{"id":"https://openalex.org/W7204994424","doi":"https://doi.org/10.37905/ljpmt.v5i2.38840","title":"Pendampingan Pohlaksar Camar Laut dalam Adopsi Teknologi Digital untuk Perluasan Akses Pemasaran","display_name":"Pendampingan Pohlaksar Camar Laut dalam Adopsi Teknologi Digital untuk Perluasan Akses Pemasaran","publication_year":2026,"publication_date":"2026-08-01","ids":{"openalex":"https://openalex.org/W7204994424","doi":"https://doi.org/10.37905/ljpmt.v5i2.38840"},"language":"en","primary_location":{"id":"doi:10.37905/ljpmt.v5i2.38840","doi":"https://doi.org/10.37905/ljpmt.v5i2.38840","is_oa":true,"landing_page_url":"https://doi.org/10.37905/ljpmt.v5i2.38840","pdf_url":"https://ejurnal.ung.ac.id/index.php/lamahu/article/download/38840/13974","source":{"id":"https://openalex.org/S4387279241","display_name":"LAMAHU Jurnal Pengabdian Masyarakat Terintegrasi","issn_l":"2828-6677","issn":["2828-6677","2828-6839"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404664026","host_organization_name":"State University of Gorontalo","host_organization_lineage":["https://openalex.org/P4404664026"],"host_organization_lineage_names":["State University of Gorontalo"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejurnal.ung.ac.id/index.php/lamahu/article/download/38840/13974","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106868646","display_name":"Rahmawati Rahmawati","orcid":"https://orcid.org/0000-0002-8770-4697","observed_orcids":["https://orcid.org/0000-0002-8770-4697"]},"institutions":[{"id":"https://openalex.org/I4210109760","display_name":"Universitas Teuku Umar","ror":"https://ror.org/01nm4t960","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109760"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rahmawati Rahmawati","raw_affiliation_strings":["Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar","institution_ids":["https://openalex.org/I4210109760"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014881400","display_name":"Nabila Ukhty","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210109760","display_name":"Universitas Teuku Umar","ror":"https://ror.org/01nm4t960","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109760"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nabila Ukhty","raw_affiliation_strings":["Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar","institution_ids":["https://openalex.org/I4210109760"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033143190","display_name":"Akbardiansyah Akbardiansyah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210109760","display_name":"Universitas Teuku Umar","ror":"https://ror.org/01nm4t960","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109760"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Akbardiansyah Akbardiansyah","raw_affiliation_strings":["Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar","institution_ids":["https://openalex.org/I4210109760"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041877367","display_name":"Eka Lisdayanti","orcid":"https://orcid.org/0000-0001-9053-5102","observed_orcids":["https://orcid.org/0000-0001-9053-5102","https://orcid.org/0000-0001-7189-3078"]},"institutions":[{"id":"https://openalex.org/I4210109760","display_name":"Universitas Teuku Umar","ror":"https://ror.org/01nm4t960","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109760"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Eka Lisdayanti","raw_affiliation_strings":["Program Studi Sumber Daya Akuatik, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Sumber Daya Akuatik, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar","institution_ids":["https://openalex.org/I4210109760"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5149088400","display_name":"Safnarita Safnarita","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210109760","display_name":"Universitas Teuku Umar","ror":"https://ror.org/01nm4t960","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210109760"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Safnarita Safnarita","raw_affiliation_strings":["Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Teuku Umar","institution_ids":["https://openalex.org/I4210109760"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210109760"],"apc_list":null,"apc_paid":null,"fwci":5.4516,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.89838117,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"5","issue":"2","first_page":"326","last_page":"338"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14405","display_name":"Fisheries and Aquaculture Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8230000138282776},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.6230000257492065},{"id":"https://openalex.org/keywords/marketing-capacity-building","display_name":"marketing capacity building","score":0.7250000238418579},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.8370000123977661},{"id":"https://openalex.org/keywords/promotional-content-creation","display_name":"promotional content creation","score":0.8360000252723694},{"id":"https://openalex.org/keywords/market-access","display_name":"market access","score":0.4869999885559082},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.7210000157356262},{"id":"https://openalex.org/keywords/mentoring","display_name":"mentoring","score":0.7490000128746033},{"id":"https://openalex.org/keywords/community-engagement","display_name":"community participation","score":0.7820000052452087}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6438999772071838},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.583299994468689},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5770000219345093},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.5386999845504761},{"id":"https://openalex.org/C2778132726","wikidata":"https://www.wikidata.org/wiki/Q1096872","display_name":"Digital