{"id":"https://openalex.org/W7215428656","doi":null,"title":"\u0e2a\u0e48\u0e27\u0e19\u0e1b\u0e23\u0e30\u0e2a\u0e21\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e32\u0e23\u0e40\u0e04\u0e21\u0e35 \u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23\u0e02\u0e2d\u0e07\u0e40\u0e01\u0e29\u0e15\u0e23\u0e01\u0e23\u0e1c\u0e39\u0e49\u0e1b\u0e25\u0e39\u0e01\u0e2a\u0e15\u0e23\u0e2d\u0e27\u0e4c\u0e40\u0e1a\u0e2d\u0e23\u0e4c\u0e23\u0e35\u0e43\u0e19\u0e15\u0e33\u0e1a\u0e25\u0e1a\u0e48\u0e2d\u0e41\u0e01\u0e49\u0e27 \u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e2a\u0e30\u0e40\u0e21\u0e34\u0e07 \u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e40\u0e0a\u0e35\u0e22\u0e07\u0e43\u0e2b\u0e21\u0e48","display_name":"\u0e2a\u0e48\u0e27\u0e19\u0e1b\u0e23\u0e30\u0e2a\u0e21\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e2a\u0e32\u0e23\u0e40\u0e04\u0e21\u0e35 \u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23\u0e02\u0e2d\u0e07\u0e40\u0e01\u0e29\u0e15\u0e23\u0e01\u0e23\u0e1c\u0e39\u0e49\u0e1b\u0e25\u0e39\u0e01\u0e2a\u0e15\u0e23\u0e2d\u0e27\u0e4c\u0e40\u0e1a\u0e2d\u0e23\u0e4c\u0e23\u0e35\u0e43\u0e19\u0e15\u0e33\u0e1a\u0e25\u0e1a\u0e48\u0e2d\u0e41\u0e01\u0e49\u0e27 \u0e2d\u0e33\u0e40\u0e20\u0e2d\u0e2a\u0e30\u0e40\u0e21\u0e34\u0e07 \u0e08\u0e31\u0e07\u0e2b\u0e27\u0e31\u0e14\u0e40\u0e0a\u0e35\u0e22\u0e07\u0e43\u0e2b\u0e21\u0e48","publication_year":2020,"publication_date":"2020-08-25","ids":{"openalex":"https://openalex.org/W7215428656"},"language":"th","primary_location":{"id":"pmh:oai:li01.tci-thaijo.org:article/246454","doi":null,"is_oa":true,"landing_page_url":"https://li01.tci-thaijo.org/index.php/japmju/article/view/246454","pdf_url":"https://li01.tci-thaijo.org/index.php/japmju/article/download/246454/168537","source":{"id":"https://openalex.org/S7407066742","display_name":"Maejo Journal of Agricultural Production","issn_l":"3027-7175","issn":["3027-7175","3027-7183"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-7183","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://li01.tci-thaijo.org/index.php/japmju/article/download/246454/168537","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5154171648","display_name":"Chaisith Phuengsangjan Phuengsangjan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I190734841","display_name":"Maejo University","ror":"https://ror.org/03c7s1f64","country_code":"TH","type":"education","lineage":["https://openalex.org/I190734841"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Phuengsangjan, Chaisith Phuengsangjan","raw_affiliation_strings":["\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49","institution_ids":["https://openalex.org/I190734841"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064358192","display_name":"Phahol Sakkatat","orcid":"https://orcid.org/0009-0002-8136-2945","observed_orcids":["https://orcid.org/0009-0002-8136-2945"]},"institutions":[{"id":"https://openalex.org/I190734841","display_name":"Maejo University","ror":"https://ror.org/03c7s1f64","country_code":"TH","type":"education","lineage":["https://openalex.org/I190734841"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Sakkatat, Phahol","raw_affiliation_strings":["\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49","institution_ids":["https://openalex.org/I190734841"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5154030163","display_name":"Boonchu Damrongkiri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I190734841","display_name":"Maejo University","ror":"https://ror.org/03c7s1f64","country_code":"TH","type":"education","lineage":["https://openalex.org/I190734841"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Damrongkiri, Boonchu","raw_affiliation_strings":["\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49","institution_ids":["https://openalex.org/I190734841"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004739179","display_name":"Phutthisun Kruekum","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I190734841","display_name":"Maejo University","ror":"https://ror.org/03c7s1f64","country_code":"TH","type":"education","lineage":["https://openalex.org/I190734841"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Kruekum, Phutthisun","raw_affiliation_strings":["\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49","institution_ids":["https://openalex.org/I190734841"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017862337","display_name":"Saisakul