{"id":"https://openalex.org/W7217334148","doi":null,"title":"DIGITAL TECHNOLOGY AND CHANGES IN CONSUMER BEHAVIOR : CASE STUDY OF THE MILLENNIAL GENERATION","display_name":"DIGITAL TECHNOLOGY AND CHANGES IN CONSUMER BEHAVIOR : CASE STUDY OF THE MILLENNIAL GENERATION","publication_year":2023,"publication_date":"2023-11-06","ids":{"openalex":"https://openalex.org/W7217334148"},"language":"en","primary_location":{"id":"pmh:oai:ejournal.seaninstitute.or.id:article/3162","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/3162","pdf_url":"https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/download/3162/2504","source":{"id":"https://openalex.org/S4220651077","display_name":"Jurnal Ekonomi","issn_l":"2301-6280","issn":["2301-6280","2721-9879"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2301-6280","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/download/3162/2504","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025344208","display_name":"Dewi Indriani Jusuf","orcid":"https://orcid.org/0009-0008-2271-3534","observed_orcids":["https://orcid.org/0009-0008-2271-3534"]},"institutions":[{"id":"https://openalex.org/I4210145688","display_name":"International Women University","ror":"https://ror.org/042h5qy30","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210145688"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Dewi Indriani Jusuf","raw_affiliation_strings":["International Women University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Women University","institution_ids":["https://openalex.org/I4210145688"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025344208"],"corresponding_institution_ids":["https://openalex.org/I4210145688"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8330000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8330000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.12559999525547028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.013799999840557575,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-technologies","display_name":"digital technologies","score":0.9940000176429749},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":1.0},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.9070000052452087},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.9909999966621399},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9710000157356262},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7310000061988831},{"id":"https://openalex.org/keywords/consumer-brand-interaction","display_name":"consumer-brand interaction","score":0.9819999933242798},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.8109999895095825},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9779999852180481},{"id":"https://openalex.org/keywords/consumption-patterns","display_name":"consumption patterns","score":0.675000011920929}],"concepts":[{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.6895999908447266},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6718999743461609},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5620999932289124},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5602999925613403},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5582000017166138},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5335000157356262},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.492000013589859},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.46380001306533813},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.45750001072883606},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4490000009536743},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.43950000405311584},{"id":"https://openalex.org/C3019953515","wikidata":"https://www.wikidata.org/wiki/Q277633","display_name":"Generation y","level":2,"score":0.38960000872612},{"id":"https://openalex.org/C192314503","wikidata":"https://www.wikidata.org/wiki/Q780705","display_name":"Digital native","level":2,"score":0.3711000084877014},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.32670000195503235},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.31369999051094055},{"id":"https://openalex.org/C37653941","wikidata":"https://www.wikidata.org/wiki/Q1755089","display_name":"Qualitative marketing research","level":5,"score":0.30889999866485596},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.29899999499320984},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.2892000079154968},{"id":"https://openalex.org/C2994201839","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Digital advertising","level":4,"score":0.28850001096725464},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.2865000069141388},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.28630000352859497},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.27709999680519104},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.2743000090122223},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.27059999108314514},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.26829999685287476},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.2606000006198883},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.25999999046325684},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2558000087738037}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ejournal.seaninstitute.or.id:article/3162","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/3162","pdf_url":"https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/download/3162/2504","source":{"id":"https://openalex.org/S4220651077","display_name":"Jurnal Ekonomi","issn_l":"2301-6280","issn":["2301-6280","2721-9879"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2301-6280","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ejournal.seaninstitute.or.id:article/3162","doi":null,"is_oa":true,"landing_page_url":"https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/3162","pdf_url":"https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/download/3162/2504","source":{"id":"https://openalex.org/S4220651077","display_name":"Jurnal Ekonomi","issn_l":"2301-6280","issn":["2301-6280","2721-9879"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2301-6280","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7217334148.pdf","grobid_xml":"https://content.openalex.org/works/W7217334148.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4403200967","https://openalex.org/W7214975512","https://openalex.org/W7215315444","https://openalex.org/W4411380167","https://openalex.org/W4409811577","https://openalex.org/W4413743496","https://openalex.org/W7203598907","https://openalex.org/W7203587795","https://openalex.org/W7164882693","https://openalex.org/W7170218925"],"abstract_inverted_index":{"This":[0,44],"research":[1,45,71],"aims":[2],"to":[3,56,87,94,100,127],"investigate":[4],"the":[5,17,26,31,39,75],"impact":[6],"of":[7,41],"digital":[8,24,59,90,102,149],"technology":[9,60],"on":[10,16],"consumer":[11,42,63,83],"behavior,":[12],"with":[13,135],"a":[14,47,125,136],"focus":[15],"millennial":[18,27,76],"generation.":[19],"With":[20],"rapid":[21],"changes":[22,37,81,116],"in":[23,38,82,85,89,109,117,124],"technology,":[25],"generation":[28,77],"has":[29,61,78],"become":[30],"group":[32],"most":[33],"affected":[34],"by":[35],"these":[36],"context":[40],"behavior.":[43],"uses":[46],"qualitative":[48],"approach":[49],"involving":[50],"in-depth":[51],"interviews":[52],"and":[53,68,105,131,141,147],"content":[54],"analysis":[55],"describe":[57],"how":[58],"influenced":[62],"shopping":[64,96,150],"habits,":[65],"brand":[66,133],"preferences":[67],"interactions.":[69],"The":[70],"results":[72],"show":[73],"that":[74,143],"experienced":[79],"significant":[80],"behavior":[84],"response":[86],"advances":[88],"technology.":[91],"They":[92],"tend":[93],"prefer":[95],"online,":[97],"respond":[98],"positively":[99],"attractive":[101],"marketing":[103],"strategies,":[104],"are":[106,121],"actively":[107],"involved":[108],"brand-consumer":[110],"interactions":[111],"via":[112],"social":[113],"media.":[114],"Additionally,":[115],"their":[118],"consumption":[119],"patterns":[120],"also":[122],"reflected":[123],"tendency":[126],"make":[128],"impulse":[129],"purchases":[130],"increased":[132],"awareness,":[134],"strong":[137],"preference":[138],"for":[139],"products":[140],"services":[142],"offer":[144],"an":[145],"easy":[146],"engaging":[148],"experience.":[151]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2026-10-03T00:00:00"}