{"id":"https://openalex.org/W7204831487","doi":"https://doi.org/10.38204/komversal.v8i2.3099","title":"Strategi Peningkatan Program RRI Bandung dalam Menghadapi Perubahan Selera Pendengar di Era Digital","display_name":"Strategi Peningkatan Program RRI Bandung dalam Menghadapi Perubahan Selera Pendengar di Era Digital","publication_year":2026,"publication_date":"2026-08-31","ids":{"openalex":"https://openalex.org/W7204831487","doi":"https://doi.org/10.38204/komversal.v8i2.3099"},"language":"id","primary_location":{"id":"doi:10.38204/komversal.v8i2.3099","doi":"https://doi.org/10.38204/komversal.v8i2.3099","is_oa":true,"landing_page_url":"https://doi.org/10.38204/komversal.v8i2.3099","pdf_url":"https://jurnal.plb.ac.id/index.php/komversal/article/download/3099/1428","source":{"id":"https://openalex.org/S4210204145","display_name":"KOMVERSAL","issn_l":"2477-8028","issn":["2477-8028","2502-6151"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KOMVERSAL","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.plb.ac.id/index.php/komversal/article/download/3099/1428","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5148806001","display_name":"Rita Herlina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rita Herlina","raw_affiliation_strings":["Universitas Adhirajasa Reswara Sanjaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Adhirajasa Reswara Sanjaya","institution_ids":["https://openalex.org/I4391768133"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5148812747","display_name":"Winda Leswati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Winda Leswati","raw_affiliation_strings":["Prodi Ilmu Komunikasi , Universitas Adhirajasa Reswara SanjayaJalan Terusan Sekolah No. 1-2 Cicaheum , Kec. Kiaracondong , Bandung , Jawa Barat 40282"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Ilmu Komunikasi , Universitas Adhirajasa Reswara SanjayaJalan Terusan Sekolah No. 1-2 Cicaheum , Kec. Kiaracondong , Bandung , Jawa Barat 40282","institution_ids":["https://openalex.org/I4391768133"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044182114","display_name":"Eli Susana","orcid":"https://orcid.org/0009-0007-6251-2959","observed_orcids":["https://orcid.org/0009-0007-6251-2959"]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Eli Susana","raw_affiliation_strings":["Prodi Ilmu Komunikasi , Universitas Adhirajasa Reswara SanjayaJalan Terusan Sekolah No. 1-2 Cicaheum , Kec. Kiaracondong , Bandung , Jawa Barat 40282"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Ilmu Komunikasi , Universitas Adhirajasa Reswara SanjayaJalan Terusan Sekolah No. 1-2 Cicaheum , Kec. Kiaracondong , Bandung , Jawa Barat 40282","institution_ids":["https://openalex.org/I4391768133"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048897487","display_name":"Maya Retnasary","orcid":"https://orcid.org/0000-0003-1602-1431","observed_orcids":["https://orcid.org/0000-0003-1602-1431"]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Maya Retnasary","raw_affiliation_strings":["Prodi Ilmu Komunikasi , Universitas Adhirajasa Reswara SanjayaJalan Terusan Sekolah No. 1-2 Cicaheum , Kec. Kiaracondong , Bandung , Jawa Barat 40282"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Ilmu Komunikasi , Universitas Adhirajasa Reswara SanjayaJalan Terusan Sekolah No. 1-2 Cicaheum , Kec. Kiaracondong , Bandung , Jawa Barat 40282","institution_ids":["https://openalex.org/I4391768133"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4391768133"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"2","first_page":"454","last_page":"467"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13321","display_name":"Radio, Podcasts, and Digital Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13321","display_name":"Radio, Podcasts, and Digital Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13277","display_name":"Media, Religion, Digital Communication","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1212","display_name":"Religious studies"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/radio-program-development","display_name":"radio program development","score":0.6380000114440918},{"id":"https://openalex.org/keywords/listener-preference","display_name":"listener preference","score":0.9269999861717224},{"id":"https://openalex.org/keywords/digital-age","display_name":"digital era","score":0.800000011920929},{"id":"https://openalex.org/keywords/human-resource-development","display_name":"human resource development","score":0.7390000224113464},{"id":"https://openalex.org/keywords/content-development","display_name":"content development","score":0.7670000195503235},{"id":"https://openalex.org/keywords/program-marketing","display_name":"program marketing","score":0.9779999852180481},{"id":"https://openalex.org/keywords/program-evaluation","display_name":"program