{"id":"https://openalex.org/W7214078071","doi":"https://doi.org/10.32782/2524-0072/2026-90-2","title":"\u0426\u0418\u0424\u0420\u041e\u0412\u0410 \u0422\u041e\u0420\u0413\u0406\u0412\u041b\u042f \u0412 \u0423\u041a\u0420\u0410\u0407\u041d\u0406: \u0422\u0415\u041d\u0414\u0415\u041d\u0426\u0406\u0407 \u0422\u0410 \u041f\u0415\u0420\u0421\u041f\u0415\u041a\u0422\u0418\u0412\u0418 \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423","display_name":"\u0426\u0418\u0424\u0420\u041e\u0412\u0410 \u0422\u041e\u0420\u0413\u0406\u0412\u041b\u042f \u0412 \u0423\u041a\u0420\u0410\u0407\u041d\u0406: \u0422\u0415\u041d\u0414\u0415\u041d\u0426\u0406\u0407 \u0422\u0410 \u041f\u0415\u0420\u0421\u041f\u0415\u041a\u0422\u0418\u0412\u0418 \u0420\u041e\u0417\u0412\u0418\u0422\u041a\u0423","publication_year":2026,"publication_date":"2026-09-23","ids":{"openalex":"https://openalex.org/W7214078071","doi":"https://doi.org/10.32782/2524-0072/2026-90-2"},"language":"uk","primary_location":{"id":"doi:10.32782/2524-0072/2026-90-2","doi":"https://doi.org/10.32782/2524-0072/2026-90-2","is_oa":true,"landing_page_url":"https://doi.org/10.32782/2524-0072/2026-90-2","pdf_url":"https://economyandsociety.in.ua/index.php/journal/article/download/8431/8423","source":{"id":"https://openalex.org/S4210227089","display_name":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e","issn_l":"2524-0072","issn":["2524-0072"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://economyandsociety.in.ua/index.php/journal/article/download/8431/8423","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060728810","display_name":"\u041e\u043a\u0441\u0430\u043d\u0430 \u0411\u0456\u043b\u0430\u043d","orcid":"https://orcid.org/0000-0001-6567-6907","observed_orcids":["https://orcid.org/0000-0001-6567-6907","https://orcid.org/0000-0001-6517-2178"]},"institutions":[{"id":"https://openalex.org/I160977438","display_name":"West Ukrainian National University","ror":"https://ror.org/047988g19","country_code":"UA","type":"education","lineage":["https://openalex.org/I160977438"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"\u041e\u043a\u0441\u0430\u043d\u0430 \u0411\u0456\u043b\u0430\u043d","raw_affiliation_strings":["\u0417\u0430\u0445\u0456\u0434\u043d\u043e\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442"],"raw_orcid":"https://orcid.org/0000-0001-6567-6907","affiliations":[{"raw_affiliation_string":"\u0417\u0430\u0445\u0456\u0434\u043d\u043e\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442","institution_ids":["https://openalex.org/I160977438"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5060728810"],"corresponding_institution_ids":["https://openalex.org/I160977438"],"apc_list":{"value":40,"currency":"USD","value_usd":40},"apc_paid":{"value":40,"currency":"USD","value_usd":40},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.48666111,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"90","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.8101000189781189,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.8101000189781189,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.15639999508857727,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12958","display_name":"Digital Economy and Transformation","score":0.013700000010430813,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-trade","display_name":"digital trade","score":0.6779999732971191},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7710000276565552},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8949999809265137},{"id":"https://openalex.org/keywords/online-payment","display_name":"online payment","score":0.6399999856948853},{"id":"https://openalex.org/keywords/marketplaces","display_name":"marketplaces","score":0.8560000061988831},{"id":"https://openalex.org/keywords/digital-transformation-of-business","display_name":"digital transformation of business","score":0.5849999785423279},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8619999885559082},{"id":"https://openalex.org/keywords/ukraine","display_name":"Ukraine","score":0.44200000166893005},{"id":"https://openalex.org/keywords/e-commerce-development-trends","display_name":"e-commerce development trends","score":0.4880000054836273}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.19869999587535858},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.19499999284744263},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1906999945640564},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.1860000044107437},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.18389999866485596},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.16850000619888306},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.16580000519752502},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.16410000622272491},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.16120000183582306},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.15870000422000885}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32782/2524-0072/2026-90-2","doi":"https://doi.org/10.32782/2524-0072/2026-90-2","is_oa":true,"landing_page_url":"https://doi.org/10.32782/2524-0072/2026-90-2","pdf_url":"https://economyandsociety.in.ua/index.php/journal/article/download/8431/8423","source":{"id":"https://openalex.org/S4210227089","display_name":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e","issn_l":"2524-0072","issn":["2524-0072"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32782/2524-0072/2026-90-2","doi":"https://doi.org/10.32782/2524-0072/2026-90-2","is_oa":true,"landing_page_url":"https://doi.org/10.32782/2524-0072/2026-90-2","pdf_url":"https://economyandsociety.in.ua/index.php/journal/article/download/8431/8423","source":{"id":"https://openalex.org/S4210227089","display_name":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e","issn_l":"2524-0072","issn":["2524-0072"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.7257999777793884},{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.4943999946117401}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7214078071.pdf","grobid_xml":"https://content.openalex.org/works/W7214078071.