{"id":"https://openalex.org/W7204925624","doi":"https://doi.org/10.47467/manbiz.v5i2.13319","title":"Pengaruh Brand Experience, Brand Equity, dan Brand Trust terhadap Customer Satisfaction pada Skincare Wardah E-Commerce","display_name":"Pengaruh Brand Experience, Brand Equity, dan Brand Trust terhadap Customer Satisfaction pada Skincare Wardah E-Commerce","publication_year":2026,"publication_date":"2026-09-01","ids":{"openalex":"https://openalex.org/W7204925624","doi":"https://doi.org/10.47467/manbiz.v5i2.13319"},"language":"en","primary_location":{"id":"doi:10.47467/manbiz.v5i2.13319","doi":"https://doi.org/10.47467/manbiz.v5i2.13319","is_oa":true,"landing_page_url":"https://doi.org/10.47467/manbiz.v5i2.13319","pdf_url":"https://journal-laaroiba.com/ojs/index.php/manbiz/article/download/13319/9669","source":{"id":"https://openalex.org/S4387280825","display_name":"ManBiz Journal of Management and Business","issn_l":"2829-9213","issn":["2829-9213"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274036","host_organization_name":"Institut Agama Islam Nasional Laa Roiba","host_organization_lineage":["https://openalex.org/I4405274036"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ManBiz: Journal of Management and Business","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal-laaroiba.com/ojs/index.php/manbiz/article/download/13319/9669","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5148853609","display_name":"Juhroh K Rahmawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Juhroh K Rahmawati","raw_affiliation_strings":["Program Studi Manajemen, Universitas Esa Unggul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Universitas Esa Unggul","institution_ids":["https://openalex.org/I4210096641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053735556","display_name":"Andi Hidayat Muhmin","orcid":"https://orcid.org/0009-0005-7419-1377","observed_orcids":["https://orcid.org/0009-0005-7419-1377"]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Andi Hidayat Muhmin","raw_affiliation_strings":["Program Studi Manajemen, Universitas Esa Unggul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Universitas Esa Unggul","institution_ids":["https://openalex.org/I4210096641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067507619","display_name":"Fachmi Tamzil","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fachmi Tamzil","raw_affiliation_strings":["Program Studi Manajemen, Universitas Esa Unggul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Universitas Esa Unggul","institution_ids":["https://openalex.org/I4210096641"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002869890","display_name":"Joel Faruk Sofyan","orcid":"https://orcid.org/0000-0003-4178-4473","observed_orcids":["https://orcid.org/0000-0003-4178-4473"]},"institutions":[{"id":"https://openalex.org/I4210096641","display_name":"Universitas Esa Unggul","ror":"https://ror.org/00cwwxh37","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096641"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Joel Faruk Sofyan","raw_affiliation_strings":["Program Studi Manajemen, Universitas Esa Unggul"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Universitas Esa Unggul","institution_ids":["https://openalex.org/I4210096641"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210096641"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.52063403,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4542999863624573,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.4542999863624573,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.2467000037431717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.23469999432563782,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":1.0},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":1.0},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":1.0},{"id":"https://openalex.org/keywords/skin-care-products","display_name":"skin care products","score":0.7929999828338623},{"id":"https://openalex.org/keywords/wardah","display_name":"Wardah","score":0.9580000042915344},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.953000009059906},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.6259999871253967},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.44999998807907104}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7146000266075134},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.6872000098228455},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5235000252723694},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.4832000136375427},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.4754999876022339},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4611999988555908},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4253999888896942},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.36320000886917114},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3628999888896942},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.3400000035762787},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.32760000228881836},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.3140000104904175},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.29750001430511475},{"id":"https://openalex.org/C2993311118","wikidata":"https://www.wikidata.org/wiki/Q51379","display_name":"Positive relationship","level":2,"score":0.296099990606308},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.2888000011444092},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.2867000102996826},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.28029999136924744},{"id":"https://openalex.org/C2779709291","wikidata":"https://www.wikidata.org/wiki/Q15699608","display_name":"Intervening variable","level":3,"score":0.26820001006126404},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.2655999958515167},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.2565000057220459}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47467/manbiz.v5i2.13319","doi":"https://doi.org/10.47467/manbiz.v5i2.13319","is_oa":true,"landing_page_url":"https://doi.org/10.47467/manbiz.v5i2.13319","pdf_url":"https://journal-laaroiba.com/ojs/index.php/manbiz/article/download/13319/9669","source":{"id":"https://openalex.org/S4387280825","display_name":"ManBiz