{"id":"https://openalex.org/W7215547148","doi":null,"title":"THE ROLE OF ONLINE COMMUNITY ON CONSUMERS\u2019 PURCHASE DECISION-MAKING: A NETNOGRAPHY STUDY","display_name":"THE ROLE OF ONLINE COMMUNITY ON CONSUMERS\u2019 PURCHASE DECISION-MAKING: A NETNOGRAPHY STUDY","publication_year":2024,"publication_date":"2024-04-30","ids":{"openalex":"https://openalex.org/W7215547148"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.academicinspired.com:article/814","doi":null,"is_oa":true,"landing_page_url":"https://academicinspired.com/ijafb/article/view/814","pdf_url":"https://academicinspired.com/ijafb/article/download/814/814","source":{"id":"https://openalex.org/S7407065933","display_name":"International Journal of Accounting, Finance and Business","issn_l":"0128-1844","issn":["0128-1844"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0128-1844","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://academicinspired.com/ijafb/article/download/814/814","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041025240","display_name":"Nurhidayah Rosely","orcid":"https://orcid.org/0000-0001-9367-6998","observed_orcids":["https://orcid.org/0000-0001-9367-6998"]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Nurhidayah Rosely","raw_affiliation_strings":["Faculty of Business Management , Universiti Teknologi MARA Kelantan Branch , Machang Campus , Kelantan , Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business Management , Universiti Teknologi MARA Kelantan Branch , Machang Campus , Kelantan , Malaysia","institution_ids":["https://openalex.org/I82724352"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091673316","display_name":"Suhaily Mohd Ramly","orcid":"https://orcid.org/0000-0001-6076-7455","observed_orcids":["https://orcid.org/0000-0001-6076-7455"]},"institutions":[{"id":"https://openalex.org/I4405259799","display_name":"Universiti Poly-Tech Malaysia","ror":"https://ror.org/02r4hg260","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405259799"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Suhaily Mohd Ramly","raw_affiliation_strings":["Faculty of Business, Accountancy, and Social Sciences , Universiti Poly-Tech Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, Accountancy, and Social Sciences , Universiti Poly-Tech Malaysia","institution_ids":["https://openalex.org/I4405259799"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011530566","display_name":"Ayu Kamareenna Abdullah Thani","orcid":"https://orcid.org/0000-0001-7851-2354","observed_orcids":["https://orcid.org/0000-0001-7851-2354"]},"institutions":[{"id":"https://openalex.org/I82724352","display_name":"Universiti Teknologi MARA","ror":"https://ror.org/05n8tts92","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Ayu Kamareenna Abdullah Thani","raw_affiliation_strings":["Faculty of Business Management , Universiti Teknologi MARA Kelantan Branch , Machang Campus , Kelantan , Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business Management , Universiti Teknologi MARA Kelantan Branch , Machang Campus , Kelantan , Malaysia","institution_ids":["https://openalex.org/I82724352"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-communities","display_name":"online communities","score":0.9959999918937683},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9010000228881836},{"id":"https://openalex.org/keywords/hotel-reviews","display_name":"hotel reviews","score":0.7429999709129333},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.6499999761581421},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.5720000267028809},{"id":"https://openalex.org/keywords/tourism","display_name":"tourism","score":0.503000020980835},{"id":"https://openalex.org/keywords/social-learning","display_name":"social learning","score":0.6949999928474426},{"id":"https://openalex.org/keywords/hedonic-value","display_name":"hedonic value","score":0.9639999866485596},{"id":"https://openalex.org/keywords/subjective-value","display_name":"subjective value","score":0.9340000152587891},{"id":"https://openalex.org/keywords/experiential-value","display_name":"experiential value","score":0.9959999918937683},{"id":"https://openalex.org/keywords/dissonance","display_name":"dissonance","score":0.765999972820282},{"id":"https://openalex.org/keywords/information-sharing","display_name":"information sharing","score":0.6259999871253967},{"id":"https://openalex.org/keywords/malaysian-consumers","display_name":"Malaysian