{"id":"https://openalex.org/W7204998770","doi":"https://doi.org/10.3390/data11090222","title":"Replacing Undefined Earned Media Value Metrics with a Rigorous Mention Quality and Impact (MQI) and Mention Earned Media Value (mEMV) Framework","display_name":"Replacing Undefined Earned Media Value Metrics with a Rigorous Mention Quality and Impact (MQI) and Mention Earned Media Value (mEMV) Framework","publication_year":2026,"publication_date":"2026-09-02","ids":{"openalex":"https://openalex.org/W7204998770","doi":"https://doi.org/10.3390/data11090222"},"language":"en","primary_location":{"id":"doi:10.3390/data11090222","doi":"https://doi.org/10.3390/data11090222","is_oa":true,"landing_page_url":"https://doi.org/10.3390/data11090222","pdf_url":null,"source":{"id":"https://openalex.org/S4210226510","display_name":"Data","issn_l":"2306-5729","issn":["2306-5729"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/data11090222","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5149099723","display_name":"Eleftherios Xenarios","orcid":"https://orcid.org/0009-0002-1919-0767","observed_orcids":["https://orcid.org/0009-0002-1919-0767"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Eleftherios Xenarios","raw_affiliation_strings":["Mentionlytics Ltd., 20\u201322 Wenlock Road, London N1 7GU, UK"],"raw_orcid":"https://orcid.org/0009-0002-1919-0767","affiliations":[{"raw_affiliation_string":"Mentionlytics Ltd., 20\u201322 Wenlock Road, London N1 7GU, UK","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5096754469","display_name":"Ioannis Kapantaidakis","orcid":"https://orcid.org/0009-0002-7196-4686","observed_orcids":["https://orcid.org/0009-0002-7196-4686"]},"institutions":[{"id":"https://openalex.org/I28710699","display_name":"Hellenic Mediterranean University","ror":"https://ror.org/039ce0m20","country_code":"GR","type":"education","lineage":["https://openalex.org/I28710699"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Ioannis Kapantaidakis","raw_affiliation_strings":["Department of Management Science and Technology, Hellenic Mediterranean University, 72100 Agios Nikolaos, Greece"],"raw_orcid":"https://orcid.org/0009-0002-7196-4686","affiliations":[{"raw_affiliation_string":"Department of Management Science and Technology, Hellenic Mediterranean University, 72100 Agios Nikolaos, Greece","institution_ids":["https://openalex.org/I28710699"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003688123","display_name":"Emmanouil Perakakis","orcid":"https://orcid.org/0000-0002-9974-0820","observed_orcids":["https://orcid.org/0000-0002-9974-0820"]},"institutions":[{"id":"https://openalex.org/I28710699","display_name":"Hellenic Mediterranean University","ror":"https://ror.org/039ce0m20","country_code":"GR","type":"education","lineage":["https://openalex.org/I28710699"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Emmanouil Perakakis","raw_affiliation_strings":["Department of Management Science and Technology, Hellenic Mediterranean University, 72100 Agios Nikolaos, Greece","Mentionlytics Ltd., 20\u201322 Wenlock Road, London N1 7GU, UK"],"raw_orcid":"https://orcid.org/0000-0002-9974-0820","affiliations":[{"raw_affiliation_string":"Department of Management Science and Technology, Hellenic Mediterranean University, 72100 Agios Nikolaos, Greece","institution_ids":["https://openalex.org/I28710699"]},{"raw_affiliation_string":"Mentionlytics Ltd., 20\u201322 Wenlock Road, London N1 7GU, UK","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5149099723"],"corresponding_institution_ids":[],"apc_list":{"value":1600,"currency":"CHF","value_usd":1930},"apc_paid":{"value":1600,"currency":"CHF","value_usd":1930},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"9","first_page":"222","last_page":"222"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.781000018119812},{"id":"https://openalex.org/keywords/service-brands","display_name":"service brands","score":0.7720000147819519},{"id":"https://openalex.org/keywords/media-measurement","display_name":"media measurement","score":0.7440000176429749},{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"sentiment analysis","score":0.453000009059906},{"id":"https://openalex.org/keywords/engagement-metrics","display_name":"engagement metrics","score":0.847000002861023},{"id":"https://openalex.org/keywords/peer-advocacy","display_name":"peer advocacy","score":0.6930000185966492},{"id":"https://openalex.org/keywords/participation-inequality","display_name":"participation inequality","score":0.46399998664855957}],"concepts":[{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.6413000226020813},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.49720001220703125},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.49570000171661377},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4767000079154968},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.4002000093460083},{"id":"https://openalex.org/C197681217","wikidata":"https://www.wikidata.org/wiki/Q1277565","display_name":"Earned