{"id":"https://openalex.org/W7214016500","doi":"https://doi.org/10.3389/fsufs.2026.1936130","title":"Factors associated with farmers\u2019 multidimensional participation in e-commerce","display_name":"Factors associated with farmers\u2019 multidimensional participation in e-commerce","publication_year":2026,"publication_date":"2026-09-22","ids":{"openalex":"https://openalex.org/W7214016500","doi":"https://doi.org/10.3389/fsufs.2026.1936130"},"language":"en","primary_location":{"id":"doi:10.3389/fsufs.2026.1936130","doi":"https://doi.org/10.3389/fsufs.2026.1936130","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fsufs.2026.1936130","pdf_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1936130/pdf","source":{"id":"https://openalex.org/S4210212157","display_name":"Frontiers in Sustainable Food Systems","issn_l":"2571-581X","issn":["2571-581X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Sustainable Food Systems","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1936130/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5152477120","display_name":"Mingyang Yin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210104598","display_name":"Institute of Agricultural Economics and Development","ror":"https://ror.org/00xz0ff56","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210104598","https://openalex.org/I4210127390","https://openalex.org/I4210138501","https://openalex.org/I4210151987"]},{"id":"https://openalex.org/I4210138501","display_name":"Chinese Academy of Agricultural Sciences","ror":"https://ror.org/0313jb750","country_code":"CN","type":"government","lineage":["https://openalex.org/I4210127390","https://openalex.org/I4210138501","https://openalex.org/I4210151987"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Mingyang Yin","raw_affiliation_strings":["Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences","institution_ids":["https://openalex.org/I4210104598","https://openalex.org/I4210138501"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5152465014","display_name":"Zhengyin Li","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I113992204","display_name":"Hebei University of Economics and Business","ror":"https://ror.org/05j1kc284","country_code":"CN","type":"education","lineage":["https://openalex.org/I113992204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhengyin Li","raw_affiliation_strings":["School of Public Administration, Hebei University of Economics and Business"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Public Administration, Hebei University of Economics and Business","institution_ids":["https://openalex.org/I113992204"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5152448358","display_name":"Juan Xie","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Juan Xie","raw_affiliation_strings":["New Quality Productive Forces Promotion Center, Ministry of Science and Technology"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"New Quality Productive Forces Promotion Center, Ministry of Science and Technology","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5152453443","display_name":"Yan Yan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210104598","display_name":"Institute of Agricultural Economics and Development","ror":"https://ror.org/00xz0ff56","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210104598","https://openalex.org/I4210127390","https://openalex.org/I4210138501","https://openalex.org/I4210151987"]},{"id":"https://openalex.org/I4210138501","display_name":"Chinese Academy of Agricultural Sciences","ror":"https://ror.org/0313jb750","country_code":"CN","type":"government","lineage":["https://openalex.org/I4210127390","https://openalex.org/I4210138501","https://openalex.org/I4210151987"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yan Yan","raw_affiliation_strings":["Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences","institution_ids":["https://openalex.org/I4210104598","https://openalex.org/I4210138501"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5152453443"],"corresponding_institution_ids":["https://openalex.org/I4210104598","https://openalex.org/I4210138501"],"apc_list":{"value":1950,"currency":"CHF","value_usd":2353},"apc_paid":{"value":1950,"currency":"CHF","value_usd":2353},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.62179773,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10367","display_name":"Agricultural Innovations and Practices","score":0.8041999936103821,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T10367","display_name":"Agricultural Innovations and Practices","score":0.8041999936103821,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12662","display_name":"Digitalization and Economic Development in Agriculture","score":0.1152999997138977,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.026499999687075615,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rural-e-commerce","display_name":"rural e-commerce","score":0.8820000290870667},{"id":"https://openalex.org/keywords/e-commerce-adoption","display_name":"e-commerce adoption","score":0.5389999747276306},{"id":"https://openalex.org/keywords/e-commerce-training","display_name":"e-commerce