{"id":"https://openalex.org/W7214768249","doi":"https://doi.org/10.24002/jai.v6i5.14703","title":"Penguatan Produk Lokal melalui Digitalisasi UMKM di Desa Bengking","display_name":"Penguatan Produk Lokal melalui Digitalisasi UMKM di Desa Bengking","publication_year":2026,"publication_date":"2026-09-29","ids":{"openalex":"https://openalex.org/W7214768249","doi":"https://doi.org/10.24002/jai.v6i5.14703"},"language":"en","primary_location":{"id":"doi:10.24002/jai.v6i5.14703","doi":"https://doi.org/10.24002/jai.v6i5.14703","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jai.v6i5.14703","pdf_url":"https://ojs.uajy.ac.id/index.php/jai/article/download/14703/4724","source":{"id":"https://openalex.org/S4220651668","display_name":"Jurnal Atma Inovasia","issn_l":"2775-9113","issn":["2775-9113","2775-9385"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Atma Inovasia","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.uajy.ac.id/index.php/jai/article/download/14703/4724","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063574598","display_name":"Aisyah Mutia Dawis","orcid":"https://orcid.org/0000-0002-5228-9569","observed_orcids":["https://orcid.org/0000-0002-5228-9569"]},"institutions":[{"id":"https://openalex.org/I4405266114","display_name":"Universitas 'Aisyiyah Surakarta","ror":"https://ror.org/00dvzb288","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405266114"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aisyah Mutia Dawis","raw_affiliation_strings":["Universitas 'Aisyiyah Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas 'Aisyiyah Surakarta","institution_ids":["https://openalex.org/I4405266114"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064722192","display_name":"Aulia Uswatun Khasanah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405266114","display_name":"Universitas 'Aisyiyah Surakarta","ror":"https://ror.org/00dvzb288","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405266114"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aulia Uswatun Khasanah","raw_affiliation_strings":["Universitas 'Aisyiyah Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas 'Aisyiyah Surakarta","institution_ids":["https://openalex.org/I4405266114"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092758182","display_name":"Alya Masitha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405266114","display_name":"Universitas 'Aisyiyah Surakarta","ror":"https://ror.org/00dvzb288","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405266114"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Alya Masitha","raw_affiliation_strings":["Universitas 'Aisyiyah Surakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas 'Aisyiyah Surakarta","institution_ids":["https://openalex.org/I4405266114"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084251173","display_name":"Danang Kastowo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Danang Kastowo","raw_affiliation_strings":["PT Dua Empat Tujuh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PT Dua Empat Tujuh","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"5","first_page":"473","last_page":"477"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/msme-digitalization","display_name":"MSME digitalization","score":0.9729999899864197},{"id":"https://openalex.org/keywords/local-product-promotion","display_name":"local product promotion","score":0.7599999904632568},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9649999737739563},{"id":"https://openalex.org/keywords/product-branding","display_name":"product branding","score":0.8830000162124634},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7879999876022339},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.8529999852180481},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.8399999737739563},{"id":"https://openalex.org/keywords/logo-design","display_name":"logo design","score":0.5339999794960022},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.8019999861717224}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.646399974822998},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6255000233650208},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5735999941825867},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.555400013923645},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.4287000000476837},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3928999900817871},{"id":"https://openalex.org/C203663800","wikidata":"https://www.wikidata.org/wiki/Q848979","display_name":"Citizen journalism","level":2,"score":0.39160001277923584},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.37630000710487366},{"id":"https://openalex.org/C129047720","wikidata":"https://www.wikidata.org/wiki/Q175185","display_name":"Rural area","level":2,"score":0.375},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.3467000126838684},{"id":"https://openalex.org/C2779344036","wikidata":"https://www.wikidata.org/wiki/Q11320476","display_name":"Digital