{"id":"https://openalex.org/W7208926002","doi":null,"title":"Perce\u00e7\u00e3o dos profissionais de marketing sobre o impacto dos influenciadores virtuais","display_name":"Perce\u00e7\u00e3o dos profissionais de marketing sobre o impacto dos influenciadores virtuais","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W7208926002"},"language":"pt","primary_location":{"id":"pmh:oai:repositorio.ipl.pt:10400.21/23013","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.21/23013","pdf_url":"https://repositorio.ipl.pt/bitstreams/b04fe4f3-eaa2-47d6-9ca4-d47bb5faa1ce/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"book part"},"volume":null,"type":"book-chapter","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repositorio.ipl.pt/bitstreams/b04fe4f3-eaa2-47d6-9ca4-d47bb5faa1ce/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5150175752","display_name":"M\u00f3nica Volz Ferreira","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Volz Ferreira, M\u00f3nica","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5150397253","display_name":"Ana Teresa Machado","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Machado, Ana Teresa","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5101699594","display_name":"Z\u00e9lia Raposo Santos","orcid":"https://orcid.org/0000-0003-3858-311X","observed_orcids":["https://orcid.org/0000-0003-3858-311X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Santos, Zelia Raposo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.78473159,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.0015999999595806003,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-influencers","display_name":"virtual influencers","score":0.9440000057220459},{"id":"https://openalex.org/keywords/marketing-professionals","display_name":"marketing professionals","score":0.7459999918937683},{"id":"https://openalex.org/keywords/perception","display_name":"perception","score":0.5580000281333923},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.6949999928474426},{"id":"https://openalex.org/keywords/artificial-intelligence-in-marketing","display_name":"artificial intelligence in marketing","score":0.7049999833106995},{"id":"https://openalex.org/keywords/chatbots","display_name":"chatbots","score":0.6549999713897705},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"natural language processing","score":0.6990000009536743},{"id":"https://openalex.org/keywords/digital-reading","display_name":"digital reading","score":0.5120000243186951},{"id":"https://openalex.org/keywords/automatic-report-generation","display_name":"automated reporting","score":0.656000018119812},{"id":"https://openalex.org/keywords/content-regulation","display_name":"content regulation","score":0.8550000190734863},{"id":"https://openalex.org/keywords/6g-networks","display_name":"6G","score":0.9480000138282776}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5475999712944031},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.5249000191688538},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4250999987125397},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.304500013589859},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.3012000024318695},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.210099995136261},{"id":"https://openalex.org/C2776261394","wikidata":"https://www.wikidata.org/wiki/Q315562","display_name":"Impossibility","level":2,"score":0.1867000013589859},{"id":"https://openalex.org/C3020439559","wikidata":"https://www.wikidata.org/wiki/Q5","display_name":"Human being","level":3,"score":0.15870000422000885},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.13920000195503235},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.12919999659061432}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:repositorio.ipl.pt:10400.21/23013","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.21/23013","pdf_url":"https://repositorio.ipl.pt/bitstreams/b04fe4f3-eaa2-47d6-9ca4-d47bb5faa1ce/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"book