{"id":"https://openalex.org/W7215983585","doi":"https://doi.org/10.22437/jmk.v12i03.22630","title":"STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH SEKTOR KOMODITAS BUAH PINANG DI PROVINSI JAMBI","display_name":"STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH SEKTOR KOMODITAS BUAH PINANG DI PROVINSI JAMBI","publication_year":2023,"publication_date":"2023-09-30","ids":{"openalex":"https://openalex.org/W7215983585","doi":"https://doi.org/10.22437/jmk.v12i03.22630"},"language":"en","primary_location":{"id":"pmh:oai:online-journal.unja.ac.id:article/22630","doi":"https://doi.org/10.22437/jmk.v12i03.22630","is_oa":true,"landing_page_url":"https://online-journal.unja.ac.id/index/article/view/22630","pdf_url":null,"source":{"id":"https://openalex.org/S4210209248","display_name":"Jurnal Manajemen Terapan dan Keuangan","issn_l":"2252-8636","issn":["2252-8636","2685-9424"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314958","host_organization_name":"Jambi University","host_organization_lineage":["https://openalex.org/P4310314958"],"host_organization_lineage_names":["Jambi University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2252-8636","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://online-journal.unja.ac.id/index/article/view/22630","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047156890","display_name":"Anjastanara Pasae","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pasae, Anjastanara","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5049947564","display_name":"Sigit Indrawijaya","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Indrawijaya, Sigit","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.7070000171661377,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.7070000171661377,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.14229999482631683,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.09690000116825104,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9490000009536743},{"id":"https://openalex.org/keywords/enterprise-development-strategy","display_name":"enterprise development strategy","score":0.843999981880188},{"id":"https://openalex.org/keywords/business-model-canvas","display_name":"business model canvas","score":0.8130000233650208},{"id":"https://openalex.org/keywords/swot-analysis","display_name":"SWOT analysis","score":0.8309999704360962},{"id":"https://openalex.org/keywords/quantitative-strategic-planning-matrix","display_name":"QSPM","score":0.8180000185966492},{"id":"https://openalex.org/keywords/export-market-development","display_name":"export market development","score":0.8659999966621399},{"id":"https://openalex.org/keywords/market-expansion","display_name":"market expansion","score":0.7459999918937683},{"id":"https://openalex.org/keywords/manufacturing-quality-improvement","display_name":"production quality improvement","score":0.7910000085830688},{"id":"https://openalex.org/keywords/product-innovation","display_name":"product innovation","score":0.7250000238418579},{"id":"https://openalex.org/keywords/financial-management","display_name":"financial management","score":0.7379999756813049},{"id":"https://openalex.org/keywords/government-cooperation","display_name":"government collaboration","score":0.48100000619888306},{"id":"https://openalex.org/keywords/jambi","display_name":"Jambi","score":0.7889999747276306},{"id":"https://openalex.org/keywords/competitiveness-ranking","display_name":"competitiveness ranking","score":0.3149999976158142},{"id":"https://openalex.org/keywords/negotiation-skills","display_name":"negotiation skills","score":0.3880000114440918},{"id":"https://openalex.org/keywords/partnership-formation","display_name":"partnership development","score":0.3619999885559082}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6693999767303467},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.6348999738693237},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.46939998865127563},{"id":"https://openalex.org/C119059837","wikidata":"https://www.wikidata.org/wiki/Q175096","display_name":"SWOT analysis","level":2,"score":0.30809998512268066},{"id":"https://openalex.org/C97137747","wikidata":"https://www.wikidata.org/wiki/Q38112","display_name":"Forestry","level":1,"score":0.23000000417232513},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.21240000426769257},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.19059999287128448},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.18479999899864197},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16859999299049377},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.1589999943971634}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:online-journal.unja.ac.id:article/22630","doi":"https://doi.org/10.22437/jmk.v12i03.22630","is_oa":true,"landing_page_url":"https://online-journal.unja.ac.id/index/article/view/22630","pdf_url":null,"source":{"id":"https://openalex.org/S4210209248","display_name":"Jurnal