consumers","score":0.6209999918937683}],"concepts":[{"id":"https://openalex.org/C153206804","wikidata":"https://www.wikidata.org/wiki/Q3083754","display_name":"Netnography","level":3,"score":0.8848999738693237},{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.6075999736785889},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5353000164031982},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.4894999861717224},{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.4884999990463257},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.48829999566078186},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46950000524520874},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4456000030040741},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4047999978065491},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4009000062942505},{"id":"https://openalex.org/C137405303","wikidata":"https://www.wikidata.org/wiki/Q7094107","display_name":"Online participation","level":3,"score":0.3968999981880188},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.3808000087738037},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37709999084472656},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.3767000138759613},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.3743000030517578},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.37070000171661377},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3546000123023987},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.349700003862381},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.34929999709129333},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.3310999870300293},{"id":"https://openalex.org/C169903001","wikidata":"https://www.wikidata.org/wiki/Q3264987","display_name":"Reciprocity (cultural anthropology)","level":2,"score":0.33009999990463257},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.3253999948501587},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.3231000006198883},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.314300000667572},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.3116999864578247},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.303600013256073},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.2939999997615814},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.2913999855518341},{"id":"https://openalex.org/C2776604539","wikidata":"https://www.wikidata.org/wiki/Q6423395","display_name":"Knowledge sharing","level":2,"score":0.2849000096321106},{"id":"https://openalex.org/C2780565519","wikidata":"https://www.wikidata.org/wiki/Q1208937","display_name":"Multitude","level":2,"score":0.27790001034736633},{"id":"https://openalex.org/C2776493517","wikidata":"https://www.wikidata.org/wiki/Q1479542","display_name":"Seekers","level":2,"score":0.27079999446868896},{"id":"https://openalex.org/C123353603","wikidata":"https://www.wikidata.org/wiki/Q5421070","display_name":"Experiential knowledge","level":2,"score":0.2694000005722046},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2621999979019165},{"id":"https://openalex.org/C16759151","wikidata":"https://www.wikidata.org/wiki/Q7094111","display_name":"Online presence management","level":3,"score":0.2603999972343445},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.25609999895095825},{"id":"https://openalex.org/C77513098","wikidata":"https://www.wikidata.org/wiki/Q209722","display_name":"Cognitive dissonance","level":2,"score":0.2542000114917755},{"id":"https://openalex.org/C68062652","wikidata":"https://www.wikidata.org/wiki/Q214693","display_name":"Social capital","level":2,"score":0.2524000108242035}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:ojs2.academicinspired.com:article/814","doi":null,"is_oa":true,"landing_page_url":"https://academicinspired.com/ijafb/article/view/814","pdf_url":"https://academicinspired.com/ijafb/article/download/814/814","source":{"id":"https://openalex.org/S7407065933","display_name":"International Journal of Accounting, Finance and Business","issn_l":"0128-1844","issn":["0128-1844"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0128-1844","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:ojs2.academicinspired.com:article/814","doi":null,"is_oa":true,"landing_page_url":"https://academicinspired.com/ijafb/article/view/814","pdf_url":"https://academicinspired.com/ijafb/article/download/814/814","source":{"id":"https://openalex.org/S7407065933","display_name":"International