training","score":0.7609999775886536},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.7149999737739563},{"id":"https://openalex.org/keywords/cultivated-land-area","display_name":"cultivated land area","score":0.7689999938011169},{"id":"https://openalex.org/keywords/household-education","display_name":"household education","score":0.9020000100135803},{"id":"https://openalex.org/keywords/household-head-education","display_name":"household head education","score":0.7279999852180481},{"id":"https://openalex.org/keywords/age-of-household-head","display_name":"household head age","score":0.6899999976158142},{"id":"https://openalex.org/keywords/organizational-participation","display_name":"organizational participation","score":0.6589999794960022},{"id":"https://openalex.org/keywords/ict-adoption","display_name":"ICT adoption","score":0.44200000166893005},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.4440000057220459}],"concepts":[{"id":"https://openalex.org/C9701087","wikidata":"https://www.wikidata.org/wiki/Q1283504","display_name":"Social engagement","level":2,"score":0.5820000171661377},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.54339998960495},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4577000141143799},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.40130001306533813},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.38850000500679016},{"id":"https://openalex.org/C2994053276","wikidata":"https://www.wikidata.org/wiki/Q841628","display_name":"Social hierarchy","level":2,"score":0.3880999982357025},{"id":"https://openalex.org/C129047720","wikidata":"https://www.wikidata.org/wiki/Q175185","display_name":"Rural area","level":2,"score":0.32899999618530273},{"id":"https://openalex.org/C2777976496","wikidata":"https://www.wikidata.org/wiki/Q541936","display_name":"Public participation","level":2,"score":0.32899999618530273},{"id":"https://openalex.org/C2987226825","wikidata":"https://www.wikidata.org/wiki/Q541936","display_name":"Community participation","level":2,"score":0.32089999318122864},{"id":"https://openalex.org/C2781252542","wikidata":"https://www.wikidata.org/wiki/Q1440040","display_name":"Youth participation","level":2,"score":0.28630000352859497},{"id":"https://openalex.org/C12725497","wikidata":"https://www.wikidata.org/wiki/Q810247","display_name":"Baseline (sea)","level":2,"score":0.2831000089645386},{"id":"https://openalex.org/C146804397","wikidata":"https://www.wikidata.org/wiki/Q4118918","display_name":"General Social Survey","level":2,"score":0.28060001134872437},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2754000127315521},{"id":"https://openalex.org/C130064352","wikidata":"https://www.wikidata.org/wiki/Q853725","display_name":"Social relation","level":2,"score":0.2533999979496002}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3389/fsufs.2026.1936130","doi":"https://doi.org/10.3389/fsufs.2026.1936130","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fsufs.2026.1936130","pdf_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1936130/pdf","source":{"id":"https://openalex.org/S4210212157","display_name":"Frontiers in Sustainable Food Systems","issn_l":"2571-581X","issn":["2571-581X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Sustainable Food Systems","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:a3e3467387d044bea909a88ae43ebf8c","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/a3e3467387d044bea909a88ae43ebf8c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Frontiers in Sustainable Food Systems, Vol 10 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3389/fsufs.2026.1936130","doi":"https://doi.org/10.3389/fsufs.2026.1936130","is_oa":true,"landing_page_url":"https://doi.org/10.3389/fsufs.2026.1936130","pdf_url":"https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2026.1936130/pdf","source":{"id":"https://openalex.org/S4210212157","display_name":"Frontiers in Sustainable Food Systems","issn_l":"2571-581X","issn":["2571-581X"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","jufo-1","ki-jl-1","norway-1","poland-20","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320527","host_organization_name":"Frontiers Media","host_organization_lineage":["https://openalex.org/P4310320527"],"host_organization_lineage_names":["Frontiers Media"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Frontiers in Sustainable Food Systems","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.6875},{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.48510000109672546}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[{"id":"https://openalex.org/G887661990","display_name":null,"funder_award_id":"10-IAED-08-2026","funder_id":"https://openalex.org/F4320335848","funder_display_name":"Agricultural Science and Technology Innovation Program"}],"funders":[{"id":"https://openalex.org/F4320335848","display_name":"Agricultural Science and Technology Innovation Program","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7214016500.pdf","grobid_xml":"https://content.openalex.org/works/W7214016500.