{"id":"https://openalex.org/W7215463537","doi":null,"title":"\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e1b\u0e25\u0e32\u0e14\u0e38\u0e01\u0e43\u0e19\u0e0a\u0e38\u0e21\u0e0a\u0e19\u0e1b\u0e23\u0e30\u0e21\u0e07\u0e1e\u0e37\u0e49\u0e19\u0e1a\u0e49\u0e32\u0e19\u0e15\u0e33\u0e1a\u0e25\u0e19\u0e32\u0e1b\u0e30\u0e02\u0e2d \u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e1a\u0e32\u0e07\u0e41\u0e01\u0e49\u0e27 \u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e1e\u0e31\u0e17\u0e25\u0e38\u0e07","display_name":"\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e1b\u0e25\u0e32\u0e14\u0e38\u0e01\u0e43\u0e19\u0e0a\u0e38\u0e21\u0e0a\u0e19\u0e1b\u0e23\u0e30\u0e21\u0e07\u0e1e\u0e37\u0e49\u0e19\u0e1a\u0e49\u0e32\u0e19\u0e15\u0e33\u0e1a\u0e25\u0e19\u0e32\u0e1b\u0e30\u0e02\u0e2d \u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e1a\u0e32\u0e07\u0e41\u0e01\u0e49\u0e27 \u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e1e\u0e31\u0e17\u0e25\u0e38\u0e07","publication_year":2024,"publication_date":"2024-12-25","ids":{"openalex":"https://openalex.org/W7215463537"},"language":"th","primary_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/273006","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/SASAJ/article/view/273006","pdf_url":"https://so05.tci-thaijo.org/index.php/SASAJ/article/download/273006/184618","source":{"id":"https://openalex.org/S7407066540","display_name":"School of Administrative Studies Academic Journal","issn_l":"3027-6128","issn":["3027-6128"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-6128","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://so05.tci-thaijo.org/index.php/SASAJ/article/download/273006/184618","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011662916","display_name":"Chonlada Sangmanee Sirisatidkid","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sirisatidkid, Chonlada Sangmanee","raw_affiliation_strings":["District , Phatthalung Province"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"District , Phatthalung Province","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008744082","display_name":"Sansanee Chanarnupap","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chanarnupap, Sansanee","raw_affiliation_strings":["District , Phatthalung Province"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"District , Phatthalung Province","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036377650","display_name":"Waraphorn Tanongsak","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79246082","display_name":"Thaksin University","ror":"https://ror.org/00t2prd39","country_code":"TH","type":"education","lineage":["https://openalex.org/I79246082"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Tanongsak, Waraphorn","raw_affiliation_strings":["Faculty of Humanities and Social Sciences Thaksin University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Humanities and Social Sciences Thaksin University","institution_ids":["https://openalex.org/I79246082"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082014856","display_name":"Suphada Kiriratnikom","orcid":"https://orcid.org/0009-0001-6891-1519","observed_orcids":["https://orcid.org/0009-0001-6891-1519"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kiriratnikom, Suphada","raw_affiliation_strings":["District , Phatthalung Province"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"District , Phatthalung Province","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023666863","display_name":"Thaweedet Chainapong","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79246082","display_name":"Thaksin University","ror":"https://ror.org/00t2prd39","country_code":"TH","type":"education","lineage":["https://openalex.org/I79246082"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Chainapong, Thaweedet","raw_affiliation_strings":["Faculty of Science and Digital Innovation Thaksin University 4 ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Science and Digital Innovation Thaksin University 4 ,","institution_ids":["https://openalex.org/I79246082"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14010","display_name":"Food Industry and Aquatic Biology","score":0.7910000085830688,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T14010","display_name":"Food Industry and Aquatic Biology","score":0.7910000085830688,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14405","display_name":"Fisheries and Aquaculture Studies","score":0.053300000727176666,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.048900000751018524,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/value-addition","display_name":"value addition","score":0.9190000295639038},{"id":"https://openalex.org/keywords/local-fishing-communities","display_name":"local fishing communities","score":0.49000000953674316},{"id":"https://openalex.org/keywords/4p-marketing-mix","display_name":"4P marketing mix","score":0.9150000214576721},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9929999709129333},{"id":"https://openalex.org/keywords/social-enterprises","display_name":"social enterprises","score":0.5350000262260437},{"id":"https://openalex.org/keywords/production-groups","display_name":"production groups","score":0.5210000276565552},{"id":"https://openalex.org/keywords/local-ingredients","display_name":"local ingredients","score":0.7620000243186951},{"id":"https://openalex.org/keywords/phatthalung","display_name":"Phatthalung","score":0.8130000233650208}],"concepts":[{"id":"https://openalex.org/C2778189562","wikidata":"https://www.wikidata.org/wiki/Q59576","display_name":"Catfish","level":3,"score":0.9616000056266785},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49300000071525574},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36809998750686646},{"id":"https://openalex.org/C514101110","wikidata":"https://www.wikidata.org/wiki/Q14373","display_name":"Fishing","level":2,"score":0.35920000076293945},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.33719998598098755},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.32249999046325684},{"id":"https://openalex.org/C505870484","wikidata":"https://www.wikidata.org/wiki/Q180538","display_name":"Fishery","level":1,"score":0.30469998717308044},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.304500013589859},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.2930000126361847},{"id":"https://openalex.org/C3020038283","wikidata":"https://www.wikidata.org/wiki/Q42848","display_name":"Research