{"id":"https://openalex.org/W7204753244","doi":"https://doi.org/10.1108/mip-12-2025-0984","title":"The impact of digital technologies, intellectual capital and corporate social responsibility on marketing performance","display_name":"The impact of digital technologies, intellectual capital and corporate social responsibility on marketing performance","publication_year":2026,"publication_date":"2026-08-31","ids":{"openalex":"https://openalex.org/W7204753244","doi":"https://doi.org/10.1108/mip-12-2025-0984"},"language":"en","primary_location":{"id":"doi:10.1108/mip-12-2025-0984","doi":"https://doi.org/10.1108/mip-12-2025-0984","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-12-2025-0984","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009328055","display_name":"Phan Dinh Nguyen","orcid":"https://orcid.org/0000-0003-2262-5637","observed_orcids":["https://orcid.org/0000-0003-2262-5637"]},"institutions":[{"id":"https://openalex.org/I4387155935","display_name":"HUTECH University","ror":"https://ror.org/05xpj2n48","country_code":"VN","type":"education","lineage":["https://openalex.org/I4387155935"]}],"countries":["VN"],"is_corresponding":true,"raw_author_name":"Phan Dinh Nguyen","raw_affiliation_strings":["HUTECH University , ,"],"raw_orcid":"https://orcid.org/0000-0003-2262-5637","affiliations":[{"raw_affiliation_string":"HUTECH University , ,","institution_ids":["https://openalex.org/I4387155935"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5009328055"],"corresponding_institution_ids":["https://openalex.org/I4387155935"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.53954446,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11849","display_name":"Intellectual Capital and Performance Analysis","score":0.9829000234603882,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11849","display_name":"Intellectual Capital and Performance Analysis","score":0.9829000234603882,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0044999998062849045,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-technologies","display_name":"digital technologies","score":0.9919999837875366},{"id":"https://openalex.org/keywords/intellectual-capital","display_name":"intellectual capital","score":0.9990000128746033},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9860000014305115},{"id":"https://openalex.org/keywords/marketing-performance","display_name":"marketing performance","score":1.0},{"id":"https://openalex.org/keywords/structural-capital-efficiency","display_name":"structural capital efficiency","score":0.7350000143051147},{"id":"https://openalex.org/keywords/human-capital-efficiency","display_name":"human capital efficiency","score":0.9909999966621399},{"id":"https://openalex.org/keywords/sales-per-employee","display_name":"sales per employee","score":0.9049999713897705},{"id":"https://openalex.org/keywords/marketing-costs","display_name":"marketing costs","score":0.8330000042915344},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.656000018119812}],"concepts":[{"id":"https://openalex.org/C2780838347","wikidata":"https://www.wikidata.org/wiki/Q1329252","display_name":"Intellectual capital","level":2,"score":0.774399995803833},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.7558000087738037},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7529000043869019},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5063999891281128},{"id":"https://openalex.org/C68062652","wikidata":"https://www.wikidata.org/wiki/Q214693","display_name":"Social capital","level":2,"score":0.47510001063346863},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.4625000059604645},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4424000084400177},{"id":"https://openalex.org/C2776943663","wikidata":"https://www.wikidata.org/wiki/Q165687","display_name":"Human capital","level":2,"score":0.43290001153945923},{"id":"https://openalex.org/C2779313860","wikidata":"https://www.wikidata.org/wiki/Q7625013","display_name":"Structural capital","level":5,"score":0.39750000834465027},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.3869999945163727},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.3790000081062317},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3398999869823456},{"id":"https://openalex.org/C83646750","wikidata":"https://www.wikidata.org/wiki/Q193893","display_name":"Capital (architecture)","level":2,"score":0.3330000042915344},{"id":"https://openalex.org/C176239081","wikidata":"https://www.wikidata.org/wiki/Q2979849","display_name":"Stakeholder theory","level":3,"score":0.31470000743865967},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.29280000925064087},{"id":"https://openalex.org/C63545947","wikidata":"https://www.wikidata.org/wiki/Q10958910","display_name":"Individual capital","level":4,"score":0.2770000100135803},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.26829999685287476},{"id":"https://openalex.org/C2779445257","wikidata":"https://www.wikidata.org/wiki/Q7310710","display_name":"Relational