{"id":"https://openalex.org/W7214972788","doi":"https://doi.org/10.47974/jsms-1708","title":"Towards sustainable living : An empirical analysis of environmentally responsible consumer behavior among Gen Z and Millennials","display_name":"Towards sustainable living : An empirical analysis of environmentally responsible consumer behavior among Gen Z and Millennials","publication_year":2026,"publication_date":"2026-09-30","ids":{"openalex":"https://openalex.org/W7214972788","doi":"https://doi.org/10.47974/jsms-1708"},"language":"en","primary_location":{"id":"doi:10.47974/jsms-1708","doi":"https://doi.org/10.47974/jsms-1708","is_oa":true,"landing_page_url":"https://doi.org/10.47974/jsms-1708","pdf_url":"https://tarupublications.com/journals/jsms/volume/29/issue/9/towards-sustainable-living-an-empirical-analysis-of-environmentally-responsible-consumer-behavior-among-gen-z-and-millennials/pdf","source":{"id":"https://openalex.org/S2764706862","display_name":"Journal of Statistics and Management Systems","issn_l":"0972-0510","issn":["0972-0510","2169-0014"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Statistics and Management Systems","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://tarupublications.com/journals/jsms/volume/29/issue/9/towards-sustainable-living-an-empirical-analysis-of-environmentally-responsible-consumer-behavior-among-gen-z-and-millennials/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109621363","display_name":"Rhuta Mehta","orcid":"https://orcid.org/0000-0003-1822-4566","observed_orcids":["https://orcid.org/0000-0003-1822-4566"]},"institutions":[{"id":"https://openalex.org/I4404532896","display_name":"Darshan University","ror":"https://ror.org/0465jpv25","country_code":"IN","type":"education","lineage":["https://openalex.org/I4404532896"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Rhuta Mehta","raw_affiliation_strings":["Department of Management and Commerce, Darshan University, Rajkot, Gujarat, 363650, India"],"raw_orcid":"https://orcid.org/0000-0003-1822-4566","affiliations":[{"raw_affiliation_string":"Department of Management and Commerce, Darshan University, Rajkot, Gujarat, 363650, India","institution_ids":["https://openalex.org/I4404532896"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5153613589","display_name":"Smit Vachhani","orcid":"https://orcid.org/0009-0002-0556-2283","observed_orcids":["https://orcid.org/0009-0002-0556-2283"]},"institutions":[{"id":"https://openalex.org/I4404532896","display_name":"Darshan University","ror":"https://ror.org/0465jpv25","country_code":"IN","type":"education","lineage":["https://openalex.org/I4404532896"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Smit Vachhani","raw_affiliation_strings":["Department of Management and Commerce, Darshan University, Rajkot, Gujarat, 363650, India"],"raw_orcid":"https://orcid.org/0009-0002-0556-2283","affiliations":[{"raw_affiliation_string":"Department of Management and Commerce, Darshan University, Rajkot, Gujarat, 363650, India","institution_ids":["https://openalex.org/I4404532896"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093443152","display_name":"Dipamkumar Raval","orcid":"https://orcid.org/0009-0005-8946-5318","observed_orcids":["https://orcid.org/0009-0005-8946-5318"]},"institutions":[{"id":"https://openalex.org/I4404532896","display_name":"Darshan University","ror":"https://ror.org/0465jpv25","country_code":"IN","type":"education","lineage":["https://openalex.org/I4404532896"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Dipamkumar Raval","raw_affiliation_strings":["Department of Management and Commerce, Darshan University, Rajkot, Gujarat, 363650, India"],"raw_orcid":"https://orcid.org/0009-0005-8946-5318","affiliations":[{"raw_affiliation_string":"Department of Management and Commerce, Darshan University, Rajkot, Gujarat, 363650, India","institution_ids":["https://openalex.org/I4404532896"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5109621363"],"corresponding_institution_ids":["https://openalex.org/I4404532896"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"29","issue":"9","first_page":"1021","last_page":"1041"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10898","display_name":"Pro-Environmental Behavior and Attitudes","score":0.03790000081062317,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":0.7519999742507935},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.8849999904632568},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.906000018119812},{"id":"https://openalex.org/keywords/recycling-behavior","display_name":"recycling behavior","score":0.7599999904632568},{"id":"https://openalex.org/keywords/environmentally-friendly-products","display_name":"sustainable products","score":0.8309999704360962},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.6970000267028809},{"id":"https://openalex.org/keywords/personal-values","display_name":"personal values","score":0.7039999961853027},{"id":"https://openalex.org/keywords/demographic-factors","display_name":"demographic factors","score":0.640999972820282},{"id":"https://openalex.org/keywords/e-waste-recycling","display_name":"e-waste recycling","score":0.9789999723434448},{"id":"https://openalex.org/keywords/sustainability-attitudes","display_name":"sustainability attitudes","score":0.6859999895095825},{"id":"https://openalex.org/keywords/gujarat","display_name":"Gujarat","score":0.7049999833106995}],"concepts":[{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5274999737739563},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5113000273704529},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4941999912261963},{"id":"https://openalex.org/C2776770324","wikidata":"https://www.wikidata.org/wiki/Q477335","display_name":"Sustainable