{"id":"https://openalex.org/W7215744151","doi":"https://doi.org/10.31539/0annyb72","title":"PENGARUH INFLUENCER DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK SEPATU DI MARKETPLACE SHOPEE","display_name":"PENGARUH INFLUENCER DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK SEPATU DI MARKETPLACE SHOPEE","publication_year":2026,"publication_date":"2026-01-29","ids":{"openalex":"https://openalex.org/W7215744151","doi":"https://doi.org/10.31539/0annyb72"},"language":"en","primary_location":{"id":"pmh:oai:journal.ipm2kpe.or.id:article/18785","doi":"https://doi.org/10.31539/0annyb72","is_oa":true,"landing_page_url":"https://journal.ipm2kpe.or.id/index.php/COSTING/article/view/18785","pdf_url":"https://journal.ipm2kpe.or.id/index.php/COSTING/article/download/18785/12007","source":{"id":"https://openalex.org/S4210168697","display_name":"Journal of Economic Bussines and Accounting (COSTING)","issn_l":"2597-5226","issn":["2597-5226","2597-5234"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31539/8q6p6z91","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.ipm2kpe.or.id/index.php/COSTING/article/download/18785/12007","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5154997486","display_name":"Faishal Varian Kosala Zhafrandi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210101417","display_name":"Universitas Stikubank","ror":"https://ror.org/01zq89n20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101417"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zhafrandi, Faishal Varian Kosala","raw_affiliation_strings":["Universitas Stikubank Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Stikubank Semarang","institution_ids":["https://openalex.org/I4210101417"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061645126","display_name":"Robertus Basiya","orcid":"https://orcid.org/0000-0001-7733-1586","observed_orcids":["https://orcid.org/0000-0001-7733-1586"]},"institutions":[{"id":"https://openalex.org/I4210101417","display_name":"Universitas Stikubank","ror":"https://ror.org/01zq89n20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101417"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Basiya, Robertus","raw_affiliation_strings":["Universitas Stikubank Semarang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Stikubank Semarang","institution_ids":["https://openalex.org/I4210101417"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210101417"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.62896267,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9067000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9067000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.09220000356435776,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.9350000023841858},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.843999981880188},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9819999933242798},{"id":"https://openalex.org/keywords/footwear","display_name":"footwear","score":0.4959999918937683},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.8339999914169312},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.7960000038146973},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6690000295639038}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6061999797821045},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.515999972820282},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5091999769210815},{"id":"https://openalex.org/C124936454","wikidata":"https://www.wikidata.org/wiki/Q17086827","display_name":"Sobel test","level":3,"score":0.451200008392334},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4081999957561493},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.3752000033855438},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.320499986410141},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.2337999939918518},{"id":"https://openalex.org/C2779709291","wikidata":"https://www.wikidata.org/wiki/Q15699608","display_name":"Intervening variable","level":3,"score":0.20190000534057617},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.2011999934911728}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:journal.ipm2kpe.or.id:article/18785","doi":"https://doi.org/10.31539/0annyb72","is_oa":true,"landing_page_url":"https://journal.ipm2kpe.or.id/index.php/COSTING/article/view/18785","pdf_url":"https://journal.ipm2kpe.or.id/index.php/COSTING/article/download/18785/12007","source":{"id":"https://openalex.org/S4210168697","display_name":"Journal of Economic Bussines and Accounting (COSTING)","issn_l":"2597-5226","issn":["2597-5226","2597-5234"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31539/8q6p6z91","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:journal.ipm2kpe.or.id:article/18785","doi":"https://doi.org/10.31539/0annyb72","is_oa":true,"landing_page_url":"https://journal.ipm2kpe.or.id/index.php/COSTING/article/view/18785","pdf_url":"https://journal.ipm2kpe.or.id/index.php/COSTING/article/download/18785/12007","source":{"id":"https://openalex.org/S4210168697","display_name":"Journal of Economic Bussines and Accounting (COSTING)","issn_l":"2597-5226","issn":["2597-5226","2597-5234"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31539/8q6p6z91","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215744151.pdf","grobid_xml":"https://content.openalex.org/works/W7215744151.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2969594304","https://openalex.org/W4408787265","https://openalex.org/W7163020455","https://openalex.org/W4415718344","https://openalex.org/W7219544513","https://openalex.org/W7222840875","https://openalex.org/W2994919744","https://openalex.org/W7134966246","https://openalex.org/W7216247269","https://openalex.org/W7061163679"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1],"menganalisis":[2],"pengaruh":[3,64,71,108,121],"influencer,":[4],"electronic":[5,75,109,122],"word":[6,76,83,110,123],"of":[7,77,84,111,124],"mouth,":[8],"dan":[9,54,74,86,94,116],"brand":[10,80,87,105],"image":[11,88,106],"terhadap":[12,79,91,97,113,126],"keputusan":[13,92,98,114,127],"pembelian.":[14,99],"Metode":[15,48],"penelitian":[16,22,26,67],"menggunakan":[17,51],"pendekatan":[18],"kuantitatif":[19],"dengan":[20,42],"jenis":[21],"explanatory":[23],"research.":[24],"Populasi":[25],"adalah":[27],"konsumen":[28],"yang":[29],"melakukan":[30],"pembelian":[31,93,115,128],"secara":[32],"online":[33],"pada":[34],"marketplace":[35],"Shopee.":[36],"Jumlah":[37],"sample":[38,44],"sebanyak":[39],"96":[40],"responden":[41],"pengambilan":[43],"mengguunakan":[45],"purposive":[46],"sampling.":[47],"analisis":[49,52,55],"data":[50],"deskriptif":[53],"regresi":[56],"linear":[57],"berganda":[58],"dengn":[59],"Sobel":[60],"Test":[61],"untuk":[62],"menguji":[63],"mediasi.":[65],"Hasil":[66,100],"menunjukkan":[68,103],"bahwa":[69,104],"ada":[70],"positif":[72,90],"influencer":[73,95,117],"mouth":[78,85,112,125],"image.":[81],"Electronic":[82],"berpengaruh":[89],"Bengaruh":[96],"uji":[101],"mediasi":[102],"memediasi":[107,119,120],"tidak":[118]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-10-03T00:00:00"}
