{"id":"https://openalex.org/W7215565160","doi":null,"title":"\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e1b\u0e44\u0e14\u0e49\u0e43\u0e19\u0e01\u0e32\u0e23\u0e25\u0e07\u0e17\u0e38\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e40\u0e0a\u0e34\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e42\u0e14\u0e22\u0e23\u0e16\u0e44\u0e1f\u0e1a\u0e19\u0e40\u0e2a\u0e49\u0e19\u0e17\u0e32\u0e07\u0e22\u0e38\u0e04\u0e2a\u0e21\u0e31\u0e22\u0e41\u0e2b\u0e48\u0e07\u0e25\u0e49\u0e32\u0e19\u0e19\u0e32","display_name":"\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e1b\u0e44\u0e14\u0e49\u0e43\u0e19\u0e01\u0e32\u0e23\u0e25\u0e07\u0e17\u0e38\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e40\u0e0a\u0e34\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c \u0e42\u0e14\u0e22\u0e23\u0e16\u0e44\u0e1f\u0e1a\u0e19\u0e40\u0e2a\u0e49\u0e19\u0e17\u0e32\u0e07\u0e22\u0e38\u0e04\u0e2a\u0e21\u0e31\u0e22\u0e41\u0e2b\u0e48\u0e07\u0e25\u0e49\u0e32\u0e19\u0e19\u0e32","publication_year":2024,"publication_date":"2024-08-29","ids":{"openalex":"https://openalex.org/W7215565160"},"language":"th","primary_location":{"id":"pmh:oai:so02.tci-thaijo.org:article/267422","doi":null,"is_oa":true,"landing_page_url":"https://so02.tci-thaijo.org/index.php/JCDLQ/article/view/267422","pdf_url":"https://so02.tci-thaijo.org/index.php/JCDLQ/article/download/267422/181522","source":{"id":"https://openalex.org/S7407066255","display_name":"Journal for Community Development and Life Quality","issn_l":"3057-1839","issn":["3057-1839","3057-1847"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3057-1847","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so02.tci-thaijo.org/index.php/JCDLQ/article/download/267422/181522","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045799551","display_name":"Phaithun Intakhan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Intakhan, Phaithun","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154030873","display_name":"Sonthiya Suwannrajh","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Suwannrajh, Sonthiya","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119418824","display_name":"Napawan Netpradit","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Netpradit, Napawan","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018921216","display_name":"Natedao Thotharat","orcid":"https://orcid.org/0000-0002-5407-5134","observed_orcids":["https://orcid.org/0000-0002-5407-5134"]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Thotharat, Natedao","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085844922","display_name":"Dan Kulroop","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Kulroop, Dan","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154141566","display_name":"Supunnee Kamwass","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Kamwass, Supunnee","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5153958186","display_name":"Atcharabhorn Wannamakok","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Wannamakok, Atcharabhorn","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154153347","display_name":"Ketsanee Sattarattanakhachon","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"sattarattanakhachon, Ketsanee","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070321179","display_name":"Thagoon Siriyod","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Siriyod, Thagoon","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5153859292","display_name":"Nalinthip Kongkham","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096430","display_name":"Lampang Rajabhat University","ror":"https://ror.org/00s338690","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210096430"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Kongkham, Nalinthip","raw_affiliation_strings":["Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Science , Lampang Rajabhat University , Lampang 52100 , Thailand","institution_ids":["https://openalex.org/I4210096430"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018783102","display_name":"Chairerk Tantitecha","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tantitecha, Chairerk","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11976","display_name":"Capital Investment and Risk Analysis","score":0.5214999914169312,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11976","display_name":"Capital Investment and Risk Analysis","score":0.5214999914169312,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.20739999413490295,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.12470000237226486,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/creative-tourism","display_name":"creative tourism","score":0.8859999775886536},{"id":"https://openalex.org/keywords/railway-tourism","display_name":"railway tourism","score":0.6660000085830688},{"id":"https://openalex.org/keywords/investment-feasibility-analysis","display_name":"investment feasibility","score":0.8870000243186951},{"id":"https://openalex.org/keywords/net-present-value","display_name":"net present value","score":0.6819999814033508},{"id":"https://openalex.org/keywords/payback-period","display_name":"payback period","score":0.9769999980926514},{"id":"https://openalex.org/keywords/internal-rate-of-return","display_name":"internal rate of return","score":1.0}],"concepts":[{"id":"https://openalex.org/C37917861","wikidata":"https://www.wikidata.org/wiki/Q507477","display_name":"Internal rate of return","level":3,"score":0.7077000141143799},{"id":"https://openalex.org/C181230689","wikidata":"https://www.wikidata.org/wiki/Q192472","display_name":"Net present value","level":3,"score":0.6439999938011169},{"id":"https://openalex.org/C144553756","wikidata":"https://www.wikidata.org/wiki/Q15081665","display_name":"Payback