Fongmul","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I190734841","display_name":"Maejo University","ror":"https://ror.org/03c7s1f64","country_code":"TH","type":"education","lineage":["https://openalex.org/I190734841"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Fongmul, Saisakul","raw_affiliation_strings":["\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49","institution_ids":["https://openalex.org/I190734841"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071258671","display_name":"Papob Jeerat","orcid":"https://orcid.org/0000-0002-6450-1029","observed_orcids":["https://orcid.org/0000-0002-6450-1029"]},"institutions":[{"id":"https://openalex.org/I190734841","display_name":"Maejo University","ror":"https://ror.org/03c7s1f64","country_code":"TH","type":"education","lineage":["https://openalex.org/I190734841"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Jeerat, Papob","raw_affiliation_strings":["\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0e2a\u0e32\u0e02\u0e32\u0e27\u0e34\u0e0a\u0e32\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e2a\u0e48\u0e07\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e04\u0e13\u0e30\u0e1c\u0e25\u0e34\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e40\u0e01\u0e29\u0e15\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e41\u0e21\u0e48\u0e42\u0e08\u0e49","institution_ids":["https://openalex.org/I190734841"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I190734841"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.725600004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.725600004196167,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10367","display_name":"Agricultural Innovations and Practices","score":0.07169999927282333,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.06549999862909317,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.8870000243186951},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7540000081062317},{"id":"https://openalex.org/keywords/socio-economic-characteristics-of-farmers","display_name":"socio-economic characteristics of farmers","score":0.7710000276565552},{"id":"https://openalex.org/keywords/good-agricultural-practices","display_name":"good agricultural practices","score":0.9779999852180481},{"id":"https://openalex.org/keywords/agricultural-extension","display_name":"agricultural extension","score":0.5709999799728394}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6758999824523926},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5985000133514404},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5899999737739563},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.5753999948501587},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5645999908447266},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.5249999761581421},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.505299985408783},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4722000062465668},{"id":"https://openalex.org/C110121322","wikidata":"https://www.wikidata.org/wiki/Q865811","display_name":"Distribution (mathematics)","level":2,"score":0.42419999837875366},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.4027000069618225},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4007999897003174},{"id":"https://openalex.org/C2777011736","wikidata":"https://www.wikidata.org/wiki/Q1758705","display_name":"Niche market","level":2,"score":0.37779998779296875},{"id":"https://openalex.org/C207581243","wikidata":"https://www.wikidata.org/wiki/Q2746959","display_name":"Agrochemical","level":3,"score":0.35510000586509705},{"id":"https://openalex.org/C48824518","wikidata":"https://www.wikidata.org/wiki/Q396340","display_name":"Agricultural economics","level":1,"score":0.29179999232292175},{"id":"https://openalex.org/C127598652","wikidata":"https://www.wikidata.org/wiki/Q558635","display_name":"Per capita","level":3,"score":0.2865999937057495},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2743000090122223},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2678000032901764},{"id":"https://openalex.org/C3017614220","wikidata":"https://www.wikidata.org/wiki/Q8434","display_name":"Formal education","level":2,"score":0.250900000333786}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:li01.tci-thaijo.org:article/246454","doi":null,"is_oa":true,"landing_page_url":"https://li01.tci-thaijo.org/index.php/japmju/article/view/246454","pdf_url":"https://li01.tci-thaijo.org/index.php/japmju/article/download/246454/168537","source":{"id":"https://openalex.org/S7407066742","display_name":"Maejo