{"id":"https://openalex.org/W7204890736","doi":"https://doi.org/10.1080/10641734.2026.2718126","title":"Natty or Juice: How Social Media Images and Videos Amplify Multifaceted Envy in Fitness Influencer Services Marketing","display_name":"Natty or Juice: How Social Media Images and Videos Amplify Multifaceted Envy in Fitness Influencer Services Marketing","publication_year":2026,"publication_date":"2026-09-01","ids":{"openalex":"https://openalex.org/W7204890736","doi":"https://doi.org/10.1080/10641734.2026.2718126"},"language":"en","primary_location":{"id":"doi:10.1080/10641734.2026.2718126","doi":"https://doi.org/10.1080/10641734.2026.2718126","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.2026.2718126","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5129676449","display_name":"Sitan Li","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I75027704","display_name":"University of Tennessee at Knoxville","ror":"https://ror.org/020f3ap87","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Sitan Li","raw_affiliation_strings":["Tombras School of Advertising and Public Relations, University of Tennessee"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tombras School of Advertising and Public Relations, University of Tennessee","institution_ids":["https://openalex.org/I75027704"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5148881341","display_name":"Qinran Li","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I75027704","display_name":"University of Tennessee at Knoxville","ror":"https://ror.org/020f3ap87","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Qinran Li","raw_affiliation_strings":["Tombras School of Advertising and Public Relations, University of Tennessee"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tombras School of Advertising and Public Relations, University of Tennessee","institution_ids":["https://openalex.org/I75027704"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5129676449"],"corresponding_institution_ids":["https://openalex.org/I75027704"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12313","display_name":"Emotions and Moral Behavior","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fitness-influencers","display_name":"fitness influencers","score":0.9789999723434448},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.6990000009536743},{"id":"https://openalex.org/keywords/envy","display_name":"envy","score":0.7440000176429749},{"id":"https://openalex.org/keywords/benign-envy","display_name":"benign envy","score":0.828000009059906},{"id":"https://openalex.org/keywords/malicious-envy","display_name":"malicious envy","score":0.9879999756813049},{"id":"https://openalex.org/keywords/construal-level-theory","display_name":"construal level theory","score":0.8399999737739563},{"id":"https://openalex.org/keywords/social-media-content","display_name":"social media content","score":0.45100000500679016},{"id":"https://openalex.org/keywords/social-comparison-orientation","display_name":"social comparison orientation","score":0.7260000109672546},{"id":"https://openalex.org/keywords/physique","display_name":"body build","score":0.3529999852180481}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6779999732971191},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5996000170707703},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5834000110626221},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.39739999175071716},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3587999939918518},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3472999930381775},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3352000117301941},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.30880001187324524},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.3043999969959259},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.29919999837875366},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.28760001063346863},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.28439998626708984},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26809999346733093},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.263700008392334}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10641734.2026.2718126","doi":"https://doi.org/10.1080/10641734.2026.2718126","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.2026.2718126","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":95,"referenced_works":["https://openalex.org/W1675078390","https://openalex.org/W1687037839","https://openalex.org/W1972440515","https://openalex.org/W1979410730","https://openalex.org/W1993622967","https://openalex.org/W2009028403","https://openalex.org/W2010246904","https://openalex.org/W2018255452","https://openalex.org/W2020360910