Journal of Accounting, Finance and Business","issn_l":"0128-1844","issn":["0128-1844"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0128-1844","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215547148.pdf","grobid_xml":"https://content.openalex.org/works/W7215547148.grobid-xml"},"referenced_works_count":20,"referenced_works":["https://openalex.org/W1886926524","https://openalex.org/W2000108427","https://openalex.org/W2011876552","https://openalex.org/W2017596542","https://openalex.org/W2018416141","https://openalex.org/W2029587550","https://openalex.org/W2045907786","https://openalex.org/W2055078707","https://openalex.org/W2057114292","https://openalex.org/W2067380439","https://openalex.org/W2096521892","https://openalex.org/W2122517769","https://openalex.org/W2150104072","https://openalex.org/W2166140580","https://openalex.org/W2166900192","https://openalex.org/W2288304551","https://openalex.org/W2539350185","https://openalex.org/W2590123299","https://openalex.org/W2767683236","https://openalex.org/W3113363666"],"related_works":["https://openalex.org/W1584354101","https://openalex.org/W3082855832","https://openalex.org/W2787058526","https://openalex.org/W6979796722","https://openalex.org/W2779475607","https://openalex.org/W3042114777","https://openalex.org/W2169056938","https://openalex.org/W4411028738","https://openalex.org/W7058048336","https://openalex.org/W2972941189"],"abstract_inverted_index":{"The":[0,120],"prominence":[1],"of":[2,34,59,99,102,108,196,214,251,254],"online":[3,61,117,149,197,215,256],"social":[4,134,201,259],"media":[5,202,260],"communities":[6,20,150],"greatly":[7],"influences":[8],"consumer":[9,206],"purchase":[10,39,207,218,264],"decision-making,":[11,40],"particularly":[12,199],"in":[13,36,49,68,105,200,242,258],"the":[14,57,60,97,100,103,106,112,116,164,179,194,212,230,243,248,252,255],"hospitality":[15],"and":[16,27,41,65,75,93,127,142,155,168,172,185,209,239],"tourism":[17],"industry.":[18],"Online":[19],"facilitate":[21,153,205],"an":[22,91],"avenue":[23],"for":[24,46,163],"knowledge":[25,64,156],"accumulation":[26],"educating":[28],"others,":[29],"serve":[30],"as":[31],"a":[32,43,161],"point":[33],"reference":[35],"assisting":[37],"consumers\u2019":[38,109,263],"pose":[42],"great":[44],"challenge":[45],"service":[47,231],"providers":[48],"crafting":[50],"their":[51,175],"marketing":[52],"strategies.":[53],"This":[54,188],"study":[55,190],"elucidates":[56],"role":[58,253],"community":[62,70,118,180,216,257],"towards":[63,262],"information":[66,154],"sharing,":[67],"which":[69,224],"members":[71,165,181],"can":[72],"learn,":[73],"engage,":[74],"identify":[76],"suitable":[77],"accommodation":[78],"from":[79,131,174,211],"others'":[80],"experiences.":[81],"Based":[82],"on":[83,111,221],"netnography":[84],"study,":[85],"this":[86,132,234],"research":[87,235],"endeavored":[88],"to":[89,166,182,237],"explore":[90],"exhaustive":[92],"contextualized":[94],"account":[95],"through":[96],"interpretation":[98],"meanings":[101],"text":[104],"form":[107],"comments":[110],"sharing":[113,157],"posts":[114],"by":[115,193,229,246],"members.":[119],"data":[121],"were":[122],"analysed":[123],"using":[124],"thematic":[125],"analysis,":[126],"five":[128],"themes":[129],"materialised":[130],"study;":[133],"learning,":[135],"hedonic":[136],"value,":[137,139,141],"subjective":[138],"experiential":[140],"dissonance":[143],"feeling.":[144],"It":[145],"is":[146,191],"substantiated":[147],"that":[148,204],"not":[151],"only":[152],"but":[158],"also":[159],"become":[160],"platform":[162],"express":[167],"share":[169],"similar":[170],"emotions":[171],"feelings":[173],"consumption":[176],"experiences,":[177,219],"enabling":[178],"satisfy":[183],"affiliation":[184],"relatedness":[186],"needs.":[187],"present":[189],"inspired":[192],"development":[195],"communities,":[198],"networks,":[203],"decision-making":[208],"behaviour":[210],"lens":[213],"members'":[217],"specifically":[220],"hotel":[222],"reviews,":[223],"should":[225],"be":[226],"taken":[227],"seriously":[228],"providers.":[232],"Further,":[233],"contributes":[236],"scholastic":[238],"organizational":[240],"proficiency":[241],"Malaysian":[244],"context":[245],"comprehending":[247],"exact":[249],"grounds":[250],"networks":[261],"decision-making.":[265]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-10-02T00:00:00"}
