{"id":"https://openalex.org/W7214363671","doi":"https://doi.org/10.1016/j.jrurstud.2026.104423","title":"Can information increase farmers\u2019 willingness to pay for digital agricultural technologies? A survey experiment on agricultural drones in rural China","display_name":"Can information increase farmers\u2019 willingness to pay for digital agricultural technologies? A survey experiment on agricultural drones in rural China","publication_year":2026,"publication_date":"2026-09-25","ids":{"openalex":"https://openalex.org/W7214363671","doi":"https://doi.org/10.1016/j.jrurstud.2026.104423"},"language":"en","primary_location":{"id":"doi:10.1016/j.jrurstud.2026.104423","doi":"https://doi.org/10.1016/j.jrurstud.2026.104423","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jrurstud.2026.104423","pdf_url":null,"source":{"id":"https://openalex.org/S28036099","display_name":"Journal of Rural Studies","issn_l":"0743-0167","issn":["0743-0167","1873-1392"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","jufo-2","ki-jl-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Rural Studies","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5152775094","display_name":"Zhixian Lu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I874390226","display_name":"China Construction Bank","ror":"https://ror.org/00xkrw816","country_code":"CN","type":"other","lineage":["https://openalex.org/I874390226"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhixian Lu","raw_affiliation_strings":["Post-doctoral Research Station of China Construction Bank, Beijing, 100033, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Post-doctoral Research Station of China Construction Bank, Beijing, 100033, China","institution_ids":["https://openalex.org/I874390226"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026069315","display_name":"Huang Chen","orcid":"https://orcid.org/0000-0002-2284-8083","observed_orcids":["https://orcid.org/0000-0002-2284-8083"]},"institutions":[{"id":"https://openalex.org/I191208505","display_name":"Xiamen University","ror":"https://ror.org/00mcjh785","country_code":"CN","type":"education","lineage":["https://openalex.org/I191208505"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Huang Chen","raw_affiliation_strings":["Paula and Gregory Chow Institute for Studies in Economics, School of Economics, Xiamen University, Xiamen, Fujian, 361005, China"],"raw_orcid":"https://orcid.org/0000-0002-2284-8083","affiliations":[{"raw_affiliation_string":"Paula and Gregory Chow Institute for Studies in Economics, School of Economics, Xiamen University, Xiamen, Fujian, 361005, China","institution_ids":["https://openalex.org/I191208505"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Jinxia Wang","orcid":"https://orcid.org/0000-0002-8768-2707","observed_orcids":["https://orcid.org/0000-0002-8768-2707"]},"institutions":[{"id":"https://openalex.org/I163340411","display_name":"Hohai University","ror":"https://ror.org/01wd4xt90","country_code":"CN","type":"education","lineage":["https://openalex.org/I163340411"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jinxia Wang","raw_affiliation_strings":["State Key Laboratory of Water Cycle and Water Security, College of Geography and Remote Sensing, Hohai University, Nanjing, 211100, China"],"raw_orcid":"https://orcid.org/0000-0002-8768-2707","affiliations":[{"raw_affiliation_string":"State Key Laboratory of Water Cycle and Water Security, College of Geography and Remote Sensing, Hohai University, Nanjing, 211100, China","institution_ids":["https://openalex.org/I163340411"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5152846007","display_name":"Kaixing Huang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I20231570","display_name":"Peking University","ror":"https://ror.org/02v51f717","country_code":"CN","type":"education","lineage":["https://openalex.org/I20231570"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Kaixing Huang","raw_affiliation_strings":["China Centre for Agricultural Policy, School of Advanced Agricultural Sciences, Peking University, Beijing, 100871, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"China Centre for Agricultural Policy, School of Advanced Agricultural Sciences, Peking University, Beijing, 100871, China","institution_ids":["https://openalex.org/I20231570"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5026069315"],"corresponding_institution_ids":["https://openalex.org/I163340411","https://openalex.org/I191208505"],"apc_list":{"value":4090,"currency":"USD","value_usd":4090},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"128","issue":null,"first_page":"104423","last_page":"104423"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10367","display_name":"Agricultural Innovations and Practices","score":0.9473000168800354,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T10367","display_name":"Agricultural Innovations and Practices","score":0.9473000168800354,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12662","display_name":"Digitalization and Economic Development in Agriculture","score":0.027699999511241913,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.0071000000461936,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.9160000085830688},{"id":"https://openalex.org/keywords/agricultural-drones","display_name":"agricultural drones","score":0.972000002861023},{"id":"https://openalex.org/keywords/digital-agricultural-technologies","display_name":"digital agricultural technologies","score":0.8240000009536743},{"id":"https://openalex.org/keywords/information-interventions","display_name":"information interventions","score":0.9449999928474426},{"id":"https://openalex.org/keywords/agricultural-extension","display_name":"agricultural extension","score":0.6079999804496765},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.6309999823570251},{"id":"https://openalex.org/keywords/spillover-effects","display_name":"spillover effects","score":0.8069999814033508},{"id":"https://openalex.org/keywords/social-interaction","display_name":"social