{"id":"https://openalex.org/W7215856444","doi":"https://doi.org/10.32696/jimk.v5i1.3162","title":"PENGARUH KUALITAS PRODUK, HARGA DAN BRAND TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME","display_name":"PENGARUH KUALITAS PRODUK, HARGA DAN BRAND TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME","publication_year":2024,"publication_date":"2024-07-04","ids":{"openalex":"https://openalex.org/W7215856444","doi":"https://doi.org/10.32696/jimk.v5i1.3162"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.umnaw.ac.id:article/3162","doi":"https://doi.org/10.32696/jimk.v5i1.3162","is_oa":true,"landing_page_url":"https://jurnal-lp2m.umnaw.ac.id/index.php/jimk/article/view/3162","pdf_url":"https://jurnal-lp2m.umnaw.ac.id/index.php/jimk/article/download/3162/1677","source":{"id":"https://openalex.org/S4387290025","display_name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","issn_l":"2774-4795","issn":["2774-4795"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210129322","host_organization_name":"Universitas Muslim Nusantara Al Washliyah","host_organization_lineage":["https://openalex.org/I4210129322"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.32696/jimk.v5i1","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://jurnal-lp2m.umnaw.ac.id/index.php/jimk/article/download/3162/1677","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5138808237","display_name":"Hayanuddin safri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387154883","display_name":"Universitas Labuhanbatu","ror":"https://ror.org/04apdjp43","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387154883"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Safri, Hayanuddin","raw_affiliation_strings":["Universitas Labuhanbatu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Labuhanbatu","institution_ids":["https://openalex.org/I4387154883"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154334028","display_name":"Rahmi","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rahmi","raw_affiliation_strings":["Universitas Islam Kebangsaan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Kebangsaan Indonesia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154684371","display_name":"Sufitrayati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210112611","display_name":"Universitas Serambi Mekkah","ror":"https://ror.org/0240hnb85","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210112611"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sufitrayati","raw_affiliation_strings":["Universitas Serambi Mekkah"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Serambi Mekkah","institution_ids":["https://openalex.org/I4210112611"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154868329","display_name":"Nelly","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210112611","display_name":"Universitas Serambi Mekkah","ror":"https://ror.org/0240hnb85","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210112611"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nelly","raw_affiliation_strings":["Universitas Serambi Mekkah"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Serambi Mekkah","institution_ids":["https://openalex.org/I4210112611"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092058074","display_name":"Irne Aryanie","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Aryanie, Irne","raw_affiliation_strings":["Universitas Islam Kebangsaan Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Islam Kebangsaan Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9330000281333923},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand","display_name":"brand","score":0.8289999961853027},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9760000109672546},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8579999804496765},{"id":"https://openalex.org/keywords/mobile-devices","display_name":"mobile devices","score":0.5910000205039978},{"id":"https://openalex.org/keywords/bireuen","display_name":"Bireuen","score":0.7210000157356262}],"concepts":[{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.5351999998092651},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.29109999537467957},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.22179999947547913},{"id":"https://openalex.org/C2993691991","wikidata":"https://www.wikidata.org/wiki/Q326653","display_name":"Public accounting","level":3,"score":0.20190000534057617},{"id":"https://openalex.org/C2992886853","wikidata":"https://www.wikidata.org/wiki/Q18381816","display_name":"Post hoc","level":2,"score":0.17190000414848328},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.1695999950170517},{"id":"https://openalex.org/C144027150","wikidata":"https://www.wikidata.org/wiki/Q48803","display_name":"Horticulture","level":1,"score":0.15139999985694885},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.14880000054836273},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.1412000060081482},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1136000007390976}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.umnaw.ac.id:article/3162","doi":"https://doi.org/10.32696/jimk.v5i1.3162","is_oa":true,"landing_page_url":"https://jurnal-lp2m.umnaw.ac.id/index.php/jimk/article/view/3162","pdf_url":"https://jurnal-lp2m.umnaw.ac.id/index.php/jimk/article/download/3162/1677","source":{"id":"https://openalex.org/S4387290025","display_name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","issn_l":"2774-4795","issn":["2774-4795"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210129322","host_organization_name":"Universitas Muslim Nusantara Al Washliyah","host_organization_lineage":["https://openalex.org/I4210129322"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.32696/jimk.v5i1","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.umnaw.ac.id:article/3162","doi":"https://doi.org/10.32696/jimk.v5i1.3162","is_oa":true,"landing_page_url":"https://jurnal-lp2m.umnaw.ac.id/index.php/jimk/article/view/3162","pdf_url":"https://jurnal-lp2m.umnaw.ac.id/index.php/jimk/article/download/3162/1677","source":{"id":"https://openalex.org/S4387290025","display_name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","issn_l":"2774-4795","issn":["2774-4795"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210129322","host_organization_name":"Universitas Muslim Nusantara Al Washliyah","host_organization_lineage":["https://openalex.org/I4210129322"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.32696/jimk.v5i1","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215856444.pdf","grobid_xml":"https://content.openalex.org/works/W7215856444.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W4297138467"],"related_works":["https://openalex.org/W3082916308","https://openalex.org/W7219277834","https://openalex.org/W7023798051","https://openalex.org/W6968544163","https://openalex.org/W7215057868","https://openalex.org/W4401765351","https://openalex.org/W7220039858","https://openalex.org/W7005134135","https://openalex.org/W3192750834","https://openalex.org/W7023935449"],"abstract_inverted_index":{"Tujuan":[0],"penelitian":[1,46,119],"ini":[2],"adalah":[3],"untuk":[4],"menganalisis":[5],"sejauh":[6],"mana":[7],"factor":[8],"kualitas":[9,50,89],"produk,":[10,51,90],"harga":[11,52,91],"dan":[12,53,92],"brand":[13,54,93],"dapat":[14,85,94],"mempengaruhi":[15],"Keputusan":[16],"pembelian":[17,58,99],"handphone":[18,60],"Realme.":[19],"Metode":[20],"pengumpulan":[21],"data":[22],"yang":[23,115],"digunakan":[24],"dengan":[25],"menyajikan":[26],"kuesioner":[27],"kepada":[28],"97":[29],"responden.":[30],"Teknik":[31],"pengambilan":[32],"sampel":[33],"menggunakan":[34,41],"purposive":[35],"sampling,":[36],"sedangkan":[37,106],"teknik":[38],"analisis":[39],"datanya":[40],"software":[42],"model":[43],"SPSS.":[44],"Hasil":[45],"menunjukkan":[47],"bahwa":[48,87],"variabel":[49,88],"berpengaruh":[55],"terhadap":[56,97],"keputusan":[57,98],"produk":[59],"Realme":[61],"di":[62],"Bireuen":[63,105],"baik":[64],"secara":[65,68],"simultan":[66],"maupun":[67],"parsial.":[69],"Dapat":[70],"dilihat":[71],"hasil":[72],"dari":[73],"koefisien":[74],"determinasi":[75],"besar":[76],"nilai":[77],"Adjusted":[78],"R":[79],"Square":[80],"yaitu":[81],"0.780,":[82],"hal":[83],"tersebut":[84],"diartikan":[86],"memberikan":[95],"pengaruh":[96],"sebesar":[100,109],"78%":[101],"pada":[102,118],"Toko":[103],"Erafone":[104],"sisanya":[107],"atau":[108],"22,00%":[110],"dipengaruhi":[111],"oleh":[112],"faktor":[113],"lain":[114],"tidak":[116],"diteliti":[117],"ini.":[120]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-03T00:00:00"}