{"id":"https://openalex.org/W7215596131","doi":null,"title":"\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e40\u0e0a\u0e34\u0e07\u0e2a\u0e32\u0e40\u0e2b\u0e15\u0e38 \u0e14\u0e49\u0e32\u0e19\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1a\u0e31\u0e0d\u0e0a\u0e35 \u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e23\u0e30\u0e1a\u0e1a\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1a\u0e31\u0e0d\u0e0a\u0e35 \u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c \u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e23\u0e39\u0e49\u0e04\u0e38\u0e13\u0e04\u0e48\u0e32\u0e02\u0e2d\u0e07\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c\u0e17\u0e35\u0e48\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e15\u0e48\u0e2d\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c\u0e02\u0e2d\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e02\u0e19\u0e32\u0e14\u0e01\u0e25\u0e32\u0e07\u0e41\u0e25\u0e30\u0e02\u0e19\u0e32\u0e14\u0e22\u0e48\u0e2d\u0e21 (SMEs) \u0e43\u0e19\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22","display_name":"\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e40\u0e0a\u0e34\u0e07\u0e2a\u0e32\u0e40\u0e2b\u0e15\u0e38 \u0e14\u0e49\u0e32\u0e19\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1a\u0e31\u0e0d\u0e0a\u0e35 \u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e23\u0e30\u0e1a\u0e1a\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1a\u0e31\u0e0d\u0e0a\u0e35 \u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c \u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e23\u0e39\u0e49\u0e04\u0e38\u0e13\u0e04\u0e48\u0e32\u0e02\u0e2d\u0e07\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c\u0e17\u0e35\u0e48\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e15\u0e48\u0e2d\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e2d\u0e34\u0e40\u0e25\u0e47\u0e01\u0e17\u0e23\u0e2d\u0e19\u0e34\u0e01\u0e2a\u0e4c\u0e02\u0e2d\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e02\u0e19\u0e32\u0e14\u0e01\u0e25\u0e32\u0e07\u0e41\u0e25\u0e30\u0e02\u0e19\u0e32\u0e14\u0e22\u0e48\u0e2d\u0e21 (SMEs) \u0e43\u0e19\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22","publication_year":2020,"publication_date":"2020-03-20","ids":{"openalex":"https://openalex.org/W7215596131"},"language":"th","primary_location":{"id":"pmh:oai:so02.tci-thaijo.org:article/224496","doi":null,"is_oa":true,"landing_page_url":"https://so02.tci-thaijo.org/index.php/mbs/article/view/224496","pdf_url":"https://so02.tci-thaijo.org/index.php/mbs/article/download/224496/165476","source":{"id":"https://openalex.org/S7407066241","display_name":"Journal of Accountancy and Management","issn_l":"1906-7933","issn":["1906-7933","2730-3276"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1906-7933","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so02.tci-thaijo.org/index.php/mbs/article/download/224496/165476","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5154170453","display_name":"Sukanya Klungthong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Klungthong, Sukanya","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049038567","display_name":"Supin Chaisiripaibool","orcid":"https://orcid.org/0009-0007-5676-9301","observed_orcids":["https://orcid.org/0009-0007-5676-9301"]},"institutions":[{"id":"https://openalex.org/I229056271","display_name":"Sripatum University","ror":"https://ror.org/05d0b7d20","country_code":"TH","type":"education","lineage":["https://openalex.org/I229056271"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Chaisiripaibool, Supin","raw_affiliation_strings":["Assistant Professor, College of management , Sripatum University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor, College of management , Sripatum University","institution_ids":["https://openalex.org/I229056271"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092476212","display_name":"Atcharaporn Chotipurk","orcid":"https://orcid.org/0009-0004-9160-1940","observed_orcids":["https://orcid.org/0009-0004-9160-1940"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chotipurk , Atcharaporn","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.975600004196167,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.975600004196167,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11734","display_name":"Decision Support System Applications","score":0.005900000222027302,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.004600000102072954,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-accounting","display_name":"electronic accounting","score":0.8019999861717224},{"id":"https://openalex.org/keywords/accounting-data-quality","display_name":"accounting data quality","score":0.9139999747276306},{"id":"https://openalex.org/keywords/e-service-quality","display_name":"e-service quality","score":0.9480000138282776},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.8240000009536743},{"id":"https://openalex.org/keywords/user-satisfaction","display_name":"user satisfaction","score":0.9549999833106995},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8130000233650208},{"id":"https://openalex.org/keywords/thailand","display_name":"Thailand","score":0.5770000219345093}],"concepts":[{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.7775999903678894},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5375999808311462},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.5324000120162964},{"id":"https://openalex.org/C163867264","wikidata":"https://www.wikidata.org/wiki/Q4672792","display_name":"Accounting