Journal of Agricultural Production","issn_l":"3027-7175","issn":["3027-7175","3027-7183"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-7183","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:li01.tci-thaijo.org:article/246454","doi":null,"is_oa":true,"landing_page_url":"https://li01.tci-thaijo.org/index.php/japmju/article/view/246454","pdf_url":"https://li01.tci-thaijo.org/index.php/japmju/article/download/246454/168537","source":{"id":"https://openalex.org/S7407066742","display_name":"Maejo Journal of Agricultural Production","issn_l":"3027-7175","issn":["3027-7175","3027-7183"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"3027-7183","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.991100013256073,"id":"https://metadata.un.org/sdg/2"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7215428656.pdf","grobid_xml":"https://content.openalex.org/works/W7215428656.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7215178509","https://openalex.org/W7215175191","https://openalex.org/W7215586701","https://openalex.org/W7219440430","https://openalex.org/W3046797130","https://openalex.org/W7220323667","https://openalex.org/W7126085780","https://openalex.org/W4401432603","https://openalex.org/W7215244808","https://openalex.org/W7215203234"],"abstract_inverted_index":{"This":[0,260],"study":[1,80],"was":[2,47,180],"conducted":[3],"to":[4,22,252],"investigate:":[5],"1)":[6,196],"socio-economic":[7],"attributes":[8],"of":[9,25,41,45,78,84,123,129,155,202,217,226,233,249],"farmers":[10,55],"growing":[11,56,136,237],"strawberry,":[12],"Chiang":[13,63],"Mai":[14,64],"province;":[15],"2)":[16,222],"market":[17,150,178],"mix":[18,151],"in":[19,37,58,125,215,245,254,267],"the":[20,26,79,85,130,147,153,164,166,194,230,265,275],"decision-making":[21],"purchase":[23,154],"agro-chemicals":[24,156,191,234,250,269],"farmers;":[27],"and":[28,33,74,93,110,142,171,177,189,220,242,247,274],"3)":[29,243],"guidelines":[30,186],"for":[31,49,107,114,152,187,235],"purchasing":[32,188],"correctly":[34,192],"using":[35,71,190,204,208,251],"agrochemicals":[36],"accordance":[38,255],"with":[39,53,256,264],"standards":[40],"farmers.":[42],"A":[43],"set":[44],"questionnaires":[46],"used":[48],"data":[50,67],"collection":[51],"administered":[52],"166":[54],"strawberry":[57,104,126,135,236],"Bo-Kaew":[59],"sub-district,":[60],"Samoeng":[61],"district,":[62],"province.":[65],"Obtained":[66],"were":[68,87,185],"anslyzed":[69],"by":[70,173],"descriptive":[72],"statistics":[73],"type":[75],"sorting/grouping.":[76],"Results":[77],"revealed":[81],"that":[82],"most":[83,170],"respondents":[86,101,131,145],"male,":[88],"36-45":[89],"years":[90,122],"old,":[91],"married":[92],"they":[94],"did":[95],"not":[96,212],"attend":[97],"formal":[98],"education.":[99],"The":[100,144,183],"had":[102,120,211],"a":[103,158],"cultivation":[105],"area":[106],"1.00-2.50":[108],"rai":[109],"earned":[111],"an":[112],"income":[113],"100,000-150,000":[115],"bath":[116],"per":[117],"year.":[118],"They":[119],"5-10":[121],"experience":[124],"growing.":[127],"Most":[128],"perceived":[132],"data/information":[133],"about":[134,229],"through":[137],"neighbors,":[138],"agricultural":[139,240,258],"extension":[140],"officers":[141],"middlemen.":[143],"put":[146,165],"importance":[148,167],"on":[149,168,224],"at":[157],"high":[159],"level":[160],"(=4.43).":[161],"That":[162],"was,":[163],"product":[169],"followed":[172],"price,":[174],"distribution":[175],"channel":[176],"promotion":[179,223],"found":[181],"least.":[182],"following":[184],"under":[193,238],"following:":[195],"enhancement":[197],"awareness":[198],"towards":[199],"negative":[200],"impacts":[201],"chemicals":[203,209],"without":[205],"control":[206,248],"or":[207],"which":[210],"been":[213],"recognized":[214],"terms":[216],"human":[218],"health":[219],"environment,":[221],"body":[225],"knowledge":[227],"transfer":[228],"correct":[231],"selection":[232],"good":[239,257],"practice;":[241],"participation":[244],"monitoring":[246],"be":[253,262],"practice.":[259],"must":[261],"done":[263],"coordination":[266],"standard":[268],"selling":[270,272],"(agro-chemicals":[271],"shops":[273],"public":[276],"sector).":[277]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-02T00:00:00"}