{"id":"https://openalex.org/W7205347201","doi":null,"title":"Evaluation Of Digital Marketing Channels In Healthcare: The Case Of City Hospitals","display_name":"Evaluation Of Digital Marketing Channels In Healthcare: The Case Of City Hospitals","publication_year":2026,"publication_date":"2026-04-06","ids":{"openalex":"https://openalex.org/W7205347201"},"language":"tr","primary_location":{"id":"pmh:oai:dergipark.org.tr:article/1924351","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/en/pub/busbid/article/1924351","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Ba\u015fkent \u00dcniversitesi Sa\u011fl\u0131k Bilimleri Fak\u00fcltesi Dergisi, Vol. 11 No. 2","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011201280","display_name":"Sebla AK","orcid":"https://orcid.org/0000-0003-4691-8100","observed_orcids":["https://orcid.org/0000-0003-4691-8100"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ak, Sebla","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5011201280"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6606000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6606000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.20430000126361847,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.08889999985694885,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing-channels","display_name":"digital marketing channels","score":0.9100000262260437},{"id":"https://openalex.org/keywords/hospital-marketing","display_name":"hospital marketing","score":0.5410000085830688},{"id":"https://openalex.org/keywords/city-hospitals","display_name":"city hospitals","score":0.8870000243186951},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.7160000205039978},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.6899999976158142},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.6869999766349792},{"id":"https://openalex.org/keywords/hospital-websites","display_name":"hospital websites","score":0.8029999732971191},{"id":"https://openalex.org/keywords/mobile-health-apps","display_name":"mobile health apps","score":0.7300000190734863},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.6380000114440918},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.890999972820282},{"id":"https://openalex.org/keywords/digitalization-of-healthcare","display_name":"digitalization of healthcare","score":0.6819999814033508},{"id":"https://openalex.org/keywords/user-engagement","display_name":"user engagement","score":0.6679999828338623},{"id":"https://openalex.org/keywords/turkey","display_name":"Turkey","score":0.3240000009536743}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.44530001282691956},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43700000643730164},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.40290001034736633},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39489999413490295},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.25600001215934753},{"id":"https://openalex.org/C2994201839","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Digital advertising","level":4,"score":0.2556999921798706},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2538999915122986},{"id":"https://openalex.org/C2780762989","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital strategy","level":4,"score":0.2443999946117401},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.23360000550746918},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.21940000355243683}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:dergipark.org.tr:article/1924351","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/en/pub/busbid/article/1924351","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Ba\u015fkent \u00dcniversitesi Sa\u011fl\u0131k Bilimleri