Revolution","level":2,"score":0.5336999893188477},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5181000232696533},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5097000002861023},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45829999446868896},{"id":"https://openalex.org/C203663800","wikidata":"https://www.wikidata.org/wiki/Q848979","display_name":"Citizen journalism","level":2,"score":0.45329999923706055},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.38109999895095825},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.33340001106262207},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.31130000948905945},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.2992999851703644},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.2978000044822693},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2824999988079071},{"id":"https://openalex.org/C2991716581","wikidata":"https://www.wikidata.org/wiki/Q956129","display_name":"Digital era","level":3,"score":0.27970001101493835},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.272599995136261},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.25279998779296875}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.37905/ljpmt.v5i2.38840","doi":"https://doi.org/10.37905/ljpmt.v5i2.38840","is_oa":true,"landing_page_url":"https://doi.org/10.37905/ljpmt.v5i2.38840","pdf_url":"https://ejurnal.ung.ac.id/index.php/lamahu/article/download/38840/13974","source":{"id":"https://openalex.org/S4387279241","display_name":"LAMAHU Jurnal Pengabdian Masyarakat Terintegrasi","issn_l":"2828-6677","issn":["2828-6677","2828-6839"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404664026","host_organization_name":"State University of Gorontalo","host_organization_lineage":["https://openalex.org/P4404664026"],"host_organization_lineage_names":["State University of Gorontalo"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:3964259454614d148587c033ca9921c3","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/3964259454614d148587c033ca9921c3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Lamahu, Vol 5, Iss 2, Pp 326-338 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.37905/ljpmt.v5i2.38840","doi":"https://doi.org/10.37905/ljpmt.v5i2.38840","is_oa":true,"landing_page_url":"https://doi.org/10.37905/ljpmt.v5i2.38840","pdf_url":"https://ejurnal.ung.ac.id/index.php/lamahu/article/download/38840/13974","source":{"id":"https://openalex.org/S4387279241","display_name":"LAMAHU Jurnal Pengabdian Masyarakat Terintegrasi","issn_l":"2828-6677","issn":["2828-6677","2828-6839"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404664026","host_organization_name":"State University of Gorontalo","host_organization_lineage":["https://openalex.org/P4404664026"],"host_organization_lineage_names":["State University of Gorontalo"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.833299994468689,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.428600013256073,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204994424.pdf","grobid_xml":"https://content.openalex.org/works/W7204994424.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W2736015369","https://openalex.org/W3090278678","https://openalex.org/W3193688267","https://openalex.org/W4283660403","https://openalex.org/W4405396632","https://openalex.org/W4406038461","https://openalex.org/W4411037998","https://openalex.org/W4411511431","https://openalex.org/W4411841428","https://openalex.org/W4413115019","https://openalex.org/W4413990182","https://openalex.org/W7118186223"],"related_works":["https://openalex.org/W7223293959","https://openalex.org/W7160197125","https://openalex.org/W4415214319","https://openalex.org/W4410460722","https://openalex.org/W7166672370","https://openalex.org/W7220138249","https://openalex.org/W7154324031","https://openalex.org/W7219469731","https://openalex.org/W7171522706","https://openalex.org/W7171710709"],"abstract_inverted_index":{"Conventional":[0],"marketing":[1,32,91,124,148],"practices,":[2],"limited":[3],"digital":[4,10,31,61,90,95,121,143],"literacy,":[5],"and":[6,17,48,56,64,103,119,126,153],"the":[7,30,84,138,154],"underutilization":[8],"of":[9,34,60,156],"media":[11,62,96],"continue":[12],"to":[13,28,81,112,142,146],"constrain":[14],"market":[15,151],"expansion":[16],"competitiveness":[18],"among":[19],"fishery":[20],"product":[21],"processors.":[22],"This":[23],"community":[24],"engagement":[25],"program":[26,104,108],"aimed":[27],"strengthen":[29],"capacity":[33],"Poklahsar":[35],"Camar":[36],"Laut":[37],"members":[38],"through":[39],"a":[40,70],"participatory":[41],"approach":[42],"involving":[43],"needs":[44],"assessment,":[45],"training,":[46],"mentoring,":[47],"evaluation.":[49],"Program":[50],"effectiveness":[51],"was":[52],"assessed":[53],"using":[54],"pre-":[55],"post-training":[57],"evaluations,":[58],"observation":[59],"utilization,":[63],"technology":[65],"adoption":[66,87],"indicators.":[67],"Results":[68],"showed":[69],"substantial":[71],"increase":[72],"in":[73],"participants\u2019":[74,110],"knowledge,":[75],"from":[76,140],"approximately":[77],"30\u201340%":[78],"before":[79],"training":[80],"80\u201390%":[82],"after":[83],"intervention.":[85],"Technology":[86],"reached":[88],"80%,":[89],"understanding":[92],"90%,":[93],"independent":[94],"management":[97],"70%,":[98],"promotional":[99,117],"content":[100],"consistency":[101],"60%,":[102],"sustainability":[105,155],"70%.":[106],"The":[107],"improved":[109],"ability":[111],"manage":[113],"social":[114],"media,":[115],"create":[116],"content,":[118],"utilize":[120],"platforms":[122],"for":[123],"communication":[125],"customer":[127],"network":[128],"expansion.":[129],"These":[130],"findings":[131],"indicate":[132],"that":[133],"practice-based":[134],"mentoring":[135],"effectively":[136],"supports":[137],"transition":[139],"conventional":[141],"marketing,":[144],"contributing":[145],"enhanced":[147],"capacity,":[149],"wider":[150],"access,":[152],"fishery-based":[157],"businesses.":[158]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2026-09-02T00:00:00"}