Journal of Management and Business","issn_l":"2829-9213","issn":["2829-9213"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274036","host_organization_name":"Institut Agama Islam Nasional Laa Roiba","host_organization_lineage":["https://openalex.org/I4405274036"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ManBiz: Journal of Management and Business","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47467/manbiz.v5i2.13319","doi":"https://doi.org/10.47467/manbiz.v5i2.13319","is_oa":true,"landing_page_url":"https://doi.org/10.47467/manbiz.v5i2.13319","pdf_url":"https://journal-laaroiba.com/ojs/index.php/manbiz/article/download/13319/9669","source":{"id":"https://openalex.org/S4387280825","display_name":"ManBiz Journal of Management and Business","issn_l":"2829-9213","issn":["2829-9213"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274036","host_organization_name":"Institut Agama Islam Nasional Laa Roiba","host_organization_lineage":["https://openalex.org/I4405274036"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ManBiz: Journal of Management and Business","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320332195","display_name":"Samsung","ror":"https://ror.org/04w3jy968"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204925624.pdf","grobid_xml":"https://content.openalex.org/works/W7204925624.grobid-xml"},"referenced_works_count":46,"referenced_works":["https://openalex.org/W1572970456","https://openalex.org/W2988225869","https://openalex.org/W3009434763","https://openalex.org/W3035362258","https://openalex.org/W3121958491","https://openalex.org/W3124480151","https://openalex.org/W3142329634","https://openalex.org/W3185020694","https://openalex.org/W3216877970","https://openalex.org/W4210290536","https://openalex.org/W4288041785","https://openalex.org/W4313581361","https://openalex.org/W4313824046","https://openalex.org/W4318700501","https://openalex.org/W4367052609","https://openalex.org/W4367316784","https://openalex.org/W4372360789","https://openalex.org/W4380995420","https://openalex.org/W4384131368","https://openalex.org/W4386089407","https://openalex.org/W4386391266","https://openalex.org/W4389046267","https://openalex.org/W4390819886","https://openalex.org/W4393364383","https://openalex.org/W4394818203","https://openalex.org/W4399516674","https://openalex.org/W4400236873","https://openalex.org/W4401220704","https://openalex.org/W4401590052","https://openalex.org/W4401593915","https://openalex.org/W4402367844","https://openalex.org/W4402682349","https://openalex.org/W4404106193","https://openalex.org/W4405479972","https://openalex.org/W4405626764","https://openalex.org/W4408922957","https://openalex.org/W4409088050","https://openalex.org/W4409418276","https://openalex.org/W4409434722","https://openalex.org/W4409997659","https://openalex.org/W4410939443","https://openalex.org/W4411243999","https://openalex.org/W4412772747","https://openalex.org/W4413505171","https://openalex.org/W4414051130","https://openalex.org/W7123336106"],"related_works":["https://openalex.org/W7218039229","https://openalex.org/W7160526361","https://openalex.org/W4413241197","https://openalex.org/W4413505171","https://openalex.org/W7219409892","https://openalex.org/W4365799519","https://openalex.org/W7150094241","https://openalex.org/W4376112854","https://openalex.org/W4412996242","https://openalex.org/W6986265081"],"abstract_inverted_index":{"The":[0,70,85,118,166],"skincare":[1,30,66,78,189,209],"industry":[2],"in":[3,19,68,80,183,191,195],"Indonesia":[4],"has":[5,26],"experienced":[6],"rapid":[7],"growth":[8],"along":[9],"with":[10,97,219],"the":[11,51,111,179,220],"increasing":[12],"use":[13],"of":[14,53,72,76,88,168,200,206],"digital":[15],"platforms":[16],"and":[17,43,58,108,127,135,145,151,160,175,197,215],"e-commerce":[18],"beauty":[20],"product":[21],"purchasing":[22],"activities.":[23],"This":[24,46],"condition":[25],"intensified":[27],"competition":[28],"among":[29,64,187],"brands,":[31],"encouraging":[32],"companies":[33],"to":[34,38,49,212],"pay":[35],"greater":[36],"attention":[37],"consumer":[39],"experience,":[40],"brand":[41,44],"value,":[42],"trust.":[45],"study":[47,74,170],"aims":[48],"analyze":[50],"influence":[52],"Brand":[54,56,59,122,131,133,140,149,155,173,176],"Experience,":[55],"Equity,":[57,132],"Trust":[60,150,156,174],"on":[61,130,148,163],"Customer":[62,136,152,164,185,213],"Satisfaction":[63,186,214],"Wardah":[65,77,188,196,221],"consumers":[67,79,190],"e-commerce.":[69,192],"population":[71],"this":[73,169],"consisted":[75,87],"Jabodetabek":[81],"aged":[82],"18-34":[83],"years.":[84],"sample":[86],"129":[89],"respondents":[90],"obtained":[91],"using":[92,110,201],"a":[93,98,125,143,158],"non-probability":[94],"sampling":[95,100],"technique":[96],"purposive":[99],"method.":[101],"Data":[102],"were":[103],"collected":[104],"through":[105],"online":[106],"questionnaires":[107],"analyzed":[109],"Partial":[112],"Least":[113],"Squares-Structural":[114],"Equation":[115],"Modeling":[116],"(PLS-SEM).":[117],"results":[119],"indicated":[120],"that":[121,172],"Experience":[123,177],"had":[124,142,157],"positive":[126,144,159],"significant":[128,146,161],"effect":[129,147,162],"Trust,":[134],"Satisfaction.":[137,165],"In":[138],"addition,":[139],"Equity":[141],"Satisfaction,":[153],"while":[154],"findings":[167],"indicate":[171],"are":[178],"most":[180],"influential":[181],"factors":[182],"enhancing":[184],"Consumers\u2019":[193],"trust":[194],"their":[198,207],"experience":[199],"its":[202],"products":[203],"as":[204],"part":[205],"daily":[208],"routine":[210],"contribute":[211],"foster":[216],"long-term":[217],"relationships":[218],"brand.":[222]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-09-02T00:00:00"}