value management","level":5,"score":0.37209999561309814},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.35530000925064087},{"id":"https://openalex.org/C2986652750","wikidata":"https://www.wikidata.org/wiki/Q11700776","display_name":"Value creation","level":2,"score":0.32409998774528503},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.30570000410079956},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.3043999969959259},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2994999885559082},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.29739999771118164},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.27410000562667847},{"id":"https://openalex.org/C34388435","wikidata":"https://www.wikidata.org/wiki/Q2267362","display_name":"Bounded function","level":2,"score":0.2639000117778778},{"id":"https://openalex.org/C3020001037","wikidata":"https://www.wikidata.org/wiki/Q836575","display_name":"Quality assessment","level":3,"score":0.25519999861717224}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/data11090222","doi":"https://doi.org/10.3390/data11090222","is_oa":true,"landing_page_url":"https://doi.org/10.3390/data11090222","pdf_url":null,"source":{"id":"https://openalex.org/S4210226510","display_name":"Data","issn_l":"2306-5729","issn":["2306-5729"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:a4cf7ae7bf7f4d5fb73293d7d8b31753","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/a4cf7ae7bf7f4d5fb73293d7d8b31753","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Data, Vol 11, Iss 9, p 222 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/data11090222","doi":"https://doi.org/10.3390/data11090222","is_oa":true,"landing_page_url":"https://doi.org/10.3390/data11090222","pdf_url":null,"source":{"id":"https://openalex.org/S4210226510","display_name":"Data","issn_l":"2306-5729","issn":["2306-5729"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-scientific","cwts-core","doaj","jufo-1","norway-1","poland-20","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W618228702","https://openalex.org/W1784585904","https://openalex.org/W2018311334","https://openalex.org/W2070513048","https://openalex.org/W2077617176","https://openalex.org/W2084399600","https://openalex.org/W2111995023","https://openalex.org/W2193038455","https://openalex.org/W2508883507","https://openalex.org/W3081681151","https://openalex.org/W3165530547","https://openalex.org/W4233348992","https://openalex.org/W4293217494"],"related_works":["https://openalex.org/W2976915821","https://openalex.org/W7046089827","https://openalex.org/W3083356994","https://openalex.org/W4396879052","https://openalex.org/W2052611356","https://openalex.org/W4415943071","https://openalex.org/W7002052848","https://openalex.org/W2952256873","https://openalex.org/W6966961125","https://openalex.org/W4390465855"],"abstract_inverted_index":{"Traditional":[0],"Earned":[1,95],"Media":[2,96],"Value":[3,19,97],"(EMV)":[4],"calculations":[5],"suffer":[6],"from":[7],"methodological":[8],"limitations":[9],"by":[10],"depending":[11],"on":[12,40],"oversimplified":[13],"and":[14,29,44,68,82,92,116,135],"outdated":[15],"proxies":[16],"like":[17],"Advertising":[18],"Equivalency":[20],"(AVE).":[21],"In":[22],"service":[23,129],"marketing,":[24],"where":[25],"offerings":[26],"are":[27,50],"intangible":[28],"consumers":[30],"cannot":[31],"inspect":[32],"an":[33],"offering":[34],"before":[35],"purchase,":[36],"trust":[37],"relies":[38],"heavily":[39],"authentic":[41],"influencer":[42,114],"communication":[43],"peer":[45],"advocacy;":[46],"these":[47],"measurement":[48,127],"flaws":[49],"therefore":[51],"especially":[52],"problematic.":[53],"This":[54],"paper":[55],"introduces":[56],"two":[57],"innovations":[58],"tailored":[59],"for":[60,89,111,128],"the":[61,117],"modern":[62],"media":[63,126],"ecosystem:":[64],"(1)":[65],"Mention":[66,94],"Quality":[67],"Impact":[69],"(MQI),":[70],"a":[71,86,99],"transparent":[72],"scoring":[73],"system":[74],"(1\u201310":[75],"scale)":[76],"that":[77,103],"evaluates":[78],"sentiment,":[79],"engagement,":[80],"credibility,":[81],"AI":[83],"visibility,":[84],"with":[85,106],"bounded":[87],"adjustment":[88],"conversion":[90],"intent;":[91],"(2)":[93],"(mEMV),":[98],"CPM-based":[100],"valuation":[101],"model":[102],"integrates":[104],"MQI":[105],"platform-specific":[107],"benchmarks.":[108],"By":[109],"accounting":[110],"participation":[112],"inequality,":[113],"dynamics,":[115],"rise":[118],"of":[119],"virtual":[120],"search":[121],"environments,":[122],"this":[123],"framework":[124],"advances":[125],"brands":[130],"toward":[131],"greater":[132],"accuracy,":[133],"transparency,":[134],"scalability.":[136]},"counts_by_year":[],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2026-09-02T00:00:00"}