{"id":"https://openalex.org/W7216375697","doi":"https://doi.org/10.57201/rcff.v22ad2.3349","title":"Construcci\u00f3n de marca personal y su impacto en la inserci\u00f3n laboral: un estudio semi\u00f3tico en egresados de Ciencias de la Comunicaci\u00f3n de la Facultad de Filosof\u00eda UNA, cohorte 2023-2024","display_name":"Construcci\u00f3n de marca personal y su impacto en la inserci\u00f3n laboral: un estudio semi\u00f3tico en egresados de Ciencias de la Comunicaci\u00f3n de la Facultad de Filosof\u00eda UNA, cohorte 2023-2024","publication_year":2025,"publication_date":"2025-12-31","ids":{"openalex":"https://openalex.org/W7216375697","doi":"https://doi.org/10.57201/rcff.v22ad2.3349"},"language":"es","primary_location":{"id":"pmh:oai:revistascientificas.una.py:article/6682","doi":"https://doi.org/10.57201/rcff.v22ad2.3349","is_oa":true,"landing_page_url":"https://revistascientificas.una.py/index.php/rcff/article/view/6682","pdf_url":"https://revistascientificas.una.py/index.php/rcff/article/download/6682/5028","source":{"id":"https://openalex.org/S7407065495","display_name":"Revista Cient\u00edfica de la Facultad de Filosof\u00eda","issn_l":"2414-8717","issn":["2414-8717"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","latindex"],"host_organization":"https://openalex.org/P4310318792","host_organization_name":"Universidad Nacional de Asunci\u00f3n","host_organization_lineage":["https://openalex.org/P4310318792"],"host_organization_lineage_names":["Universidad Nacional de Asunci\u00f3n"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.57201/rcff.v22ad2","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revistascientificas.una.py/index.php/rcff/article/download/6682/5028","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5154383044","display_name":"Milson De Jes\u00fas Godoy Caballero","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I8379220","display_name":"Universidad Nacional de Asunci\u00f3n","ror":"https://ror.org/03f27y887","country_code":"PY","type":"education","lineage":["https://openalex.org/I8379220"]}],"countries":["PY"],"is_corresponding":true,"raw_author_name":"Godoy Caballero, Milson De Jes\u00fas","raw_affiliation_strings":["Universidad Nacional de Asunci\u00f3n, Facultad de Filosof\u00eda"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Nacional de Asunci\u00f3n, Facultad de Filosof\u00eda","institution_ids":["https://openalex.org/I8379220"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5154383044"],"corresponding_institution_ids":["https://openalex.org/I8379220"],"apc_list":null,"apc_paid":null,"fwci":0.8037,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.70204713,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13250","display_name":"Semiotics and Representation Studies","score":0.005100000184029341,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.8240000009536743},{"id":"https://openalex.org/keywords/labour-market-entry","display_name":"labour market entry","score":0.7929999828338623},{"id":"https://openalex.org/keywords/employability","display_name":"employability","score":0.8510000109672546},{"id":"https://openalex.org/keywords/visual-communication-strategy","display_name":"visual communication strategy","score":0.7039999961853027},{"id":"https://openalex.org/keywords/professional-identity","display_name":"professional identity","score":0.9120000004768372},{"id":"https://openalex.org/keywords/online-social-networks","display_name":"social networking sites","score":0.6430000066757202},{"id":"https://openalex.org/keywords/linkedin","display_name":"LinkedIn","score":0.5429999828338623},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9100000262260437},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.5690000057220459},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.753000020980835},{"id":"https://openalex.org/keywords/whatsapp","display_name":"WhatsApp","score":0.9010000228881836},{"id":"https://openalex.org/keywords/personnel-selection","display_name":"personnel