{"id":"https://openalex.org/W7216495237","doi":"https://doi.org/10.37385/msej.v3i4.1023","title":"Peran Harga Produk Dan Brand Image Terhadap Purchase Decision Produk Cold Pressed Juice Re.Juve","display_name":"Peran Harga Produk Dan Brand Image Terhadap Purchase Decision Produk Cold Pressed Juice Re.Juve","publication_year":2022,"publication_date":"2022-09-26","ids":{"openalex":"https://openalex.org/W7216495237","doi":"https://doi.org/10.37385/msej.v3i4.1023"},"language":"en","primary_location":{"id":"pmh:oai:journal.yrpipku.com:article/1023","doi":"https://doi.org/10.37385/msej.v3i4.1023","is_oa":true,"landing_page_url":"https://journal.yrpipku.com/index.php/index/article/view/1023","pdf_url":null,"source":{"id":"https://openalex.org/S4210232450","display_name":"Management Studies and Entrepreneurship Journal (MSEJ)","issn_l":"2715-7911","issn":["2715-7911","2715-792X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37385/msej.v3i5","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.yrpipku.com/index.php/index/article/view/1023","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5154576430","display_name":"Ade Perdana Siregar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Perdana Siregar, Ade","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154988288","display_name":"Hendy Tannady","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tannady, Hendy","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054666207","display_name":"Ikhsan Amar Jusman","orcid":"https://orcid.org/0000-0002-3627-8851","observed_orcids":["https://orcid.org/0000-0002-3627-8851"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jusman, Ikhsan Amar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133650082","display_name":"Pandu Adi Cakranegara","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Cakranegara, Pandu Adi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5154670516","display_name":"Moh. Samsul Arifin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Arifin, Moh. Samsul","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9229999780654907},{"id":"https://openalex.org/keywords/product-price","display_name":"product price","score":0.9449999928474426},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9950000047683716},{"id":"https://openalex.org/keywords/cold-pressed-juice","display_name":"cold-pressed juice","score":0.9610000252723694},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8130000233650208},{"id":"https://openalex.org/keywords/jakarta-consumers","display_name":"Jakarta consumers","score":0.46399998664855957}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6442999839782715},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38999998569488525},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.362199991941452},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.305400013923645},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.2624000012874603},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.24560000002384186},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.23919999599456787},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.2387000024318695},{"id":"https://openalex.org/C2779465856","wikidata":"https://www.wikidata.org/wiki/Q722080","display_name":"Store brand","level":2,"score":0.22020000219345093},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.21930000185966492}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:journal.yrpipku.com:article/1023","doi":"https://doi.org/10.37385/msej.v3i4.1023","is_oa":true,"landing_page_url":"https://journal.yrpipku.com/index.php/index/article/view/1023","pdf_url":null,"source":{"id":"https://openalex.org/S4210232450","display_name":"Management Studies and Entrepreneurship Journal (MSEJ)","issn_l":"2715-7911","issn":["2715-7911","2715-792X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37385/msej.v3i5","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:journal.yrpipku.com:article/1023","doi":"https://doi.org/10.37385/msej.v3i4.1023","is_oa":true,"landing_page_url":"https://journal.yrpipku.com/index.php/index/article/view/1023","pdf_url":null,"source":{"id":"https://openalex.org/S4210232450","display_name":"Management Studies and Entrepreneurship Journal (MSEJ)","issn_l":"2715-7911","issn":["2715-7911","2715-792X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37385/msej.v3i5","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7216867348","https://openalex.org/W3093978274","https://openalex.org/W3094979768","https://openalex.org/W4392833453","https://openalex.org/W4392831753","https://openalex.org/W7154460948","https://openalex.org/W3159782044","https://openalex.org/W1533731283","https://openalex.org/W7216807696","https://openalex.org/W4316136357"],"abstract_inverted_index":{"Penelitian":[0,19],"ini":[1,20,32,38],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"pengaruh":[5],"brand":[6,40,49,60],"image":[7,41,50],"dan":[8,51],"harga":[9,46,52],"terhadap":[10,43],"keputusan":[11,44,56,63],"pembelian":[12,64],"cold":[13],"presed":[14],"juice":[15],"merek":[16],"Re.juve":[17],"diJakarta.":[18],"menggunakan":[21],"metode":[22],"kuantitatif":[23],"dengan":[24],"teknik":[25],"pengambilan":[26],"data":[27],"purposive":[28],"sampling,":[29],"responden":[30],"penelitian":[31,37],"terdapat155":[33],"responden.":[34],"Hasil":[35],"dari":[36],"bahwa":[39],"berpengaruh":[42],"pembelian,":[45],"menentukan":[47],"keputusanpembelian,":[48],"secara":[53],"bersama-sama":[54],"mempengaruhi":[55],"pembelian.":[57],"Kata":[58],"kunci:":[59],"image,":[61],"harga,":[62]},"counts_by_year":[],"updated_date":"2026-11-05T12:25:35.769452","created_date":"2026-10-03T00:00:00"}
