],"sampling":[60],"259":[62],"respondents,":[63],"data":[65],"collected":[67],"through":[68,147],"an":[69],"online":[70],"questionnaire":[71],"(Google":[72],"Form).":[73],"analysis":[75],"technique":[76],"used":[77],"PLS-SEM":[78],"SmartPLS":[80],"3.":[81],"results":[83],"show":[84],"that":[85,125],"both":[86],"variables":[87],"have":[88],"important":[89],"contributions":[90],"formation":[93],"personal":[95,116,164],"branding":[96,117,165],"in":[97,112,118,130,139,161],"environment.":[100],"Theoretically,":[101],"this":[102,154],"extends":[104],"application":[106],"Self":[108],"Determination":[109],"Theory":[110],"(SDT)":[111],"context":[114],"era.":[121],"findings":[123],"indicate":[124],"basic":[127],"psychological":[128],"needs":[129],"SDT":[131],"namely":[132],"autonomy,":[133],"competence,":[134],"relatedness":[136],"are":[137],"reflected":[138],"individual":[140],"behavior":[141],"when":[142],"building":[143],"identity":[146],"brand":[148,151],"appeal":[149],"differentiation.":[152],"Practically,":[153],"provides":[156],"implications":[157],"for":[158],"developing":[162],"effective":[163],"strategies":[166],"media.":[169]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-03T00:00:00"}