evaluation","score":0.9959999918937683},{"id":"https://openalex.org/keywords/interactive-content","display_name":"interactive content","score":0.7670000195503235},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8980000019073486},{"id":"https://openalex.org/keywords/digital-applications","display_name":"digital applications","score":0.8510000109672546}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5824000239372253},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4465000033378601},{"id":"https://openalex.org/C33435437","wikidata":"https://www.wikidata.org/wiki/Q366791","display_name":"Curiosity","level":2,"score":0.24539999663829803},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1979999989271164},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19040000438690186},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.1793999969959259},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1598999947309494},{"id":"https://openalex.org/C2778035492","wikidata":"https://www.wikidata.org/wiki/Q7315176","display_name":"Research program","level":2,"score":0.14900000393390656},{"id":"https://openalex.org/C3019360443","wikidata":"https://www.wikidata.org/wiki/Q189533","display_name":"Degree program","level":2,"score":0.14020000398159027},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.13819999992847443}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.38204/komversal.v8i2.3099","doi":"https://doi.org/10.38204/komversal.v8i2.3099","is_oa":true,"landing_page_url":"https://doi.org/10.38204/komversal.v8i2.3099","pdf_url":"https://jurnal.plb.ac.id/index.php/komversal/article/download/3099/1428","source":{"id":"https://openalex.org/S4210204145","display_name":"KOMVERSAL","issn_l":"2477-8028","issn":["2477-8028","2502-6151"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KOMVERSAL","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.38204/komversal.v8i2.3099","doi":"https://doi.org/10.38204/komversal.v8i2.3099","is_oa":true,"landing_page_url":"https://doi.org/10.38204/komversal.v8i2.3099","pdf_url":"https://jurnal.plb.ac.id/index.php/komversal/article/download/3099/1428","source":{"id":"https://openalex.org/S4210204145","display_name":"KOMVERSAL","issn_l":"2477-8028","issn":["2477-8028","2502-6151"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"KOMVERSAL","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204831487.pdf","grobid_xml":"https://content.openalex.org/works/W7204831487.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W4298180780"],"related_works":["https://openalex.org/W7216465770","https://openalex.org/W4392177230","https://openalex.org/W3180798842","https://openalex.org/W2609617512","https://openalex.org/W4408459497","https://openalex.org/W7217301908","https://openalex.org/W7116883583","https://openalex.org/W4409429030","https://openalex.org/W6987452610","https://openalex.org/W7015896182"],"abstract_inverted_index":{"Preferensi":[0,14],"pendengar":[1,15,20,36,88,124],"merupakan":[2],"panduan":[3],"bagi":[4],"lembaga":[5],"penyiaran":[6],"radio":[7],"untuk":[8,52],"menentukan":[9],"langkah":[10],"strategis":[11],"peningkatan":[12],"program.":[13,109],"juga":[16],"mempengaruhi":[17],"konsistensi":[18],"jumlah":[19],"terhadap":[21],"konten":[22,139],"atau":[23],"program":[24,106,137],"radio,":[25],"sehingga":[26],"membuat":[27],"RRI":[28,57,82,119,130],"Bandung":[29,58,83,131],"harus":[30],"terus":[31],"berinovasi":[32],"dari":[33,111],"perubahan":[34,86,122],"selera":[35,87,123],"dengan":[37,71,141,155],"memanfaatkan":[38,142],"media":[39,143],"baru":[40],"dalam":[41,59,84,120,150],"memberikan":[42],"informasi":[43],"dan":[44,107,138,145],"hiburan":[45],"yang":[46,153],"dibutuhkan":[47],"pendengar.":[48],"Penelitian":[49,75],"ini":[50,76,113],"bertujuan":[51],"mengetahui":[53],"\u201cStrategi":[54],"Peningkatan":[55],"Program":[56],"Menghadapi":[60],"Perubahan":[61],"Selera":[62],"Pendengar":[63],"di":[64,89,125,128],"Era":[65],"Digital\u201d.":[66],"Melalui":[67],"metode":[68],"penelitian":[69],"kualitatif":[70],"pendekatan":[72],"studi":[73],"kasus.":[74],"menemukan":[77],"bahwa":[78],"terdapat":[79],"6":[80],"upaya":[81,134],"menghadapi":[85,121],"era":[90,126],"digital,":[91,99,127,147],"yakni":[92],"pengembangan":[93,103,136],"sumber":[94],"daya":[95],"manusia,":[96],"pemanfaatan":[97],"teknologi":[98],"analisis":[100],"preferensi":[101,156],"pendengar,":[102],"konten,":[104],"pemasaran":[105],"evaluasi":[108],"Implikasi":[110],"temuan":[112],"dapat":[114],"meningkatkan":[115],"pemahaman":[116],"mengenai":[117],"strategi":[118],"mana":[129],"telah":[132],"melakukan":[133],"melalui":[135],"interaktif":[140],"sosial":[144],"aplikasi":[146],"serta":[148],"inovasi":[149],"program-program":[151],"unggulan":[152],"sesuai":[154],"masyarakat.":[157]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-09-01T00:00:00"}