selection","score":0.4909999966621399},{"id":"https://openalex.org/keywords/digital-communication","display_name":"digital communication","score":0.34299999475479126},{"id":"https://openalex.org/keywords/college-graduates","display_name":"university graduates","score":0.460999995470047},{"id":"https://openalex.org/keywords/universidad-nacional-de-asuncion","display_name":"Universidad Nacional de Asunci\u00f3n","score":0.6399999856948853},{"id":"https://openalex.org/keywords/public-and-private-sector-employment","display_name":"public and private sector employment","score":0.5709999799728394},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.37400001287460327}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4693000018596649},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.43070000410079956},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.367900013923645},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.35350000858306885},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.27309998869895935},{"id":"https://openalex.org/C2983815764","wikidata":"https://www.wikidata.org/wiki/Q7551167","display_name":"Social impact","level":3,"score":0.24770000576972961},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2198999971151352},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.21610000729560852},{"id":"https://openalex.org/C2992770910","wikidata":"https://www.wikidata.org/wiki/Q16023913","display_name":"Professional qualification","level":2,"score":0.21140000224113464},{"id":"https://openalex.org/C2780319001","wikidata":"https://www.wikidata.org/wiki/Q6500754","display_name":"Work experience","level":3,"score":0.20059999823570251}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:revistascientificas.una.py:article/6682","doi":"https://doi.org/10.57201/rcff.v22ad2.3349","is_oa":true,"landing_page_url":"https://revistascientificas.una.py/index.php/rcff/article/view/6682","pdf_url":"https://revistascientificas.una.py/index.php/rcff/article/download/6682/5028","source":{"id":"https://openalex.org/S7407065495","display_name":"Revista Cient\u00edfica de la Facultad de Filosof\u00eda","issn_l":"2414-8717","issn":["2414-8717"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","latindex"],"host_organization":"https://openalex.org/P4310318792","host_organization_name":"Universidad Nacional de Asunci\u00f3n","host_organization_lineage":["https://openalex.org/P4310318792"],"host_organization_lineage_names":["Universidad Nacional de Asunci\u00f3n"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.57201/rcff.v22ad2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:revistascientificas.una.py:article/6682","doi":"https://doi.org/10.57201/rcff.v22ad2.3349","is_oa":true,"landing_page_url":"https://revistascientificas.una.py/index.php/rcff/article/view/6682","pdf_url":"https://revistascientificas.una.py/index.php/rcff/article/download/6682/5028","source":{"id":"https://openalex.org/S7407065495","display_name":"Revista Cient\u00edfica de la Facultad de Filosof\u00eda","issn_l":"2414-8717","issn":["2414-8717"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","latindex"],"host_organization":"https://openalex.org/P4310318792","host_organization_name":"Universidad Nacional de Asunci\u00f3n","host_organization_lineage":["https://openalex.org/P4310318792"],"host_organization_lineage_names":["Universidad Nacional de Asunci\u00f3n"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.57201/rcff.v22ad2","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7257999777793884,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Reduced inequalities","score":0.4000000059604645,"id":"https://metadata.un.org/sdg/10"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7216375697.pdf","grobid_xml":"https://content.openalex.org/works/W7216375697.