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W1544847313","https://openalex.org/W2014155381","https://openalex.org/W2116531876","https://openalex.org/W2165312588","https://openalex.org/W2965379854","https://openalex.org/W2967819429","https://openalex.org/W3020875911","https://openalex.org/W3043256247","https://openalex.org/W3094444270","https://openalex.org/W3110516357","https://openalex.org/W3135109632","https://openalex.org/W3170641356","https://openalex.org/W3197051360","https://openalex.org/W3201344232","https://openalex.org/W4200099193","https://openalex.org/W4252846263","https://openalex.org/W4281681255","https://openalex.org/W4303579457","https://openalex.org/W4309519239","https://openalex.org/W4313398835","https://openalex.org/W4387223452","https://openalex.org/W4388103797","https://openalex.org/W4388210611","https://openalex.org/W4388336742","https://openalex.org/W4388486931","https://openalex.org/W4390598544","https://openalex.org/W4392960294","https://openalex.org/W4393944624","https://openalex.org/W4394806030","https://openalex.org/W4395661216","https://openalex.org/W4401166354","https://openalex.org/W4401916431","https://openalex.org/W4403098008","https://openalex.org/W4403976464","https://openalex.org/W4404624524","https://openalex.org/W4407963145","https://openalex.org/W4411476234","https://openalex.org/W4411617333","https://openalex.org/W4412478801","https://openalex.org/W4412595365","https://openalex.org/W4413746474","https://openalex.org/W4414600177","https://openalex.org/W4415649272","https://openalex.org/W4415934934","https://openalex.org/W7087707212","https://openalex.org/W7115884062","https://openalex.org/W7125822304"],"related_works":["https://openalex.org/W3159793931","https://openalex.org/W4407963145","https://openalex.org/W4312595911","https://openalex.org/W4415934934","https://openalex.org/W7155182526","https://openalex.org/W4416997226","https://openalex.org/W4398229532","https://openalex.org/W3103166957","https://openalex.org/W3135109632","https://openalex.org/W4410879618"],"abstract_inverted_index":{"Introduction":[0],"As":[1],"an":[2],"important":[3],"ICT-enabled":[4],"business":[5],"model,":[6],"rural":[7],"e-commerce":[8,41,66,193,234,247,285,315],"has":[9],"attracted":[10],"growing":[11],"attention,":[12],"yet":[13],"existing":[14],"studies":[15],"predominantly":[16],"focus":[17],"on":[18],"binary":[19],"adoption":[20],"while":[21,179],"overlooking":[22],"heterogeneity":[23],"in":[24,50],"farmers\u2019":[25,40,284],"participation":[26,28,67,79,89,112,133,155,170,175,187,200,221,232,244,286],"depth,":[27,91,114,178,189],"breadth,":[29],"and":[30,68,92,94,101,115,117,135,137,144,157,159,166,177,190,202,204,245,257,265,270,287,319],"platform":[31],"choice.":[32],"This":[33],"study":[34,58],"examines":[35,59],"the":[36,51,73,96,121,139,161,206,225,266,280,290],"multidimensional":[37,281],"characteristics":[38],"of":[39,65,75,98,123,141,163,208,228,283],"participation.":[42],"Methods":[43],"Using":[44],"data":[45],"from":[46,303],"2,508":[47],"farm":[48],"households":[49],"2020":[52],"China":[53],"Rural":[54],"Revitalization":[55],"Survey,":[56],"this":[57],"factors":[60,76,229],"associated":[61,77,87,110,119,131,153,173,185,198,218,230],"with":[62,78,88,95,111,120,132,138,154,160,174,186,199,205,220,231],"four":[63],"dimensions":[64],"uses":[69],"ISM":[70,226],"to":[71,306],"identify":[72],"hierarchy":[74,227],"decisions.":[80],"Results":[81],"(1)":[82],"E-commerce":[83],"training":[84,235],"is":[85,108,129,151,171,183,216,236],"positively":[86,109,152,172,184,197,217],"decision,":[90,113,188],"breadth":[93,116],"probabilities":[97,140,162],"choosing":[99,142,164,209],"social":[100,143,165,210],"traditional":[102,145,167],"e-commerce.":[103,146,168,211],"The":[104],"household":[105,181,259,267],"head\u2019s":[106,268],"education":[107,182,260,271],"negatively":[118,130],"probability":[122,207],"remaining":[124],"offline.":[125],"In":[126],"contrast,":[127],"age":[128,269],"decision":[134,156,176,201],"depth":[136,158,203],"(2)":[147],"Cultivated":[148],"land":[149,255],"area":[150,256],"Organizational":[169],"average":[180,258],"breadth.":[191,222],"Village":[192],"service":[194,248],"stations":[195,249],"are":[196],"Local":[212],"non-farm":[213],"industrial":[214,322],"development":[215],"only":[219],"(3)":[223],"Within":[224],"decisions,":[233],"identified":[237],"as":[238,250,261,272],"a":[239],"surface":[240],"direct":[241],"factor;":[242],"organizational":[243,312],"village":[246,314],"shallow":[251],"indirect":[252,263],"factors;":[253,264],"cultivated":[254],"middle-level":[262],"deep-seated":[273],"root":[274],"factors.":[275],"Discussion":[276],"These":[277],"findings":[278],"demonstrate":[279],"nature":[282],"show":[288],"that":[289],"same":[291],"factor":[292],"may":[293],"have":[294],"differentiated":[295],"associations":[296],"across":[297],"dimensions.":[298],"Policies":[299],"should":[300],"therefore":[301],"shift":[302],"general":[304],"encouragement":[305],"dimension-specific":[307],"support":[308],"through":[309],"targeted":[310],"training,":[311],"services,":[313],"facilities,":[316],"resource":[317],"matching,":[318],"locally":[320],"adapted":[321],"support.":[323]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-09-23T00:00:00"}
