{"id":"https://openalex.org/W7216283264","doi":"https://doi.org/10.33633/ctr.v6i4.11920","title":"PERANCANGAN DESAIN IKLAN KOMERSIAL PADA JAJANAN PASAR DONAT KENTANG MINI MINE","display_name":"PERANCANGAN DESAIN IKLAN KOMERSIAL PADA JAJANAN PASAR DONAT KENTANG MINI MINE","publication_year":2024,"publication_date":"2024-12-20","ids":{"openalex":"https://openalex.org/W7216283264","doi":"https://doi.org/10.33633/ctr.v6i4.11920"},"language":"en","primary_location":{"id":"pmh:oai:publikasi.dinus.ac.id:article/11920","doi":"https://doi.org/10.33633/ctr.v6i4.11920","is_oa":true,"landing_page_url":"https://publikasi.dinus.ac.id/citrakara/article/view/11920","pdf_url":"https://publikasi.dinus.ac.id/citrakara/article/download/11920/4967","source":{"id":"https://openalex.org/S7407066902","display_name":"CITRAKARA","issn_l":"2807-7296","issn":["2807-7296"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315221","host_organization_name":"Nuswantoro Dian University","host_organization_lineage":["https://openalex.org/P4310315221"],"host_organization_lineage_names":["Nuswantoro Dian University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.33633/ctr.v6i4","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://publikasi.dinus.ac.id/citrakara/article/download/11920/4967","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106393884","display_name":"Sayyidah Farhani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210127958","display_name":"Universitas Dian Nuswantoro","ror":"https://ror.org/02csxcg02","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210127958"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Farhani, Sayyidah","raw_affiliation_strings":["Universitas Dian Nuswantoro"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dian Nuswantoro","institution_ids":["https://openalex.org/I4210127958"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5097334271","display_name":"Dennaya Cintya Danastri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210127958","display_name":"Universitas Dian Nuswantoro","ror":"https://ror.org/02csxcg02","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210127958"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Danastri, Dennaya Cintya","raw_affiliation_strings":["Universitas Dian Nuswantoro"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Dian Nuswantoro","institution_ids":["https://openalex.org/I4210127958"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210127958"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9429000020027161,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.03240000084042549,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.008999999612569809,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/street-food-stalls","display_name":"street food stalls","score":0.6539999842643738},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.8650000095367432},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.7310000061988831},{"id":"https://openalex.org/keywords/banner-design","display_name":"banner design","score":0.8100000023841858},{"id":"https://openalex.org/keywords/mascot-design","display_name":"mascot design","score":0.7200000286102295},{"id":"https://openalex.org/keywords/uniform-design","display_name":"uniform design","score":0.3409999907016754}],"concepts":[{"id":"https://openalex.org/C29456083","wikidata":"https://www.wikidata.org/wiki/Q1221899","display_name":"Gynecology","level":1,"score":0.49889999628067017},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3165000081062317},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.30489999055862427},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.25929999351501465},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.14730000495910645},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1396999955177307},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.13249999284744263},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12839999794960022},{"id":"https://openalex.org/C3018130915","wikidata":"https://www.wikidata.org/wiki/Q1752284","display_name":"Neoplasm staging","level":3,"score":0.1273999959230423},{"id":"https://openalex.org/C2780045663","wikidata":"https://www.wikidata.org/wiki/Q1146379","display_name":"Comedo","level":5,"score":0.12489999830722809}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:publikasi.dinus.ac.id:article/11920","doi":"https://doi.org/10.33633/ctr.v6i4.11920","is_oa":true,"landing_page_url":"https://publikasi.dinus.ac.id/citrakara/article/view/11920","pdf_url":"https://publikasi.dinus.ac.id/citrakara/article/download/11920/4967","source":{"id":"https://openalex.org/S7407066902","display_name":"CITRAKARA","issn_l":"2807-7296","issn":["2807-7296"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315221","host_organization_name":"Nuswantoro Dian University","host_organization_lineage":["https://openalex.org/P4310315221"],"host_organization_lineage_names":["Nuswantoro Dian University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.33633/ctr.v6i4","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:publikasi.dinus.ac.id:article/11920","doi":"https://doi.org/10.33633/ctr.v6i4.11920","is_oa":true,"landing_page_url":"https://publikasi.dinus.ac.id/citrakara/article/view/11920","pdf_url":"https://publikasi.dinus.ac.id/citrakara/article/download/11920/4967","source":{"id":"https://openalex.org/S7407066902","display_name":"CITRAKARA","issn_l":"2807-7296","issn":["2807-7296"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315221","host_organization_name":"Nuswantoro Dian University","host_organization_lineage":["https://openalex.org/P4310315221"],"host_organization_lineage_names":["Nuswantoro Dian University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.33633/ctr.v6i4","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7216283264.pdf","grobid_xml":"https://content.openalex.org/works/W7216283264.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W3109094672","https://openalex.org/W4399579261"],"related_works":["https://openalex.org/W7218499590","https://openalex.org/W2811085251","https://openalex.org/W2277913092","https://openalex.org/W4402929302","https://openalex.org/W1693655781","https://openalex.org/W1759128209","https://openalex.org/W3025594348","https://openalex.org/W7081587014","https://openalex.org/W180485300","https://openalex.org/W2415683826"],"abstract_inverted_index":{"Jajanan":[0],"tradisional":[1],"sering":[2],"dinikmati":[3],"konsumen":[4],"baik":[5],"pagi":[6],"maupun":[7],"sore":[8],"hari.":[9],"Rasanya":[10],"tidak":[11],"kalah":[12],"dengan":[13,41,57,66],"makanan":[14],"kekinian.":[15],"Salah":[16],"satunya":[17],"adalah":[18,55,73],"donat":[19],"kentang":[20],"Mini":[21,33,50],"Mine.":[22,51],"Sayangnya,":[23],"kemasan":[24,75],"yang":[25,53,71],"digunakan":[26,54],"oleh":[27],"beberapa":[28],"jajanan":[29],"pasar,":[30],"termasuk":[31],"produk":[32,40],"Mine":[34],"masih":[35],"belum":[36],"bisa":[37],"menyampaikan":[38],"nilai":[39],"baik.":[42],"Penelitian":[43],"ini":[44],"bertujuan":[45],"untuk":[46],"merancang":[47],"iklan":[48],"komersial":[49],"Metode":[52],"kualitatif":[56],"cara":[58],"observasi,":[59],"wawancara,":[60],"dan":[61,91],"studi":[62],"litelatur.":[63],"Analisis":[64],"dilakukan":[65],"menggunakan":[67],"Matriks":[68],"SWOT.":[69],"Hasil":[70],"dirancang":[72],"desain":[74,92],"sebagai":[76,94],"media":[77,95],"utama.":[78],"Selain":[79],"itu":[80],"ada":[81],"rancangan":[82],"banner,":[83],"seragam,":[84],"nomer":[85],"meja,":[86],"paper":[87],"bag,":[88],"LED":[89],"poster,":[90],"maskot":[93],"pendukung.":[96]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-03T00:00:00"}