part"}],"best_oa_location":{"id":"pmh:oai:repositorio.ipl.pt:10400.21/23013","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.21/23013","pdf_url":"https://repositorio.ipl.pt/bitstreams/b04fe4f3-eaa2-47d6-9ca4-d47bb5faa1ce/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"book part"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W7208926002.pdf"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7128669218","https://openalex.org/W4396863485","https://openalex.org/W3042378908","https://openalex.org/W7029151736","https://openalex.org/W7214197166","https://openalex.org/W6927797541","https://openalex.org/W7219294986","https://openalex.org/W4416268608","https://openalex.org/W6946453463","https://openalex.org/W6927404024"],"abstract_inverted_index":{"Resumo":[0],"do":[1],"livro":[2],"\u201cComunica\u00e7\u00e3o":[3],"e":[4,18,38,56,58,71,83,106,118,125,138,152,172,194,201,205,236],"Intelig\u00eancia":[5,20],"Artificial\u201d":[6],"explora":[7],"a":[8,62,66,80,91,121,126,139,168,192,195,211,234],"converg\u00eancia":[9],"din\u00e2mica":[10],"entre":[11,123,191,231],"as":[12,68,72,76,95,173,188],"\u00e1reas":[13,54],"das":[14,203],"Ci\u00eancias":[15],"da":[16,19,46,141,155,157],"Comunica\u00e7\u00e3o":[17],"Artificial":[21],"(IA).":[22],"Um":[23],"campo":[24],"de":[25,50,52,98,133,170,176],"estudos":[26],"emergente":[27],"que":[28,208,219],"procura":[29,225],"compreender":[30,187],"mudan\u00e7as":[31],"sociais":[32,105],"profundas,":[33],"impulsionadas":[34],"por":[35],"desenvolvimentos":[36],"tecnol\u00f3gicos":[37],"pela":[39],"sua":[40],"ado\u00e7\u00e3o":[41],"crescente.":[42],"Os":[43],"v\u00e1rios":[44,160],"cap\u00edtulos":[45],"obra":[47,92,180],"re\u00fanem":[48],"contributos":[49],"autores":[51],"diversas":[53],"cient\u00edficas":[55],"geografias,":[57],"convidam":[59],"o":[60,131,163,166,232,237],"leitor":[61],"refletir":[63],"sobre":[64,120],"como":[65,130,162],"IA,":[67,196],"suas":[69,73],"tecnologias":[70],"aplica\u00e7\u00f5es,":[74],"revolucionam":[75],"pr\u00e1ticas":[77,151],"comunicacionais,":[78],"transformam":[79],"intera\u00e7\u00e3o":[81],"humana":[82],"desafiam":[84],"conceitos":[85],"estabelecidos.":[86],"Dividido":[87],"em":[88,143,159],"duas":[89],"partes,":[90],"aborda":[93],"desde":[94],"defini\u00e7\u00f5es":[96],"fundamentais":[97],"intelig\u00eancia":[99],"at\u00e9":[100],"\u00e0s":[101],"implica\u00e7\u00f5es":[102],"organizacionais,":[103],"culturais,":[104],"legais":[107],"destas":[108,214],"novas":[109,215],"tecnologias.":[110,216],"A":[111,146],"primeira":[112],"parte":[113,148],"oferece":[114],"uma":[115,198],"vis\u00e3o":[116],"cr\u00edtica":[117],"contempor\u00e2nea":[119],"rela\u00e7\u00e3o":[122],"IA":[124,158],"comunica\u00e7\u00e3o,":[127],"discutindo":[128],"temas":[129],"processamento":[132],"linguagem":[134],"natural,":[135],"os":[136],"chatbots":[137],"evolu\u00e7\u00e3o":[140,213],"leitura":[142,218],"contexto":[144],"digital.":[145,238],"segunda":[147],"mergulha":[149],"nas":[150,229],"nos":[153],"desafios":[154,207],"utiliza\u00e7\u00e3o":[156],"setores":[161],"jornalismo":[164],"automatizado,":[165],"marketing,":[167],"regula\u00e7\u00e3o":[169],"conte\u00fados":[171],"futuras":[174],"redes":[175],"comunica\u00e7\u00e3o":[177,193],"6G.":[178],"Esta":[179],"\u00e9":[181],"um":[182],"recurso":[183],"para":[184,223],"quem":[185,224],"deseja":[186],"complexas":[189],"intera\u00e7\u00f5es":[190],"promovendo":[197],"an\u00e1lise":[199],"aprofundada":[200],"abrangente":[202],"oportunidades":[204],"dos":[206],"emergem":[209],"com":[210,227],"r\u00e1pida":[212],"Uma":[217],"visa":[220],"ser":[221],"\u00fatil":[222],"navegar":[226],"efic\u00e1cia":[228],"fronteiras":[230],"humano,":[233],"tecnologia":[235]},"counts_by_year":[],"updated_date":"2026-09-12T09:15:50.089291","created_date":"2026-09-06T00:00:00"}