{"id":"https://openalex.org/W7208812876","doi":"https://doi.org/10.52232/jasintek.v8.i1.293","title":"Optimalisasi Penggunaan Bahasa Iklan sebagai Upaya Digital Marketing Pada Kelompok Usaha Villa Lokal di Desa Pejeng Kawan, Gianyar","display_name":"Optimalisasi Penggunaan Bahasa Iklan sebagai Upaya Digital Marketing Pada Kelompok Usaha Villa Lokal di Desa Pejeng Kawan, Gianyar","publication_year":2026,"publication_date":"2026-08-31","ids":{"openalex":"https://openalex.org/W7208812876","doi":"https://doi.org/10.52232/jasintek.v8.i1.293"},"language":"id","primary_location":{"id":"doi:10.52232/jasintek.v8.i1.293","doi":"https://doi.org/10.52232/jasintek.v8.i1.293","is_oa":true,"landing_page_url":"https://doi.org/10.52232/jasintek.v8.i1.293","pdf_url":"https://journal.fublincommunity.id/index.php/jasintek/article/download/293/242","source":{"id":"https://openalex.org/S4210218206","display_name":"Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)","issn_l":"2721-1061","issn":["2721-1061","2721-107X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://journal.fublincommunity.id/index.php/jasintek/article/download/293/242","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004630006","display_name":"I Made Astu Mahayana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132096736","display_name":"Warmadewa University","ror":"https://ror.org/02eehp307","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132096736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Made Astu Mahayana","raw_affiliation_strings":["Universitas Warmadewa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Warmadewa","institution_ids":["https://openalex.org/I3132096736"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057701508","display_name":"Gde Deny Larasdiputra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132096736","display_name":"Warmadewa University","ror":"https://ror.org/02eehp307","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132096736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gde Deny Larasdiputra","raw_affiliation_strings":["Universitas Warmadewa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Warmadewa","institution_ids":["https://openalex.org/I3132096736"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005009986","display_name":"Luh Putu Lusi Setyandarini Surya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132096736","display_name":"Warmadewa University","ror":"https://ror.org/02eehp307","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132096736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Luh Putu Lusi Setyandarini Surya","raw_affiliation_strings":["Universitas Warmadewa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Warmadewa","institution_ids":["https://openalex.org/I3132096736"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065549644","display_name":"Ahmad Taufiqurrahman","orcid":"https://orcid.org/0000-0003-4543-2619","observed_orcids":["https://orcid.org/0000-0003-4543-2619"]},"institutions":[{"id":"https://openalex.org/I3132096736","display_name":"Warmadewa University","ror":"https://ror.org/02eehp307","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132096736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ahmad Taufiqurrahman","raw_affiliation_strings":["Universitas Warmadewa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Warmadewa","institution_ids":["https://openalex.org/I3132096736"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5150090310","display_name":"Jordan Satria Sapta Bahari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132096736","display_name":"Warmadewa University","ror":"https://ror.org/02eehp307","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132096736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Jordan Satria Sapta Bahari","raw_affiliation_strings":["Universitas Warmadewa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Warmadewa","institution_ids":["https://openalex.org/I3132096736"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3132096736"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"1","first_page":"14","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9028000235557556,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9028000235557556,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.09650000184774399,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-language","display_name":"advertising language","score":0.8690000176429749},{"id":"https://openalex.org/keywords/copywriting","display_name":"copywriting","score":0.796999990940094},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9909999966621399},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6669999957084656},{"id":"https://openalex.org/keywords/promotional-content","display_name":"promotional