content","level":2,"score":0.3425000011920929},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.33399999141693115},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.32760000228881836},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.320499986410141},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.2667999863624573},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.25619998574256897},{"id":"https://openalex.org/C2780762989","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital strategy","level":4,"score":0.2547000050544739},{"id":"https://openalex.org/C2779455803","wikidata":"https://www.wikidata.org/wiki/Q490933","display_name":"Local community","level":2,"score":0.25130000710487366}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24002/jai.v6i5.14703","doi":"https://doi.org/10.24002/jai.v6i5.14703","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jai.v6i5.14703","pdf_url":"https://ojs.uajy.ac.id/index.php/jai/article/download/14703/4724","source":{"id":"https://openalex.org/S4220651668","display_name":"Jurnal Atma Inovasia","issn_l":"2775-9113","issn":["2775-9113","2775-9385"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Atma Inovasia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24002/jai.v6i5.14703","doi":"https://doi.org/10.24002/jai.v6i5.14703","is_oa":true,"landing_page_url":"https://doi.org/10.24002/jai.v6i5.14703","pdf_url":"https://ojs.uajy.ac.id/index.php/jai/article/download/14703/4724","source":{"id":"https://openalex.org/S4220651668","display_name":"Jurnal Atma Inovasia","issn_l":"2775-9113","issn":["2775-9113","2775-9385"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315104","host_organization_name":"Atma Jaya University, Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315104"],"host_organization_lineage_names":["Atma Jaya University, Yogyakarta"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Atma Inovasia","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.8970999717712402,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"},{"score":0.7257999777793884,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7214768249.pdf","grobid_xml":"https://content.openalex.org/works/W7214768249.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W4296055186","https://openalex.org/W4380741809","https://openalex.org/W4381125784","https://openalex.org/W4392629318","https://openalex.org/W4401054696","https://openalex.org/W4402142977","https://openalex.org/W4405675474","https://openalex.org/W4406408028","https://openalex.org/W4406939016","https://openalex.org/W4408495213","https://openalex.org/W4413968239"],"related_works":["https://openalex.org/W7122528046","https://openalex.org/W7133866523","https://openalex.org/W7216066438","https://openalex.org/W7215349639","https://openalex.org/W4403654212","https://openalex.org/W7166823669","https://openalex.org/W7219363296","https://openalex.org/W7165112002","https://openalex.org/W4414412606","https://openalex.org/W7095029693"],"abstract_inverted_index":{"The":[0,67,83,101,138],"development":[1],"of":[2,15,44,62,75,148,173],"digital":[3,36,48,87,112,135],"technology":[4,113],"provides":[5],"significant":[6],"opportunities":[7],"for":[8,114],"rural":[9,174],"MSMEs":[10,63],"to":[11,55,110,124,166],"enhance":[12],"the":[13,42,60,107,152,171],"competitiveness":[14,172],"local":[16,57,168],"products":[17,58,122],"through":[18,59,130],"digital-based":[19],"marketing.":[20,118],"However,":[21],"most":[22],"MSME":[23,121,149,158],"actors":[24],"in":[25,31,64,106,145],"Bengking":[26,65],"Village":[27],"still":[28],"face":[29],"challenges":[30],"utilizing":[32],"technology,":[33],"including":[34],"limited":[35],"literacy,":[37],"weak":[38],"product":[39,92,115,136],"branding,":[40,93],"and":[41,47,80,98,117,134,154,176],"underutilization":[43],"social":[45,95],"media":[46,96],"marketplaces.":[49],"This":[50],"community":[51],"service":[52],"activity":[53],"aimed":[54],"strengthen":[56,167],"digitalization":[61,150,159],"Village.":[66],"implementation":[68],"method":[69],"used":[70],"a":[71],"participatory":[72],"approach":[73],"consisting":[74],"observation,":[76],"socialization,":[77],"training,":[78],"mentoring,":[79],"evaluation":[81,139],"stages.":[82],"training":[84,153],"focused":[85],"on":[86],"marketing,":[88],"promotional":[89],"content":[90],"creation,":[91],"business":[94],"management,":[97],"marketplace":[99],"utilization.":[100],"results":[102,140],"showed":[103],"an":[104,143,163],"improvement":[105],"participants\u2019":[108,146],"ability":[109],"use":[111],"promotion":[116],"In":[119],"addition,":[120],"began":[123],"develop":[125],"more":[126],"attractive":[127],"visual":[128],"identities":[129],"logo":[131],"design,":[132],"packaging,":[133],"catalogs.":[137],"also":[141],"indicated":[142],"increase":[144],"understanding":[147],"after":[151],"mentoring":[155],"activities.":[156],"Therefore,":[157],"can":[160],"serve":[161],"as":[162],"effective":[164],"strategy":[165],"products,":[169],"improve":[170],"businesses,":[175],"expand":[177],"market":[178],"reach":[179],"sustainably.":[180]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-09-30T00:00:00"}
