{"id":"https://openalex.org/W7215936583","doi":"https://doi.org/10.31605/jepa.v6i1.2329","title":"EFEK KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, HARGA, CITA RASA DAN EXPERIENTIAL MARKETING: EFFECTS OF PURCHASING DECISIONS THROUGH SERVICE QUALITY, PRICE, TASTE AND EXPERIENTIAL MARKETING","display_name":"EFEK KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, HARGA, CITA RASA DAN EXPERIENTIAL MARKETING: EFFECTS OF PURCHASING DECISIONS THROUGH SERVICE QUALITY, PRICE, TASTE AND EXPERIENTIAL MARKETING","publication_year":2023,"publication_date":"2023-12-17","ids":{"openalex":"https://openalex.org/W7215936583","doi":"https://doi.org/10.31605/jepa.v6i1.2329"},"language":"en","primary_location":{"id":"pmh:oai:ojs.unsulbar.ac.id:article/2329","doi":"https://doi.org/10.31605/jepa.v6i1.2329","is_oa":true,"landing_page_url":"https://ojs.unsulbar.ac.id/index.php/jepa/article/view/2329","pdf_url":"https://ojs.unsulbar.ac.id/index.php/jepa/article/download/2329/1535","source":{"id":"https://openalex.org/S4210200636","display_name":"Journal of Economic Public and Accounting (JEPA)","issn_l":"2623-2472","issn":["2623-2472","2715-8977"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404673986","host_organization_name":"West Sulawesi University","host_organization_lineage":["https://openalex.org/P4404673986"],"host_organization_lineage_names":["West Sulawesi University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31605/jepa.v6i1","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.unsulbar.ac.id/index.php/jepa/article/download/2329/1535","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5123534034","display_name":"Buyung Romadhoni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132802412","display_name":"Muhammadiyah University of Makassar","ror":"https://ror.org/03kc2e209","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132802412"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Romadhoni, Buyung","raw_affiliation_strings":["a:1:{s:5:\"en_US\";s:16:\"Unismuh Makassar\";}"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a:1:{s:5:\"en_US\";s:16:\"Unismuh Makassar\";}","institution_ids":["https://openalex.org/I3132802412"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026910066","display_name":"Orfyanny S. Themba","orcid":"https://orcid.org/0009-0009-9440-5159","observed_orcids":["https://orcid.org/0009-0009-9440-5159"]},"institutions":[{"id":"https://openalex.org/I4405275099","display_name":"Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya","ror":"https://ror.org/02zf7dx27","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405275099"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"S.Themba, Orfyanny","raw_affiliation_strings":["STIEM Bongaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIEM Bongaya","institution_ids":["https://openalex.org/I4405275099"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8820000290870667},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.996999979019165},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9860000014305115},{"id":"https://openalex.org/keywords/taste","display_name":"taste","score":0.9430000185966492},{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.984000027179718},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8840000033378601},{"id":"https://openalex.org/keywords/makassar","display_name":"Makassar","score":0.5339999794960022}],"concepts":[{"id":"https://openalex.org/C2776640315","wikidata":"https://www.wikidata.org/wiki/Q7315941","display_name":"Respondent","level":2,"score":0.699400007724762},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.6775000095367432},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6669999957084656},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.6575000286102295},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6395999789237976},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6126999855041504},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.61080002784729},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5123999714851379},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5115000009536743},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5097000002861023},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.43849998712539673},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3598000109195709},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.34769999980926514},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.33649998903274536},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.29809999465942383},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.2833000123500824},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.2802000045776367},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.27489998936653137},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.265500009059906},{"id":"https://openalex.org/C2983515908","wikidata":"https://www.wikidata.org/wiki/Q42240","display_name":"Research method","level":2,"score":0.26489999890327454},{"id":"https://openalex.org/C73945780","wikidata":"https://www.wikidata.org/wiki/Q814232","display_name":"Survey methodology","level":2,"score":0.2529999911785126},{"id":"https://openalex.org/C2780795282","wikidata":"https://www.wikidata.org/wiki/Q1221094","display_name":"Services marketing","level":3,"score":0.25220000743865967}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs.unsulbar.ac.id:article/2329","doi":"https://doi.org/10.31605/jepa.v6i1.2329","is_oa":true,"landing_page_url":"https://ojs.unsulbar.ac.id/index.php/jepa/article/view/2329","pdf_url":"https://ojs.unsulbar.ac.id/index.php/jepa/article/download/2329/1535","source":{"id":"https://openalex.org/S4210200636","display_name":"Journal of Economic Public and Accounting (JEPA)","issn_l":"2623-2472","issn":["2623-2472","2715-8977"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404673986","host_organization_name":"West Sulawesi University","host_organization_lineage":["https://openalex.org/P4404673986"],"host_organization_lineage_names":["West Sulawesi University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31605/jepa.v6i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs.unsulbar.ac.id:article/2329","doi":"https://doi.org/10.31605/jepa.v6i1.2329","is_oa":true,"landing_page_url":"https://ojs.unsulbar.ac.id/index.php/jepa/article/view/2329","pdf_url":"https://ojs.unsulbar.ac.id/index.php/jepa/article/download/2329/1535","source":{"id":"https://openalex.org/S4210200636","display_name":"Journal of Economic Public and Accounting (JEPA)","issn_l":"2623-2472","issn":["2623-2472","2715-8977"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404673986","host_organization_name":"West Sulawesi University","host_organization_lineage":["https://openalex.org/P4404673986"],"host_organization_lineage_names":["West Sulawesi University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31605/jepa.v6i1","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215936583.pdf","grobid_xml":"https://content.openalex.org/works/W7215936583.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391397635","https://openalex.org/W4402075277","https://openalex.org/W3005024486","https://openalex.org/W3172515921","https://openalex.org/W7042352096","https://openalex.org/W7213473292","https://openalex.org/W7221240605","https://openalex.org/W3156278397","https://openalex.org/W4400469161","https://openalex.org/W7219159492"],"abstract_inverted_index":{"This":[0,15],"research":[1,16,20,90],"aims":[2],"to":[3,37,81],"influence":[4],"service":[5,93],"quality,":[6,94],"price,":[7,95],"taste":[8,96],"and":[9,33,62,97],"experiential":[10,98],"marketing":[11,99],"on":[12,106],"purchasing":[13,107],"decisions.":[14],"is":[17,47],"an":[18],"associative":[19],"with":[21,50],"a":[22,39,101],"causal":[23],"relationship.":[24],"In":[25],"this":[26,75],"study,":[27],"the":[28,34,51,55,71,78,89],"population":[29],"size":[30],"was":[31],"unknown":[32],"researcher":[35],"decided":[36],"use":[38],"sample":[40,45,56],"of":[41,88],"100":[42],"respondents.":[43],"The":[44,86],"technique":[46],"purposive":[48],"sampling":[49],"respondent":[52],"criteria":[53],"from":[54],"being":[57],"consumers":[58],"who":[59],"have":[60],"visited":[61],"purchased":[63],"products":[64],"at":[65,109],"Jalangkote":[66,110],"Lasinrang":[67,111],"Makassar.":[68,112],"To":[69],"examine":[70],"relationship":[72],"between":[73],"variables,":[74],"study":[76],"used":[77],"SPSS":[79],"program":[80],"perform":[82],"multiple":[83],"regression":[84],"analysis.":[85],"results":[87],"found":[91],"that":[92],"had":[100],"positive":[102],"or":[103],"significant":[104],"effect":[105],"decisions":[108]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-10-03T00:00:00"}