consumption","level":3,"score":0.42739999294281006},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.40540000796318054},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.3808000087738037},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.36329999566078186},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3499000072479248},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.33160001039505005},{"id":"https://openalex.org/C100001284","wikidata":"https://www.wikidata.org/wiki/Q2248246","display_name":"Public economics","level":1,"score":0.3303000032901764},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.3075999915599823},{"id":"https://openalex.org/C2780941741","wikidata":"https://www.wikidata.org/wiki/Q3569631","display_name":"Sustainable living","level":3,"score":0.30320000648498535},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.2957000136375427},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.2540000081062317}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47974/jsms-1708","doi":"https://doi.org/10.47974/jsms-1708","is_oa":true,"landing_page_url":"https://doi.org/10.47974/jsms-1708","pdf_url":"https://tarupublications.com/journals/jsms/volume/29/issue/9/towards-sustainable-living-an-empirical-analysis-of-environmentally-responsible-consumer-behavior-among-gen-z-and-millennials/pdf","source":{"id":"https://openalex.org/S2764706862","display_name":"Journal of Statistics and Management Systems","issn_l":"0972-0510","issn":["0972-0510","2169-0014"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Statistics and Management Systems","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47974/jsms-1708","doi":"https://doi.org/10.47974/jsms-1708","is_oa":true,"landing_page_url":"https://doi.org/10.47974/jsms-1708","pdf_url":"https://tarupublications.com/journals/jsms/volume/29/issue/9/towards-sustainable-living-an-empirical-analysis-of-environmentally-responsible-consumer-behavior-among-gen-z-and-millennials/pdf","source":{"id":"https://openalex.org/S2764706862","display_name":"Journal of Statistics and Management Systems","issn_l":"0972-0510","issn":["0972-0510","2169-0014"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Statistics and Management Systems","raw_type":"journal-article"},"sustainable_development_goals":[{"score":1.0,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7214972788.pdf","grobid_xml":"https://content.openalex.org/works/W7214972788.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W2099697766","https://openalex.org/W2170488209","https://openalex.org/W2198829320","https://openalex.org/W2969917791","https://openalex.org/W3016399238","https://openalex.org/W4200158170","https://openalex.org/W4377115611","https://openalex.org/W4387884440","https://openalex.org/W4391430484","https://openalex.org/W4391720981","https://openalex.org/W4401891914","https://openalex.org/W4407978817","https://openalex.org/W4416778351","https://openalex.org/W6949678801"],"related_works":["https://openalex.org/W7163415709","https://openalex.org/W7171397429","https://openalex.org/W4317521296","https://openalex.org/W7162642959","https://openalex.org/W4411109943","https://openalex.org/W4412027123","https://openalex.org/W4402072317","https://openalex.org/W4416355381","https://openalex.org/W4214625412","https://openalex.org/W4412958908"],"abstract_inverted_index":{"This":[0],"study":[1,38,195],"looks":[2],"at":[3],"how":[4,43,199],"Millennials":[5],"and":[6,13,20,24,50,54,63,88,92,95,103,107,115,136,162,174,181,202],"Gen":[7],"Z":[8],"consumers":[9],"in":[10,68,90,141,149,179,197],"Gujarat":[11],"understand":[12,51],"act":[14],"toward":[15,56],"environmental":[16,134],"issues,":[17],"eco-friendly":[18,160],"products,":[19],"sustainable":[21,205],"practices.(White,":[22],"Hardisty,":[23],"Habib":[25],"[17])":[26],"The":[27],"main":[28],"goals":[29],"were":[30,66,118,131],"to":[31,47,125,167],"check":[32],"the":[33,113,184],"level":[34],"of":[35,159,186,193,213],"consumer":[36,52,206],"awareness,":[37],"environmentally":[39,143],"responsible":[40,144],"behavior,":[41],"see":[42],"demographic":[44,168],"factors":[45,169],"relate":[46],"recycling":[48,188],"habits,":[49],"opinions":[53],"attitudes":[55,138],"sustainability.The":[57],"research":[58],"used":[59,83,111],"a":[60,121],"descriptive":[61,86],"design,":[62],"157":[64],"respondents":[65],"engaged":[67],"this":[69,194],"survey":[70,74],"through":[71],"an":[72],"online":[73],"using":[75],"convenience":[76],"sampling.The":[77],"Exploratory":[78],"Factor":[79],"Analysis":[80],"(EFA)":[81],"was":[82,110,139,165,189],"for":[84],"analysis,":[85],"statistics,":[87],"cross-tabulation":[89],"Wang":[91],"Young":[93],"[34]":[94],"SPSS":[96],"software.The":[97],"ECOSCALE":[98],"framework":[99],"by":[100],"Stone,":[101],"Barnes,":[102],"Montgomery":[104],"[31],":[105],"(Costello":[106],"Osborne":[108],"[7])":[109],"as":[112,171],"base,":[114],"most":[116],"questions":[117],"measured":[119],"on":[120],"7-point":[122],"Likert":[123],"scale":[124],"ensure":[126],"accurate":[127],"results.The":[128],"personal":[129],"values":[130],"highlighted":[132],"where,":[133],"knowledge,":[135,201],"positive":[137],"significant":[140],"encouraging":[142],"behavior.Younger":[145],"respondents,":[146],"especially":[147],"those":[148],"their":[150],"early":[151],"twenties":[152],"with":[153],"higher":[154],"education,":[155,172],"showed":[156],"more":[157],"awareness":[158],"products":[161],"practices.Recycling":[163],"behavior":[164],"linked":[166],"such":[170],"age,":[173],"income.While":[175],"people":[176],"actively":[177],"participated":[178],"general":[180],"stationery":[182],"recycling,":[183],"adoption":[185],"e-waste":[187],"relatively":[190],"low.The":[191],"importance":[192],"specifies":[196],"showing":[198],"values,":[200],"demographics":[203],"influence":[204],"behavior.The":[207],"results":[208],"can":[209],"help":[210],"policymakers,":[211],"Journal":[212],"Statistics":[214],"&":[215],"Management":[216],"Systems":[217]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-10-01T00:00:00"}