{"id":"https://openalex.org/W7204896393","doi":"https://doi.org/10.22463/27111121.6086","title":"E-commerce como estrategia de internacionalizaci\u00f3n para las pymes del sector textil y confecciones de Norte de Santander.","display_name":"E-commerce como estrategia de internacionalizaci\u00f3n para las pymes del sector textil y confecciones de Norte de Santander.","publication_year":2026,"publication_date":"2026-08-31","ids":{"openalex":"https://openalex.org/W7204896393","doi":"https://doi.org/10.22463/27111121.6086"},"language":"es","primary_location":{"id":"doi:10.22463/27111121.6086","doi":"https://doi.org/10.22463/27111121.6086","is_oa":true,"landing_page_url":"https://doi.org/10.22463/27111121.6086","pdf_url":null,"source":{"id":"https://openalex.org/S4210204658","display_name":"Visi\u00f3n Internacional (C\u00facuta)","issn_l":"2711-1121","issn":["2711-1121"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310318854","host_organization_name":"Francisco de Paula Santander University","host_organization_lineage":["https://openalex.org/P4310318854"],"host_organization_lineage_names":["Francisco de Paula Santander University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Visi\u00f3n Internacional (C\u00facuta)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.22463/27111121.6086","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5148885346","display_name":"Yulieth Xileny Amaya Bueno","orcid":"https://orcid.org/0009-0003-4028-3412","observed_orcids":["https://orcid.org/0009-0003-4028-3412"]},"institutions":[{"id":"https://openalex.org/I3132601863","display_name":"Universidad Francisco de Paula Santander","ror":"https://ror.org/01vwm8t51","country_code":"CO","type":"education","lineage":["https://openalex.org/I3132601863"]}],"countries":["CO"],"is_corresponding":false,"raw_author_name":"Yulieth Xileny Amaya Bueno","raw_affiliation_strings":["Universidad Francisco de Paula Santander"],"raw_orcid":"https://orcid.org/0009-0003-4028-3412","affiliations":[{"raw_affiliation_string":"Universidad Francisco de Paula Santander","institution_ids":["https://openalex.org/I3132601863"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5148860911","display_name":"Wilmer Enrique Zabala Garnica","orcid":"https://orcid.org/0009-0002-1227-4853","observed_orcids":["https://orcid.org/0009-0002-1227-4853"]},"institutions":[{"id":"https://openalex.org/I3132601863","display_name":"Universidad Francisco de Paula Santander","ror":"https://ror.org/01vwm8t51","country_code":"CO","type":"education","lineage":["https://openalex.org/I3132601863"]}],"countries":["CO"],"is_corresponding":false,"raw_author_name":"Wilmer Enrique Zabala Garnica","raw_affiliation_strings":["Universidad Francisco de Paula Santander"],"raw_orcid":"https://orcid.org/0009-0002-1227-4853","affiliations":[{"raw_affiliation_string":"Universidad Francisco de Paula Santander","institution_ids":["https://openalex.org/I3132601863"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3132601863"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"16","issue":"1","first_page":"206","last_page":"242"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.010200000368058681,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0044999998062849045,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":1.0},{"id":"https://openalex.org/keywords/internationalization","display_name":"internationalization","score":0.7900000214576721},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9340000152587891},{"id":"https://openalex.org/keywords/textile-and-clothing-industry","display_name":"textile and apparel industry","score":0.7459999918937683},{"id":"https://openalex.org/keywords/norte-de-santander","display_name":"Norte de Santander","score":0.7680000066757202},{"id":"https://openalex.org/keywords/digital-skills","display_name":"digital skills","score":0.5440000295639038},{"id":"https://openalex.org/keywords/logistics","display_name":"logistics","score":0.4959999918937683},{"id":"https://openalex.org/keywords/payment-methods","display_name":"payment methods","score":0.8569999933242798},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7559999823570251},{"id":"https://openalex.org/keywords/brand-visibility","display_name":"brand visibility","score":0.5640000104904175},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.37400001287460327}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5774999856948853},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5659999847412109},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.31839999556541443},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20630000531673431},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.179299995303154},{"id":"https://openalex.org/C549774020","wikidata":"https://www.wikidata.org/wiki/Q851147","display_name":"Welfare economics","level":1,"score":0.16740000247955322},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14110000431537628},{"id":"https://openalex.org/C136264566","wikidata":"https://www.wikidata.org/wiki/Q159810","display_name":"Economy","level":1,"score":0.1281999945640564},{"id":"https://openalex.org/C154193497","wikidata":"https://www.wikidata.org/wiki/Q3958441","display_name":"Economic