interaction","score":0.8610000014305115},{"id":"https://openalex.org/keywords/digital-divide","display_name":"digital divide","score":0.9129999876022339},{"id":"https://openalex.org/keywords/smallholder-farmers","display_name":"smallholder farmers","score":0.8330000042915344},{"id":"https://openalex.org/keywords/technology-investment","display_name":"technology investment","score":0.5350000262260437},{"id":"https://openalex.org/keywords/rural-china","display_name":"rural China","score":0.49000000953674316}],"concepts":[{"id":"https://openalex.org/C59519942","wikidata":"https://www.wikidata.org/wiki/Q650665","display_name":"Drone","level":2,"score":0.7608000040054321},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.7282000184059143},{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.6636000275611877},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.6402999758720398},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6298999786376953},{"id":"https://openalex.org/C48824518","wikidata":"https://www.wikidata.org/wiki/Q396340","display_name":"Agricultural economics","level":1,"score":0.5726000070571899},{"id":"https://openalex.org/C45355965","wikidata":"https://www.wikidata.org/wiki/Q1643441","display_name":"Socioeconomics","level":1,"score":0.31220000982284546},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.3009999990463257},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.2915000021457672},{"id":"https://openalex.org/C129047720","wikidata":"https://www.wikidata.org/wiki/Q175185","display_name":"Rural area","level":2,"score":0.28299999237060547},{"id":"https://openalex.org/C124162749","wikidata":"https://www.wikidata.org/wiki/Q4693953","display_name":"Agricultural communication","level":3,"score":0.2775999903678894},{"id":"https://openalex.org/C175605778","wikidata":"https://www.wikidata.org/wiki/Q3299701","display_name":"Natural resource economics","level":1,"score":0.26739999651908875},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2612999975681305}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.jrurstud.2026.104423","doi":"https://doi.org/10.1016/j.jrurstud.2026.104423","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jrurstud.2026.104423","pdf_url":null,"source":{"id":"https://openalex.org/S28036099","display_name":"Journal of Rural Studies","issn_l":"0743-0167","issn":["0743-0167","1873-1392"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","jufo-2","ki-jl-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Rural Studies","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger","score":0.6875},{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5378999710083008}],"study_designs":[],"awards":[{"id":"https://openalex.org/G2382606500","display_name":null,"funder_award_id":"72133004","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G7563777874","display_name":null,"funder_award_id":"71903168","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320321543","display_name":"China Postdoctoral Science Foundation","ror":"https://ror.org/0426zh255"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":70,"referenced_works":["https://openalex.org/W176581838","https://openalex.org/W1513261862","https://openalex.org/W1572243109","https://openalex.org/W1600656074","https://openalex.org/W1602580759","https://openalex.org/W1791587663","https://openalex.org/W1803546023","https://openalex.org/W1987832557","https://openalex.org/W1990292076","https://openalex.org/W1999203981","https://openalex.org/W2002028747","https://openalex.org/W2005029869","https://openalex.org/W2026984466","https://openalex.org/W2029697644","https://openalex.org/W2041157860","https://openalex.org/W2041640826","https://openalex.org/W2069717516","https://openalex.org/W2088334773","https://openalex.org/W2110065044","https://openalex.org/W2117834723","https://openalex.org/W2126049444","https://openalex.org/W2130863673","https://openalex.org/W2143393330","https://openalex.org/W2144343410","https://openalex.org/W2163220282","https://openalex.org/W2165455934","https://openalex.org/W2170535583","https://openalex.org/W2232925300","https://openalex.org/W2281528595","https://openalex.org/W2410614989","https://openalex.org/W2468043278","https://openalex.org/W2559286577","https://openalex.org/W2577825897","https://openalex.org/W2604025867","https://openalex.org/W2607934962","https://openalex.org/W2622015926","https://openalex.org/W2624367238","https://openalex.org/W2731534852","https://openalex.org/W2885501844","https://openalex.org/W2885736044","https://openalex.org/W2887450805","https://openalex.org/W2889738356","https://openalex.org/W2916372195","https://openalex.org/W2926233028","https://openalex.org/W2938174366","https://openalex.org/W2966657623","https://openalex.org/W3005863531","https://openalex.org/W3017497243","https://openalex.org/W3097721200","https://openalex.org/W3118169513","https://openalex.org/W3121527857","https://openalex.org/W3122035165","https://openalex.org/W3122155496","https://openalex.org/W3124135635","https://openalex.org/W3124626047","https://openalex.org/W3155907142","https://openalex.org/W3158669823","https://openalex.org/W3160464367","https://openalex.org/W3164471862","https://openalex.org/W4292452331","https://openalex.org/W4302009829","https://openalex.org/W4379184393","https://openalex.org/W4380433631","https://openalex.org/W4382318759","https://openalex.org/W4383500007","https://openalex.org/W4390904490","https://openalex.org/W4393276561","https://openalex.org/W4400419876","https://openalex.org/W4408746791","https://openalex.org/W7124684266"],"related_works":["https://openalex.org/W7163341991","https://openalex.org/W4400652913","https://openalex.org/W4296737961","https://openalex.org/W7117989022","https://openalex.org/W3131464119","https://openalex.org/W7117700146","https://openalex.org/W7172239107","https://openalex.org/W4396769395","https://openalex.org/W4364374298","https://openalex.org/W7171544469"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-24T09:50:30.924529","created_date":"2026-09-26T00:00:00"}
