{"id":"https://openalex.org/W7216337366","doi":"https://doi.org/10.37375/esj.v5i3.144","title":"\u062f\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0640\u0640\u064a\u0631\u0648\u0633\u064a \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0634\u064f\u0647\u0631\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u064f\u0634\u062a\u0631\u0627\u0647 \u0644\u0644\u0645\u064f\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0644\u064a\u0628\u064a\u0627 \u062f\u0631\u0627\u0633\u0640\u0640\u0640\u0640\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u062f\u064a\u0646\u0629 \u0637\u0628\u0631\u0642 \u0646\u0645\u0648\u0630\u062c\u0627\u064b","display_name":"\u062f\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0640\u0640\u064a\u0631\u0648\u0633\u064a \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0634\u064f\u0647\u0631\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u064f\u0634\u062a\u0631\u0627\u0647 \u0644\u0644\u0645\u064f\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0644\u064a\u0628\u064a\u0627 \u062f\u0631\u0627\u0633\u0640\u0640\u0640\u0640\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u062f\u064a\u0646\u0629 \u0637\u0628\u0631\u0642 \u0646\u0645\u0648\u0630\u062c\u0627\u064b","publication_year":2022,"publication_date":"2022-07-01","ids":{"openalex":"https://openalex.org/W7216337366","doi":"https://doi.org/10.37375/esj.v5i3.144"},"language":"ar","primary_location":{"id":"pmh:oai:ojs2.journal.su.edu.ly:article/144","doi":"https://doi.org/10.37375/esj.v5i3.144","is_oa":false,"landing_page_url":"https://journal.su.edu.ly/index.php/index/article/view/144","pdf_url":null,"source":{"id":"https://openalex.org/S4387286108","display_name":"Economic Studies Journal","issn_l":"2958-4574","issn":["2958-4574","2958-4582"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I99296679","host_organization_name":"Sirte University","host_organization_lineage":["https://openalex.org/I99296679"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37375/esj.v5i3","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030854242","display_name":"\u0639\u0628\u062f\u0627\u0644\u0631\u0627\u0632\u0642 \u062c\u0628\u0631\u064a\u0644 \u0645\u062d\u0645\u062f \u0636\u064a\u0641 \u0627\u0644\u0644\u0647","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u062f. \u0639\u0628\u062f\u0627\u0644\u0631\u0627\u0632\u0642 \u062c\u0628\u0631\u064a\u0644 \u0645\u062d\u0645\u062f \u0636\u064a\u0641 \u0627\u0644\u0644\u0647","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5030854242"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9214000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9214000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06289999932050705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.003700000001117587,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"viral marketing","score":0.9490000009536743},{"id":"https://openalex.org/keywords/earned-media","display_name":"earned media","score":0.765999972820282},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.49000000953674316},{"id":"https://openalex.org/keywords/business-start-up","display_name":"startups","score":0.6110000014305115},{"id":"https://openalex.org/keywords/tripoli","display_name":"Tripoli","score":0.460999995470047}],"concepts":[{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24799999594688416},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23720000684261322},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.210099995136261},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15549999475479126},{"id":"https://openalex.org/C2776867696","wikidata":"https://www.wikidata.org/wiki/Q3743777","display_name":"Telmatology","level":3,"score":0.1445000022649765},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1421000063419342},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.13570000231266022},{"id":"https://openalex.org/C2993313656","wikidata":"https://www.wikidata.org/wiki/Q163082","display_name":"Metamorphic