","https://openalex.org/W2030039294","https://openalex.org/W2045006670","https://openalex.org/W2051884740","https://openalex.org/W2055332317","https://openalex.org/W2055615401","https://openalex.org/W2058307797","https://openalex.org/W2060563708","https://openalex.org/W2063899647","https://openalex.org/W2065963696","https://openalex.org/W2079203532","https://openalex.org/W2086970328","https://openalex.org/W2087484885","https://openalex.org/W2088042613","https://openalex.org/W2089457241","https://openalex.org/W2090017106","https://openalex.org/W2111652250","https://openalex.org/W2112702781","https://openalex.org/W2116675806","https://openalex.org/W2128443239","https://openalex.org/W2130889949","https://openalex.org/W2132052405","https://openalex.org/W2134052602","https://openalex.org/W2140489376","https://openalex.org/W2142033301","https://openalex.org/W2142706834","https://openalex.org/W2157300266","https://openalex.org/W2164273431","https://openalex.org/W2204704952","https://openalex.org/W2278404291","https://openalex.org/W2325578273","https://openalex.org/W2400939668","https://openalex.org/W2418477685","https://openalex.org/W2462779513","https://openalex.org/W2489415411","https://openalex.org/W2490567752","https://openalex.org/W2494590907","https://openalex.org/W2538885189","https://openalex.org/W2759735107","https://openalex.org/W2782146153","https://openalex.org/W2786591886","https://openalex.org/W2790150630","https://openalex.org/W2795209532","https://openalex.org/W2806001988","https://openalex.org/W2883098649","https://openalex.org/W2889515705","https://openalex.org/W2899351518","https://openalex.org/W2901259642","https://openalex.org/W2913531990","https://openalex.org/W2923877615","https://openalex.org/W2965503956","https://openalex.org/W2980501973","https://openalex.org/W2982213044","https://openalex.org/W2997149562","https://openalex.org/W2998005338","https://openalex.org/W3021426525","https://openalex.org/W3084502523","https://openalex.org/W3102100743","https://openalex.org/W3116460277","https://openalex.org/W3117194767","https://openalex.org/W3124222295","https://openalex.org/W3125469407","https://openalex.org/W3164266715","https://openalex.org/W3180243664","https://openalex.org/W3183863809","https://openalex.org/W3208512473","https://openalex.org/W3209215804","https://openalex.org/W4200144439","https://openalex.org/W4200319218","https://openalex.org/W4200461867","https://openalex.org/W4205764945","https://openalex.org/W4210930890","https://openalex.org/W4230013642","https://openalex.org/W4245267323","https://openalex.org/W4282929493","https://openalex.org/W4285411164","https://openalex.org/W4289328458","https://openalex.org/W4321783663","https://openalex.org/W4360998968","https://openalex.org/W4366188469","https://openalex.org/W4378390189","https://openalex.org/W4388551980","https://openalex.org/W4388783742","https://openalex.org/W4390363290","https://openalex.org/W4390811953","https://openalex.org/W4401172587","https://openalex.org/W4405456129"],"related_works":["https://openalex.org/W3154300717","https://openalex.org/W7140162589","https://openalex.org/W2315675054","https://openalex.org/W4251222868","https://openalex.org/W3024578816","https://openalex.org/W3080108258","https://openalex.org/W4407224339","https://openalex.org/W4385316803","https://openalex.org/W3019531355","https://openalex.org/W7066574398"],"abstract_inverted_index":{"Fitness":[0],"influencers":[1],"have":[2],"evolved":[3],"into":[4],"entrepreneurs":[5],"who":[6],"advertise":[7],"and":[8,17,54,85,93],"sell":[9],"training":[10],"services,":[11],"yet":[12],"the":[13],"roles":[14],"of":[15],"physique":[16],"content":[18,92],"modality":[19],"remain":[20],"unclear.":[21],"Guided":[22],"by":[23,76],"Construal":[24],"Level":[25],"Theory,":[26],"this":[27],"2":[28,33],"(natural":[29],"vs.":[30,36],"enhanced)":[31],"\u00d7":[32],"(image":[34],"carousel":[35],"video":[37,47],"reel)":[38],"experiment":[39],"(N":[40],"=":[41],"392)":[42],"shows":[43],"that":[44],"natural":[45],"influencers\u2019":[46,61],"reels":[48],"evoke":[49],"benign":[50],"envy,":[51],"boosting":[52],"learning":[53],"increasing":[55],"services":[56],"marketing":[57],"effectiveness,":[58],"whereas":[59],"enhanced":[60],"image":[62],"carousels":[63],"spark":[64],"malicious":[65],"envy.":[66],"Social":[67],"comparison":[68],"orientation":[69],"amplifies":[70],"these":[71],"effects.":[72],"Findings":[73],"extend":[74],"theories":[75],"identifying":[77],"envy":[78],"valence":[79],"as":[80],"a":[81],"key":[82],"affective":[83],"mechanism":[84],"offer":[86],"actionable":[87],"guidance":[88],"for":[89],"fitness":[90],"influencer":[91],"storytelling":[94],"strategies.":[95]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2026-09-02T00:00:00"}