data","level":3,"score":0.275299996137619},{"id":"https://openalex.org/C2909208804","wikidata":"https://www.wikidata.org/wiki/Q127282","display_name":"Fish <Actinopterygii>","level":2,"score":0.27250000834465027},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.27000001072883606},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.2671000063419342},{"id":"https://openalex.org/C3018006300","wikidata":"https://www.wikidata.org/wiki/Q4402708","display_name":"Consumer demand","level":2,"score":0.2630999982357025},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.26249998807907104}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:so05.tci-thaijo.org:article/273006","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/SASAJ/article/view/273006","pdf_url":"https://so05.tci-thaijo.org/index.php/SASAJ/article/download/273006/184618","source":{"id":"https://openalex.org/S7407066540","display_name":"School of Administrative Studies Academic Journal","issn_l":"3027-6128","issn":["3027-6128"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-6128","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:so05.tci-thaijo.org:article/273006","doi":null,"is_oa":true,"landing_page_url":"https://so05.tci-thaijo.org/index.php/SASAJ/article/view/273006","pdf_url":"https://so05.tci-thaijo.org/index.php/SASAJ/article/download/273006/184618","source":{"id":"https://openalex.org/S7407066540","display_name":"School of Administrative Studies Academic Journal","issn_l":"3027-6128","issn":["3027-6128"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-6128","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/1","score":0.8928999900817871,"display_name":"No poverty"},{"id":"https://metadata.un.org/sdg/8","score":0.7257999777793884,"display_name":"Decent work and economic growth"},{"id":"https://metadata.un.org/sdg/2","score":0.6735000014305115,"display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215463537.pdf","grobid_xml":"https://content.openalex.org/works/W7215463537.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7219257710","https://openalex.org/W7215667746","https://openalex.org/W7215318173","https://openalex.org/W7220017633","https://openalex.org/W7219275557","https://openalex.org/W7219503353","https://openalex.org/W7219457502","https://openalex.org/W7215544075","https://openalex.org/W7221159901","https://openalex.org/W7215635597"],"abstract_inverted_index":{"This":[0,145],"research":[1,31,40],"aimed":[2],"to":[3,102,115],"develop":[4],"catfish":[5,82,151,157,242,267,281],"products":[6,85,152,245],"for":[7,106,257],"value":[8,148],"addition":[9,149],"in":[10,153,161,201],"the":[11,87,131,147,154,180,191,222,250,264,273,290,294],"Na":[12,132],"Pakho":[13,133],"fishing":[14,134],"community,":[15],"Bang":[16,88,181],"Kaew":[17,89,182],"district,":[18],"Phatthalung":[19],"province.":[20],"The":[21,39,125,186,239,260],"study":[22],"employed":[23,114],"a":[24,141,234],"mixed-methods":[25],"approach,":[26],"combining":[27],"qualitative":[28,104],"and":[29,49,70,95,172,197,215,255,278],"quantitative":[30,117],"methods":[32],"with":[33],"an":[34,110],"emphasis":[35],"on":[36,249],"action":[37],"research.":[38],"process":[41],"consisted":[42],"of":[43,81,150,156,190,225,237,241,253,266,275,293],"four":[44],"steps:":[45],"planning,":[46],"action,":[47],"observation,":[48],"reflection.":[50],"Qualitative":[51],"data":[52,75,105],"were":[53,76,98],"collected":[54],"from":[55,78],"28":[56],"key":[57],"informants,":[58],"including":[59],"community":[60,63,135],"leaders,":[61,65],"villagers,":[62],"organization":[64],"social":[66],"enterprise":[67],"group":[68],"representatives,":[69],"government":[71],"agency":[72],"representatives.":[73],"Quantitative":[74],"gathered":[77],"63":[79],"consumers":[80],"chili":[83,158,243,268,282],"paste":[84,159,244,269,283],"under":[86,179],"Mueang":[90,183],"Lung":[91,184],"brand.":[92,185],"Interviews,":[93],"observations,":[94],"focus":[96],"groups":[97],"used":[99],"as":[100],"tools":[101],"collect":[103],"content":[107],"analysis,":[108],"while":[109,227],"online":[111],"questionnaire":[112],"was":[113,120,199],"gather":[116],"data,":[118],"which":[119],"analyzed":[121],"using":[122],"basic":[123],"statistics.":[124],"findings":[126],"revealed":[127],"that":[128,209],"even":[129],"though":[130],"faces":[136],"economic":[137,291],"challenges,":[138],"it":[139],"possesses":[140],"crucial":[142],"resource:":[143],"catfish.":[144],"prompted":[146],"form":[155],"available":[160],"three":[162],"flavors:":[163],"Herbal":[164,216],"Catfish":[165,169,174,211,217,229],"Chili":[166,170,175,212,218,230],"Paste,":[167,171,176],"Crispy":[168,210],"Savory":[173,228],"all":[177],"marketed":[178],"marketing":[187],"mix":[188],"model":[189],"4P\u2019s,":[192],"comprising":[193],"product,":[194],"price,":[195],"place,":[196],"promotion,":[198],"utilized":[200],"actual":[202],"sales":[203],"operations.":[204],"Overall":[205],"consumer":[206],"satisfaction":[207],"showed":[208],"Paste":[213,219,231],"(=4.57)":[214],"(=4.52)":[220],"attained":[221],"highest":[223],"level":[224,236],"satisfaction,":[226],"(=4.44)":[232],"reached":[233],"high":[235],"satisfaction.":[238],"development":[240],"will":[246,287],"continue":[247],"based":[248],"community\u2019s":[251],"way":[252],"life":[254],"resources":[256],"sustainable":[258],"self-reliance.":[259],"recommendations":[261],"included":[262],"promoting":[263],"formation":[265],"production":[270],"groups,":[271],"encouraging":[272],"use":[274],"local":[276],"ingredients,":[277],"further":[279],"developing":[280],"products.":[284],"These":[285],"efforts":[286],"help":[288],"address":[289],"problems":[292],"community.":[295]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-02T00:00:00"}