{"id":"https://openalex.org/W7213620570","doi":"https://doi.org/10.66414/mlabs.9676","title":"Examining the Impact of AI-Generated Advertisements on Consumer Purchase Intention","display_name":"Examining the Impact of AI-Generated Advertisements on Consumer Purchase Intention","publication_year":2026,"publication_date":"2026-09-12","ids":{"openalex":"https://openalex.org/W7213620570","doi":"https://doi.org/10.66414/mlabs.9676"},"language":"en","primary_location":{"id":"doi:10.66414/mlabs.9676","doi":"https://doi.org/10.66414/mlabs.9676","is_oa":false,"landing_page_url":"https://doi.org/10.66414/mlabs.9676","pdf_url":null,"source":{"id":"https://openalex.org/S7407106502","display_name":"Current Issues in Business and Economic Studies Conference (CIBES)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"6th Current Issues in Business and Economic Studies (CIBES) Conference \u2013 Abstract Book","raw_type":"proceedings-article"},"volume":null,"type":"conference-abstract","is_traditional":false,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071694971","display_name":"G\u00fclay G\u00fcler","orcid":"https://orcid.org/0000-0002-2576-7756","observed_orcids":["https://orcid.org/0000-0002-2576-7756"]},"institutions":[{"id":"https://openalex.org/I32172342","display_name":"\u00c7a\u011f University","ror":"https://ror.org/00nt6ka44","country_code":"TR","type":"education","lineage":["https://openalex.org/I32172342"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"G\u00fclay G\u00fcler","raw_affiliation_strings":["\u00c7a\u011f University"],"raw_orcid":"https://orcid.org/0000-0002-2576-7756","affiliations":[{"raw_affiliation_string":"\u00c7a\u011f University","institution_ids":["https://openalex.org/I32172342"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028966479","display_name":"Duygu G\u00fcr","orcid":"https://orcid.org/0000-0001-8000-1430","observed_orcids":["https://orcid.org/0000-0001-8000-1430"]},"institutions":[{"id":"https://openalex.org/I32172342","display_name":"\u00c7a\u011f University","ror":"https://ror.org/00nt6ka44","country_code":"TR","type":"education","lineage":["https://openalex.org/I32172342"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Duygu G\u00fcr","raw_affiliation_strings":["\u00c7a\u011f University"],"raw_orcid":"https://orcid.org/0000-0001-8000-1430","affiliations":[{"raw_affiliation_string":"\u00c7a\u011f University","institution_ids":["https://openalex.org/I32172342"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I32172342"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"7","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.8687000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.8687000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.08649999648332596,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03009999915957451,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ai-generated-advertising","display_name":"AI-generated advertising","score":0.9639999866485596},{"id":"https://openalex.org/keywords/consumer-purchase-intention","display_name":"consumer purchase intention","score":0.8650000095367432},{"id":"https://openalex.org/keywords/attitudes-toward-artificial-intelligence","display_name":"attitudes toward AI","score":0.8759999871253967},{"id":"https://openalex.org/keywords/perceived-personalization","display_name":"perceived personalization","score":0.9980000257492065},{"id":"https://openalex.org/keywords/perceived-relevance","display_name":"perceived relevance","score":0.9399999976158142},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":1.0},{"id":"https://openalex.org/keywords/perceived-trust","display_name":"perceived trust","score":0.7699999809265137},{"id":"https://openalex.org/keywords/consumer-attitudes-toward-ai","display_name":"consumer attitudes toward AI","score":0.5070000290870667}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.7512000203132629},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6144000291824341},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6004999876022339},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5475000143051147},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5372999906539917},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5264999866485596},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4311000108718872},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.36169999837875366},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.3312000036239624},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.3224000036716461},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3149000108242035},{"id":"https://openalex.org/C22354355","wikidata":"https://www.wikidata.org/wiki/Q422009","display_name":"Partial