sector","level":2,"score":0.12489999830722809},{"id":"https://openalex.org/C3017866295","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Medium term","level":2,"score":0.11779999732971191}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.22463/27111121.6086","doi":"https://doi.org/10.22463/27111121.6086","is_oa":true,"landing_page_url":"https://doi.org/10.22463/27111121.6086","pdf_url":null,"source":{"id":"https://openalex.org/S4210204658","display_name":"Visi\u00f3n Internacional (C\u00facuta)","issn_l":"2711-1121","issn":["2711-1121"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310318854","host_organization_name":"Francisco de Paula Santander University","host_organization_lineage":["https://openalex.org/P4310318854"],"host_organization_lineage_names":["Francisco de Paula Santander University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Visi\u00f3n Internacional (C\u00facuta)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.22463/27111121.6086","doi":"https://doi.org/10.22463/27111121.6086","is_oa":true,"landing_page_url":"https://doi.org/10.22463/27111121.6086","pdf_url":null,"source":{"id":"https://openalex.org/S4210204658","display_name":"Visi\u00f3n Internacional (C\u00facuta)","issn_l":"2711-1121","issn":["2711-1121"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310318854","host_organization_name":"Francisco de Paula Santander University","host_organization_lineage":["https://openalex.org/P4310318854"],"host_organization_lineage_names":["Francisco de Paula Santander University"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Visi\u00f3n Internacional (C\u00facuta)","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7825999855995178,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.5378999710083008,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W2340000779","https://openalex.org/W3029940881","https://openalex.org/W3103670726","https://openalex.org/W3216101850","https://openalex.org/W4309076903","https://openalex.org/W4321457571","https://openalex.org/W4367852603","https://openalex.org/W4379466879","https://openalex.org/W4380853297","https://openalex.org/W4390500119","https://openalex.org/W4390670452","https://openalex.org/W4392542274","https://openalex.org/W4401242881","https://openalex.org/W4403821525","https://openalex.org/W4409535418","https://openalex.org/W4410704372","https://openalex.org/W4414328538","https://openalex.org/W4415341955","https://openalex.org/W7116909752"],"related_works":["https://openalex.org/W7126936629","https://openalex.org/W4367852603","https://openalex.org/W7045934834","https://openalex.org/W2886402597","https://openalex.org/W4409989519","https://openalex.org/W7039257374","https://openalex.org/W7204935492","https://openalex.org/W3213874595","https://openalex.org/W2981103883","https://openalex.org/W3159134456"],"abstract_inverted_index":{"El":[0],"e-commerce":[1,84],"ya":[2,136],"no":[3,110],"es":[4,11],"solo":[5],"un":[6],"canal":[7],"de":[8,15,29,31,37,68,73,95,119,127],"apoyo,":[9],"hoy":[10],"una":[12,149,161],"alternativa":[13],"real":[14],"internacionalizaci\u00f3n":[16,69],"para":[17,23,70,101,151],"las":[18,71,96,122,165,170],"peque\u00f1as":[19],"y":[20,27,98,131,169],"medianas":[21],"empresas;":[22],"el":[24,47,61,83,87,145,167],"sector":[25,75],"textil":[26],"confecciones":[28],"Norte":[30],"Santander":[32],"esto":[33,159],"significa":[34],"la":[35,54,77,93,102,117,129,132,153],"posibilidad":[36],"llegar":[38],"a":[39,89],"nuevos":[40,90],"mercados":[41],"sin":[42,157],"tener":[43],"que":[44,52,82,109,137],"asumir":[45],"desde":[46],"principio":[48],"los":[49,125],"altos":[50],"costos":[51],"implica":[53],"exportaci\u00f3n":[55],"tradicional.":[56],"Este":[57],"art\u00edculo":[58],"analiza":[59],"c\u00f3mo":[60],"comercio":[62,146],"electr\u00f3nico":[63,147],"puede":[64],"funcionar":[65],"como":[66,114],"estrategia":[67],"pymes":[72],"este":[74],"en":[76],"regi\u00f3n.":[78],"Se":[79],"pudo":[80],"analizar":[81],"s\u00ed":[85],"facilita":[86],"acceso":[88],"consumidores,":[91],"mejora":[92],"visibilidad":[94],"marcas":[97],"abre":[99],"caminos":[100],"expansi\u00f3n":[103],"internacional":[104],"pero":[105],"tambi\u00e9n":[106],"hay":[107],"problemas":[108],"se":[111],"pueden":[112],"ignorar":[113],"lo":[115],"son":[116],"falta":[118],"capacitaci\u00f3n":[120],"digital,":[121],"dificultades":[123],"log\u00edsticas,":[124],"medios":[126],"pago,":[128],"regulaci\u00f3n":[130],"desconfianza":[133],"del":[134,155],"consumidor":[135],"estos":[138],"siguen":[139],"siendo":[140],"obst\u00e1culos":[141],"reales.":[142],"En":[143],"conclusi\u00f3n,":[144],"representa":[148],"oportunidad":[150],"fortalecer":[152],"competitividad":[154],"sector;":[156],"embargo,":[158],"requiere":[160],"mayor":[162],"integraci\u00f3n":[163],"entre":[164],"empresas,":[166],"estado":[168],"instituciones":[171],"acad\u00e9micas.":[172]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-09-02T00:00:00"}
