{"id":"https://openalex.org/W7214095281","doi":"https://doi.org/10.3389/fsufs.2026.1908513","title":"A study on entertainment farm education television programs in rainfed areas of the North-Western Himalayas, India","display_name":"A study on entertainment farm education television programs in rainfed areas of the North-Western Himalayas, India","publication_year":2026,"publication_date":"2026-09-23","ids":{"openalex":"https://openalex.org/W7214095281","doi":"https://doi.org/10.3389/fsufs.2026.1908513"},"language":"en","primary_location":{"id":"doi:10.3389/fsufs.2026.1908513","doi":"https://doi.org/10.3389/fsufs.2026.1908513","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fsufs.2026.1908513","pdf_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1908513/pdf","source":{"id":"https://openalex.org/S4210212157","display_name":"Frontiers in Sustainable Food Systems","issn_l":"2571-581X","issn":["2571-581X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Sustainable Food Systems","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1908513/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103895170","display_name":"Banarsi Lal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I235110982","display_name":"Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu","ror":"https://ror.org/04n3n6d60","country_code":"IN","type":"education","lineage":["https://openalex.org/I235110982"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Banarsi Lal","raw_affiliation_strings":["Krishi Vigyan Kendra (KVK), Reasi, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-J)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Krishi Vigyan Kendra (KVK), Reasi, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-J)","institution_ids":["https://openalex.org/I235110982"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085900136","display_name":"Parvender Sheoran","orcid":"https://orcid.org/0000-0002-0929-6261","observed_orcids":["https://orcid.org/0000-0002-0929-6261"]},"institutions":[{"id":"https://openalex.org/I179420787","display_name":"Indian Council of Agricultural Research","ror":"https://ror.org/04fw54a43","country_code":"IN","type":"government","lineage":["https://openalex.org/I179420787"]},{"id":"https://openalex.org/I4405255076","display_name":"ICAR - Agricultural Technology Application Research Institute","ror":"https://ror.org/02kg4rn42","country_code":"IN","type":"facility","lineage":["https://openalex.org/I4405255076"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Parvender Sheoran","raw_affiliation_strings":["Indian Council of Agricultural Research (ICAR)-ATARI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indian Council of Agricultural Research (ICAR)-ATARI","institution_ids":["https://openalex.org/I179420787","https://openalex.org/I4405255076"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003687518","display_name":"Amit Singh Charak","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I235110982","display_name":"Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu","ror":"https://ror.org/04n3n6d60","country_code":"IN","type":"education","lineage":["https://openalex.org/I235110982"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Amit Singh Charak","raw_affiliation_strings":["Krishi Vigyan Kendra (KVK), Doda, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-J)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Krishi Vigyan Kendra (KVK), Doda, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-J)","institution_ids":["https://openalex.org/I235110982"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051164099","display_name":"Jasbir Singh Manhas","orcid":"https://orcid.org/0000-0002-6474-7176","observed_orcids":["https://orcid.org/0000-0002-6474-7176","https://orcid.org/0009-0008-7944-7986"]},"institutions":[{"id":"https://openalex.org/I235110982","display_name":"Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu","ror":"https://ror.org/04n3n6d60","country_code":"IN","type":"education","lineage":["https://openalex.org/I235110982"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Jasbir Singh Manhas","raw_affiliation_strings":["Division of Agricultural Extension Education, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-J)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Division of Agricultural Extension Education, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-J)","institution_ids":["https://openalex.org/I235110982"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113237927","display_name":"Suja N. Qureshi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1306687154","display_name":"Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir","ror":"https://ror.org/00jgwn197","country_code":"IN","type":"education","lineage":["https://openalex.org/I1306687154"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Suja Nabi Qureshi","raw_affiliation_strings":["Krishi Vigyan Kendra (KVK), Ganderbal, Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir (SKUAST-K)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Krishi Vigyan Kendra (KVK), Ganderbal, Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir (SKUAST-K)","institution_ids":["https://openalex.org/I1306687154"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5103895170"],"corresponding_institution_ids":["https://openalex.org/I235110982"],"apc_list":{"value":1950,"currency":"CHF","value_usd":2353},"apc_paid":{"value":1950,"currency":"CHF","value_usd":2353},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.6253682,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12904","display_name":"Diverse Educational Innovations Studies","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10367","display_name":"Agricultural Innovations and Practices","score":0.00279999990016222,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entertainment-education","display_name":"entertainment-education","score":0.800000011920929},{"id":"https://openalex.org/keywords/agricultural-television-programs","display_name":"agricultural television programs","score":0.8730000257492065},{"id":"https://openalex.org/keywords/farmer-preferences","display_name":"farmer preferences","score":0.8199999928474426},{"id":"https://openalex.org/keywords/agricultural-extension","display_name":"agricultural extension","score":0.7710000276565552},{"id":"https://openalex.org/keywords/dryland-agriculture","display_name":"rainfed agriculture","score":0.8080000281333923},{"id":"https://openalex.org/keywords/north-western-himalayas","display_name":"northwestern Himalaya","score":0.9229999780654907},{"id":"https://openalex.org/keywords/dairy-production","display_name":"dairy production","score":0.8399999737739563},{"id":"https://openalex.org/keywords/poultry-production","display_name":"poultry farming","score":0.9459999799728394},{"id":"https://openalex.org/keywords/soil-improvement","display_name":"soil improvement","score":0.8859999775886536}],"concepts":[{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.589900016784668},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.5281000137329102},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5044000148773193},{"id":"https://openalex.org/C68387754","wikidata":"https://www.wikidata.org/wiki/Q7271585","display_name":"Schedule","level":2,"score":0.4189999997615814},{"id":"https://openalex.org/C54924851","wikidata":"https://www.wikidata.org/wiki/Q2751054","display_name":"Sustainable agriculture","level":3,"score":0.40630000829696655},{"id":"https://openalex.org/C48824518","wikidata":"https://www.wikidata.org/wiki/Q396340","display_name":"Agricultural economics","level":1,"score":0.40209999680519104},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.398499995470047},{"id":"https://openalex.org/C128383755","wikidata":"https://www.wikidata.org/wiki/Q3816336","display_name":"Agricultural productivity","level":3,"score":0.39239999651908875},{"id":"https://openalex.org/C61968832","wikidata":"https://www.wikidata.org/wiki/Q80962","display_name":"Animal husbandry","level":3,"score":0.37779998779296875},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.36809998750686646},{"id":"https://openalex.org/C2778402112","wikidata":"https://www.wikidata.org/wiki/Q4693964","display_name":"Agricultural extension","level":3,"score":0.3594000041484833},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.3424000144004822},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34060001373291016},{"id":"https://openalex.org/C47136581","wikidata":"https://www.wikidata.org/wiki/Q16000047","display_name":"Agricultural machinery","level":3,"score":0.3172999918460846},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.3059000074863434},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.30090001225471497},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2827000021934509},{"id":"https://openalex.org/C112964050","wikidata":"https://www.wikidata.org/wiki/Q103459","display_name":"Livestock","level":2,"score":0.2800000011920929},{"id":"https://openalex.org/C507981020","wikidata":"https://www.wikidata.org/wiki/Q3345348","display_name":"Agricultural education","level":3,"score":0.26440000534057617},{"id":"https://openalex.org/C123963621","wikidata":"https://www.wikidata.org/wiki/Q525309","display_name":"Integrated pest management","level":2,"score":0.2623000144958496},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.2596000134944916}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3389/fsufs.2026.1908513","doi":"https://doi.org/10.3389/fsufs.2026.1908513","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fsufs.2026.1908513","pdf_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1908513/pdf","source":{"id":"https://openalex.org/S4210212157","display_name":"Frontiers in Sustainable Food Systems","issn_l":"2571-581X","issn":["2571-581X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Sustainable Food Systems","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:e77a664167e24607b2fef9f48effd1a0","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/e77a664167e24607b2fef9f48effd1a0","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Sustainable Food Systems, Vol 10 