capital","level":3,"score":0.2678999900817871},{"id":"https://openalex.org/C165672731","wikidata":"https://www.wikidata.org/wiki/Q25047583","display_name":"Organizational performance","level":2,"score":0.26669999957084656},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.2621000111103058},{"id":"https://openalex.org/C44750222","wikidata":"https://www.wikidata.org/wiki/Q1897397","display_name":"Financial capital","level":3,"score":0.25780001282691956},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.2551000118255615},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.2506999969482422}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/mip-12-2025-0984","doi":"https://doi.org/10.1108/mip-12-2025-0984","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-12-2025-0984","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4943999946117401}],"study_designs":[],"awards":[{"id":"https://openalex.org/G7346547300","display_name":"C\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p","funder_award_id":"502.02-2024.48","funder_id":"https://openalex.org/F4320309617","funder_display_name":"National Foundation for Science and Technology Development"}],"funders":[{"id":"https://openalex.org/F4320309617","display_name":"National Foundation for Science and Technology Development","ror":"https://ror.org/04rw64z44"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W1970160279","https://openalex.org/W2123709218","https://openalex.org/W3124536214","https://openalex.org/W3202917238","https://openalex.org/W4280596592","https://openalex.org/W4283770919","https://openalex.org/W4319836261","https://openalex.org/W4372346135","https://openalex.org/W4376116789","https://openalex.org/W4388101492","https://openalex.org/W4391279931","https://openalex.org/W4395089184","https://openalex.org/W4396775261","https://openalex.org/W4398784965","https://openalex.org/W4399360836","https://openalex.org/W4399813420","https://openalex.org/W4400245525","https://openalex.org/W4402379997","https://openalex.org/W4402411890","https://openalex.org/W4402454140","https://openalex.org/W4402572942","https://openalex.org/W4402708276","https://openalex.org/W4402751764","https://openalex.org/W4403035640","https://openalex.org/W4403157994","https://openalex.org/W4403172326","https://openalex.org/W4403217220","https://openalex.org/W4403706662","https://openalex.org/W4404487143","https://openalex.org/W4404959908","https://openalex.org/W4405696186","https://openalex.org/W4406104486","https://openalex.org/W4406145199","https://openalex.org/W4406870448","https://openalex.org/W4414219610","https://openalex.org/W4417048395","https://openalex.org/W4417530563","https://openalex.org/W7108074149","https://openalex.org/W7108318378"],"related_works":["https://openalex.org/W7214013974","https://openalex.org/W7163876823","https://openalex.org/W4392194282","https://openalex.org/W4304182513","https://openalex.org/W605507470","https://openalex.org/W4389400563","https://openalex.org/W4393108191","https://openalex.org/W4392829369","https://openalex.org/W4400149107","https://openalex.org/W3164352367"],"abstract_inverted_index":{"Purpose":[0],"We":[1,128,156],"explore":[2,134],"the":[3,28,45,78,131,135,141],"joint":[4],"impacts":[5],"of":[6,27,31,138],"digital":[7,142],"technologies":[8],"(DT),":[9],"intellectual":[10],"capital":[11,69,72,84],"(IC),":[12],"IC":[13,54,119,139,152,164],"components":[14,120],"and":[15,53,67,71,82,109,121,125,170],"corporate":[16],"social":[17],"responsibility":[18],"(CSR)":[19],"on":[20],"marketing":[21],"performance":[22,144],"(MP),":[23],"with":[24],"a":[25,167,174],"consideration":[26],"moderating":[29,136,168],"role":[30,137,169],"IC.":[32],"Design/methodology/approach":[33],"2SLS":[34],"is":[35],"employed":[36,73],"for":[37,93,100],"14,579":[38],"firms":[39,95],"operating":[40],"in":[41,140,162],"Vietnam":[42],"to":[43,133],"analyze":[44],"impacts.":[46],"Findings":[47],"Our":[48],"findings":[49],"show":[50],"that":[51,114],"DT":[52,66,81],"enhance":[55],"MP,":[56,76],"while":[57,77],"their":[58],"interaction":[59,79],"reveals":[60],"diminishing":[61],"returns.":[62],"Excessive":[63],"integration":[64],"between":[65,80],"structural":[68],"efficiency":[70,74,85],"decreases":[75],"human":[83],"enhances":[86,89],"MP.":[87,155],"CSR":[88,122,171],"sales":[90],"per":[91],"employee":[92],"all":[94],"but":[96],"reduces":[97],"sales/marketing":[98],"costs":[99],"large":[101],"firms.":[102],"Originality/value":[103],"Unlike":[104],"previous":[105],"scholars,":[106],"we":[107],"develop":[108],"test":[110],"an":[111,158],"integrated":[112],"model":[113],"simultaneously":[115],"integrates":[116],"DT,":[117],"IC,":[118],"through":[123],"organizational":[124],"stakeholder":[126],"mechanisms.":[127],"are":[129],"among":[130],"first":[132],"technology-marketing":[143],"(DT-MP)":[145],"link,":[146],"providing":[147],"new":[148],"insight":[149],"into":[150],"how":[151],"can":[153],"amplify":[154],"offer":[157],"integrative,":[159],"nonlinear":[160],"perspective":[161],"which":[163],"functions":[165],"as":[166,173],"acts":[172],"trade-off":[175],"mechanism.":[176]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2026-09-01T00:00:00"}