content","score":0.5460000038146973},{"id":"https://openalex.org/keywords/canva","display_name":"Canva","score":0.5889999866485596},{"id":"https://openalex.org/keywords/capcut","display_name":"CapCut","score":0.8109999895095825}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.459199994802475},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.41909998655319214},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3637000024318695},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3546999990940094},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.34769999980926514},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3377000093460083},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.27570000290870667},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2689000070095062},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.25850000977516174},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.18950000405311584}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52232/jasintek.v8.i1.293","doi":"https://doi.org/10.52232/jasintek.v8.i1.293","is_oa":true,"landing_page_url":"https://doi.org/10.52232/jasintek.v8.i1.293","pdf_url":"https://journal.fublincommunity.id/index.php/jasintek/article/download/293/242","source":{"id":"https://openalex.org/S4210218206","display_name":"Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)","issn_l":"2721-1061","issn":["2721-1061","2721-107X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52232/jasintek.v8.i1.293","doi":"https://doi.org/10.52232/jasintek.v8.i1.293","is_oa":true,"landing_page_url":"https://doi.org/10.52232/jasintek.v8.i1.293","pdf_url":"https://journal.fublincommunity.id/index.php/jasintek/article/download/293/242","source":{"id":"https://openalex.org/S4210218206","display_name":"Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)","issn_l":"2721-1061","issn":["2721-1061","2721-107X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Aplikasi dan Inovasi Iptek (JASINTEK)","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7257999777793884,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7208812876.pdf","grobid_xml":"https://content.openalex.org/works/W7208812876.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W4328120193","https://openalex.org/W4385616732","https://openalex.org/W4415772311","https://openalex.org/W7128216980","https://openalex.org/W7216227907"],"related_works":["https://openalex.org/W4405076499","https://openalex.org/W7217480388","https://openalex.org/W7215751068","https://openalex.org/W7221238045","https://openalex.org/W7217226660","https://openalex.org/W4387100315","https://openalex.org/W7216556745","https://openalex.org/W4406148467","https://openalex.org/W7169732979","https://openalex.org/W7219729185"],"abstract_inverted_index":{"Perkembangan":[0],"digital":[1,54,153,169],"marketing":[2,55],"mendorong":[3],"pelaku":[4],"usaha":[5,16,162],"pariwisata":[6],"untuk":[7,79],"memanfaatkan":[8],"media":[9,28,131],"sosial":[10],"sebagai":[11],"sarana":[12],"promosi.":[13,95],"Namun,":[14],"kelompok":[15],"villa":[17,163],"di":[18],"Desa":[19],"Pejeng":[20],"Kawan,":[21],"Gianyar":[22],"masih":[23],"menghadapi":[24],"kendala":[25],"dalam":[26,49,92,102],"pengelolaan":[27,73],"sosial,":[29,132],"penyusunan":[30],"bahasa":[31,51,77,151],"iklan":[32,52],"yang":[33,59,113,121,135],"persuasif,":[34,116],"serta":[35,84,117,165],"pemanfaatan":[36,85],"teknologi":[37,156],"digital.":[38],"Program":[39],"Pengabdian":[40],"kepada":[41],"Masyarakat":[42],"(PkM)":[43],"ini":[44],"bertujuan":[45],"meningkatkan":[46,159],"keterampilan":[47,150],"mitra":[48,101],"bidang":[50],"dan":[53,65,88,106,115,133,155],"melalui":[56],"pendekatan":[57],"partisipatif":[58],"meliputi":[60],"sosialisasi,":[61],"pelatihan,":[62],"workshop,":[63],"pendampingan,":[64],"evaluasi.":[66],"Materi":[67],"pelatihan":[68],"mencakup":[69],"strategi":[70],"e-marketing,":[71],"copywriting,":[72],"konten":[74,94,119],"visual,":[75],"penggunaan":[76],"Inggris":[78],"komunikasi":[80],"dengan":[81,137],"calon":[82,140],"tamu,":[83],"Canva,":[86],"CapCut,":[87],"kecerdasan":[89],"artifisial":[90],"(AI)":[91],"pembuatan":[93],"Hasil":[96,145],"kegiatan":[97],"menunjukkan":[98,147],"peningkatan":[99,127],"kompetensi":[100],"mengelola":[103],"akun":[104],"Facebook":[105],"Instagram":[107],"secara":[108],"lebih":[109,122],"profesional,":[110],"menyusun":[111],"caption":[112],"komunikatif":[114],"menghasilkan":[118],"promosi":[120],"menarik.":[123],"Selain":[124],"itu,":[125],"terjadi":[126],"konsistensi":[128],"unggahan,":[129],"jangkauan":[130],"engagement":[134],"ditandai":[136],"meningkatnya":[138],"interaksi":[139],"konsumen":[141],"hingga":[142],"proses":[143],"booking.":[144],"PkM":[146],"bahwa":[148],"integrasi":[149],"iklan,":[152],"marketing,":[154],"AI":[157],"mampu":[158],"daya":[160],"saing":[161],"lokal":[164],"mendukung":[166],"keberlanjutan":[167],"pemasaran":[168]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-09-06T00:00:00"}