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7132863350","https://openalex.org/W6957820528","https://openalex.org/W7011349662","https://openalex.org/W7023061671","https://openalex.org/W7128593889","https://openalex.org/W7001490990","https://openalex.org/W2565507681","https://openalex.org/W4404962488","https://openalex.org/W6976760051","https://openalex.org/W7011517223"],"abstract_inverted_index":{"El":[0,164,246],"proyecto":[1,248],"de":[2,5,20,22,25,28,42,51,72,103,110,115,117,144,147,150,152,161,167,172,181,188,191,193,196,199,212,214,220,261,264,270,298,304,307,309,312,315,317,321],"investigaci\u00f3n":[3,169],"\u201cConstrucci\u00f3n":[4],"marca":[6,36,142,176],"personal":[7,143],"y":[8,45,80,112,131,137,218,223,244,259,286,301],"su":[9,90,156],"impacto":[10,157],"en":[11,18,48,61,85,94,106,120,127,158,225,267,278,323],"la":[12,23,26,35,49,59,70,141,148,153,159,168,175,185,194,197,268,271,283,287,296,305,310,313,318],"inserci\u00f3n":[13,91,111,186],"laboral:":[14],"Un":[15],"estudio":[16],"semi\u00f3tico":[17,130],"egresados":[19,53,146,190,303],"Ciencias":[21,151,192,308],"Comunicaci\u00f3n":[24,195,311],"Facultad":[27,198,314],"Filosof\u00eda":[29,200,316],"UNA":[30,201],"(2023-2024)\u201d":[31],"busca":[32],"determinar":[33],"c\u00f3mo":[34],"personal,":[37,177],"entendida":[38],"como":[39,98,210],"un":[40,56,86,128],"conjunto":[41],"estrategias":[43,263],"visuales":[44,138],"discursivas,":[46],"influye":[47],"empleabilidad":[50],"los":[52,73,113,134,145,189,231,299],"universitarios.":[54],"En":[55],"contexto":[57],"donde":[58],"competencia":[60],"el":[62,95,203,275,324],"mercado":[63,325],"laboral":[64,92,187,326],"es":[65,170],"cada":[66],"vez":[67],"m\u00e1s":[68,257],"intensa,":[69],"capacidad":[71],"profesionales":[74,228],"para":[75,89,294],"proyectar":[76],"una":[77,250,255,279],"imagen":[78],"s\u00f3lida":[79],"coherente":[81],"se":[82,208],"ha":[83],"convertido":[84],"factor":[87],"determinante":[88],"tanto":[93],"sector":[96],"p\u00fablico":[97],"privado,":[99],"siendo":[100],"este":[101],"\u00faltimo":[102],"mayor":[104,234],"relevancia":[105,235,252],"cuanto":[107],"al":[108,253],"sistema":[109],"m\u00e9todos":[114],"selecci\u00f3n":[116],"Talento":[118],"Humano":[119],"las":[121,226,237,262],"empresas":[122],"privadas.":[123],"Este":[124],"estudio,":[125],"apoyado":[126],"enfoque":[129],"sem\u00e1ntico,":[132],"examinar\u00e1":[133],"elementos":[135,182],"simb\u00f3licos":[136],"que":[139],"constituyen":[140],"carrera":[149,306],"Comunicaci\u00f3n,":[154],"evaluando":[155],"consecuci\u00f3n":[160],"oportunidades":[162],"laborales.":[163],"objetivo":[165],"general":[166],"\u201cDeterminar":[171],"qu\u00e9":[173],"manera":[174],"construida":[178],"a":[179,236],"partir":[180],"semi\u00f3ticos,":[183],"afecta":[184],"durante":[202],"periodo":[204],"2023-2024\u201d.":[205],"Al":[206],"respecto,":[207],"emplear\u00e1n":[209],"instrumentos":[211],"recolecci\u00f3n":[213],"datos":[215],"entrevistas":[216],"semiestructuradas":[217],"an\u00e1lisis":[219],"contenido":[221],"visual":[222,266],"sem\u00e1ntico":[224],"plataformas":[227],"utilizadas":[229],"por":[230,282],"egresados,":[232],"d\u00e1ndole":[233],"redes":[238],"sociales":[239],"Instagram,":[240],"X,":[241],"Facebook,":[242],"LinkedIn":[243],"WhatsApp.":[245],"presente":[247],"adquiere":[249],"alta":[251],"ofrecer":[254],"comprensi\u00f3n":[256],"profunda":[258],"cient\u00edfica":[260],"comunicaci\u00f3n":[265],"formaci\u00f3n":[269],"identidad":[272],"profesional":[273],"desde":[274],"\u00e1mbito":[276],"digital,":[277],"actualidad":[280],"marcada":[281],"innovaci\u00f3n":[284],"tecnol\u00f3gica":[285],"inteligencia":[288],"artificial,":[289],"proporcionando":[290],"as\u00ed":[291],"herramientas":[292],"\u00fatiles":[293],"mejorar":[295],"competitividad":[297],"actuales":[300],"futuros":[302],"Universidad":[319],"Nacional":[320],"Asunci\u00f3n,":[322],"nacional":[327],"e":[328],"internacional.":[329]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-10-03T00:00:00"}