petrology","level":3,"score":0.13500000536441803},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.12780000269412994},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.11990000307559967}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.journal.su.edu.ly:article/144","doi":"https://doi.org/10.37375/esj.v5i3.144","is_oa":false,"landing_page_url":"https://journal.su.edu.ly/index.php/index/article/view/144","pdf_url":null,"source":{"id":"https://openalex.org/S4387286108","display_name":"Economic Studies Journal","issn_l":"2958-4574","issn":["2958-4574","2958-4582"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I99296679","host_organization_name":"Sirte University","host_organization_lineage":["https://openalex.org/I99296679"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.37375/esj.v5i3","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3117704956","https://openalex.org/W2940768506","https://openalex.org/W4205948479","https://openalex.org/W7034920605","https://openalex.org/W4411913047","https://openalex.org/W4411834964","https://openalex.org/W4409437386","https://openalex.org/W3133576154","https://openalex.org/W4385175429","https://openalex.org/W7220416685"],"abstract_inverted_index":{"\u0628\u062f\u0627\u064a\u0629":[0],"\u064a\u0647\u062f\u0641":[1],"\u0627\u0644\u0628\u062d\u062b":[2,137],"\u0625\u0644\u0649":[3],"\u0625\u0628\u0631\u0627\u0632":[4],"\u0645\u0641\u0647\u0648\u0645\u064a":[5],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[6,24,45,99,146],"\u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a\u060c":[7,46],"\u0648\u0645\u0641\u0647\u0648\u0645":[8],"\u0627\u0644\u0634\u0647\u0631\u0629":[9,28,48,106,157],"\u063a\u064a\u0631":[10,29,49,107,158],"\u0627\u0644\u0645\u064f\u0634\u062a\u0631\u0627\u0647":[11,30,50],"(\u0627\u0644\u0645\u064f\u0643\u062a\u0633\u0628\u0629)\u060c":[12],"\u0623\u0645\u0627":[13],"\u0627\u0644\u0647\u062f\u0641":[14,38,61],"\u0627\u0644\u062a\u0627\u0644\u064a":[15],"\u0644\u0644\u0628\u062d\u062b":[16],"\u0641\u064a\u0645\u0643\u0646":[17],"\u0641\u064a":[18,26,34,104,111,114,155],"\u0627\u0644\u062a\u0639\u0631\u064a\u0641":[19],"\u0628\u0627\u0644\u062f\u0648\u0631":[20],"\u064a\u0645\u0643\u0646":[21],"\u0623\u0646":[22],"\u064a\u0644\u0639\u0628\u0647":[23],"\u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a":[25,100,147],"\u0628\u0646\u0627\u0621":[27,156],"(\u0627\u0644\u0645\u064f\u0643\u062a\u0633\u0628\u0629)":[31],"\u0644\u0644\u0645\u064f\u0634\u0631\u0648\u0639\u0627\u062a":[32],"\u0627\u0644\u0646\u0627\u0634\u0626\u0629":[33,110,143],"\u0644\u064a\u0628\u064a\u0627\u061b":[35],"\u0648\u062a\u0645":[36],"\u062a\u062d\u0642\u064a\u0642":[37],"\u0627\u0644\u0623\u0648\u0644":[39],"\u0645\u0646":[40,129],"\u062e\u0644\u0627\u0644":[41],"\u062a\u0642\u062f\u064a\u0645":[42],"\u0637\u0640\u0640\u0631\u062d":[43],"\u0641\u0643\u0631\u064a":[44],"\u0648\u0644\u0645\u0641\u0647\u0648\u0645":[47],"\u0648\u0637\u0628\u064a\u0639\u0629":[51],"\u0627\u0644\u0639\u0644\u0627\u0642\u0629":[52],