Fak\u00fcltesi Dergisi, Vol. 11 No. 2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.9391000270843506}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4293859186","https://openalex.org/W7213542984","https://openalex.org/W7153698486","https://openalex.org/W4400311119","https://openalex.org/W4323042791","https://openalex.org/W3013746857","https://openalex.org/W3090372939","https://openalex.org/W4405888385","https://openalex.org/W3086506159","https://openalex.org/W4288010030"],"abstract_inverted_index":{"Ama\u00e7:":[0],"T\u00fcrkiye\u2019de":[1,51],"faaliyet":[2,52],"g\u00f6steren":[3,53],"\u015fehir":[4,54,65,101],"hastanelerinin":[5,102,162],"dijital":[6,23,103,163],"pazarlama":[7,164],"kanallar\u0131n\u0131":[8,165],"kullan\u0131m":[9],"d\u00fczeylerini":[10],"incelemek":[11],"ve":[12,34,81,94,116,132,139,152],"bu":[13,170],"kanallar\u0131n":[14],"sa\u011fl\u0131k":[15,21],"ileti\u015fimi":[16],"a\u00e7\u0131s\u0131ndan":[17,136],"etkinli\u011fini":[18],"de\u011ferlendirmektir.":[19],"\u00c7al\u0131\u015fma,":[20],"hizmetlerinde":[22],"d\u00f6n\u00fc\u015f\u00fcm\u00fcn":[24],"kurumsal":[25,113],"ileti\u015fim":[26,179],"\u00fczerindeki":[27],"etkilerini":[28],"ortaya":[29],"koymas\u0131":[30],"bak\u0131m\u0131ndan":[31],"\u00f6nem":[32],"ta\u015f\u0131maktad\u0131r.Gere\u00e7":[33],"Y\u00f6ntem:":[35],"Bu":[36],"ara\u015ft\u0131rma,":[37],"nitel":[38],"ara\u015ft\u0131rma":[39],"yakla\u015f\u0131m\u0131na":[40],"dayal\u0131":[41],"olarak":[42,61,71,106],"y\u00fcr\u00fct\u00fclm\u00fc\u015f":[43],"olup":[44],"i\u00e7erik":[45,125,130],"analizi":[46],"y\u00f6ntemi":[47],"kullan\u0131lm\u0131\u015ft\u0131r.":[48,85],"Ara\u015ft\u0131rman\u0131n":[49],"evrenini":[50],"hastaneleri":[55],"olu\u015fturmakta":[56],"olup,":[57],"\u00f6rneklem":[58],"kapsam\u0131nda":[59,92],"aktif":[60,107,147],"hizmet":[62],"veren":[63],"24":[64],"hastanesi":[66],"incelenmi\u015ftir.":[67],"Veri":[68],"toplama":[69],"arac\u0131":[70],"hastanelerin":[72,112],"resmi":[73],"web":[74,114],"siteleri,":[75],"sosyal":[76,117],"medya":[77,118],"hesaplar\u0131,":[78],"mobil":[79,133],"uygulamalar\u0131":[80],"arama":[82],"motoru":[83],"sonu\u00e7lar\u0131":[84],"Elde":[86],"edilen":[87],"veriler":[88],"tan\u0131mlay\u0131c\u0131":[89],"istatistiksel":[90],"y\u00f6ntemler":[91],"frekans":[93],"y\u00fczde":[95],"analizleri":[96],"ile":[97],"de\u011ferlendirilmi\u015ftir.Bulgular:":[98],"Ara\u015ft\u0131rma":[99],"bulgular\u0131,":[100],"platformlar\u0131":[104],"genel":[105],"bi\u00e7imde":[108],"kulland\u0131\u011f\u0131n\u0131":[109],"g\u00f6stermektedir.":[110],"T\u00fcm":[111],"sitelerine":[115],"hesaplar\u0131na":[119],"sahip":[120],"oldu\u011fu":[121,176],"belirlenmi\u015ftir.":[122],"Bununla":[123],"birlikte":[124],"\u00e7e\u015fitlili\u011fi,":[126],"kullan\u0131c\u0131":[127],"etkile\u015fimi,":[128],"video":[129],"\u00fcretimi":[131],"uygulama":[134],"kullan\u0131m\u0131":[135],"\u00f6nemli":[137],"farkl\u0131l\u0131klar":[138],"eksiklikler":[140],"tespit":[141],"edilmi\u015ftir.":[142],"\u00d6zellikle":[143],"Instagram":[144],"platformunun":[145],"en":[146],"kullan\u0131lan":[148],"kanal":[149],"oldu\u011fu,":[150],"YouTube":[151],"X":[153],"platformlar\u0131n\u0131n":[154],"ise":[155],"daha":[156,172,181],"s\u0131n\u0131rl\u0131":[157],"d\u00fczeyde":[158],"kullan\u0131ld\u0131\u011f\u0131":[159],"belirlenmi\u015ftir.Sonu\u00e7:":[160],"\u015eehir":[161],"etkin":[166],"\u015fekilde":[167],"kulland\u0131\u011f\u0131":[168],"ancak":[169],"kullan\u0131m\u0131n":[171],"\u00e7ok":[173],"bilgilendirme":[174],"odakl\u0131":[175],"g\u00f6r\u00fclmektedir.":[177],"Dijital":[178],"s\u00fcre\u00e7lerinin":[180],"etkile\u015fimli":[182]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-09-02T00:00:00"}