least squares regression","level":2,"score":0.30720001459121704},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2872999906539917},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2831000089645386},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.2831000089645386},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.27219998836517334},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.27079999446868896},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.2630999982357025},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.26089999079704285},{"id":"https://openalex.org/C3019940508","wikidata":"https://www.wikidata.org/wiki/Q185957","display_name":"Perceived quality","level":3,"score":0.2603999972343445}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.66414/mlabs.9676","doi":"https://doi.org/10.66414/mlabs.9676","is_oa":false,"landing_page_url":"https://doi.org/10.66414/mlabs.9676","pdf_url":null,"source":{"id":"https://openalex.org/S7407106502","display_name":"Current Issues in Business and Economic Studies Conference (CIBES)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"6th Current Issues in Business and Economic Studies (CIBES) Conference \u2013 Abstract Book","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7168554968","https://openalex.org/W7109236660","https://openalex.org/W7162661558","https://openalex.org/W7213640956","https://openalex.org/W7166254152","https://openalex.org/W7166364358","https://openalex.org/W7056949674","https://openalex.org/W7169550064","https://openalex.org/W7167605234","https://openalex.org/W4411541120"],"abstract_inverted_index":{"Rapid":[0],"advancements":[1],"in":[2,11,25,152,169,175],"artificial":[3],"intelligence":[4],"(AI)":[5],"technology":[6],"have":[7,126],"brought":[8],"profound":[9],"changes":[10],"the":[12,51,86,105,148,156,163,184,189],"field":[13],"of":[14,23,54,88,150,166],"advertising":[15,26,154],"and":[16,57,69,104,141,198,204],"digital":[17,153],"marketing.":[18],"The":[19,97,119],"increasingly":[20],"widespread":[21],"use":[22],"AI":[24,49,125],"has":[27],"made":[28],"it":[29],"crucial":[30],"to":[31,44,94,195],"examine":[32,45],"consumers\u2019":[33,193],"attitudes":[34,47,123],"toward":[35,48,124],"these":[36],"advertisements.":[37],"This":[38],"study":[39],"proposes":[40],"a":[41,77,81,127,173],"comprehensive":[42],"framework":[43],"how":[46,58],"influence":[50],"perceived":[52,63,65,67,132,139,142,160],"personalization":[53,135],"AI-generated":[55,170,196],"advertisements":[56,197],"this":[59,73],"perception":[60],"subsequently":[61],"affects":[62],"relevance,":[64],"usefulness,":[66],"trust,":[68],"purchase":[70,167],"intention.":[71],"In":[72],"study,":[74],"which":[75],"employed":[76],"quantitative":[78],"research":[79,107,203],"design,":[80],"survey":[82],"was":[83,109],"completed":[84],"with":[85,91],"participation":[87],"217":[89],"respondents":[90],"prior":[92,145],"exposure":[93],"online":[95],"advertising.":[96],"data":[98],"were":[99],"analyzed":[100],"using":[101],"SmartPLS":[102],"software,":[103],"proposed":[106],"model":[108],"evaluated":[110],"through":[111],"Partial":[112],"Least":[113],"Squares":[114],"Structural":[115],"Equation":[116],"Modeling":[117],"(PLS-SEM).":[118],"findings":[120,157,185],"reveal":[121],"that":[122,159,191],"significant":[128],"positive":[129],"effect":[130],"on":[131],"personalization.":[133],"Perceived":[134],"positively":[136],"influences":[137],"both":[138],"relevance":[140],"usefulness.":[143],"Unlike":[144],"studies":[146],"emphasizing":[147],"importance":[149],"trust":[151],"contexts,":[155],"demonstrate":[158],"usefulness":[161],"is":[162],"primary":[164],"driver":[165],"intention":[168],"advertising,":[171],"suggesting":[172],"shift":[174],"consumer":[176],"evaluation":[177],"criteria":[178],"within":[179],"AI-mediated":[180],"marketing":[181,205],"environments.":[182],"Overall,":[183],"provide":[186],"insights":[187],"into":[188],"factors":[190],"shape":[192],"responses":[194],"offer":[199],"implications":[200],"for":[201],"future":[202],"practice.":[206]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-09-20T00:00:00"}