Manajemen Terapan dan Keuangan","issn_l":"2252-8636","issn":["2252-8636","2685-9424"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314958","host_organization_name":"Jambi University","host_organization_lineage":["https://openalex.org/P4310314958"],"host_organization_lineage_names":["Jambi University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2252-8636","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:online-journal.unja.ac.id:article/22630","doi":"https://doi.org/10.22437/jmk.v12i03.22630","is_oa":true,"landing_page_url":"https://online-journal.unja.ac.id/index/article/view/22630","pdf_url":null,"source":{"id":"https://openalex.org/S4210209248","display_name":"Jurnal Manajemen Terapan dan Keuangan","issn_l":"2252-8636","issn":["2252-8636","2685-9424"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314958","host_organization_name":"Jambi University","host_organization_lineage":["https://openalex.org/P4310314958"],"host_organization_lineage_names":["Jambi University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2252-8636","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.7257999777793884},{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.7207000255584717}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2905583295","https://openalex.org/W2610843000","https://openalex.org/W7110696099","https://openalex.org/W7160847422","https://openalex.org/W7223276241","https://openalex.org/W4312806857","https://openalex.org/W2566985614","https://openalex.org/W4393933819","https://openalex.org/W2993471110","https://openalex.org/W4405382869"],"abstract_inverted_index":{"UMKM":[0,13,30,94,110],"di":[1,14,21,34,46,58,76,98],"Indonesia":[2],"saat":[3,149],"ini":[4,43,51,70,85,116,150],"telah":[5],"menyumbang":[6],"banyak":[7,33,62,73],"untuk":[8,215,239],"pertumbuhan":[9],"ekonomi.":[10],"Salah":[11],"satunya":[12],"sektor":[15,111],"Komoditas,":[16],"terutama":[17],"Komoditas":[18,24],"Buah":[19,25],"Pinang":[20,26],"Provinsi":[22,99],"Jambi.":[23],"merupakan":[27],"salah":[28],"satu":[29],"yang":[31,64,74,91,105,139,168,227],"sedang":[32],"geluti":[35],"oleh":[36],"masyarakat.":[37],"Akan":[38],"tetapi,":[39],"perkembangan":[40],"usaha":[41],"komoditas":[42,50,95,112],"hanya":[44,53],"meningkat":[45],"pasar":[47,217,241],"ekspor":[48,242],"dimana":[49],"dikelola":[52],"sebatas":[54],"bahan":[55],"baku":[56],"saja":[57,89,103],"Indonesia.":[59],"Kerap":[60],"masih":[61,72],"permasalahan":[63,90],"terjadi":[65,92],"pada":[66,93,147,152,162,186],"komoditi":[67],"buah":[68,96,113],"pinang":[69,97],"serta":[71,212,236],"butuh":[75],"kembangkan":[77],"dalam":[78,191],"segi":[79],"produksi.":[80],"Oleh":[81],"karena":[82],"itu,":[83],"penelitian":[84,163],"akan":[86,136],"mengupas":[87],"apa":[88,102],"Jambi,":[100],"dan":[101,129,141,157,207],"strategi":[104,138,166,223,226],"dapat":[106],"dilakukan":[107],"guna":[108],"mengembangkan":[109,189],"pinang.":[114],"Penelitian":[115],"menggunakan":[117],"mixed":[118],"method":[119],"dengan":[120,126,177,193,198,201,210,234,243],"pendekatan":[121],"Business":[122],"Model":[123],"Canvas":[124],"dikombinasikan":[125],"Analisis":[127],"SWOT":[128,161],"QSPM":[130],"(Quantitative":[131],"Strategic":[132],"Planning":[133],"Matrix),":[134],"sehingga":[135],"menghasilkan":[137,164],"mapan":[140],"mumpuni.":[142],"Hasil":[143],"dari":[144,159,221,253],"identifikasi":[145],"BMC":[146],"pelaku":[148],"menunjukkan":[151],"tahap":[153],"Grow":[154],"&":[155],"Build,":[156],"hasil":[158,220],"Analisa":[160],"9":[165,222],"alternative":[167],"diantaranya":[169],"adalah":[170],"memperluas":[171],"Pangsa":[172],"Pasar,":[173],"meningkatkan":[174],"kualitas":[175],"produksi":[176],"memanfaatkan":[178],"teknologi,":[179],"inovasi":[180],"produk":[181],"harus":[182],"lebih":[183],"dikembangkan,":[184],"perbaikan":[185],"manajemen":[187],"keuangan,":[188],"skill":[190],"bernegosiasi":[192],"pembeli,":[194],"mempertahankan":[195],"hubungan":[196],"baik":[197],"mitra,":[199],"kolaborasi":[200],"pesaing,":[202],"mempunyai":[203],"sarana":[204],"promosi":[205],"khusus":[206],"membangun":[208,232],"koneksi":[209,233],"pemerintah":[211,235],"dinas":[213,237],"terkait":[214,238],"pembinaan":[216,240],"ekspor.":[218],"Berdasarkan":[219],"tersebut,":[224],"dihasilkan":[225],"menjadi":[228],"prioritas":[229],"utama":[230],"yaitu":[231],"nilai":[244],"TAS":[245],"(Total":[246],"Attractive":[247],"Score)":[248],"sebesar":[249],"5,762":[250],"menurut":[251],"perhitungan":[252],"QSPM.":[254]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-10-03T00:00:00"}