information system","level":2,"score":0.5019999742507935},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4359000027179718},{"id":"https://openalex.org/C2989037723","wikidata":"https://www.wikidata.org/wiki/Q5358347","display_name":"Electronic data","level":2,"score":0.42649999260902405},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4169999957084656},{"id":"https://openalex.org/C204441458","wikidata":"https://www.wikidata.org/wiki/Q1381169","display_name":"Electronic data processing","level":2,"score":0.4092999994754791},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.38199999928474426},{"id":"https://openalex.org/C74275925","wikidata":"https://www.wikidata.org/wiki/Q2990807","display_name":"Management accounting","level":2,"score":0.34700000286102295},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.3391999900341034},{"id":"https://openalex.org/C2983266536","wikidata":"https://www.wikidata.org/wiki/Q3509543","display_name":"Electronic systems","level":2,"score":0.33059999346733093},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32409998774528503},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32260000705718994},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.3140999972820282},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3100999891757965},{"id":"https://openalex.org/C2776453491","wikidata":"https://www.wikidata.org/wiki/Q5659234","display_name":"Harmony (color)","level":2,"score":0.3059999942779541},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.299699991941452},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2957000136375427},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.28760001063346863},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.2815000116825104},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.25060001015663147}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so02.tci-thaijo.org:article/224496","doi":null,"is_oa":true,"landing_page_url":"https://so02.tci-thaijo.org/index.php/mbs/article/view/224496","pdf_url":"https://so02.tci-thaijo.org/index.php/mbs/article/download/224496/165476","source":{"id":"https://openalex.org/S7407066241","display_name":"Journal of Accountancy and Management","issn_l":"1906-7933","issn":["1906-7933","2730-3276"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1906-7933","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so02.tci-thaijo.org:article/224496","doi":null,"is_oa":true,"landing_page_url":"https://so02.tci-thaijo.org/index.php/mbs/article/view/224496","pdf_url":"https://so02.tci-thaijo.org/index.php/mbs/article/download/224496/165476","source":{"id":"https://openalex.org/S7407066241","display_name":"Journal of Accountancy and Management","issn_l":"1906-7933","issn":["1906-7933","2730-3276"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1906-7933","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215596131.pdf","grobid_xml":"https://content.openalex.org/works/W7215596131.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7215381139","https://openalex.org/W7220063770","https://openalex.org/W7219277635","https://openalex.org/W7220621073","https://openalex.org/W7215272094","https://openalex.org/W7219403365","https://openalex.org/W7215276613","https://openalex.org/W7219536411","https://openalex.org/W7215415049","https://openalex.org/W7219257716"],"abstract_inverted_index":{"The":[0,46,59,94,164,172],"objective":[1],"to":[2,5],"the":[3,27,33,87,97,118,130,137,149,169,178],"research":[4,47,98],"study":[6,64],"was":[7,85,166],"factors.":[8],"Which":[9],"Accounting":[10,13,102,105],"data":[11,81,88,103,170],"quality,":[12,16,19],"information":[14,106],"systems":[15,107,154],"Electronic":[17,109],"service":[18],"Perceived":[20],"value":[21,120,132],"of":[22,29,35,68,96,121,126,133,139,151,155],"electronic":[23,30,36,122,127,134,140,152],"accounts":[24,123,135],"and":[25,40,56,70,124,136,157,171,199],"using":[26,89],"satisfaction":[28,125,138],"account":[31,128,141],"affects":[32],"efficiency":[34,150],"accounting":[37,153],"for":[38],"small":[39,69,156],"medium-sized":[41,71,158],"businesses":[42,72,159],"(SMEs)":[43,73,160],"in":[44,62,74,161],"Thailand.":[45],"has":[48],"designed":[49],"into":[50],"a":[51,83,113,144],"combination":[52],"method":[53],"between":[54],"qualitative":[55],"quantitative":[57],"research.":[58],"sample":[60,79],"used":[61],"this":[63],"is":[65],"executives,":[66],"accountants":[67],"Bangkok":[75],"area":[76],"with":[77,82,168],"800":[78],"collecting":[80],"questionnaire":[84],"analyze":[86],"Structural":[90],"Equation":[91],"Modeling":[92],"(SEM).":[93],"results":[95],"indicated":[99],"that":[100,176],"(1)":[101],"Quality,":[104,108],"services":[110],"quality":[111],"have":[112,143],"direct":[114,145],"positive":[115,146],"influence":[116,147],"on":[117,148],"perceived":[119,131],"(2)":[129],"users":[142],"Thailand":[162],"(3)":[163],"Model":[165],"consistent":[167],"six":[173],"harmony":[174],"indexes":[175],"passed":[177],"acceptance":[179],"criteria":[180],"were":[181],"index":[182],"/":[183],"df":[184],"=":[185,188,191,194,197,201],"1.337,":[186],"CFI":[187],"1.00,":[189],"GFI":[190],"0.99,":[192],"AGFI":[193],"0.98,":[195],"RMSEA":[196],"0.021":[198],"SRMR":[200],"0.021.":[202]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-02T00:00:00"}