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W3102088894","https://openalex.org/W4234608388","https://openalex.org/W4296887164","https://openalex.org/W4320731017","https://openalex.org/W4379384102","https://openalex.org/W4385785394","https://openalex.org/W4391859244","https://openalex.org/W4393935338","https://openalex.org/W4398187013","https://openalex.org/W4402558021"],"related_works":["https://openalex.org/W4415419890","https://openalex.org/W7117140360","https://openalex.org/W4320731017","https://openalex.org/W4411909179","https://openalex.org/W2919984741","https://openalex.org/W4412632189","https://openalex.org/W6908551502","https://openalex.org/W7153101919","https://openalex.org/W4403605550","https://openalex.org/W7166123278"],"abstract_inverted_index":{"\u0423":[0],"\u0441\u0442\u0430\u0442\u0442\u0456":[1],"\u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u043e":[2],"\u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c":[3],"\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f":[4],"\u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0457":[5,63],"\u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456":[6,64],"\u0432":[7,10,82],"\u043d\u0430\u0448\u0456\u0439":[8],"\u043a\u0440\u0430\u0457\u043d\u0456":[9],"\u0443\u043c\u043e\u0432\u0430\u0445":[11],"\u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457":[12],"\u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u0457":[13],"\u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438,":[14],"\u043f\u043e\u0441\u0438\u043b\u0435\u043d\u043d\u044f":[15],"\u0440\u043e\u043b\u0456":[16],"\u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0445":[17],"\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c,":[18],"\u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443":[19],"\u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0435\u0436\u0456\u0432,":[20],"\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e":[21,53],"\u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f":[22,54],"\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0456\u0432":[23],"\u0456":[24,45,79,106],"\u0437\u043c\u0456\u043d\u0438":[25],"\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457":[26],"\u0442\u043e\u0440\u0433\u043e\u0432\u0435\u043b\u044c\u043d\u0438\u0445":[27],"\u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432":[28],"\u043d\u0430":[29,56,86],"\u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430\u0445.":[30],"\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c":[31],"\u0442\u0435\u043c\u0438":[32],"\u0437\u0443\u043c\u043e\u0432\u043b\u0435\u043d\u0430":[33],"\u0433\u043b\u0438\u0431\u043e\u043a\u0438\u043c\u0438":[34],"\u0437\u043c\u0456\u043d\u0430\u043c\u0438":[35],"\u0443":[36],"\u043f\u043e\u0432\u0435\u0434\u0456\u043d\u0446\u0456":[37],"\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432,":[38],"\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0456":[39],"\u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u044c\u043a\u043e\u0457":[40,68],"\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456,":[41,69],"\u043a\u0430\u043d\u0430\u043b\u0430\u0445":[42],"\u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f":[43],"\u0442\u043e\u0432\u0430\u0440\u0456\u0432":[44],"\u043f\u043e\u0441\u043b\u0443\u0433,":[46],"\u0430":[47],"\u0442\u0430\u043a\u043e\u0436":[48],"\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0438\u043c":[49],"\u043f\u0435\u0440\u0435\u0445\u043e\u0434\u043e\u043c":[50],"\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438":[51],"\u0434\u043e":[52,111],"\u0440\u0456\u0448\u0435\u043d\u044c":[55],"\u0431\u0430\u0437\u0456":[57],"\u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0430\u043d\u0438\u0445":[58],"\u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445":[59],"\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439.":[60],"\u0420\u043e\u0437\u043a\u0440\u0438\u0442\u043e":[61],"\u0437\u043c\u0456\u0441\u0442":[62],"\u044f\u043a":[65],"\u043d\u0430\u043f\u0440\u044f\u043c\u0443":[66],"\u043c\u043e\u0434\u0435\u0440\u043d\u0456\u0437\u0430\u0446\u0456\u0457":[67],"\u0449\u043e":[70,88],"\u043f\u043e\u0454\u0434\u043d\u0443\u0454":[71],"\u043f\u0440\u043e\u0434\u0430\u0436\u0456,":[72],"\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433,":[73],"\u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443,":[74],"\u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0438\u0439":[75],"\u0441\u0435\u0440\u0432\u0456\u0441,":[76],"\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443":[77],"\u0434\u0430\u043d\u0438\u0445":[78],"\u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f":[80],"\u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e":[81],"\u043e\u043d\u043b\u0430\u0439\u043d-\u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456.":[83],"\u0410\u043a\u0446\u0435\u043d\u0442\u043e\u0432\u0430\u043d\u043e":[84],"\u0443\u0432\u0430\u0433\u0443":[85],"\u0442\u043e\u043c\u0443,":[87],"\u0446\u0438\u0444\u0440\u043e\u0432\u0430":[89],"\u0442\u043e\u0440\u0433\u0456\u0432\u043b\u044f":[90],"\u0444\u043e\u0440\u043c\u0443\u0454":[91],"\u043d\u043e\u0432\u0456":[92],"\u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456":[93],"\u0434\u043b\u044f":[94,109],"\u043c\u0430\u043b\u043e\u0433\u043e":[95],"\u0442\u0430":[96],"\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e":[97],"\u0431\u0456\u0437\u043d\u0435\u0441\u0443,":[98],"\u0441\u043f\u0440\u0438\u044f\u0454":[99],"\u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043d\u044e":[100],"\u0440\u0438\u043d\u043a\u043e\u0432\u043e\u0457":[101],"\u043f\u0440\u0438\u0441\u0443\u0442\u043d\u043e\u0441\u0442\u0456,":[102],"\u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454":[103],"\u0433\u043d\u0443\u0447\u043a\u0456\u0441\u0442\u044c":[104],"\u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432":[105],"\u0441\u0442\u0432\u043e\u0440\u044e\u0454":[107],"\u043f\u0435\u0440\u0435\u0434\u0443\u043c\u043e\u0432\u0438":[108],"\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457":[110],"\u0454\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0433\u043e":[112],"\u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e":[113],"\u0440\u0438\u043d\u043a\u0443.":[114]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-09-24T00:00:00"}