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3389/fsufs.2026.1908513","doi":"https://doi.org/10.3389/fsufs.2026.1908513","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fsufs.2026.1908513","pdf_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1908513/pdf","source":{"id":"https://openalex.org/S4210212157","display_name":"Frontiers in Sustainable Food Systems","issn_l":"2571-581X","issn":["2571-581X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Sustainable Food Systems","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.991100013256073}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320320769","display_name":"Indian Council of Agricultural Research","ror":"https://ror.org/04fw54a43"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7214095281.pdf","grobid_xml":"https://content.openalex.org/works/W7214095281.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W303377561","https://openalex.org/W2079719073","https://openalex.org/W2082755755","https://openalex.org/W2124888824","https://openalex.org/W2155505298","https://openalex.org/W2558034855","https://openalex.org/W2803933773","https://openalex.org/W2884059031","https://openalex.org/W2990272218","https://openalex.org/W2995289242"],"related_works":["https://openalex.org/W2952776973","https://openalex.org/W2944719085","https://openalex.org/W2947030843","https://openalex.org/W7218249368","https://openalex.org/W2795295680","https://openalex.org/W2303015957","https://openalex.org/W2770742629","https://openalex.org/W7217213816","https://openalex.org/W2411744737","https://openalex.org/W2511860913"],"abstract_inverted_index":{"Introduction":[0],"Entertainment\u2013education":[1],"(E\u2013E)":[2],"integrates":[3],"educational":[4],"messages":[5],"with":[6],"engaging":[7],"narrative":[8],"and":[9,12,22,57,71,94,104,111,115,121,141,158,165,175,189,205,236,249,255],"entertainment":[10],"formats":[11],"can":[13],"complement":[14],"conventional":[15],"agricultural":[16,33,49,54,151,157,203],"extension":[17,215],"by":[18,87,134,156,182],"improving":[19],"the":[20,82,124,148,207],"accessibility":[21],"practical":[23],"salience":[24],"of":[25,90,118,209],"technical":[26],"information.":[27],"Evidence":[28],"on":[29,161,244],"farmer":[30],"preferences":[31],"for":[32,129,200],"E\u2013E":[34,130,210,223],"television":[35,55,64,152,211],"in":[36,67],"rainfed":[37],"Himalayan":[38],"farming":[39],"systems":[40],"remains":[41],"limited.":[42],"Methods":[43,117],"This":[44],"study":[45],"assessed":[46],"farmers\u2019":[47],"preferred":[48,126,150],"technology":[50,127],"themes,":[51],"ranked":[52,178],"selected":[53,80],"programs,":[56],"identified":[58],"priority":[59],"program":[60,153,172],"contents":[61],"among":[62],"150":[63],"owning":[65],"farmers":[66],"Reasi":[68],"district,":[69],"Jammu":[70],"Kashmir,":[72],"India.":[73],"Four":[74],"Community":[75],"Development":[76],"blocks":[77],"were":[78,123],"randomly":[79],"from":[81],"district\u2019s":[83],"12":[84],"blocks,":[85],"followed":[86,133,155,181],"random":[88],"selection":[89],"Gram":[91],"Panchayats,":[92],"villages,":[93],"respondents.":[95],"We":[96],"collected":[97],"data":[98],"using":[99,108,119,252],"a":[100,197,213,218],"structured":[101],"interview":[102],"schedule":[103],"analyzed":[105],"them":[106],"descriptively":[107],"frequencies,":[109],"percentages,":[110],"preference":[112],"rankings.":[113],"Results":[114],"discussion":[116],"insecticides":[120],"pesticides":[122],"most":[125,149],"theme":[128],"presentation":[131],"(56.66%),":[132],"dairy":[135,183],"production":[136,139],"(25.33%),":[137],"poultry":[138],"(10.66%),":[140],"soil-improvement":[142],"techniques":[143],"(7.33%).":[144],"Krishi":[145],"Darshan":[146],"was":[147],"(72.66%),":[154],"allied-sector":[159],"programs":[160],"DD":[162],"Kisan":[163],"(18.00%)":[164],"Sadi":[166],"Dharti":[167],"Sade":[168],"Lok":[169],"(9.33%).":[170],"Among":[171],"contents,":[173],"insecticide":[174],"pesticide-use":[176],"information":[177,204],"first":[179],"(87.00%),":[180],"guidance":[184],"(79.00%),":[185],"animal":[186],"husbandry":[187],"(75.00%),":[188],"monthly":[190],"crop-management":[191],"schedules":[192],"(69.00%).":[193],"The":[194],"findings":[195],"indicate":[196],"strong":[198],"demand":[199],"practical,":[201],"problem-oriented":[202],"support":[206],"potential":[208],"as":[212],"complementary":[214],"channel.":[216],"From":[217],"sustainable":[219],"food-systems":[220],"perspective,":[221],"future":[222],"programming":[224],"should":[225,241],"integrate":[226],"integrated":[227],"pest":[228],"management,":[229],"pesticide":[230],"safety,":[231],"soil":[232],"health,":[233],"climate":[234],"resilience,":[235],"crop\u2013livestock":[237],"integration.":[238],"Future":[239],"research":[240],"test":[242],"effects":[243],"knowledge,":[245],"adoption,":[246],"farm":[247],"economics,":[248],"environmental":[250],"outcomes":[251],"larger":[253],"samples":[254],"experimental":[256],"or":[257],"longitudinal":[258],"designs.":[259]},"counts_by_year":[],"updated_date":"2026-10-13T10:08:12.033832","created_date":"2026-09-24T00:00:00"}