"\u0627\u0644\u0645\u064f\u062d\u062a\u0645\u0644\u0629":[53],"\u0628\u064a\u0646\u0647\u0645\u0627\u061b":[54],"\u0648\u0627\u0646\u062a\u0647\u062a":[55],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[56],"\u0628\u062f\u0631\u0627\u0633\u0629":[57],"\u0645\u064a\u062f\u0627\u0646\u064a\u0629":[58],"\u0643\u0627\u0646\u062a":[59,127],"\u0628\u0645\u062b\u0627\u0628\u0629":[60],"\u0627\u0644\u062b\u0627\u0646\u064a\u060c":[62],"\u0648":[63,70],"\u0642\u0627\u0645\u062a":[64],"\u0639\u0644\u0649":[65,72],"\u0627\u0644\u0627\u062e\u0630":[66],"\u0628\u0627\u0644\u0622\u0631\u0627\u0621":[67],"\u0628\u0647\u0630\u0627":[68],"\u0627\u0644\u062e\u0635\u0648\u0635\u060c":[69],"\u0623\u064f\u0639\u062a\u0645\u062f":[71],"\u0639\u064a\u0646\u0629":[73],"\u0628\u0644\u063a\u062a":[74,118,124],"(25)":[75],"\u0645\u0641\u0631\u062f\u0629":[76],"\u0627\u062c\u0627\u0628\u0629":[77],"\u0639\u0646":[78],"\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629":[79],"\u0643\u0623\u062f\u0627\u0629":[80],"\u0631\u0626\u064a\u0633\u064a\u0629":[81],"\u0644\u062a\u062c\u0645\u064a\u0639":[82],"\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c":[83],"\u0648\u0627\u0644\u062a\u064a":[84,126],"\u062a\u0645":[85,93],"\u062a\u062d\u0644\u064a\u0644\u0647\u0627":[86],"\u0628\u0627\u0644\u0625\u062d\u0635\u0627\u0621":[87],"\u0627\u0644\u0648\u0635\u0641\u064a":[88],"\u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0644\u0627\u0644\u064a(\u0645\u0639\u0627\u0645\u0644":[89],"\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637)\u060c":[90],"\u0648\u0628\u0646\u0627\u0621\u064b":[91],"\u0639\u0644\u064a\u0647":[92],"\u0627\u0644\u062a\u0648\u0635\u0644":[94],"\u0644\u0644\u0646\u062a\u064a\u062c\u0629":[95],"\u0627\u0644\u0631\u0626\u064a\u0633\u0629":[96],"\u0627\u0644\u062a\u0627\u0644\u064a\u0629:":[97],"\u0625\u0646":[98],"\u064a\u0644\u0639\u0628":[101],"\u062f\u0648\u0631\u0627\u064b":[102],"\u0645\u0647\u0645\u0627\u064b":[103],"\u0628\u0646\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0627\u0621":[105],"\u0627\u0644\u0645\u0634\u062a\u0631\u0627\u0647":[108,159],"\u0644\u0644\u0645\u0634\u0640\u0640\u0631\u0648\u0639\u0627\u062a":[109],"\u0644\u064a\u0628\u064a\u0627\u060c":[112],"\u0648\u064a\u064f\u0633\u0627\u0647\u0645":[113],"\u0630\u0644\u0643":[115],"\u0628\u0646\u0633\u0628\u0629":[116],"\u0645\u064f\u062a\u0648\u0642\u0639\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0629":[117],"(":[119],"R":[120],"Square=77.6%)\u060c":[121],"\u0648\u0628\u0645\u0633\u062a\u0648\u0649":[122],"\u0623\u0647\u0645\u064a\u0629":[123],"(0.004)\u061b":[125],"\u0623\u0635\u063a\u0631":[128],"\u0642\u064a\u0645\u0629":[130],"\u0645\u0633\u062a\u0648\u0649":[131],"\u0627\u0644\u062f\u0644\u0627\u0644\u0629":[132],"\u0627\u0644\u0645\u064f\u0641\u062a\u0631\u0636":[133],"(0.050=":[134],"\u03b1).":[135],"\u0648\u064a\u0648\u0635\u064a":[136],"\u0628\u0645\u0627":[138],"\u064a\u0644\u064a:":[139],"\u0636\u0631\u0648\u0631\u0629":[140],"\u062a\u0628\u0646\u064a":[141],"\u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a":[142],"\u0627\u0644\u0644\u064a\u0628\u064a\u0629":[144],"\u0644\u0645\u0641\u0647\u0648\u0645":[145],"\u060c":[148],"\u0648\u0623\u062f\u0631\u0627\u062c\u0647":[149],"\u0636\u0645\u0646":[150],"\u0623\u0647\u0645":[151],"\u0627\u0644\u0645\u064f\u062a\u063a\u064a\u0631\u0627\u062a":[152],"\u0627\u0644\u062a\u064a":[153],"\u062a\u062a\u062d\u0643\u0645":[154],".":[160]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-03T00:00:00"}