period","level":3,"score":0.6373999714851379},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6046000123023987},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.5745999813079834},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5723000168800354},{"id":"https://openalex.org/C169549615","wikidata":"https://www.wikidata.org/wiki/Q939134","display_name":"Return on investment","level":3,"score":0.5151000022888184},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.4796000123023987},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.475600004196167},{"id":"https://openalex.org/C130731218","wikidata":"https://www.wikidata.org/wiki/Q1363554","display_name":"Financial analysis","level":2,"score":0.46369999647140503},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.44359999895095825},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43720000982284546},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.4311999976634979},{"id":"https://openalex.org/C86637286","wikidata":"https://www.wikidata.org/wiki/Q7317264","display_name":"Rate of return","level":2,"score":0.4099000096321106},{"id":"https://openalex.org/C6927289","wikidata":"https://www.wikidata.org/wiki/Q1100466","display_name":"Present value","level":2,"score":0.4056999981403351},{"id":"https://openalex.org/C53844881","wikidata":"https://www.wikidata.org/wiki/Q856122","display_name":"Modernization theory","level":2,"score":0.3603000044822693},{"id":"https://openalex.org/C74514629","wikidata":"https://www.wikidata.org/wiki/Q1640570","display_name":"Net asset value","level":2,"score":0.3479999899864197},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.34040001034736633},{"id":"https://openalex.org/C100716732","wikidata":"https://www.wikidata.org/wiki/Q570938","display_name":"Net profit","level":3,"score":0.3176000118255615},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.30149999260902405},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.28859999775886536},{"id":"https://openalex.org/C103144560","wikidata":"https://www.wikidata.org/wiki/Q2670999","display_name":"Investment strategy","level":3,"score":0.2874999940395355},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2842000126838684},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.2712000012397766},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.27000001072883606},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2639999985694885},{"id":"https://openalex.org/C112758219","wikidata":"https://www.wikidata.org/wiki/Q16038819","display_name":"Duration (music)","level":2,"score":0.250900000333786}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so02.tci-thaijo.org:article/267422","doi":null,"is_oa":true,"landing_page_url":"https://so02.tci-thaijo.org/index.php/JCDLQ/article/view/267422","pdf_url":"https://so02.tci-thaijo.org/index.php/JCDLQ/article/download/267422/181522","source":{"id":"https://openalex.org/S7407066255","display_name":"Journal for Community Development and Life Quality","issn_l":"3057-1839","issn":["3057-1839","3057-1847"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3057-1847","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so02.tci-thaijo.org:article/267422","doi":null,"is_oa":true,"landing_page_url":"https://so02.tci-thaijo.org/index.php/JCDLQ/article/view/267422","pdf_url":"https://so02.tci-thaijo.org/index.php/JCDLQ/article/download/267422/181522","source":{"id":"https://openalex.org/S7407066255","display_name":"Journal for Community Development and Life Quality","issn_l":"3057-1839","issn":["3057-1839","3057-1847"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3057-1847","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.8970999717712402,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"},{"score":0.504800021648407,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215565160.pdf","grobid_xml":"https://content.openalex.org/works/W7215565160.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7112537450","https://openalex.org/W7223210769","https://openalex.org/W2773934218","https://openalex.org/W7084192316","https://openalex.org/W7218069017","https://openalex.org/W16808641","https://openalex.org/W7219259434","https://openalex.org/W3121355759","https://openalex.org/W2257267633","https://openalex.org/W7006981015"],"abstract_inverted_index":{"This":[0,21],"research":[1,28,71],"aims":[2],"to":[3],"evaluate":[4],"the":[5,16,75,78,82,88,100,119,128,134,143,149],"feasibility":[6,80],"of":[7,59,77,102,131,142],"investing":[8],"in":[9,99,108],"creative":[10],"tourism":[11,84],"businesses":[12],"via":[13],"train":[14,83],"along":[15],"\"Lanna":[17],"modernization":[18],"era\"":[19],"route.":[20],"is":[22,117,122],"a":[23,52,57],"qualitative":[24],"study":[25],"utilizing":[26],"action":[27],"methods":[29],"and":[30,44,91,105,127],"community":[31],"participation,":[32],"involving":[33],"relevant":[34],"agencies.":[35],"Data":[36,62],"collection":[37],"tools":[38,146],"included":[39],"interviews,":[40],"focus":[41],"group":[42],"discussions,":[43],"field":[45],"studies.":[46],"The":[47,70,113,139],"sample":[48],"was":[49,64],"selected":[50],"using":[51,66],"purposive":[53],"sampling":[54],"method":[55],"from":[56],"total":[58],"180":[60],"individuals.":[61],"analysis":[63,68,140],"conducted":[65],"financial":[67,89],"tools.":[69],"findings":[72],"revealed":[73],"that":[74],"evaluation":[76],"investment":[79,154],"for":[81,151],"project,":[85],"based":[86],"on":[87],"analyses":[90],"project":[92,144],"assessment":[93,145],"tools,":[94],"investors":[95],"could":[96],"receive":[97],"returns":[98],"form":[101],"net":[103,109,114],"profits":[104],"an":[106,124,153],"increase":[107],"assets":[110],"each":[111],"year.":[112],"present":[115],"value":[116],"positive,":[118],"payback":[120],"period":[121],"at":[123],"acceptable":[125],"level,":[126],"internal":[129],"rate":[130],"return":[132,137],"exceeds":[133],"minimum":[135],"desired":[136],"rate.":[138],"results":[141],"fall":[147],"within":[148],"criteria":[150],"making":[152],"decision.":[155]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-02T00:00:00"}
